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Wix pricing plans: everything you need to know about the price

In this article, I’m going to explore Wix pricing plans in great detail including all of its plans, additional costs, how it all compares to its competitors, and even share a few tips on how to score the best deals.

Wix is the most popular website builder out there, so it’s not very surprising that you might be intrigued to know more about its pricing structure.

To begin with, Wix has one of the largest variety of plans to choose from – 8 plans, where 5 are meant for simple websites and the other 3 come with eCommerce functionalities. More so, Wix’s price starts from as low as completely free and goes up to $49/mo (can be even $500/mo if you go for an enterprise-level solution). Just based on the price alone, Wix is on a slightly more premium side of things.

However, worry not, the price is very adequate for what you’re getting:

  • Wix offers you 8 plans to choose from (they cover anything from a simple site to an eCommerce),
  • There are over 800 responsive and beautiful templates you can easily edit,
  • Wix’s drag-and-drop editor is the most flexible one on the market.

Overall, the builder is very easy to use, yet there are plenty of advanced features for seasoned designers and webmasters, too.

But, this is all just surface level. Let’s dive deeper and analyze everything there’s to know about Wix pricing instead.

Wix website pricing pros and cons

Wix plan comparison

Overall, Wix has 8 plans ranging from totally free to $49/mo. 5 of these plans are fitted for regular websites. Meanwhile, the remaining 3 plans are premium eCommerce plans, which allow you to sell online and come with the necessary tools for it.

Let’s have an overview of Wix plans and prices:

PlanMonthly billing ratesYearly billing ratesBest for
Free Free Free Basic plan with limited resources to try the platform
Combo$17.00/mo$16.00/moThe cheapest plan that’s best for simple websites
Unlimited $22.00/mo$18.00/moSmall business websites and freelancers
Pro $27.00/mo$23.00/moMedia-intensive websites
VIP $47.00/mo$39.00/moLarge personal websites or business sites
Business Basic$28.00/mo$23.00/moIdeal for smaller new online stores
Business Unlimited$33.00/mo$27.00/moGrowing eCommerce stores
Business VIP$56.00/mo$49.00/moBigger online stores, that require more storage and priority support

Let’s take a closer look at each of the plans.

Wix regular website plans

For regular websites, Wix prices range from absolutely free to $39/mo. And, except for the free plan, the remaining 4 Wix general plans come with a free domain for a year, removal of Wix’s ads, and a free SSL certificate.

Let’s go through the plans.

Free plan

This plan comes free of charge but, frankly, there are too many limitations for it to be used for a proper website. In fact, Wix’s free trial would be a better name for it.

Here’s what you get with the free plan:

  • 500MB of bandwidth and storage
  • Subdomain with .wixsite.com
  • Wix ads on every page
  • Wix favicon in URL

Wix’s free plan is a great option if you just want to test the waters. For everything else, you should upgrade to a paid plan unless you’re willing to overlook the limited resources and the Wix branding on your site.


This plan comes at a price point of $16.00/mo. The plan has all the basics you need for simple personal websites such as blogs and small passion projects.

Here’s what you can expect from it:

  • The ability to add a custom domain
  • Free domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • 2GB bandwidth
  • 3GB storage
  • 30 video minutes

Overall, Combo doesn’t offer plenty of resources for you to work with – especially when it comes to storage. That said, what it offers is still sufficient for a solid starter website like a personal portfolio.


Priced at $18.00/mo, Unlimited is ideal for small company websites, entrepreneurs, and freelancers.

This is what you get with Unlimited:

  • The ability to add a custom domain
  • Free domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 10GB storage
  • 1 hour of video
  • Free Site Booster app for a year
  • Free Visitor Analytics app for a year

Generally, this plan caters to smaller websites that require more resources than what’s offered in Combo. Unlimited removes the limit on bandwidth and more than triples the storage limit.


Wix’s Pro plan comes for $23.00/mo and it is ideal for media-intensive sites or those that need ample resources but don’t need eCommerce capabilities.

This is what the plan includes:

  • The ability to add a custom domain
  • Free domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 20GB storage
  • 2 hours of video
  • Free logo maker
  • Free Site Booster, Visitor Analytics, Events Calendar apps for a year

In brief, Wix Pro with its higher storage limit and video upload hours is a great option if you run media-heavy websites like those for photography, videography, or design. Plus, its free logo maker and Events Calendar App should come in handy for business-oriented sites.


This is the most expensive general Wix plan at $39.00/mo. It bears many similarities to the Pro plan but you’ll see slight upgrades in terms of storage, video upload limit, and support.

The VIP plan comes with:

  • The ability to add a custom domain
  • Free domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 35GB storage
  • 5 video hours
  • Free logo maker
  • Free Site Booster, Visitor Analytics, Events Calendar apps for a year
  • Priority customer care

With its higher cost, the VIP plan is a good option if you need more storage space or priority customer care and you’re willing to pay a higher price point.

All things considered, when it comes to its general plans, Wix’s costs are pretty reasonable. Sure, the builder isn’t exactly the most generous with resources, especially storage-wise, but it’s still competitive. And, Wix makes up for the shortfalls in resources with more features.

Wix eCommerce & online store pricing

The 3 Wix business plans are priced between $23/mo and $49/mo. They all accept online payments and no Wix transaction fees are imposed. They also include unlimited bandwidth, free domain for a year, removal of Wix’s ads, a free SSL certificate, Google Analytics, Site Booster and Visitor Analytics apps, and $300 ad vouchers.

Now let’s analyze each plan individually:

Business Basic

Business Basic is Wix’s cheapest eCommerce plan at $23.00/mo. It’s a great eCommerce entry option with all the basic tools for those looking to sell online.

The plan includes:

  • The ability to accept online payment, sell on social media channels, and set recurring payments
  • Abandoned cart recovery
  • Unlimited products
  • The ability to a connect domain of your own
  • Free custom domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 20GB storage
  • 5 hours of video content

Overall, Business Basic is a good fit for smaller online stores and local brick-and-mortar businesses that need eCommerce functionalities.

Business Unlimited

Wix Business Unlimited at $27.00/mo is one of the most popular plans among businesses. It covers all the basics you need for selling online and offers an upgrade for resources and features compared to the Business Basic plan.

The Business Unlimited plan includes:

  • The ability to accept online payment, sell on social platforms, set recurring payments, and sell subscriptions
  • Abandoned cart recovery
  • Multiple currencies
  • Advanced shipping and dropshipping
  • Unlimited products
  • The ability to add a custom domain
  • Free custom domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 35GB storage
  • 10 video hours

This is the best plan for most businesses that are serious about selling online. The higher storage limit is also great for accommodating more products in your store.

Business VIP

Business VIP is Wix's most expensive plan at $49.00/mo. It’s the best investment if you need plenty of storage (which is pretty common for eCommerce) or priority customer support.

  • The ability to accept online payment, sell subscriptions, set recurring payments, and sell on social platforms
  • Abandoned cart recovery
  • Multiple currencies
  • Advanced shipping and dropshipping
  • Unlimited products
  • The ability to add a custom domain
  • Free custom domain for a year
  • Removal of Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 50GB storage
  • Unlimited video hours
  • Priority support

Ultimately, this plan will suit online store owners who are looking for a complete suite of business and eCommerce tools along with priority support and abundant storage.

All things considered, Wix eCommerce pricing is pretty consistent with what you see in the market. But, the builder is more equipped with features compared to its peers. More so, the builder has one of the widest varieties of plans to choose from.

Which Wix plan should I choose?

Wix plans are generally split into 2: the ones for regular or small business websites and those for eCommerce sites.

If you're looking for a plan that is well suited for a personal site or a small business website, there are 5 options to choose from. However, such variety might be overwhelming and not all plans are equally good:

Best Plan For A Personal Or Small Business Website

The Combo plan is your best bet if you don’t need eCommerce functionalities. For its price, you get reasonable and sufficient resources for blogs, portfolios, and stripped-back business websites.

O the other hand, if you're planning to run a site with eCommerce functionalities, Wix offers 3 plans for online stores. While all plans are resource-rich and packed with advanced eCommerce features, there's one solution that will fit most users' needs:

Best Plan For An eCommerce Website

Business Unlimited offers the best value for your money if you’re looking to sell online. It offers all the eCommerce features and tools as well as sufficient resources like storage for a small to a mid-sized online retailer.

Wix additional costs

Wix, like most builder platforms, is all-inclusive in that you get all the important elements like hosting, free domain, an SSL, templates, editor, and more. You are not going to see something like extra Wix email pricing. This is good news as it cuts down on the additional costs. That said, you may still need to spend on a few things long-term like domains, apps, and payment fees.

Domain name

You get a free domain name for a year with all of Wix’s paid plans. However, once the first year is up, you’ll need to yearly renewal rates. So if you need a new domain, don’t hit up Wix to buy one, as its prices are on the higher side. For common TLDs like com, prices start at $14.95/yr.

To skirt around Wix domain price, you can connect a domain that’s hosted by other platforms instead. For instance, Hostinger charges $9.99/yr while GoDaddy charges $11.99/yr for a basic .com TLD. Namecheap is even cheaper with prices starting from just $7.98/yr.

Wix Ascend pricing

Wix Ascend is the builder’s all-in-one solution for businesses to automate email, SEO tools, social media, lead capture, and more. The solution is built-in and its prices range from free to $49/mo.

There are 4 Ascend plans. Here’s what’s included with each of them:

  • Limited (free) 5 forms for the lifetime of your website with a maximum of 10 fields each, 3 campaigns per month with a maximum sends of 5,000/mo, Ascend branding on chatbox and campaigns, 2 active automations, and 3 social posts/mo.
  • Basic ($10/mo) 10 forms for the lifetime of your website with unlimited fields, 5 campaigns/mo with a maximum sends of 9,500/mo, removal of Ascend branding on chatbox and campaigns, 7 active automations, and 5 social posts/mo.
  • Professional ($24/mo) 20 forms for the lifetime of your website with unlimited fields, 20 campaigns/mo with a maximum sends of 50,000/mo, removal of Ascend branding on chatbox and campaigns, 5 team members allowed, 20 active automations, and 20 social posts/mo.
  • Unlimited ($49/mo) unlimited forms, unlimited campaigns with a maximum sends of 1,000,000/mo, removal of Ascend branding on chatbox and campaigns, unlimited team members, active automations and social posts, and VIP support.

Ultimately, to truly maximize Ascend’s ability, you need to upgrade to at least the Basic plan.

Wix App Market

Wix is pretty self-sufficient and you shouldn’t have any problem running a successful website with the builder. But, if you want to optimize and maximize its potential, you’ll need to purchase third-party apps on Wix App Market.

There are hundreds of options and Wix store pricing ranges from free to even hundreds per month – depending on what you need and the extension you go for. For instance, Google AdSense is free. Meanwhile, QuickBooks Sync will set you back $129/mo.

Generally speaking, you can expect to spare a few bucks each month in order to enjoy the full range of features.

Transaction and payment fees

Wix doesn’t impose any transaction fees on any of its plans. But, you still might encounter payment fees if you use Wix Payments. This is the builder’s free in-house payment gateway.

Here, for every payment you receive through the gateway there’s a Wix processing fee. The exact Wix payment fee depends on your region:

  • USA: 2.9% of the transaction amount + 0.30 USD
  • Canada: 2.9% of the transaction amount + 0.30 CAD
  • United Kingdom: 2.1% of the transaction amount + 0.20 GBP
  • EU Countries: 1.9% of the transaction amount + 0.30 EUR
  • Switzerland: 2.3% of the transaction amount + 0.30 CHF

Other payment integrations such as PayPal, Stripe, and Apple Pay are also available. And, all 3 charge the same payment fees as Wix Payments.

Wix pricing tips

To get the best deal with Wix, opt for an annnual billing period and an alternative domain registrar, forgo premium apps, make use of a VPN, and snag a discount.

Choose an annual billing cycle

Opt for yearly plans to save up to 26%. For instance, Combo’s monthly cost is $19.00. But, if you opt for a yearly subscription, it’ll cost just $16.00/mo.

Find the best deal for a domain after the first year

Make sure to shop around for a better deal once it’s time for domain renewal. Here’s a quick breakdown of prices for a common .com TLD from different providers:

  • Wix $14.95/yr
  • Hostinger $9.99/yr
  • GoDaddy $11.99/yr
  • Namecheap $7.98/yr

Cut on extra apps

Wix is well-rounded with its features. Hence, you shouldn’t have any trouble giving up extra third-party apps to minimize costs. Alternatively, you might also want to consider opting for free apps to substitute paid ones.

Use VPN to see if other locales have better prices

Wix’s pricing differs according to your region. For instance, a 12-month Unlimited plans subscription costs $18.00/mo in the USA but only $12.50/mo in Malaysia. This is where a good VPN like NordVPN will come in handy.

Get a discount

Wix offers a variety of discounts. For example, it often does 50% off for new signups. Alternatively, there’s a 50% student discount, too. But, note that there isn’t a special Wix nonprofit pricing.

Overall, there are plenty of ways that you can cut down Wix pricing to a much lower figure that’s more affordable.

Wix vs competitor pricing

Wix isn’t the most affordable website builder around. Plus, its flexibility might also be overwhelming if you just want a no-fuss solution. Its dependence on third-party apps can be frustrating, too. The good news is that there are great alternative website builders out there. The best ones are Zyro and Squarespace.

Wix vs Zyro pricing

Zyro should be your first stop if Wix isn’t right for you. The popular builder has many appeals, including generous resources, great affordability, extreme ease of use, and plenty of convenient integrations.

Zyro vs Wix for personal websites:

Zyro’s Unleashed ($2.33/mo) can be pitted against Wix’s Unlimited ($18/mo). Both plans come with a free domain for a year, a free SSL certificate, unlimited bandwidth, and a variety of features.

But, Wix’s Unlimited only offers 10GB storage while Zyro’s Unleashed has unlimited storage – despite being over 4 times cheaper.

Zyro vs Wix for eCommerce websites:

You can compare Zyro’s eCommerce ($8.01/mo) with Wix’s Business Unlimited ($27/mo). Both are 100% commission-free and, admittedly, Wix’s Business Unlimited has far more eCommerce features than Zyro’s eCommerce plan.

But, it’s worth noting that Zyro’s eCommerce is still a solid competitor because it’s close to 3 times cheaper and is also more generous with resources. Where Wix’s Business Unlimited caps its storage at just 35GB, Zyro’s eCommerce removes its storage limit.

Wix vs Squarespace pricing

Squarespace is another one of Wix’s close rivals with premium plans. The builder attracts users with its stunning templates, tons of built-in features, and advanced marketing tools.

Squarespace vs Wix for personal websites:

Both builders have entry plans that are ideal for personal websites: Personal ($16.00/mo) for Squarespace and Combo ($16.00/mo) for Wix. Both plans are rather basic and come with a free domain for a year as well as an SSL certificate.

However, Squarespace’s Personal is more liberal with its resources with unlimited bandwidth and storage. Meanwhile, Wix’s Combo limits its bandwidth to 2GB and storage to 3GB.

Squarespace vs Wix for eCommerce websites:

For the cheapest eCommerce plans, you need to check out Squarespace’s Business ($18.00/mo) and Wix’s Business Basic ($23.00/mo). The duo comes with the ability to accept online payment, unlimited bandwidth, a free domain for a year, and a free SSL certificate.

Squarespace’s Business is more generous with unlimited storage while Wix’s Business Basic only offers 20GB storage. But, the latter still edges ahead in this instance. Where Squarespace’s Business charges a 3% transaction fee, Wix’s Business Basic doesn’t impose any transaction fees. Plus, Wix’s Business Basic also offers far more eCommerce features such as the ability to sell subscriptions, the ability to sell on social channels, and abandoned cart recovery

To sum it up, Zyro and Squarespace are two great alternatives to Wix. But, don’t expect perfection with any of the builders as each has its own set of strengths and shortfalls.

Wix pricing FAQs