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Hostinger Website Builder review

Hostinger is a top-notch website builder, especially for beginners or AI fans. It's perfect for solo entrepreneurs and small businesses eager to get online. Hostinger offers web creation tools, loads of beautiful templates, and a user-friendly web editor. However, if you’re more of a classic tool user, with Hostinger you can seamlessly switch to WordPress.

I tried Hostinger myself, testing all the features. Thus, in this review, I'll walk you through specifics to show you why it's one of the best website builders out there.

⭐ Rating:
🥇 Overall rank:#2 out of #24
💵 Price:From $2.69/month
🪄 Ease of use:Extremely easy to use
🎨 Templates:150+ modern templates
🏢 Business features:eCommerce functionality, analytic tools, SEO settings
👨‍💻 24/7 live support:Yes
🔥 Coupons:Hostinger Website Builder coupon 81% OFF!

Hostinger Website Builder pros and cons

Is Hostinger Website Builder easy to use?

Hostinger is a user-friendly website builder, perfect for making basic sites: blogs, personal websites, and small business webs. If you outgrow this web builder, you can easily set up another website using WordPress or another CMS on the same hosting plan provided by the web builder.

Expert comment
Tech copywriter and security expert

Teamed up with the Cybernews research team, I made a website using Hostinger and found out these key points:

  • The setup process. To setup a website it was very easy. You can start from scratch, use a template, or try prompting AI to generate a website. On the other hand, long loading times are a bit annoying.
  • Web builder features. Hostinger Website Builder has a very intuitive and minimalistic drag-and-drop editor. It stands out with its AI tools, such as text, images, and logo generators. However, the use of AI tools with its cheapest plan is very limited, you need to pay additional in order to access them.
  • Web builder templates. Hostinger has over 150 pre-designed templates. Although it’s not so many compared to Wix, which has over 800, Hostinger’s templates are very modern looking, and most of them are eye-catching.

Currently, you can build a website using the recommended AI Website Builder or by picking a template and then customizing it to fit your needs. In our review, we'll dive into how easy it is to set up, what features the web builder offers, and any extra goodies like templates.

Getting started with Hostinger: the setup process

When you sign up for Hostinger and set up your account, the website builder lets you either move an existing website or make a new one.

To start fresh, just log in to your Hostinger account, go to the Websites section, and hit Add Website. From there, you'll see the choices.


In this review, I wanted to focus on Hostinger Website Builder only, so I chose this option for my new website. It took a moment to load, so keep in mind to be patient. Once it's up, you'll see a cool starry first page with a button that says Start Creating.


On that page, you can also choose one of Hostinger's templates. Whether you want to start from scratch or use a template, there's an AI assistant that helps you by asking about your brand and adjusting the website accordingly.


In the description, you can pick your color scheme and style, or you can let Hostinger surprise you. Sadly, even after I filled in the details and hit the Create a website button with my chosen color palette, the website didn't get made on the first attempt. It showed the same form to describe the website again. When it finally worked, the website was made in about a minute, which was quick.

However, instead of taking me straight to the editor like Wix does, it sent me back to the main dashboard. Then I had to find my new website and start editing, which was also annoying and not very efficient.


Plus, I requested a white background in the description but ended up with a blue one, so it wasn't the greatest experience. Maybe they need to fine-tune how they handle descriptions or something.

Hostinger web builder features

After checking out the website created for me, I moved on to the editor to start designing and making adjustments. Using the website builder's editor was super easy. You can drag and drop different elements and move them around however you like.


Also, there's a smart grid feature that's handy for both beginners and pros. It was really helpful for me to align elements neatly. I could easily snap boxes together, and I liked that I could move outside the grid if I wanted to. It lets you make a good-looking website without any odd spacing.

Plus, it's really easy to change the colors and design of the elements you add.


Hostinger has focused more on improving its AI tools rather than just the basic website functions. While some might see this as a drawback, it means Hostinger offers a range of AI-powered features to help website owners create content and manage their sites faster. One minor drawback is that in order to use Hostinger AI tools, you need to buy credits.


If you choose to do this, you'll get access to a basic AI image creator, which is not very advanced. In my opinion, it's quite similar to Canva's (online graphic design tool) AI image creator. To get usable images, you have to spend a lot of time playing around with the prompts.


Also, you can use an AI writer for different texts and an AI page generator. I think it's really handy because it automatically adds extra pages with the content you need, saving you from doing it all manually, step by step.


Last but definitely cool is the well-known AI heatmap. It reveals which areas of your website are likely to grab the most attention from visitors. I think that this is the best Hostinger AI tool so far, as you can quickly understand if your website elements are in the right place.


For an eCommerce site, you can use the Online Store feature. It lets you add products, and payment methods, set up appointments, manage shipping, discounts, and more. What is nice is that Hostinger Website Builder enables you to accept over 20+ different payment options.


You also get website Analytics and an AI SEO assistant. This tool helps with keywords, meta descriptions, and gives handy tips. It's super useful for first-time website creators who aren't familiar with SEO.


Like any good modern website builder, Hostinger lets you edit the mobile version of your site too. However, I find Wix's mobile optimization more helpful. With Hostinger, if you make significant changes to your site manually, you always have to make sure it looks right on mobile, as it doesn't do this automatically. Sometimes it's tricky to make your site look great on both desktop and mobile.


Sadly, Hostinger doesn't offer a mobile app, so you'll have to use your phone's internet browser to edit or manage your website while you're on the go.

Web builder templates

There are more than 150 ready-to-use templates available for you to edit. They're modern and eye-catching, making it easy to find one that suits your style. To ease everything for you, templates are grouped by popular categories.


Two popular templates are named "Mina" and "Presson". I particularly liked "Mina" because it's great for eCommerce. You can easily add your products, it includes a newsletter subscription section and links to your social media accounts. Plus, it has a minimalist design with bright colors.


It's pretty simple to use. You can either let the AI adjust the template to your needs, or you can edit the template from scratch yourself.

Hostinger Website Builder pricing

The Hostinger Website Builder is split into two pricing tiers – Premium and Business. The starting price is as low as $2.69/month – several times less than what the biggest website builders will charge you. No wonder Hostinger Website Builder is number one on our cheapest website builders' list.

On the other hand, Hostinger's Web Builder is included in Hosting and Cloud Hosting plans. So, if you need to host different types of websites, Hostinger lets you do that, too, for $2.69/month. Unlike other web builders like Wix, which don't allow such options.

You may wonder what the cheapest plan entails. Here are a few features you can expect from this provider:

  • Unlimited storage space
  • Ability to build up to 100 websites
  • 100 professional business email accounts
  • Free custom domain for a year
  • Unlimited SSL certificates
  • Unmetered bandwidth
  • eCommerce features with the Business plan
  • Email account
  • Web Hosting services

However, note that the initial price varies depending on the subscription duration. To be precise, the $2.69/month price is available with the most extended four-year plan, while shorter plans will be slightly pricier.

Lastly, Hostinger Website Builder has a 30-day money-back guarantee, meaning you can easily get everything back if you're unhappy with their plans. Plus, a demo version allows you to test out the editor and its functionalities before making the purchase.

Overall, Hostinger Website Builder offers excellent value all around. To compare, the eCommerce-capable Wix plan starts at $14.50/month. Squarespace offers one plan at just $23.00 a month, but that will also include a 3% transaction fee.

Good Value

Hostinger Website Builder offers outstanding value for the money. The affordable Premium plan includes the essentials for building a website, while the pricier Business plan unlocks eCommerce and improved AI tools for greater customization.

What website to use Hostinger Website Builder for?

Different tools are meant for different jobs – the same is true for website builders. Hostinger Website Builder is a great option for some of the most popular website niches.

Website typeBenefitsLimitations
Online shopsCheap to get started, visitor remarketing, and no commission feesSome features are still being developed
BusinessesGood built-in AI tools, easy to useNo app store, some tools are limited
Portfolio siteExcellent templates focused on simplicity and beautiful mediaLimited features make the portfolio sites rather simple
BlogsSimple setup and beautiful templates, blog post schedulingLimited functionalities

Hostinger Website Builder for online shops

Hostinger Website Builder plan comes with 0% commission fees, email marketing, discount codes, plus shipping management.

However, Hostinger Website Builder is a bit limited in some areas. More precisely, there’s no option to ‘restore’ a cart that has been left behind, which, for example, Wix has. On the other hand, you’ll have to manually add tax rates and customize invoices.

Hostinger Website Builder for businesses

Hostinger Website Builder has a decent array of business tools. Said tools include artificial intelligence (AI) options: a heatmap, an AI writer, and a free-to-try logo-making tool. Plus, SEO settings and site analytics are available, too.

At the same time, dedicated email marketing or social media posting services are missing. But while the features are few, everything that is there works really well. It’s all down to you and your needs.

Hostinger Website Builder for portfolios

Hostinger Website Builder was made for use in portfolios. A simple website setup process and beautiful image-focused templates are ideal if you're looking for a simple site to showcase your work.

There are over 150 templates covering various niches – there's even a dedicated section for professional CV sites. If you're looking for an effortless route to a beautiful portfolio, Hostinger Website Builder’s bending backward to be just that.

Hostinger Website Builder for blogs

Hostinger Website Builder has a blogging suite – and that's about as much as we can say about it. If you're used to some dedicated blogging platforms like WordPress, you'll find it seriously limiting.

Editing a post will be like making a website: you'll be able to drag and drop various elements on your post and mix them together. It works for page editing, but for text, it can be needlessly complicated. Don't use Hostinger Website Builder if your primary goal is blogging. If you're a business looking to share a post every now and then, Hostinger Website Builder is perfectly fine, but that's where we draw the line.

Hostinger Website Builder performance

While website builders tend to be ‘heavy’ and take a while to load due to many elements on the site, it’s not the case with Hostinger.

Hostinger, at its core, is a hosting provider that comes with many speed optimizations. What this means is that you get the perks of good web hosting speed too.

And our testing proved that – the Hostinger Website Builder is swift. The LCP took barely 1 second, and the fully built site loaded in just 1.1s.

Since Google states that pages with LCP lower than 2.5s have a higher chance of ranking higher on the search result page, Hostinger Website Builder is doing great. Plus, a website that loads in under 3 seconds experiences less bounce-off.

Remember that this page also includes an entire eCommerce store inside, which is really good!

With Cybernews research team we also performed stress testing on my website. The test involved up to 50 virtual users for 5 minutes, making a total of 12.3K requests.


The peak response rate was 47.67 req/s, with a P95 response time of 108ms, which is considered fast and reliable. The web server handled the traffic well, with some occasional spikes in response times but no failures.

Customer support

24/7 live chat
Knowledge base

Hostinger Website Builder customer support is available 24/7 via live chat and email. Plus, you can browse through a vast help center section to find the answers yourself.

We tested Hostinger Website Builder’s live chat option and it only took us a minute to get in contact with a live agent, who explained what our issues were and offered a solution. In addition, we were recommended some extra light reading to do, to make sure we don’t run into the same problem again.

By the way, if you suddenly don't have time to chat with an agent, you can simply close the chat. You'll get an email notification once the agent replies or solves your issue.

And, if you're not in the mood for a chat – the same live chat icon works as a search bar for the Help Center – a vast knowledge base of how-to's and helpful guides for the Hostinger Website Builder platform.

Video tutorial

Hostinger Website Builder is easy to get a hang of but naturally, watching a video tutorial makes the learning process even faster. Check out our Hostinger Website Builder tutorial to learn how to choose the right plan, edit elements, use AI tools, and more.

Hostinger Website Builder review – conclusion

Hostinger Website Builder is a great way to create a personal website. And it's also a fast, cheap, and easy-to-use solution for website building.

You won't have to edit too much to get a beautiful site. The builder comes with over 150+ responsive templates for the most popular niches, too. So you’ll have no difficulties finding a base to start with. Alternatively, you can employ the AI Builder to build a personalized site based on the descriptions you provide.

That being said, Hostinger Website Builder’s helpful tools and A+ customer support make it a good beginner option.

More website builders guides from Cybernews:

Hostinger Website Builder FAQs

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