Website builders come in many different types. But how to choose the best one for you? That's exactly what I'm going to help you find out here.
A website builder allows anyone to quickly build a beautiful website – without any design or development knowledge. But while all builders promise you excellent ease of use, and brilliant business features, these are just marketing buzzwords that don't say anything.
So, with all these things in mind, what's the next step?
Well, it'd be great if someone tested nearly every single website builder out there, and made a list of providers, fulfilling these four requirements, right?
Hope so – because that's what I did!
In this article, I have the 10 best website builder options that I ever tested. They're all quite different and will suit a different type of user. But what's most important, is that all of them are excellent in their own special way.
There are quick five-minute-builders, as well as intricate pixel-perfect design tools. Which one's right for you? Carry on reading – we'll find that out together.
But for now, these are my top options:
Use the links on this list to navigate and read about the builders you care about the most. Also, at the end of the post, there will be a guide, that will help you choose the best website builder option, depending on your specific interests and goals. You can also click here to jump straight to it.
|Top features||AI website builder, designer website builder, big app store|
|Templates||700+ free themes|
|Best for||All-around website building|
Wix can do just about anything. I had an excellent time using it – and the main reason for it was the sheer number of options I was given.
For starters, it offers two drastically different website builders, each with its own setup experience, meant for varying types of users.
Wix Editor is the option that gives you freedom. You can select from over 700 different website templates, divided into several different sections. Different in goals, styles, and layouts, these themes give your website an excellent starting point – they were one of the highlights on my Wix review.
Once you pick the theme, you get to see the Editor itself, which includes hundreds of sections and blocks.
Then, you can move them around freely around the theme – to make just the type of website that you want.
If all of that sounds a little bit complicated, don't fret – seemingly, you're not alone. For those looking to drastically reduce the amount of time spent editing and managing their sites, Wix has an alternative option called Wix ADI.
Wix ADI automatically generates a website, based on your answers to the questionnaire and the business data found on search engines, as well as social media.
Then, it just asks for what specific features you wish to have on your website...
And there you have it! The website is pretty much as good as completed. And it only took a couple of minutes!
Once the website is nice and ready, and you need to prep it for your business, Wix has your back as well. The eCommerce interface is very simple, and perfect for beginners.
And a solid app store is full of first and third-party apps, that can help you with marketing, sales management, design, and much more:
Overall, all things considered, Wix is an excellent website builder, managing to combine both extensive design features, and supreme ease of use: by simply offering options for both, and combining them with excellent apps.
Wix offers a total of 8 plans: 5 of them are focused on regular websites, while the other 3 are there for eCommerce sites.
Here are the plans for regular sites:
And here are the plans for eCommerce sites:
Free Wix websites give you very limited resources. All the editing options and builders are there: but you get limited bandwidth, limited disk space, and worst of all, your website will be branded by a Wix watermark and be hosted on Wix's own subdomain. Not a great look for a business!
That being said, the cheapest premium Combo plan offers all the main website-building features, while the Unlimited and Pro plans go a step further, increasing the storage, adding SEO apps, and other professional tools. The VIP plan doesn't add much more, except additional priority customer care.
The cheapest eCommerce plan at $23/month, Business Basic includes all the basic features for selling, while the Business Unlimited adds extra features like subscription sales, dropshipping, and product reviews. The Business VIP plan adds features for loyalty programs, sales tax counting, and also throws in priority support.
The Unlimited plan at $18/month and the Business Unlimited plan at $27/month offer the best
value in their respective fields. You get all the core Wix features to build your website
and your business – at brilliant value.
Check Wix Pricing Now
|Top features||Great ease of use with creative freedom|
|Templates||110+ free themes|
|Best for||Simple personal and portfolio sites|
Zyro is the new kid on block – and it knows all kinds of cool tricks. I was seriously impressed by how intuitive this platform was, and above all – just how amazingly affordable it is.
You just can't start a conversation about Zyro without at least mentioning that it's several times cheaper than most of its direct competitors!
What does that money get you?Well – you know, only one of my favorite website building processes, I covered on my Zyro review – editing the page is about as hard as cream cheese.
All you have to do is pick a theme that is to your taste...
And then, Zyro will ask what features you want on your website.
Soon after, you'll be given three different website mockups – your job is to choose the one you like the most.
Pick one, and you'll get to meet the Editor: which is sleek, highly responsive, and pretty easy to use.
Similar to many other top website builders, Zyro includes several pre-made sections, complete with placeholder information and media, so you can easily replace them with data of your own. It's a quick way to build a website with all the features and sections you wish to have.
Furthermore, you still get a certain amount of design freedom. While you can't exactly move elements around and place them where you wish, Zyro's grid editor functionality lets you place certain elements where you want them to be.
But it's not just the website building features that make Zyro interesting. It also has several exciting AI-powered business tools, such as the AI writer, that will generate you original, relevant website copy. It won't win a Pulitzer award any time soon, but it can act as an excellent brainstorming tool.
There's also an AI heatmap, that will show exactly what are your visitors paying attention to on your website.
And a lot more...
All things considered, Zyro is an excellent website builder for beginners on a budget. It has beautiful website templates, an intuitive site editor, and some exciting AI tools to make building and running your business all the more exciting.
Zyro has no free plan: but it has a total of 4 plans, 2 of them suitable for selling online.
Here's what they are:
Zyro's Basic plan is the cheapest at $2.90, it's also the cheapest plan on this entire best website builders list. There are some limitations there – storage is limited to 1 GB, and bandwidth is capped at 3 GB. However, you can connect your own domain, and there are no Zyro ads anywhere on your site – so it's a great choice for a portfolio website or a small passion project.
The Unleashed plan aims at aspiring marketers, removing all the bandwidth and storage limits. Some additional marketing features are added, and you get a free domain name for a year. At $3.90 a month, this is still an excellent deal.
As for the eCommerce plans, they're a fair bit expensive, coming in at $9.90 and $14.90 a month respectively. The difference between them is the features and the limitations. The cheaper plan has the core eCommerce features but limits the number of products you can sell to 100.
The more expensive eCommerce+ plan lifts that limit to 2,500 and throws in multilanguage site capabilities, product filters, as well as social media/Amazon selling.
All in all – a pretty good deal. Zyro offers a lot of excellent features, at a pretty low price.
The Unleashed plan costs $3.90/month, and if you're not planning to sell online – it's far and beyond the best value you can get. It offers all the best marketing features and has no caps on your bandwidth and
storage. The best deal
is certainly the 4-year option – the entire period will cost only $187.20, giving you an excellent service for
years to come.
Check Zyro Pricing Now
|Top features||Excellent templates and business features|
|Templates||Over 110+ modern themes|
|Best for||Business management, visual websites|
|Free plan||No, 14-day free trial|
Squarespace is a stunner. With its beautiful themes, it's ideal for creatives and all of us looking to create a gorgeous website. But it receives top marks for more that just its looks.
It was also the excellent business features, that let anyone turn this seemingly humble website builder into a mission-control center for all your selling and marketing purposes.
But before we get there, let's start from the beginning, shall we?
Once you start using Squarespace, you'll get to quickly witness the themes yourself. They're pretty lovely – clean, and minimalist, I waxed lyrical all about them on my Squarespace review.
I also noticed a common theme among the, uh, themes. Each theme’s design serves only to draw attention to your content rather than compete with it.
So, if you have some excellent visual content to share, Squarespace will help you make the best out of it.
Once you stop staring at the themes, you'll get to meet the interface. It's powerful and very simple to manage, combining website design, eCommerce, marketing, analytics, and other features all in one place.
As far as the website editor goes, you'll be able to use it to add and edit various sections, similar to several other website builders.
The sections are the star of the show. Many options are available, and they all adapt to your site's design – the fonts, the style, and the colors are all consistent with your chosen schemes.
But why stop at websites? Squarespace can help you keep your style consistent on social as well.
By using Squarespace Unfold, a service offering social media posting and media editing tools, you can build unique content on all of your platforms.
Honestly, I genuinely like Squarespace – not only as a website builder, but a unified experience, combining your website, business, and social platforms. If you have beautiful media, and interesting stories to share with the world, this is probably it.
Squarespace offers no free plan – but it has a free 14-day trial. Once that expires, you'll need to choose from one of 4 premium plans.
The $12/month Personal plan is an excellent value choice if you're just looking for a simple website and have no intentions of doing online sales.
So then, the $18 a month Business plan sounds good for that? Wrong! I don't recommend it for online sales. The additional 3% transaction fee is just a bit too much!
If you do want to sell online, the $25/month Basic Commerce plan removes that fee, gives you all the basic eCommerce features, and throws in HTML/CSS editing as an extra. With that, you can go to town editing your site deeper than ever before.
Finally, there's the $40/month Advanced Commerce plan, which goes the deepest of them all. It allows for the sale of subscriptions and throws in advanced shipping. Pick this one up if you're serious about pushing your Squarespace site to its eCommerce maximum.
You get the best Squarespace prices when signing up for a yearly plan. The best options to take there are
probably either the $12 Personal,
or the $26 Basic Commerce plans. They offer excellent features and have no major limitations. With them,
your website and imagination can roam
Check Squarespace Pricing Now
|Top features||Simple, beginner-friendly business tools|
|Templates||20+ different layouts|
|Best for||Small companies, looking for function over form|
|Free plan||No, 14-day free trial|
A no-frills option, GoDaddy zeroes in on small businesses. Yes, it's the business tools that are the star here – it's perhaps the best website builder you can pick if you want to quickly build a serious online presence.
You’ll find tons of tools and features that make it a lot easier to have a basic online presence: and I loved talking about them on my GoDaddy website builder review.
To get started, you only need to do two things: choose your site’s category and name your site. GoDaddy’s system will work its magic and generate a site for you.
From there on, you'll be quickly thrown into the website editor, which will already have a base website set up, depending on what field you chose your business to be in.
Like on several website builders, you'll get to combine various site sections – there are plenty of options to pick, ranging from text or photos, going all the way to PayPal buttons, menus, or appointments.
Of course, the base website may not be exactly what you're looking for. If that's the case – GoDaddy offers over 20 different layouts to choose from.
But here's the thing: they don't behave like your "normal" website templates.
Instead of being massive premade pages with demo content, different designs, and page structures, they're just different layouts of your site.
Just like this:
All of this massively reduces the amount of time you'd need to sacrifice for website design. Just pick the sections that you like, pair them with a preferred layout, and you're done!
Honestly – I found this to be a very smart decision. When you spend less time on design, you can spend more on your business. And for that, GoDaddy has just the tool.
Called GoDaddy InSight, this platform helps you pursue your business goals. You start by picking the specific things you wish to achieve on your site.
From there on, for each of the goals, both big and small, GoDaddy will give you a specialized task list. There, you'll get to do everything in your power to achieve them.
At the end of the day, you'll be given a score out of 100, so you know how you're doing, compared to the competition, doing the same things.
Now combine that with a capable eCommerce platform, a helpful SEO suite, as well as social media posting and email marketing tools, and you get a brilliant business product, that focuses less on your design, and more on your website as a business.
GoDaddy offers four premium plans, each of them include a free 14-day trial, so you can try them all out.Here's what they are:
The Basic plan for $6.99/month includes all the, well, basic website editing features. However, there are some omissions to take note of.
There are no SEO tools added. Plus can only send up to 100 marketing emails, as well as connect 1 social media platform, and do 5 monthly posts on it.
It's not a lot, right?
It just serves as a taster, teasing you to upgrade to the bigger plan.
Speaking of them, the Standard plan for $10.49/month includes the SEO tools and allows to send out 500 emails, connect 3 social media platforms, and send 20 monthly posts on them. Not a lot: but for smaller businesses with limited audiences, it could be enough.
The Premium plan is where it gets interesting. At $13.99/month, only 3 dollars more than the previous option, you get 25,000 monthly marketing emails, and can do unlimited posting on unlimited social media accounts.
Finally, the $17.49 Ecommerce plan adds all of the features from the Premium plan, and also gives you access to the platform's online selling suite. At that price, it's a fairly good deal. To be fair – so is everything here.
You can get the best value for GoDaddy by signing up for the yearly plan. If you choose to pay monthly, the
displayed GoDaddy prices are
going to increase by around double. From the plans you can get, however, I highly recommend the Standard
and Premium plans, offering
highly extensive marketing and sales features in one, low-price package.
Check GoDaddy Builder Pricing Now
|Top features||Excellent ease of use for beginners|
|Templates||160+ free themes|
|Best for||Beginners looking for a quick solution|
SITE123 goes all-in on ease of use: and it's about to hit the jackpot.
I was impressed by the platform's ease of use – that's exactly the main thing I took away here. This builder is straightforward and foolproof, letting even the total day-one users build seriously good websites.
How is that done? Well, SITE123 uses a block system, allowing to mix-and-match pre-made website blocks and make big websites without having to actually design anything.
The setup process itself is quite simple. You just get to choose your preferred type of website from many different options – just like I had to on my SITE123 review.
Then, the system will take care of everything else and spit out a basic website, ready to be edited and made uniquely yours.
Then, you can use the editor to add new sections, as well as reorder and delete them. And it's the "adding sections" part, where SITE123 starts to seriously shine. There are over 150 different segments, covering different niches, topics, and goals.
There's no dragging and dropping, there's no dealing with pressing design issues, or trying to make everything "fit". Just pick out what you like, and add it to your site.
SITE123 will also include several different layouts for each of these segments, so you can choose the option that suits your preferred style the best.
Despite the simplicity, there are still several decent business features. For instance, eCommerce is both powerful and intuitive.
Meanwhile, the app market is pretty limited – but still includes certain analytics, marketing, live support, and webmaster tools.
If you're looking for a great design tool to turn your intricate visions into reality...this isn't the option for you. But if you want a simple website builder, making your work as straightforward a possible, this is an excellent choice.
SITE123 has one free plan and four premium options. Here they are:
With 250 MB of bandwidth and storage each, the free plan isn't a very good option. It's great for testing, but that's about all. Meanwhile, the Basic plan might sound a lot more interesting: after all, it includes a lot more resources, email marketing, and even eCommerce – which is rare for a plan so cheap!
But I don't recommend using this plan to sell online. After all, you can only do 10 orders per month, and only accept payments via PayPal.
The same is true for the Advanced plan, which at least increases the monthly order limit to a (still insultingly low) 50.
It's the Professional plan that lets you accept credit card payments. Weirdly enough, you can still only sell up to 500 products a month. At least this plan throws in 10 mailboxes for professional email, up to 10,000 email marketing messages. The bandwidth and storage are increased to 45 GB and 90 GB respectively.
Pick the Gold plan if you want to have everything. Unlimited sales, abandoned cart recovery, 270 GB of storage, and 135 GB of bandwidth is a lot. This plan is expensive at $34.80 a month – but to some, it might be absolutely worth it.
On SITE123, you need to pay for the whole purchasing period in advance. That may sound like a bad thing – but if
for a longer period, you'll get some serious savings. The Basic plan costs $12.80/month when purchased
for 12 months. But if
you sign up for a whopping 10-year plan, the price will go down to a mere $5/month. The longer you buy for – the
more you save!
Check SITE123 Pricing Now
|Top features||Quick website editor|
|Templates||No templates on Express Editor|
|Best for||Fast, beginner-friendly website building|
Some builders can take a while to set up, and fully learn in order to have a functional, powerful website. Not Gator.
My favorite thing was certainly its Express Editor, and how it let me breeze through the building process, allowing me to select my preferred styles, fonts, images, colors, and elements – making a custom website in literally just a couple of minutes.
The new process is so simple, it cut the updated Gator website builder review post's length in half!
Just tell the platform what kind of site you wish to have...
Pick out some core options, like the color scheme.
As well as the menus...
And boom – you're in the site editor, filled with all your preferred sections, painted in your favorite colors, and with menus set up just the way you asked.
There's no drag and drop building, but you can edit everything by using the menu on the right, choosing which elements to display and which not. Also, there are several different layouts for each section that you picked.
If you thought of some different sections to add, there's a menu with all the available options, also displaying all the possible layouts.
Finally, there's probably the coolest thing about Gator: its performance. Gator websites load seriously fast. You can build a website in a minute – and have it loaded in a second.
But wait, we're not even at the best part yet.
Gator offers no free plan, nor it has any free plans. However, it has 3 very low-priced options, and they all include eCommerce features – making this the cheapest viable option for selling online on this list.
The Starter plan costs under 4 dollars but already includes eCommerce and marketing features. That being said, they will be understandably limited.
This means only being able to do 3 monthly email campaigns with 250 unique emails, and sell only 3 products on a store. Also, there will be an additional 3% transaction fee for each product sold, making this a good option only for testing or very low-volume selling.
The Premium plan at $5.99 keeps this transaction fee: but it increases monthly email campaigns to 5, allows for 500 unique emails, and lets to sell 10 items on the store. But perhaps the biggest feature here is the option for bookings and appointments.
Finally, the eCommerce plan removes that pesky transaction fee. At $9.22 a month, it's also still incredibly cheap. You'll also get advanced shipping management, no limits on products, and 10 monthly email campaigns with 1,250 unique emails. Still very cheap, and still excellent for businesses. Pretty cool, right?
The $3.84/month Starter plan is already incredibly cheap. But it can go even lower: with our special deal, it
goes down to just $3.46/month. This way, you can get all the excellent website-building features, email
marketing, eCommerce, and more, spending
just over $80 for 2 years! That is top-notch value right there.
Check Gator Pricing Now
|Top features||Professional eCommerce tools|
|Templates||9 free themes, many premium first and third-party options|
|Best for||Making big online stores|
|Free plan||No, 14-day free trial|
If you’re serious about growing your online store, Shopify is your best bet. A favorite of thousands of major businesses, this builder has some serious eCommerce tools in its arsenal.
I particularly loved its excellent app store, full of thousands of options that can take your online store to the next level.
Also, despite this definitely being a professional tool for professional users, setting up and using Shopify is seriously simple.
You start by simply telling Shopify who you are, what do you wish to do, and how much experience you have.
From there on, our experiences might differ: that's because Shopify offers a tailored setup guide, which uses your answers to offer you the most suitable help. I saw one thing on my Shopify review – you might see something else entirely.
Pay attention to the left of the guide, and you'll see that everything about your online store can be managed there. Orders, products, customer analysis, marketing, and so on. This is also where you'll get to design your page!
Shopify doesn't want anyone to be able to edit absolutely everything – while there are code editing features, the beginner users will have to use a simple section system, letting you quickly choose and rearrange various online shop-related parts.
You can edit some of the basics, but for serious design changes, you'll need to get a different template.
As far as they go, Shopify only gives 9 free themes, so if you only use them, and don't meddle with code, your Shopify website is going to look a lot similar to much of the competition. Plus, they look fairly simple.
If you want to make the next Amazon, well, you'll need to pay for your theme – in fact, Shopify sells one that looks exactly like Amazon's site. It can be yours for a single payment of $180.
Or, you can use one of the coolest Shopify features out there, and purchase a third-party theme from an independent seller. These themes are not made by Shopify, and there are literally thousands of options, covering various themes and topics. What's even better, they cost significantly less. You can pick up a third-party theme for under $50.
The massive community makes not only themes but apps as well. There are loads of options available, covering shipping, marketing, sales, and many more topics. Honestly, if you can think of a website feature, there's probably a Shopify app for it.
And as far as Shopify's in-house features go, they're also great. Adding products is simple and effective, you can easily make coupon codes, discounts, and see how your visitors behave and how you can increase your sales. Everything is there to make your business better and bigger. If you're looking to make a serious online store, Shopify is the best website builder for you.
Shopify offers a free 14-day trial. Once it ends, you'll need to choose from one of the 3 available plans:
Each of these plans include all website design features, as well as the main marketing tools. The main difference between the three is in eCommerce.
Don't get confused by the "payment fee" – this isn't like the "transaction fee" from the cheaper plans of other website builders. This is mandatory for all online transactions. Shopify offers reducing fees, depending on the plan that you choose. In simple terms, the bigger the plan, the smaller the payments.
Other differences between the plans concern shipping options and discounts, international pricing, staff accounts, and virtual warehouses to assign products to.
So, when deciding between the $29 Basic Shopify, $79 Shopify, and $299 Advanced Shopify plans, it's the size of your business you'll need to be worried about.
Which Shopify plan is the best for you? Prepare your calculator! The three plans have transaction fees
set at 2.9%+30c, 2.6%+30c, and 2.4%+30c respectively. If you sell little, the Basic Shopify plan will be enough.
For bigger companies, I suggest upgrading – while Shopify looks expensive, you might save a lot of money in the
Check Shopify Pricing Now
|Top features||A simple eCommerce-centered website builder|
|Templates||Around 40 themes|
|Best for||A simple, budget-friendly online shop|
Back in the day, Weebly made its way to the best website builder lists thanks to its excellent ease of use and drag-and-drop functionality. Nowadays, it's trying to be an excellent, all-around eCommerce option for small businesses.
And while I was afraid that this transformation might mean that Weebly will lose some of its website builder charms – it certainly hasn't. As the Weebly review revealed, it's a great option for both building your site and using it to sell online.
The setup was completely effortless, quickly leading me to choosing a preferred theme.
And then, I immediately got to see the Weebly site editor, which uses the drag-and-drop style, letting me pick and place various small elements virtually anywhere on the site.
It's very intuitive and can be mastered in just a few minutes.
The dashboard itself focuses heavily on the eCommerce side of things, with options for adding and editing items, fulfillment, reports, and more available right from the get-go.
If Weebly's in-house features do not suffice, there's an app store you can take advantage of. It's not as big as for some of the other options, but there are still some top options for print-on-demand, coupons, reviews, analytics, and more.
Weebly is very simple and simply effective. There isn't much you can do, both in website design and in business management. However, all the core features are right where they need to be. If you're a beginner who wants a simple online store, this is one of the best website builder options out there.
Weebly offers a free plan, as well as 4 premium options.
Personally, I don't recommend using either Free or Connect plans. The reason is simple – both of them will include Weebly's ads on your site. That's a bummer, if you're trying to make a personalized online presence.
The Pro plan for $12 a month is where the fun starts. The ads are removed, you get additional website-building features, and also – eCommerce. Sadly, as often is the case with entry eCommerce plans, this one will also require an additional transaction fee. It's 3% right here.
The $25 Business plan removes that fee, adds priority support, and also allows for unlimited membership features, letting you sell and make appointments without any limitations. But if you want more, the $38/month Business Plus plan will also throw in abandoned cart emails and real-time shipping calculator for even better, more efficient selling.
The $12 Pro plan offers excellent value for money: membership, site search, and eCommerce features make this
plan a great pick for
starting online businesses. There's eCommerce, too – but for that, I recommend going up to the $25 Business
Plan. You'll get discounts,
when paying yearly, too, so check out Weebly and see what they offer.
Check Weebly Pricing Now
|Top features||Beautiful and modern professional sites|
|Templates||100+ free themes|
|Best for||Small businesses, freelancers|
|Free plan||No, free 14-day trial|
Duda bridges the gap between personal and professional websites. It offers plans from both personal users making sites for themselves, and designers – looking to make sites for someone else.
Extensive code integration, mixed with an intuitive drag-and-drop editor makes this builder a curious beast. But the versatility it offers simply cannot be ignored. It's one of the best website creator options out there – let our Duda review be the judge of that.
The available themes are beautiful and modern, separated into several different styles and purposes.
Meanwhile, the editor itself offers some excellent features for taking that website and personalizing it. I loved the aptly named "Personalize" section, which allows making your own widgets on the site, offering a custom experience to the users.
With third-party tools and API integration, you can go even further, using code to change the website and its features as much as you possibly can. The white-label option even lets to remove all Duda's branding for the site and its management interface. This way, you can present the prepared sites to your clients, with all of your branding added. Pretty nifty.
Duda has no free plan, but it offers a free 14-day trial and 4 premium plans. Here's what they are:
If you're a personal user, the Basic plan for $14 a month is the main option I can recommend. It gives all the main features a regular Joe or Jane could ask for. There's even eCommerce – Duda uses an Ecwid integration, allowing you to set up an online store to host on Duda.
However, if you wish to use one of Duda's main killer features – making websites for your clients – then you should look at the other three plans.
The Team plan at $22 a month gives white-label access, and user permission settings for team members, as well as clients. The $44 Agency plan throws in API integration, an ability to build widgets, connect to Google Sheets and Airtable for easy data access, and also lets to host 4 websites at once.
But if you want to host more websites, or get even more expanded features, you'll need to go Custom. The Custom plan can only be accessed by contacting Duda and carefully explaining exactly what your goals and aspirations are. You'll be given full API access, integration with external access, full account management by the Duda team, and more.
The $12 Basic plan is an excellent option if you're looking to make a simple website. Plus, the included Ecwid
integration allows you to make a simple online store. With no additional transaction fees and limitations, it's
one of the best
budget-conscious ways to start selling online.
Check Duda Pricing Now
|Top features||Advanced photography tools|
|Templates||Over 20 themes|
|Best for||Photographers looking for an online presence|
|Free plan||No, free trial available|
This is the only specialized builder on this list. But there's an excellent reason for it – this is by far the best website builder for you, if you're a photographer or any other type of visual artist. The options for editing, managing, and selling your images, and managing your portfolio on Zenfolio are amazing, and this Zenfolio review got itself a pretty high score.
Setting everything up is rather simple. I just got to pick out what exactly am I doing, and how exactly do I want my website to look:
With the pre-made blocks, I could select just how exactly I want my images and text to be displayed.
And for monetizing the images, you'll get not only the guided pricing, making sure you offer reasonable prices and make a solid profit. You will also be connected to various print labs, that will automatically print and ship out images to your buyers. So, you only have to worry about making art and marketing art.
There is also a Lightroom integration, letting you automatically upload images from your Adobe Lightroom interface to the website, streamlining the process even further! All in all, Zenfolio is perhaps the best website platform for photographers – probably the best one out there!
Zenfolio has no free plan, but it offers a free trial and 4 premium options. Here's what those options are:
The first two plans – Portfolio and PortfolioPlus at $5 and $12 a month respectively use Zenfolio's new portfolio platform. The cheaper option gives 15 GB of photo storage, a limited selection of templates, but still includes shareable galleries for your clients.
The PortfolioPlus plan includes some basic selling features for both physical and digital products, gives access to all portfolio templates, and throws in basic email marketing.
Meanwhile, the Pro and Advanced plans at $22 and $32 a month respectively are, well, more pro and advanced. It's the older platform, including expanded website builder features, photo sharing and client proofing, and more.
The Pro and Advanced packages may be a bit expensive. Or...are they? We have a special 40% discount on
and Advanced plans, exclusive to our readers. This way, you can get professional photography and business tools, starting at just
$13.20 a month.
The value was pretty good to get started with. Now, it's absolutely excellent.
Check Zenfolio Pricing Now
We tried and tested every website builder here – and they're on this best website builder list for a reason. But that doesn't mean they're all the same. In fact, they're incredibly diverse and suited for different types of users and goals.
Choosing a website builder that's right for you is basically a balancing act between many different options.
But just how in the world do you choose between all of them? Why is option A and D better for you than option B, C, E, or even F? Well, this is where I'll try to help you sort things out.
Before opening your wallet, ask yourself these questions.
There's no running away from this question – so let's meet it head-on. If your budget is tight, that's not the end of the world. Far from it: you can still get some top website builders.
For instance, Zyro – the cheapest website builder on this list – has plenty to offer despite its dirt-cheap prices. It's easy to use, and there are even some handy business features.
Gator, another affordable option, also walks the fine line between competitive pricing and functionalities. Despite being pretty cheap, the builder still manages to squeeze in features like Google Workspace integration and eCommerce tools.
Having said that, there's no denying that if you're looking for better templates and more refined features, you have to move up the price ladder.
Sure, builders like Wix, Squarespace, and Shopify bear higher price tags. But, in exchange, they offer stunning templates and advanced features – the likes of which you don't see in inexpensive builders.
Ultimately, it's good to remember that cheap doesn't mean subpar. But, if you're willing to spend, you'll have access to the best website builder features, that can potentially transform your web building experience.
In any case, I'd recommend steering clear of free plans. They're great for trials but completely lack many vital website features.
Each builder has its strengths and weaknesses. Now, this sounds rather ominous. I know!
But it actually makes your search for the best website builder that much easier. All you have to do is find the one whose strengths match your needs.
If you're looking to start an online store, you'd do well with either Wix or Shopify. The former is easy to use, offers tons of templates, and allows for plenty of customization. Plus, its massive app store means that you can always add even more functionalities to your online store.
Shopify has fewer templates and fewer customization options. But it zeroes in on eCommerce and has a brilliant app store, giving you a professional online sales solution.
If you're building a portfolio site, go with Squarespace. Its stunning templates will highlight and showcase your work in the best possible light.
And, if all you want is simplicity, you won't go wrong with Zyro. The builder has simplified everything: from its setup to even content generation.
Who needs writers, when you have AI? Wait – don't tell anyone I said that, alright?
They may still bear the name but, nowadays, website builders aren't just website builders. Those days are long gone.
Builders now also offer marketing, SEO, and even design or copywriting help.
Naturally, the builders – and their plans – get pricier as you get more features. That's why it's vital to consider what you need before committing to a plan.
Trust me, getting too much is actually worse than not getting enough. Just ask your wallet.
Both Squarespace and Wix come with tons of additional features covering multiple aspects. The two builders offer gorgeous templates to help you with design and provide access to plenty of SEO and marketing features – whether built-in or via third-party integration.
If you're in the market for eCommerce-related features, Shopify is your king, queen, and the entire kingdom. It covers everything you need to sell and grow online – including inventory, shipping, fulfillment, customer management, and even dropshipping features, right out of the box.
Alternatively, if you're looking for marketing features and attracting visitor eyeballs to your site, GoDaddy does a top-class job with its InSight tool and SEO features.
When it comes to website design, it boils down to just two simple things. First, how much are you willing to do everything yourself?
If you're willing to roll your sleeves up and maybe even go as far as editing the code, you'll have far more control over your website – for that, Duda and Shopify are the best website creator options.
On the other hand, it's entirely fine if you're not looking to become a web designer and prefer a more hands-off approach. But, in this case, you'll have to go with a pre-designed theme with minimal customizations. Squarespace and Wix are the top options there.
When picking the second option, consider whether you like how the themes look. Since you won't be doing much design either, give your preferred website builder a shot.
Bonus points if you find a theme that makes your eyes go "Awooga!" like a cartoon wolf.
While website builders are generally simple and straightforward, they don't all have the same level of ease of use across the board.
This is where the question of "how much experience you have" becomes relevant.
If you're entirely new to website building, opt for one of the more beginner-friendly options like SITE123, GoDaddy website builder, or Wix ADI.
They follow the same principle by asking some basic questions involving the type of website, business details, style preference, and other similar information. Then, the builders' systems go "brrrrrr" and spit out a website based on your answers. In two minutes, you're officially a website designer. Salutations!
Dashboards of these builders are clean, organized, and – most importantly – intuitive enough that you should always be able to navigate them with no issues.
On the flip side, if you're more experienced, you might like the freedom and flexibility of Wix Editor. There, you'll have more control and most of the elements within are customizable according to your taste.
Do you hear that? What's that? Oh no – that's time passing by!
Now, some people are happy spending time on website building while others want to just get it over with. Neither is wrong, but if time is of the essence, you don't want to be stuck with the wrong type of builder, right?
Now, if you are simply not interested in spending loads of time building your site, you'll want a builder that makes things much easier for you.
For instance, Squarespace is the best website creator for streamlining everything for your site and business in one intuitive dashboard. It's a quick, helpful way to streamline your business.
Meanwhile, Zyro and Wix ADI make the website-building process as quick as possible. Building a website with them takes just a few minutes.
If you're a website building enthusiast or like spending time to make sure that every single element is perfect – Shopify and Wix will be a better fit.
The two builders let you customize, tweak, and modify almost every aspect of your website.
There are many things that you can do with both of them if you're willing to spend the time to explore their potential.