Wix is perhaps the most popular website builder in the world. It has something for everyone – with 3 different types of editors, hundreds of themes, and thousands of plugins, it’s versatile beyond any of the competition. And so, for most people looking for a platform to make a website, this might look like the right option to choose.
Speaking of options, here’s a fun business life hack: make your product good for everyone, and you won’t have to waste time “finding your audience”.
While some website builders try to aim specifically into one audience (i.e., Shopify – to eCommerce, and Zenfolio – to photographers), or attempt to balance between ease of use and versatility, Wix is a very notable outlier.
That’s because it does…everything?
- A simple website builder for total beginners? Check!
- An option for hardcore designers, who make websites for a living? Sure!
- A solid blogging option for both creative writers and emerging entrepreneurs? Absolutely.
- A simple eCommerce solution for businesses looking to join the wild Western online frontier? Yes, partner!
I think you see where I’m driving at. Truly, versatility is Wix’s biggest strength. But it also causes a bit of a problem.
Despite all of the platform’s attempts to put these features into a sleek package, you can only hide so much of it. And it can take only moments for someone to get completely lost, weirded out, and quite honestly, intimidated by the platform’s massive capabilities.
Take it from me: in fact, for this Wix review, I signed up and made my own website (I’ll show it later!).
And if there’s one thing I learned from all this, is that you absolutely should give yourself some time learning the ropes.
In order to see Wix at its mind-blowing best, you will need to spend some time picking out the right tools, finding the right approaches, and accidentally messing up a few sites. It’s worth it – after a while, this turns into the most comprehensive and brilliant website builder experience currently available on the market.
And just so you don’t say I didn’t warn you – this Wix review is quite beefy. So, you can click to read the full conclusion here, or use one of the links in the table below you read the part that interests you the most.
|Overall score||4.6 ★||Great for small businesses and beginners|
|Pricing||★★★★||Solid features for the price. Additional things may cost extra|
|Ease of use||★★★★★||Intuitive interface, highly focused on ease of use|
|Templates||★★★★★||Lovely, modern and minimalist templates|
|Business Features||★★★★★||Massive number of in-house and third-party features|
|Performance||★★★★||Metrics could be better, but decent real-life performance|
Wix pros and cons
- Great modern templates
- Terrific versatility
- Strong business features
- A great app store
- Some editor options can be intimidating at first
- Third-party plugins may cost extra
Wix offers a whopping total of 8 plans – ranging from completely free, to $39/month. Five of these plans are focused on regular professional sites, while the other three are tailored specifically for eCommerce. Overall, the prices are fairly reasonable, and within the industry’s standard.
You can choose between three options:
|Free||500MB of bandwidth and storage, no connecting your own domain, Wix ads displayed on your site.|
|Combo ($14/month)||No domain restrictions and Wix ads, free SSL certificate, and 3GB of storage.|
|Unlimited ($18/month)||10 GB of storage, analytics, SEO apps, and $300 worth of ad vouchers included.|
|Pro ($23/month)||20 GB of storage, professional logo, and Events Calendar app included.|
|VIP ($39/month)||All of the above features, plus priority customer care, and 35GB of storage.|
Let’s talk about these plans in a bit more detail.
Wix free plan
The free plan is always interesting. After all, who doesn’t like not spending money on something, right? Well, you might want to think twice before counting your savings.
On good conscience, on this Wix review, I simply can’t recommend the free plan to anyone: it has too many limitations to be used for a proper website. Wix ads will be displayed on your page at all times, and instead of a custom domain, you’ll have to use a subdomain with .wixsite.com at the end. Wixsite is a free subdomain, which marks all the websites made by a free Wix plan, and for a business, it looks just a tad unprofessional.
Really, the free plan should be seen as an “unlimited trial to test out Wix”, more than anything else.
Is Wix free? Technically, yes. There is a free plan, and it will not require any of your credit card information. But there are just too many limitations.
Wix premium plans
Overall, all of the paid plans will let you use a custom domain (and include a free domain for the first year, too), add a free SSL certificate, and remove ads. And it’s the premium plans that you should choose.
So, what are each of these premium website plans for, then?
- Combo package includes all the basic features, making it great for people looking to make personal, or representative small business sites.
- Unlimited plan includes more storage, some ad credit, and several helpful marketing tools. So, naturally, it’s a suitable pick for small businesses looking to market themselves with a website.
- For A-Z online branding, Wix has Pro and VIP packs. Both let you use Wix’s logo maker & download logo files for social media, and events calendar app to display upcoming events. The only tangible difference between the $23 Pro and $39 VIP plans is that the latter adds more storage and priority customer care.
But before you jump into a plan, I’d like to direct your attention to the small print. Let’s enhance.
Site Booster and Analytics (available with $18/month Unlimited plan), and Events Calendar (available with $23 and $39 Pro/VIP plans), are only free for one year. So, what happens after that year passes?
Well, not much. All of the apps – Site Booster, Analytics, and Events Calendar – offer free plans, as well. But they do have their own premium options, adding more listing features, bigger visitor limits, and unlimited events. The prices for the premium versions will start at around $5/month each. And on the Wix plans, you get to try those premium versions for free for a year, so you can decide which ones are worth keeping, and which ones are not.
Still, it’s something worth keeping an eye on, as with the premium apps, you Wix expenses may balloon up quite a bit.
Wix eCommerce plans
But that’s not all! Wix also has three more options, focused on those who want to use their websites to sell online.
Here are the plans right here:
You can choose between three options:
|Business Basic ($23/month)||20GB of storage, $300 in ad vouchers, unlimited products, abandoned cart recovery, and sales on social channels.|
|Business Unlimited ($27/month)||Storage bumped up to 35GB, automated sales tax, subscription sales, dropshipping, product reviews, and advanced shipping options.|
|Business VIP ($49/month)||50GB of storage and all of the above, plus priority support, custom data reports, and loyalty program feature, as well as more reviews, and sales tax calculations.|
And if you’re more of a visual learner, I’ll also leave this screenshot with all the eCommerce features of these plans, compared.
Overall, during this Wix review, I found all three of eCommerce plans to offer genuinely excellent value. Unlike with some other platforms, there’s no transaction fee tied to any of them. Also, some features (such as abandoned cart recovery), are rarely seen in plans that cheap.
So, which of these three plans is best for you?
- Business Basic is an excellent entry option including all the right tools for a small personal or family operation.
- Business Unlimited is great if you plan to sell subscriptions, do dropshipping, or have a more marketing and data-centered selling experience.
- VIP plan is quite a serious step up in price. Invest if you plan to set up a loyalty platform or scale a business into a major operation.
And I’ll say what some of you might be thinking – Wix is not entirely cheap, and not everyone has the budget to throw in a few hundred dollars a year into maintaining a website. However, even the cheapest plans here offer value not seen on other similarly-priced plans.
Definitely give Combo and Business Unlimited plans a look. Combo gives just the right amount of features at a reasonable price, while Business Unlimited has the best bang-for-the-buck when it comes to eCommerce.
I find Wix pricing to be pretty solid. And even though I have a pretty hard time recommending the most expensive plans for both regular and eCommerce websites (looks like too much extra money for not enough features!), I still find everything to be a solid experience.
Is Wix easy to use?
- The Setup Process – Everything is pretty simple. You get a quick-start menu, which lets you choose the kind of website you want to build & what editor you’ll use.
- Website Editors – You’ll be given two options: the regular editor, and Wix ADI. The regular editor will give you hundreds of themes and plenty of editing freedom. Wix ADI will generate a website, based on the information you give it.
- Managing Your Website – the difficulty of the process will depend on the editor you choose. The classic editor will have a slight learning curve, but it should take less than a day for a beginner user to learn the ropes. The ADI, however, is as simple as it gets.
Wix offers an all-in-one website-building experience: hosting, domains, and website management are all available under one hood. And if you already have your own domain purchased elsewhere, you can easily connect it to Wix. And overall, that part makes using Wix pretty simple.
As for making your own website…Whether Wix is simple or not there, depends on the approach you choose to follow.
It’s the variety of options that will cause most of the headaches.
And before you choose whether you wish to use Wix to make your website, you should see all of those headaches in action. That’s what I’m writing this Wix review for!
So, take the passenger seat next to me, and let’s roll. In this part, I’ll be making my own Wix website. In fact, I’ll show you what I got right here: click the image to see everything in full.
Here’s what the experience was like.
Getting started with Wix
The signup procedure was pretty easy. Honestly – before you get even asked for your name, you need to tell Wix what type of website you’re planning to make.
And then, you’ll need to pick one of the two editor options.
Now, don’t waste time contemplating for hours here. All of these options can be changed and reversed. You can use one Wix account to make several websites, and each time, this is the screen that you’ll see. So, go with whatever you feel like suits you better. If not, you can always do this all over again!
So, what are these options like?
- Wix ADI: “Let Wix ADI create a website for you ” just about describes it. This option is meant for complete beginners, who just want a website, quickly – and are not interested in in-depth editing and custom designs.
- Wix Editor: This method allows you to choose a template, edit fonts, add blocks, drag and drop elements, and do a lot of other things to have a truly unique, one-of-a-kind website.
For beginners who don’t want to get into the hassle of using a drag-and-drop editor, I feel like Wix ADI is a brilliant option
If you choose to use it as your preferred option, all you’ll have to do is to answer a few fundamental questions that describe your ideal site. The self-proclaimed algorithm will then combine all the answers, your computer will go bzzzzz, and your website will be all done!
So, let’s use this Wix review to dig deeper, and quickly make a store that sells clothes for dogs!
So, naturally, you might be interested: “why does that matter?”. From what I understand, your selected niche will decide two things. The first one is the placeholder media that will be placed on your site. The second one is the next step: the features that will be added to your site.
Depending on what you pick, you’ll be suggested the most important features such a website would require.
But once again, you can just scroll down a bit, and choose to add whatever you feel like adding – Wix won’t place limits just because of what you picked.
Then comes the rather simple part of adding your business’ name.
And once you’re through with general information…
…You’ll be asked to choose a preferred type of website. However smart the ADI might be, it still needs some style guidance from you. If you already have a logo for your business, it can also adapt your website to the color scheme of your logo.
And there you have it – your website is nearly done. At the final step, you’ll be asked to choose the design you like the most.
And finally, you’ll be given an opportunity to add something that you would really like to see on your website. All of these sections are tailored to the existing theme of the ADI website.
And ta-da! The website is done and waiting for you to publish it.
The process takes no more than 5 minutes: and during that time, you’ll get the opportunity to make a website that matches your preferred style, and has the pages you need.
If you’re looking for ease of use, and a simple website builder that just gets the job done – it’s the pick for you.
Wix Editor is the real Wix builder. The original, the one that put Wix on the map, keeps it at the top, and the one most Wix reviews choose to talk about. And it might a little bit tricky to use from time to time, but it’s still a very streamlined setup experience.
Once you choose to build a website with the classic Wix website editor, you’ll be asked to pick a template.
You get hundreds of options, for dozens of different purposes. I decided to opt for a fintech company, and not long later, I found something very suitable. And then, a simple click to “Edit” got me straight into the Wix Editor, which looks a lot like this:
And right from here, you work on editing your website, and making it yours!
Editing your Wix site
- Editing with Wix ADI – it’s a very simple, but a largely limiting experience. Wix itself accepts that, even suggesting to transfer a website to the regular editor to do serious changes.
- Editing with Wix Editor – it’s a very open, and slightly intimidating experience. However, the editing possibilities are completely unmatched.
Naturally, both builders also offer a varying editing experience. Wix Editor lets you do everything – and Wix ADI’s best feature is….letting you move to Wix Editor.
Let’s have a deeper look into both of these options:
Editing with Wix ADI
Wix ADI lets you edit in blocks: meaning, that you can pick an entire section of your site, and then pick what to do with it. The “Design” section will let you choose an alternative look for the blocks.
And the “Edit” option will let you change the text and the media.
You can also shift the blocks up and down, as well as use the Plus button in between the sections to add some new ones.
And quite honestly, that’s it. Even the platform itself suggests you move your website to Wix Editor city, where the grass is green, and editing options are pretty!
Speaking of pretty, this is a pretty good time to speak about the other Wix website building option.
Editing with Wix Editor
Let’s return to the screenshot of the editor I did previously.
As you can probably see, there’s quite a lot to do. You can drag and drop all the elements seen on this website. By clicking, you can edit them all separately.
The collection of icons at the left is what lets you add new elements to your site. The “Add” option is the one that will show you most of the available elements.
The other options on the left include editing the menus and pages, changing the background, color scheme, adding extra applications, media, blog posts, booking, and accessing various business tools. And the tools you can find there are too plentiful for even this massive Wix review to try and list.
It’s a massive builder, and from time to time, you’re bound to run into something that causes you questions. For instance, when making my own test website, I deleted about half of it. And instead of the website simply getting smaller, parts of it just got replaced by a massive blank space.
It sounded pretty bad, until I realized that all the deletion processes happen start by clicking a button at the top, called “Zoom Out and Reorder”. This enters a new mode, letting you easily rearrange and delete any section on your site.
Same is true for adding and editing various elements to the website. While the “testimonial” element looked completely different from my color scheme, I had an easily accessible way to make any element fit my preferred color scheme. I just had to know where to look!
“Know where to look” is the whole story of Wix Editor. There’s so much that this platform can offer, you just have to remain persistent and keep searching for the right solution.
Wix probably knows this, because at any time of editing, you can click the “Help” option at the top and open the Editor Help Center, which will include articles, and even tutorial videos.
And that’s the story. While Wix ADI has the basics, the Editor gives you everything. You can choose any of the 800 templates, add pages, galleries, shapes, vector art, lists, boxes, audio & video players, insert custom code, social sharing bars, social media updates, and so much more.
I didn’t mention something specific that you need? It’s probably there. You just got to know where to look.
- How many templates? Wix has over 800 designer-made templates. That’s the best result for a website builder.
- Are they any good? Majority of the templates are pretty good – some are fairly outdated, but there are still hundreds of good picks.
- How much do they cost? You can use any template you want to. There’s no extra cost besides the subscription.
Choosing a Wix theme will be quite a serious decision because you are not allowed to change a theme once you pick it. And the platform won’t make it easy for you, as there are over 800 options to go through.
Luckily, a lot of those themes are very narrowly catered for specific audiences: here’s what it looks like if you decide to pick “Business”.
And here’s what it will be, if you choose “Creative”.
The quality certainly varies. There are some that look stunning:
And some look…genuinely woeful.
Despite my or your view of any of those designs, it’s still worth noting that all of them are mobile-friendly and will let you accept visitors from a wide range of devices.
So, despite the rather unfortunate fact you can’t change your theme once you choose it (and have to make a new website instead!), there’s still a very wide and lovely selection of themes you can choose from. Don’t get discouraged by a few bad apples. The harvest at Wix will still give you a cornucopia of options to pick from, no matter your business.
Wix business features
- Selling online – At $23 a month, Wix offers a solid suite of eCommerce features. It’s all pretty user-friendly.
- SEO – Wix has a surprisingly good suite of SEO features. Helpful guides will be good for beginners, and structured data, XML sitemap, canonical URLs, as well as fast indexing, will be great for more advanced users.
- Email marketing – Ascend by Wix lets you capture leads, design emails, and automate emails. It also includes analytics for your campaigns. Shame, that it costs extra.
- App Store – A solid third-party app store adds even more features to Wix. It’s one of the biggest markets available.
- Wix mobile app – A pretty powerful mobile app allows you to maintain and manage your business dealings on the go.
Wix’s target market is individual entrepreneurs & small businesses. So it’s no surprise to see a pretty solid lineup of business features for management, marketing, branding, customer support, e-commerce, and more.
Overall, it’s a decent package for a small business.
Wix eCommerce – create your online store
In the website builder market, Wix’s eCommerce integration is right there at the top. There are plenty of top-notch features available with the cheapest, $23-a-month eCommerce plan, such as no limits on how many products you can sell, and abandoned cart recovery for your users. You can also accept bookings, take online orders, and sell tickets to events, without signing up for a more expensive plan, or an additional premium service.
Adding and managing products
A simple Store Products menu lets you see and add the products to your website. There, you can easily choose between the physical product, i.e., a shippable product, or a digital product, i.e., a downloadable product.
Once you are in, add all the details – that means images, videos, name, price, sale price (if any), options, etc.
You can also add it to “collection” so that people filtering/searching a particular category can find it there. For instance, if you sell tees & jeans, you can assign the product to their respective collections, so each product is placed within other similar products.
Selling your services
If you wish to sell your services through your website, Wix is great at that, too. The Wix Bookings can help you manage your calendar & bookings, giving your users a chance to quickly sign up, and helping you avoid overbooking.
You can edit staff members’ working hours, add a time buffer between appointments, and even connect the website via Zoom (best for consultants & coaches). However, there’s a caveat: in order to unlock the full Wix Bookings features package, you’ll need to sign up for its additional premium plan, which costs $17/month.
So, you can look into some alternatives. There are freemium apps like Boom Calendar, Sell Tickets, Event Viewer, and Schedulista Booking. And there are also some decent free options like Google Event Calendar or Bandsintown, letting you do similar things, without spending anything.
Wix SEO – a solid suite of options
Generally speaking, website builders are not known for their amazing search engine optimization. They’re not what you pick for ranking high on search engine results. But here’s the thing…
Actually, Wix is not bad in SEO. It’s actually pretty good, and it has done a decent job adapting itself to suit beginner users and their needs.
Wix will give you an SEO plan to follow in order to be seen on your preferred search results. Besides that, you’ll be given an option to do redirects, add custom URLs, access XML sitemap, edit your robots.txt map, and similar.
As for content, you get options to change/add meta titles and descriptions, customize your headings, and add alt tags to your images,
All in all, Wix is a pretty decent website builder for SEO. There’s plenty for beginner SEO experts to do.
Emails and marketing
For most businesses, marketing is their bread and butter. To those people, Wix has a full three-course meal, and they call it Ascend. It’s an in-house solution, combining email marketing with social media content, contacts, invoices, and much more.
It allows you to quickly make and send out content to reach your audiences. Personally, I love its really simple email builder, allowing anyone to make a decent-looking, attention-grabbing message.
Same way, you can use this tool to create & distribute social media posts, make promo videos, and connect with other advertising & marketing tools to get visitors.
There are several pre-made templates for you to choose from, so if your design skills are as good as mine, you’re in luck!
You can also connect your existing email marketing apps like Mailchimp or Constant Contact, and connect their analytics to track crucial stats like open rate or CTR.
However, there’s once more a caveat, and once more, it regards the pricing – premium version of Wix Ascend starts at $5 a month. Not a massive amount, but still something to keep in mind before you jump in.
Wix mobile app
If you wish to manage your business or your website on the go, you’ll enjoy the Wix mobile app. I did! In fact, you can literally set your entire website up using nothing but its mobile application. And if you already have one, you can manage just about anything on the app.
i had no issues adding the products and setting up the sales.
And, for example, if your website has the live chat functionality, this is the app you’ll also get to use to respond to your visitors!
Overall, during this Wix review, I enjoyed using the app: it has just the right amount of functionality to save you from taking out the computer every time you need to do something. Nifty!
Wix app store
For every in-house feature that Wix has, there are dozens more available from third parties. And Wix App Market is where they’re at. With hundreds of options for marketing, eCommerce, services, media, design, and communications, there’s quite a lot to choose from.
Wix itself joins the party, too. With 50 “Made by Wix” apps: all free, freemium, and paid, you can choose between going in-house, or third-party.
Sometimes, third-party apps get much more love from the users. And it’s great to see Wix letting them thrive.
With the in-house Wix Forms app getting mixed reviews, you’ll also have an opportunity to use the free 123 Form Builder instead.
This is one Wix’s biggest strengths – even if some features or in-house apps fall flat, there’s still a community that can offer suitable alternatives. And the Wix App Market is where all of that comes together.
And to conclude the whole “Wix Business Features” section, I’d say:
Wix made sure that small businesses get full access to a wide variety of features. Some of them may cost extra, but with many alternative options made available, there’s still plenty to be excited about – even if you’re on a budget.
Website builders are not commonly known for their lightning-fast performance. With so many editable details, and a focus on having “as much of anything as possible”, it’s no surprise to see Wix perform a little bit slowly. However, low performance results do not translate into negative real-life performance.
For the final showdown, I put up my very own test website through GTMetrix, which measure the site’s load time and overall structure, and gives a final score.
A D score and “56%” on performance do sound bad. But during this Wix review, I visited the website a few times and didn’t notice a massive load time. In fact, everything was surprisingly swift.
My experience is backed by GTMetrix as well. While the website does take 8.4 seconds to fully load, it takes just around 3 seconds to be fully interactive and to load the majority of visible elements, and that’s a perfectly fine result.
So, what should you take away from this? Wix is not a super-optimized speed demon, and it shows: but for regular users, your website’s performance will not be a problem.
Alternatives to Wix
Wix is great and all, but it’s not ideal for everyone. Some might find it expensive; some might get discouraged by the templates. The reason can be anything. The solution? Look into alternatives.
Squarespace focuses less on third-party options and bottomless pits full of various features. Instead, it offers a solid in-house business solution and around 100 beautiful-looking themes. It’s a more streamlined option than Wix: and to many, that’s going to be a good thing.
Gator Website Builder
Gator offers eCommerce and marketing tools on a budget. eCommerce-capable plans will start at $8.30 a month, making it great for online vendors on a budget. It’s a simple solution, that people looking for function over form will absolutely love.
Zyro is incredibly simple to set up, putting it side-by-side even with Wix’s ADI. But that’s not the only reason why it’s here. I am mostly impressed because it manages to offer all this at just under $2 a month.
Wix review – conclusion
Wix is the most popular website builder in the world – and there are reasons for that. It’s incredibly versatile, and even though I made numerous website with it, I’m sure that I haven’t even discovered all that it can do.
The editing on Wix lets you pick your own adventure. I see a lot of use cases for both Wix ADI – the super simple, questionnaire-based website builder that lets you quickly put together a great business website, and Wix Editor – the pixel-perfect option with over 800 custom-made templates.
While the editor may sometimes appear a bit complicated, and additional features might cost extra, this builder can help you make any kind of website, in any way that you want.
And so, I recommend giving Wix a shot – give it some time, test out the options, and you’ll be making completely custom websites in no time.
Is Wix good for SEO?
Yes, Wix helps you to rank highly on Google thanks to its built-in SEO tools. These tools allow you to customize URLs, tweak header code and edit meta titles and descriptions.
Is Wix suitable for big websites?
No. Wix is not the best choice if you have a large business and need a powerful platform capable of scaling and managing bulk orders. It is best suited to smaller business websites.
Is there a Wix free trial?
There is no free trial for the premium plans. Instead, you get a 14-day money-back guarantee, during which you’ll get all that you paid for your premium plan back to your account.
Can you make money on Wix?
You can make money on your Wix site by placing Google AdSense ads on it. Every time your users see or click an ad, you’ll get a small fee. This is available only for the paid plan users.
What is the cost of a Wix website?
Regular website plans cost from $12/month, while eCommerce website plans start at $23/month. A domain is free for the first year, but will cost an extra $14.95 a year as you renew.