Wix review 2024 – ease of use, features, and more

Wix is one of our best website builders. It provides exceptional web creation tools, thousands of plugins, a vast collection of beautiful templates, and a user-friendly editor. With these features, Wix appeals to a wide range of users, especially beginners, enabling them to create portfolios and online stores easily.

I registered and created my own website, trying out all of Wix's tools. To show results, in this review, I'll explore Wix's features and reveal the ease of use to understand why it’s the top website builder in the market.

⭐ Rating:	4.5 ★ ★ ★ ★ ★
🥇 Overall rank:	#4 out of #26
💵 Price:	From $10.50/month
🪄 Ease of use:	Powerful interface, pretty easy to use
🎨 Templates:	Over 800 various templates
🏢 Business features:	Massive array of various business features
👨‍💻 24/7 live support:	Yes
🔥 Coupons:	Wix coupon 50% OFF

Visit Wix

Wix pros and cons

Who should pick and who should avoid Wix?

With Wix's drag-and-drop interface, intuitive editor, and variety of templates, anyone can create a professional website, regardless of experience level.

• Who should pick Wix? Provider is ideal for basic websites like portfolios, blogs, and small businesses aiming to establish an online presence and sell products due to its wide array of features and eCommerce tools.
• Who should avoid Wix? Large online stores may find Wix limiting in scalability. Niche websites might benefit more from platforms offering dedicated features for their industry.

Create your website with Wix

If you’re not sure which side you are on, I created a table outlining how well Wix fits different types of websites. Check it out to see if Wix is a great fit for your needs.

Wix pricing

Wix offers a total of 4 plans – ranging from completely free, to $79.50/month. Two of these plans are focused on regular professional sites, while the others are tailored specifically for eCommerce. Overall, Wix prices are fairly reasonable, and within the industry's standard.

Here are the website plan options:

Plan	Features	Price
Free	A simple plan for testing the platform	$0.00
Light	Great tools for simple websites: Get Wix with 50% OFF!	$10.50/month
Core	Unlimited bandwidth, extra marketing tools – good for growing businesses	$17.00/month
Business	eCommerce features for selling online	$18.00/month
Business Elite	All of the above features, plus priority customer care	$79.50/month

At first glance, it seems that the prices are quite steep. You can check all the Wix plans covered in our article. Keep in mind that the cost may come with the value.

I find Wix pricing to be pretty solid. And even though I have a pretty hard time recommending the most expensive plans for both regular and eCommerce websites (looks like too much extra money for not enough features!), I still find everything to be a solid experience. If you're looking for a cheaper solution, our list of inexpensive website builders (with great value for the money) might be helpful.

Is Wix easy to use? Our experience building a web

Wix is a popular website builder that’s easy to use. It’s great for creating blogs, personal websites, and small business sites. But that’s not all – Wix also offers a comprehensive eCommerce platform with all the features you’d need for an online store. Plus, they have a wide variety of templates to choose from.

Together with the Cybernews research team, we created a website with Wix to test out its features, and here are the main points we discovered:

• The Setup Process. Everything is pretty simple. You get a quick-start menu, which lets you choose the kind of website you want to build and what editor you'll use.
• Website Editors. You'll be given two options: the regular editor, and AI website builder. The regular editor will give you hundreds of themes and plenty of editing freedom, while Wix AI will generate a website, based on the information you provide.

• Managing Your Website. The difficulty of the process will depend on the editor you choose. The classic editor will have a slight learning curve, but a beginner user should take less than a day to learn the ropes. The AI editor, however, is as simple as it gets.

The signup procedure from the start was pretty easy. Honestly – before you get even asked for your name, you need to tell Wix what type of website you're planning to make.

Now, don't waste time contemplating for hours here. All of these options can be changed and reversed. You can use one Wix account to make several websites, and each time you will see the AI suggestion, which you can skip.

So, what options do you have for website creation?

• AI website builder. "Let Wix create a site for you" just about describes it. This option is meant for complete beginners who just want a website quickly – and are not interested in in-depth editing and custom designs.
• Wix Editor: This method allows you to choose a template, edit fonts, add blocks, drag and drop elements, and do a lot of other things to have a truly unique, one-of-a-kind website.

Get started with Wix

Wix AI website builder

For beginners who don't want to get into the hassle of using a drag-and-drop editor, I feel like Wix AI builder is a brilliant option. It is a very simple, convenient and, I would say, pleasant feature to use. When you set up your account with Wix, just click Create New Site and you will provided with two options: either AI website builder or regular editor.

When chosen to create with AI, you will be met with a Wix AI chatbot and asked several questions about the purpose of your website like title, what is your business type, what services you provide, location, and if you want to add some other specific styles to your design.

Answers will be used to personalize the dashboard for your specific case. Once the option is available, click Generate Site.

After that, the AI will generate the website's design according to your prompts. When testing, I discovered that sometimes it might not fully grasp your vision, so detailed prompts are the key. But don't worry, you can always fine-tune every detail later. This approach is also convenient if you're managing multiple projects.

If the result doesn’t meet your expectations, you can request that AI redo or adjust the site. Simply click on any highlighted section of the site summary to make specific changes. You can modify various design elements: profile, structure, description, theme, and layout.

When satisfied with your site's appearance, click Continue with this site. The AI builder will prompt you to connect a domain if you haven't already. Click Let's Go to connect your domain, or tap Continue to the Editor.

In the Editor, feel free to click around and customize your site. You can edit text, images, and add new page elements, widgets. There are plenty of elements to experiment with, making website creation a breeze and letting your imagination run wild. Wix's editor reminds me of Hostinger's, with its clean interface and attractive appearance. However, Wix seems to offer a lot more features and elements than Hostinger at first glance.

Keep an eye out for areas with a star icon – these indicate AI tools that are available. You can use these tools for creating text, building images, and more.

I especially enjoyed Wix's text creator. With just a few simple prompts, it can generate decent-looking text for your website, whether it's for the About Us section or a product review.

Don't overlook customizing the mobile version of your site. Click on the phone icon at the top of the Editor to do so. I really liked this special feature in Wix because not many website builders offer such a tool. While you design your website, Wix automatically adjusts it for mobile devices, ensuring it looks great and works smoothly on phones and tablets. This is super helpful for beginners because even the prettiest template can have issues on other devices, so it's great to have some assistance.

While you might already like how it looks by default, you can always tweak it or hide specific elements.

Wix Editor

If you choose a regular Wix editor, you'll have to create your website from scratch using the provided templates.

First, you'll need to answer a few questions about the type of website and its goals.

Then, you'll set up either with AI or a template. Even though you can still use Wix's AI tools like the Text Creator and Section Generator, there are tons of editable elements available, from buttons and images to whole sections, forms, and events.

The website editor is clean and simple, and although the features might seem overwhelming at first, it's easy to navigate and find what you need.

Wix business features

• Selling online. At $17.00 a month, Wix offers a solid suite of eCommerce features. It's all pretty user-friendly.
• SEO. Wix has a surprisingly good suite of SEO features. Helpful guides will be good for beginners, and structured data, XML sitemap, canonical URLs, as well as fast indexing, will be great for more advanced users.
• Email marketing. Ascend by Wix lets you capture leads, design emails, and automate emails. It also includes analytics for your campaigns. Shame, that it costs extra.
• App Store. A solid third-party app store adds even more features to Wix. It's one of the biggest markets available.
• Wix mobile app. A pretty powerful mobile app allows you to maintain and manage your business dealings on the go.

Wix's target market is individual entrepreneursand small businesses. So it's no surprise to see a pretty solid lineup of business features for management, marketing, branding, customer support, e-commerce, and more.

Overall, in my opinion, it's a decent package for a small business.

Wix eCommerce – create your online store

In the website builder market, Wix’s eCommerce integration is right there at the top. There are plenty of top-notch features available with the cheapest, $17.00/a month eCommerce plan, such as selling up to 50,000 products and including an abandoned cart recovery for your users. You can also accept bookings, take online orders, and sell tickets to events, without signing up for a more expensive plan, or an additional premium service. You can see how Wix compares to other online store builders in our best eCommerce website builders' overview.

Adding and managing products

A simple Store Products menu lets you see and add the products to your website. There, you can easily choose between a physical product, i.e., a shippable product, or a digital product, i.e., a downloadable product.

Once you are in, add all the details – that means images, videos, name, price, sale price (if any), options, etc.

You can also add it to a category so that people filtering/searching a particular type of product can find it there. For instance, if you sell tees and jeans, you can assign the product to their respective collections, so each product is placed within other similar products.

Selling your services

Say, you're looking for a photography website builder for both displaying your art, and selling services through your site, Wix is great at that, too. The Wix Bookings can help you manage your calendar and bookings, giving your users a chance to quickly sign up, and helping you avoid overbooking.

You can edit staff members’ working hours, add a time buffer between appointments, and even connect the website via Zoom (best for consultants and coaches).

However, there's a caveat: in order to unlock the full Wix Bookings features package, you'll need to sign up for its additional premium plan.

So, you can look into some alternatives. There are freemium apps like Boom Calendar, Sell Tickets, Event Viewer, and Schedulista Booking. And there are also some decent free options like Google Event Calendar or Bandsintown, letting you do similar things, without spending anything.

Wix for different websites

Wix is a versatile website builder that caters to a broad audience. Here are some pros and cons for different types of websites.

Website type	Benefits	Limitations
Blog	Great marketing and SEO tools, your website can go live in about an hour	Tools are mostly third-party, making Wix more expensive than other options for blogging
Portfolio site	Extreme flexibility design-wise, has specific tools for artists	Can’t change a template once you start editing one – all content gets deleted
Business website	Strong business features, editors suitable for beginners and intermediate users	Additional apps cost extra
Online store	Great eCommerce tools, options for both beginners and pros	The platform doesn’t let you migrate

Wix is a versatile website builder that caters to a broad audience. Here are some pros and cons for different types of websites.

• Wix for blogs. Wix is a good choice for bloggers, offering flexibility for both creative writers and emerging entrepreneurs. Its blog editor allows text formatting, bullet points, links, and more. You can also customize title tags, meta descriptions, and blog post URLs. However, Wix's pricing for blogging is higher compared to platforms that offer free publishing options. The free plan has limitations and includes Wix branding, while the cheapest plan starts at $10.50/month.
• Wix for portfolio sites. Wix's extensive customization options make it an excellent choice for creating portfolio websites to showcase artwork or selling art online. However, I think it's best suited for visual artists, as features like print-on-demand integrations and visual-focused templates may not be as helpful for other types of artists.
• Wix for business sites. Wix provides business-focused tools and offers additional plugins through its app store. You can create your ideal online presence with its custom editing tools, marketing features, and SEO options. However, you may need to purchase specific tools from the app store.
• Wix for online stores. Wix provides comprehensive tools for small business owners, including eCommerce features, marketing tools, and specialized templates for online stores. You can sell both digital and physical products, customize your store with third-party integrations like Google Analytics, and create a unique shopping experience. However, a major downside is that once you build your store on Wix, you can't move it to another platform. Scaling is limited within Wix's system, and exporting your site is not possible.

Wix SEO – a solid suite of options

Generally speaking, website builders are not known for their amazing search engine optimization. They're not what you pick for ranking high on search engine results. But here's the thing...

Wix is actually pretty good when it comes to SEO, and it has done a decent job adapting itself to suit beginner users and their needs, claiming a top place on our best website builders for SEO list.

Wix will give you an SEO plan to follow in order to be seen on your preferred search results. Besides that, you'll be given the option to do redirects, add custom URLs, access XML sitemap, edit your robots.txt map, and similar.

As for content, you get options to change/add meta titles and descriptions, customize your headings, and add alt tags to your images,

All in all, Wix is a pretty decent website builder for SEO. There's plenty for beginner SEO experts to do.

Emails and marketing

For most businesses, marketing is their bread and butter. To those people, Wix has a full three-course meal, and they call it Ascend. It's an in-house solution, combining email marketing with social media content, contacts, invoices, and much more.

It allows you to quickly make and send out content to reach your audiences. Personally, I love its really simple email builder, allowing anyone to make a decent-looking, attention-grabbing message.

Same way, you can use this tool to create and distribute social media posts, make promo videos, and connect with other advertising and marketing tools to get visitors.

You can also connect your existing email marketing apps like Mailchimp or Constant Contact, and connect their analytics to track crucial stats like open rate or CTR.

However, there's once more a caveat, and once more, it regards the pricing – the premium version of Wix Ascend starts at $5 a month. Not a massive amount, but still something to keep in mind before you jump in.

Wix mobile app

If you wish to manage your business or your website on the go, you'll enjoy the Wix mobile app. I did! In fact, you can literally set your entire website up using nothing but its mobile application. And if you already have one, you can manage just about anything on the app.

I had no issues adding the products and setting up the sales.

And, for example, if your website has live chat functionality, this is the app you'll also get to use to respond to your visitors!

Overall, during this Wix review, I enjoyed using the app: it has just the right amount of functionality to save you from taking out the computer every time you need to do something.

Wix app store

For every built-in feature that Wix has, there are dozens more available from third parties. And Wix App Market is where they're at. With hundreds of options for marketing, eCommerce, services, media, design, and communications, there's quite a lot to choose from.

Wix itself joins the party, too. With 52 "Made by Wix" apps: all free, freemium, and paid, you can choose between going in-house, or third-party.

Sometimes, third-party apps get much more love from the users. And it's great to see Wix letting them thrive.

With the in-house Wix Forms app getting mixed reviews, you'll also have an opportunity to use the free 123 Form Builder instead.

This is one of Wix's biggest strengths – even if some features or in-house apps fall flat, there's still a community that can offer suitable alternatives. And the Wix App Market is where all of that comes together.

And to conclude the whole “Wix Business Features” section, I’d say:

Wix made sure that small businesses get full access to a wide variety of features. Some of them may cost extra, but with many alternative options made available, there's still plenty to be excited about – even if you're on a budget.

Wix customer support

If you ever have a problem while building your website, it’s always good to know that you’ll have good customer support to fall back on. Now, Wix offers three ways for you to get customer support.

• Live chat
• Callback phone line
• Ticket submission

Out of the three, the callback phone line might be the most reliable option – you’ll definitely get help from a person. I personally tried to get in touch with a real representative while chatting with a bot, but it was no use – it only offered for me to submit a ticket or to check out the Help Center.

Help Center – it’s well-curated and has answers to problems that could happen on both the regular and the AI editors.

A huge plus about the Wix support is that it’s available for both free and paid account holders – you can receive premium help for free. Even if that premium help is only speaking to a chatbot…

All in all, Wix offers pretty great customer service options. The knowledge base is very extensive and well-curated, having almost all answers to any problems that may arise.

Wix video review

Check out a quick Wix video review and start building your site in minutes!

Wix review - conclusion

Wix is the most popular website builder in the world – and there are reasons for that. It's incredibly versatile, and even though I made numerous websites with it, I'm sure that I haven't even discovered all that it can do.

The editing on Wix lets you pick your own adventure. I see a lot of use cases for both Wix AI builder – the super simple, questionnaire-based website builder that lets you quickly put together a great business website, and Wix Editor – the pixel-perfect option with over 900 custom-made templates.

While the editor may sometimes appear a bit complicated, and additional features might cost extra, this builder can help you make any kind of website, in any way that you want.

And so, I recommend giving Wix a shot – give it some time, test out the options, and you'll be making completely custom websites in no time.

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