Wix review 2024 – ease of use, features, and more

Wix is the best website builder, trusted by over 200 million users worldwide. Known for its versatility, Wix offers powerful web creation tools, hundreds of plugins, stunning templates, and an intuitive editor that’s perfect for beginners.

In this review, I’ll dive into Wix’s strengths and weaknesses, explore its pricing and plans, and share my personal experience building a site. I’ll also cover Wix Studio, business features, and its suitability for different types of websites. Plus, I’ll take a closer look at Wix’s customer support to help you decide if it’s the right platform for your needs.

⭐ Rating:	4.8 ★ ★ ★ ★ ★
🥇 Overall rank:	#1 out of #32
💵 Price:	From $10.50/month
🪄 Ease of use:	Powerful interface, pretty easy to use
🎨 Templates:	800+
🏢 Business features:	Massive array of various business features
👨‍💻 24/7 live support:	Yes
🔥 Coupons:	Wix coupon 50% OFF

Wix pros and cons

Wix pricing and available plans

Plan	Features	Price
Free	A simple plan for testing the platform	$0.00
Light	Great tools for simple websites: Get Wix with 50% OFF	$10.50/month
Core	Unlimited bandwidth, extra marketing tools – good for growing businesses	$17.00/month
Business	eCommerce features for selling online	$36.00/month
Business Elite	All of the above features, plus priority customer care	$159.50/month

Wix plans are designed to cater to different needs, from personal projects to large businesses. They vary in the amount of data storage, bandwidth, and the number of collaborators allowed, making it easy to choose one that fits your requirements. These highly scalable plans allow users to upgrade as their website grows.

Wix Free plan – best for testing Wix

Wix's Free plan offers 500MB of storage and bandwidth, making it ideal for exploring the platform or building your first website. While it includes Wix ads and a subdomain, you can still create a fully functional basic site to experiment with features. However, the plan doesn’t allow payment processing or branding removal, so I think it’s best suited for testing before upgrading to a paid plan.

Wix Light plan – best for small blogs and projects

Light plan includes 2GB of storage, support for up to 2 collaborators, a free domain for 1 year, and a light marketing suite. You can connect a custom domain and remove Wix ads. However, it lacks eCommerce features, so in my opinion, it’s ideal for personal websites, blogs, or portfolios, but not for online stores or accepting payments.

Wix Core plan – best for small business websites

The Core plan offers 50GB of storage, support for up to 5 collaborators, and includes essential eCommerce features like payment processing. You also get a free domain for 1 year, basic site analytics to track your website’s performance, and advanced marketing tools like lead-capture forms. I think it’s a great choice for small businesses, though storage may limit media-heavy websites.

Wix Business plan – best for full-scale online stores

The Business plan offers 100GB of storage, support for up to 10 collaborators, and advanced eCommerce tools. It includes payment gateways, order management, and loyalty tiers for eCommerce. You also get automated sales tax for up to 100 transactions per month and the ability to add more dropshipping products. This plan is designed for more advanced businesses ready to scale and expand their online presence.

Wix Business Elite plan – best for high-demand businesses

The Business Elite plan offers unlimited storage, support for up to 15 collaborators, and advanced eCommerce tools designed for scaling large businesses. With features like dropshipping for up to 50,000 products, support for multiple currencies, and automated sales tax, it’s ideal for businesses with global reach. This plan also includes priority customer support. The advanced marketing suite ensures businesses have the tools they need to thrive in competitive markets.

Who should pick Wix?

Wix is an excellent choice for anyone looking to create a website with minimal effort, offering a broad range of solutions for different users. Whether you're an entrepreneur launching an online store, a local business offering services, or a creative professional showcasing your work, Wix has the tools to bring your vision to life.

For example, you can build a fully-functional eCommerce store to sell homemade crafts, set up a restaurant website to manage reservations, create a service page for a plumbing business, or design a sleek portfolio for your freelance photography studio. Wix’s versatility makes it an ideal web builder for small businesses, creative entrepreneurs, or anyone with a passion project looking to establish an online presence.

Popular lifestyle ventures like fitness coaching, travel blogging, and event planning are also easily supported, with ready-made templates and features that allow you to promote your services and reach customers effectively. With all of this, it’s no surprise that Wix remains the best choice overall, offering the flexibility and features to suit virtually any website need.

For advanced website-building needs, Wix Studio platform offers powerful tools to customize and scale your site.

Wix for different websites

Wix is a versatile website builder that caters to a broad audience. Here are some pros and cons for different types of websites.

Website type	Benefits	Limitations
Blog	Great marketing and SEO tools, your website can go live in about an hour	Tools are mostly third-party, making Wix more expensive than other options for blogging
Portfolio site	Extreme flexibility design-wise, has specific tools for artists	Can’t change a template once you start editing one – all content gets deleted
Business website	Strong business features, editors suitable for beginners and intermediate users	Additional apps cost extra
Online store	Great eCommerce tools, options for both beginners and pros	The platform doesn’t let you migrate

Wix is a versatile website builder that caters to a broad audience. Here are some pros and cons for different types of websites.

• Wix for blogs. Wix is a good choice for bloggers, offering flexibility for both creative writers and emerging entrepreneurs. Its blog editor allows text formatting, bullet points, links, and more. You can also customize title tags, meta descriptions, and blog post URLs. However, Wix's pricing for blogging is higher compared to platforms that offer free publishing options. The free plan has limitations and includes Wix branding, while the cheapest plan starts at $10.50/month.
• Wix for portfolio sites. Wix's extensive customization options make it an excellent choice for creating portfolio websites to showcase artwork or selling art online. However, I think it's best suited for visual artists, as features like print-on-demand integrations and visual-focused templates may not be as helpful for other types of artists.
• Wix for business sites. Wix provides business-focused tools and offers additional plugins through its app store. You can create your ideal online presence with its custom editing tools, marketing features, and SEO options. However, you may need to purchase specific tools from the app store.
• Wix for online stores. Wix provides comprehensive tools for small business owners, including eCommerce features, marketing tools, and specialized templates for online stores. You can sell both digital and physical products, customize your store with third-party integrations like Google Analytics, and create a unique shopping experience. However, a major downside is that once you build your store on Wix, you can't move it to another platform. Scaling is limited within Wix's system, and exporting your site is not possible.

Is Wix easy to use? Our experience building a web

Wix is a popular website builder that’s easy to use. It’s great for creating blogs, personal websites, and small business sites. But that’s not all – Wix also offers a comprehensive eCommerce platform with all the features you’d need for an online store. Plus, they have a wide variety of templates to choose from.

Together with the Cybernews research team, I created a website with Wix to test out its features, and here are the main points I discovered:

• The setup process. Everything is pretty simple. You get a quick-start menu, which lets you choose the kind of website you want to build and what editor you'll use.
• Website editors. You'll be given two options: the regular editor, and AI website builder. The regular editor will give you hundreds of themes and plenty of editing freedom, while Wix AI will generate a website, based on the information you provide.

• Managing your website. The difficulty of the process will depend on the editor you choose. The classic editor will have a slight learning curve, but a beginner user should take less than a day to grasp the idea of how it works. The AI editor, however, is as simple as it gets.

The signup procedure from the start was pretty easy. Honestly – even before you get asked for your name, you need to tell Wix what type of website you're planning to make.

All of these options can be changed and reversed. You can use one Wix account to make several websites, and each time you will see the AI suggestion, which you can skip.

So, what options do you have for website creation?

• AI website builder. "Let Wix create a site for you" just about describes it. This option is meant for complete beginners who just want a website quickly and are not interested in in-depth editing and custom designs.
• Wix Editor. This method allows you to choose a template, edit fonts, add blocks, drag and drop elements, and do a lot of other things to have a truly unique, one-of-a-kind website.
• Wix Studio. Built for professionals, this option offers advanced customization tools. You can integrate Figma designs, use grid-based layouts, and add custom code to create highly tailored, scalable websites.

Get started with Wix

Wix AI website builder

For beginners who don't want to get into the hassle of using a drag-and-drop editor, I feel like Wix AI builder is a brilliant option. It is a very simple, convenient and, I would say, pleasant feature to use. When you set up your account with Wix, just click Create New Site and you will be provided with two options: either AI website builder or regular editor.

If you choose to create with AI, you will be met with a Wix AI chatbot and asked several questions about the purpose of your website. Such as the title, your business type, the services you provide, location, and whether you want to add some other specific styles to your design.

Answers will be used to personalize the dashboard for your specific case. Once the option is available, click Generate Site.

After that, the AI will generate the website's design according to your prompts. When testing, I discovered that sometimes it might not fully grasp your vision, so detailed prompts are key. But don't worry, you can always fine-tune every detail later. This approach is also convenient if you're managing multiple projects.

If the result doesn’t meet your expectations, you can request AI to redo or adjust the site. Simply click on any highlighted section of the site summary to make specific changes. You can modify various design elements: profile, structure, description, theme, and layout.

When satisfied with your site's appearance, click Continue with this site. The AI builder will prompt you to connect a domain if you haven't already done so. Click Let's Go to connect your domain, or tap Continue to the Editor.

In the Editor, feel free to click around and customize your site. You can edit text and images and add new page elements and widgets. There are plenty of elements to experiment with, making website creation a breeze and letting your imagination run wild. Wix's editor reminds me of Hostinger's clean interface and attractive appearance. However, Wix seems to offer a lot more features and elements than Hostinger at first glance.

Keep an eye out for areas with a star icon – these indicate available AI tools. You can use these tools to create text, build images, and more.

I especially enjoyed Wix's text creator. With just a few simple prompts, it can generate decent-looking text for your website, whether it's for the About Us section or a product review.

Don't overlook customizing the mobile version of your site. Click on the phone icon at the top of the Editor to do so. I really liked this special feature in Wix because not many website builders offer such a tool. While you design your website, Wix automatically adjusts it for mobile devices, ensuring it looks great and works smoothly on phones and tablets. This is super helpful for beginners because even the prettiest template can have issues on different devices, so it's great to have some assistance.

While you might already like how it looks by default, you can always tweak it or hide specific elements.

Wix Editor

If you choose a regular Wix editor, you'll have to create your website from scratch using the provided templates.

First, you'll need to answer a few questions about the type of website and its goals.

Then, you'll set up either with AI or a template. Even though you can still use Wix's AI tools like the Text Creator and Section Generator, tons of editable elements are available, from buttons and images to whole sections, forms, and events.

The website editor is clean and simple. Although the features might seem overwhelming at first, it's easy to navigate and find what you need.

Wix Studio: a revolutionary platform to transform your website-building experience

Wix Studio is designed for freelancers and agencies who create websites professionally. One of its standout features is the ability to turn designs made in Figma (a popular design tool) into fully functional websites. This makes it much easier for designers to bring their creative ideas to life without extra steps. Another great tool is the section grid feature, which helps you organize your site’s layout quickly and neatly, saving time to focus on content and design.

Wix Studio also includes helpful AI tools to make tasks faster and easier. For example, the AI code assistant helps fix problems or create custom website functions. The platform also has tools like an AI image generator to create pictures and an image enhancer that can improve picture quality, remove backgrounds, or increase resolution. These features are great for creating a professional-looking website without needing third-party software.

Another handy feature is the unified workspace, which is great for teams working on the same website. It allows you to assign tasks, track changes, and give feedback in real time, making teamwork smoother and more organized.

Overall, Wix Studio is perfect for professionals who need advanced tools to create custom websites. It’s ideal for freelancers, agencies, or anyone managing multiple projects, offering all the features you need to design beautiful, unique sites with ease.

Wix eCommerce – create your online store

In the website builder market, Wix’s eCommerce integration is right there at the top. There are plenty of top-notch features available with the cheapest, $17.00/a month eCommerce plan, such as selling up to 50,000 products and including an abandoned cart recovery for your users. You can also accept bookings, take online orders, and sell tickets to events, without signing up for a more expensive plan, or an additional premium service. You can see how Wix compares to other online store builders in our best eCommerce website builders' overview.

Adding and managing products

A simple Store Products menu lets you see and add the products to your website. There, you can easily choose between a physical product, i.e., a shippable one, or a digital product, i.e., a downloadable one.

Once you are in, add all the details – that means images, videos, name, price, sale price (if any), options, etc.

You can also add it to a category so that people filtering/searching a particular type of product can find it there. For instance, if you sell t-shirts and jeans, you can assign each product to their respective collections, so they are placed with other similar products.

Selling your services

Say, you're looking for a photography website builder for both displaying your art, and selling services through your site. Wix is great at that, too. The Wix Bookings can help you manage your calendar and bookings, giving your users a chance to quickly sign up, and helping you avoid overbooking.

You can edit staff members’ working hours, add a time buffer between appointments, and even connect the website via Zoom (best for consultants and coaches).

However, there's a caveat: in order to unlock the full Wix Bookings features package, you'll need to sign up for its additional premium plan.

So, you can look into some alternatives. There are freemium apps like Boom Calendar, Sell Tickets, Event Viewer, and Schedulista Booking. And there are also some decent free options like Google Event Calendar or Bandsintown, letting you do similar things, without spending anything.

Wix for business

Wix offers a range of business-focused features to support your online presence. These include powerful SEO tools to boost visibility, professional email solutions, and integrated marketing options. The mobile app ensures you can manage your website on the go, while the app store provides additional tools to enhance functionality. Together, these features make Wix an excellent choice for businesses.

Wix SEO – a solid suite of options

Generally speaking, website builders are not known for their amazing search engine optimization. They're not what you pick for ranking high on search engine results. But here's the thing...

Wix is actually pretty good when it comes to SEO, and it has done a decent job adapting itself to suit beginner users and their needs, claiming a top place on our best website builders for SEO list.

Wix will give you an SEO plan to follow in order to be seen on your preferred search results. Besides that, you'll be given the option to do redirects, add custom URLs, access XML sitemap, edit your robots.txt map, and similar.

As for content, you get options to change/add meta titles and descriptions, customize your headings, and add alt tags to your images,

All in all, Wix is a pretty decent website builder for SEO. There's plenty for beginner SEO experts to do.

Emails and marketing

For most businesses, marketing is their bread and butter. For them, Wix has a full three-course meal, called Ascend. It's an in-house solution, combining email marketing with social media content, contacts, invoices, and much more.

It allows you to quickly make and send out content to reach your audiences. Personally, I love its really simple email builder, which allows anyone to write a decent-looking, attention-grabbing message.

In the same way, you can use this tool to create and distribute social media posts, make promo videos, and connect with other advertising and marketing tools to attract visitors.

You can also connect your existing email marketing apps, like Mailchimp or Constant Contact, and use their analytics to track crucial stats like open rate or CTR.

However, there's once more a caveat, and once more, it regards the pricing – the premium version of Wix Ascend starts at $5 a month. Not a massive amount, but still something to keep in mind before you jump in.

Wix mobile app

The Wix mobile app is a surprisingly handy tool for managing your website on the go. From my experience, it’s very easy to navigate, even if you’re new to website management. The app lets you track site analytics, including visitor data and trends over different timeframes. You can also manage payments, send invoices, create price quotes, and handle contacts directly through the app.

What stood out to me is how simple it is to add new items to your site, like products, services, or even coupons. The built-in tools for creating social media posts and email campaigns are an added bonus, making it easy to run marketing efforts without needing a desktop.

While it’s great for managing and monitoring your site, advanced site creation tasks might feel limited. However, for tracking analytics, handling payments, and keeping everything organized, the app is a fantastic companion.

Wix app store

For every built-in feature that Wix has, there are dozens more available from third parties. And Wix App Market is where they're at. With hundreds of options for marketing, eCommerce, services, media, design, and communications, there's quite a lot to choose from.

Wix itself joins the party, too. With 52 "Made by Wix" apps: all free, freemium, and paid, you can choose between going in-house or third-party.

Sometimes, third-party apps get much more love from the users. And it's great to see Wix letting them thrive.

With the in-house Wix Forms app getting mixed reviews, you'll also have an opportunity to use the free 123 Form Builder instead.

This is one of Wix's biggest strengths – even if some features or in-house apps fall flat, there's still a community that can offer suitable alternatives. And the Wix App Market is where all of that comes together.

And to conclude the whole “Wix app store” section, I’d say:

Wix made sure that small businesses get full access to a wide variety of features. Some of them may cost extra, but with many alternative options made available, there's still plenty to be excited about – even if you're on a budget.

Wix customer support

If you ever have a problem while building your website, it’s always good to know that you’ll have good customer support to fall back on. Now, Wix offers three ways for you to get customer support:

• Live chat
• Callback phone line
• Ticket submission

Out of the three, the callback phone line might be the most reliable option – you’ll definitely get help from a person. I personally tried to get in touch with a real representative while chatting with a bot, but it was no use – it only offered for me to submit a ticket or to check out the Help Center.

Help Center is well-curated and has answers to problems that could happen on both the regular and the AI editors.

A huge plus about the Wix support is that it’s available for both free and paid account holders – you can receive premium help for free. Even if that premium help is only speaking to a chatbot.

All in all, Wix offers pretty great customer service options. The knowledge base is very extensive and well-curated, having almost all answers to any problems that may arise.

Wix video review

Check out a quick Wix video review and start building your site in minutes.

Wix review: conclusion

Wix is the most popular website builder in the world – and there are reasons for that. It's incredibly versatile, and even though I’ve made numerous websites with it, I'm sure I haven't yet discovered all that it can do.

The editing on Wix lets you pick your own adventure. I see a lot of use cases for both Wix AI builder – the super simple, questionnaire-based website builder that lets you quickly put together a great business website, and Wix Editor – the pixel-perfect option with over 900 custom-made templates. And with Wix Studio, you can create highly customized websites with advanced features, perfect for agencies or teams looking for real-time collaboration.

While the editor may sometimes appear a bit complicated, and additional features might cost extra, this builder can help you make any kind of website, in any way that you want.

And so, I recommend giving Wix a shot – give it some time, test out the options, and you'll be creating completely custom websites in no time.

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