Wix vs Hostinger 2025
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AI is changing the way people build websites. As such, choosing the right platform can make all the difference. Along with our Cybernews experts, I spent days testing and comparing Wix and Hostinger Website Builder (formerly Zyro) to see which one offers the best AI-powered tools. They may be competing against each other, but they cater to different types of users.
We have analyzed every detail, from automated design features to intelligent site management. Below, you can discover which platform gives you the most value – and which is the better choice for businesses seeking AI-driven website builders in 2025.
Wix vs Hostinger: overview
| Wix | Hostinger Website Builder | |
| ⭐ Rating: | ||
| 🥇 Overall rank: | #1 out of #32 | #3 out of #32 |
| 💵 Price: | From $10.50/month | From $2.78/month |
| 🪄 Ease of use: | Powerful interface, pretty easy to use | Extremely easy to use |
| 🎨 Templates: | 900+ | 150+ modern templates |
| 🏢 Business features: | Massive array of various business features | eCommerce functionality, analytic tools, SEO settings |
| 👨💻 24/7 live support: | Yes | Yes |
| ✂️ Free domain (first year): | Yes | Yes |
| 🔒 Free SSL certificate: | Yes | Yes |
| 🔥 Coupons: | Wix coupon 50% OFF | Hostinger Website Builder coupon 77% OFF! |
| Who should choose Wix? | Who should choose Hostinger? |
| AI-powered website builder and automation features make site creation faster and more intuitive. | Hostinger makes website building effortless, breaking down complex tools into easy-to-understand steps. |
| With its drag-and-drop editor and endless customization options, Wix is perfect for those who want total design control. | AI Website Builder offers a quick and efficient way to launch professional websites. |
| Wix includes everything from eCommerce tools to SEO (Search Engine Optimization) and marketing integrations, reducing the need for extra plugins. | |
| 📢 WIX LIMITED OFFER: Get Wix with 50% OFF | 📢 HOSTINGER LIMITED OFFER: Get Hostinger Website Builder, 77% OFF + free months |
Key differences between Wix and Hostinger
Wix and Hostinger offer two very different website-building experiences. Wix provides a feature-rich, intuitive drag-and-drop editor with endless customization possibilities. On the other hand, Hostinger focuses on simplicity, making website creation quick and easy.
Regarding pricing, Hostinger is the more affordable option, with plans starting at $2.78/month. For Wix, you’d have to pay from $10.50/month for numerous templates, built-in features, and advanced tools (including AI).
There’s a huge difference as to the ease of use. Hostinger’s AI Website Builder is streamlined, guiding users through a simple setup. At the same time, Wix offers more creative freedom, which might take longer to master but allows for deeper customization.
For integrations, choose Wix for a vast built-in ecosystem, supporting eCommerce, marketing, and SEO tools to reach more loyal customers through improved visibility. Hostinger relies on an app marketplace for third-party plugins.
Scalability is another key difference. Wix goes beyond shared hosting, allowing expansion with enterprise-grade solutions. Hostinger keeps things simple, catering mainly to small and mid-sized websites.
Support-wise, both providers offer chatbots, live chat, and help centers. However, Wix adds phone support through call-back options, giving users extra assistance.
Below, I explore these differences more deeply to help you decide which platform is best for your needs. For more options, check out our best website builders guide for a complete comparison of top platforms.
Wix vs Hostinger: pricing
Pricing is a crucial factor when choosing any tool, especially if you’re on a budget and need an affordable price without compromising on features and quality.
Hostinger stands out as the more affordable website building option. It’s true that Wix offers free plans, but premium and business plans with extensive features come at a higher price point.
| Plan | Wix | Hostinger |
| Free plan | ✅ Yes | ❌ No |
| Cheapest plan | $17/month | $2.99/month |
| Most expensive plan | $159/month | $3.99/month |
Wix offers a range of options, starting with a free plan. This way, you can explore basic features without commitment. The Light Plan, at $17.00/month, is suitable for personal sites or small projects, while the Business Elite Plan, at $159.50/month, caters to larger businesses requiring advanced functionality. There are also some options in between.
All premium plans include a custom domain, expanded storage, and access to various apps and customer support. Check out our dedicated guide for a full breakdown of Wix’s pricing plans.
Hostinger, on the other hand, doesn’t offer any free plan but provides highly competitive pricing. Premium Website Builder, starting at $2.78/month, includes support for up to 100 websites, a free email for one year, a drag-and-drop editor, access to 150 beautiful templates, marketing capabilities, mobile editing, AI tools, eCommerce functionality, and over 100 payment methods. Business Website Builder, priced from $3.71/month, offers all features of the Premium Plan, with additional advanced AI tools and improved eCommerce capabilities.
Both plans come with a free domain for one year (valued at $9.99), a 30-day money-back guarantee, and 24/7 customer support.
Wix vs Hostinger: ease of use
Choosing the right website builder depends on usability, customization options, and the ability to grow as your business expands. Hostinger makes website building effortless, while Wix offers more creative control and AI-powered tools to assist business owners. So, Hostinger Website Builder vs Wix – what's easier?
Using Wix
Wix offers a seamless website creation experience. Users can choose from over 900 designer-made templates or use the AI Website Builder for more personalization.
The platform’s drag-and-drop editor allows for significant customization. With this feature, users can add texts, images, and videos, adjusting elements to match their brand identity. What I really like is that no coding is needed. This flexibility makes it suitable for both complete beginners and experienced designers.
What’s more, Wix provides AI-driven tools that can assist in content generation and SEO, improving your site’s performance and visibility.
Using Hostinger
Hostinger focuses on simplicity and efficiency, making it ideal if you’re looking for a straightforward website builder.
Once you choose your plan, you can access Hostinger Website Builder through the hPanel dashboard. The platform offers many mobile-responsive templates that you can customize using a drag-and-drop editor.
To see how drag-and-drop website builders compare and why Hostinger ranks first, check out our in-depth guide to the best drag-and-drop website builders.
This editor allows you to add, remove, and rearrange elements without hassle, providing a user-friendly experience for those with no or little knowledge. Hostinger also has AI features for website creation and SEO, streamlining the creation process of an online presence.
Wix vs Hostinger: templates and design
A website’s design plays a vital role in user engagement and brand identity. Both Wix and Hostinger offer pre-designed templates to help you quickly create a professional-looking website. However, their approach and customization options differ.
Templates of Wix
Wix offers an incredible library of more than 900 professionally designed templates suitable for a wide range of industries, from eCommerce to blogs to real estate. The templates are organized into categories, making it easy for users to find a design that aligns with their industry needs.
With customizable templates, you can modify layouts, colors, fonts, and media to match your brand identity. The intuitive drag-and-drop editor ensures that even those without coding experience can easily customize their website.
I used Wix for a logistics company, so I selected a modern, structured template tailored for transportation and delivery services. The template already included well-organized sections for service overviews, client testimonials, and contact information. It made it simple to present key business details.
I particularly liked the interactive service calculator, which allows potential clients to quickly estimate the costs. I also customized the color scheme to match the company’s branding and replaced the stock images with AI-generated visuals relevant to logistics. Editing the contact form and adding a live chat option was easy enough, ensuring customers could reach out quickly.
The result? A professional-looking, highly functional logistics website in just a few hours, with everything tailored to the company’s needs without requiring coding skills.
Templates of Hostinger
Though not as numerous as Wix, Hostinger also offers a selection of modern and responsive templates for various industries, such as fashion, real estate, or technology. While the number of templates is more limited, each design is crafted for simplicity and functionality.
With Hostinger, I built a real estate agency website. The template was clean, with image galleries, a property search function, and agent contact sections.
What stood out was how simple adding more listings and contact details was. The drag-and-drop builder made it effortless to insert CTA buttons, and I could integrate an AI-generated contact form that improved lead capture. While Wix allowed deeper design customization, Hostinger ensured a quick, clear setup that would work perfectly for small business owners who need a no-fuss solution.
Business features
For businesses, a website builder needs to offer more than just design elements. It should include essentials, such as cart recovery, email accounts, or SEO features.
Wix and Hostinger both provide eCommerce solutions, SEO tools, and marketing integrations, but their feature sets differ significantly.
Below is a comparison of key business features provided by Hostinger and Wix.
| Feature | Wix | Hostinger | Winner |
| eCommerce features | eCommerce platform with product management, payment gateways, inventory tracking, dropshipping support, digital downloads, and subscriptions | Basic eCommerce tools, suitable for small stores, no advanced features like dropshipping or multi-channel selling | Wix |
| Email marketing | Built-in email marketing (Wix Ascend) with automated campaigns, customer segmentation, and analytics | Only with a third-party email marketing tool integrated through the app marketplace | Wix |
| Social media integration | Direct integration with TikTok, Instagram, and YouTube Reels, allowing content synchronization and targeted campaigns | Social media buttons for sharing but no advanced integration with trending platforms | Wix |
| Analytics and SEO tools | Built-in SEO tools, AI-powered SEO guidance, Google Analytics integration, keyword tracking, performance reports | Basic SEO features with auto-generated sitemaps and meta tags, no advanced keyword tracking or AI-driven SEO suggestions | Wix |
| App marketplace and integrations | Supports over 250+ business apps for automation, marketing, and CRM tools | Features an app marketplace with various third-party integrations | Draw |
| Scalability | Beyond shared hosting, allows scalability with advanced hosting services, suitable for growing businesses | Best for small to medium companies, lacks high-end scalability options | Wix |
| Ease of use for beginners | A lot of features and deep customization, but can be overwhelming for beginners | Simpler and more beginner friendly, guiding users through every step of the setup process | Hostinger |
AI features
Wix and Hostinger are among the top AI-powered website builders. Both platforms offer AI-driven tools to help users create a website, generate written and visual content, and improve overall SEO. But which platform will assist you better? Let’s take a closer look.
Wix AI features
Wix integrates advanced AI tools throughout its platform, making it easy to create a professional-looking website in minutes. From automated content generation to AI-powered SEO management, I found that these features streamlined the entire process.
Wix ADI automatically generates a website based on a few simple questions about your profile and needs. It chooses a relevant template, adds content, and optimizes the layout to fit your industry. It took me around a minute to have a fully structured website with relevant sections and images.
Wix’s AI-powered content generator helps create text for websites, blog posts, and product descriptions. I tested it by asking for a homepage introduction for a marketing agency. It delivered a professional, SEO-friendly paragraph within seconds. The text was engaging, well-structured, and required minimal edits.
Wix also provides an AI-powered image generator, which creates custom images based on text prompts. I needed a sleek, modern banner for the website mentioned above. Again, the tool produced high-quality graphics that aligned with the desired branding within moments. This feature will be especially useful for businesses that don’t have access to professional designers.
Wix’s AI-powered SEO tools provide automated optimization suggestions for page titles, meta descriptions, and keyword strategies. When testing it, I entered a sample blog post, and Wix’s SEO tool recommended better keyword placement, improved readability, and optimized metadata. It also has some additional features, such as site health monitoring.
Hostinger AI features
Hostinger also offers a suite of AI-driven tools designed to simplify website creation and optimization. While testing Hostinger, I found that its AI features focused primarily on efficiency and automation rather than deep customization.
Hostinger’s AI Website Builder quickly generates a functional and responsive website based on a prompt. Unlike Wix ADI, which focuses on flexibility and customization, Hostinger prioritizes ease of use. In my test, I simply selected a business type, wrote a short description, and the AI generated a clean, mobile-friendly website in a few moments.
Hostinger’s AI Content Generator writes website copy, blog posts, and product descriptions. While using it, I asked for a product listing description, and the AI provided clear, well-structured text. The results were decent but required some changes to match the brand’s tone.
Hostinger also features an AI-powered image generator, which allows users to create custom images by providing text prompts. Similar to Wix’s AI image tool, it helps companies generate visuals without the need for stock photos or design software. During tests, I entered a description of a city skyline, and the AI quickly produced a clean, high-quality image.
Hostinger’s AI SEO tools help optimize page titles, meta descriptions, and keyword usage. I tested it by inputting a consulting services page. The AI suggested SEO-friendly alt texts for images and keywords that might boost the website’s overall SEO performance.
Customer support
When evaluating customer support services, it's essential to consider the availability and variety of support channels. Below is a comparison of the support options provided by Hostinger and Wix:
| Support channel | Wix | Hostinger |
| 24/7 live chat | ✅ Yes | ✅ Yes |
| Email support | ❌ No | ✅ Yes |
| Phone support | ✅ Yes | ❌ No |
| Chatbot assistance | ✅ Yes | ✅ Yes |
| Help center and tutorials | ✅ Yes | ✅ Yes |
One of Hostinger’s standout support features is Kodee, an AI-powered chatbot designed to assist users 24/7. Kodee provides instant answers to common questions, guides users through the necessary steps, and offers personalized recommendations based on their issues.
Unlike traditional chatbots, Kodee constantly improves by learning from interactions. This ensures faster and more accurate support over time. Wix, on the other hand, only offers a live chat with their customer care experts.
Video review
Final verdict: which one is better?
Wix vs Hostinger Website Builder?
After comparing Wix and Hostinger, Wix emerges as the overall winner due to its advanced AI tools, deep customization options, and strong business features. It offers a more powerful website builder, a wide selection of templates, and better AI-driven content, image generation, and SEO optimization. Additionally, Wix provides superior scalability, making it ideal for both small businesses and growing enterprises.
However, while Wix might appeal to an expert developer, Hostinger focuses on simplicity, making it ideal for a newcomer who wants a professional-looking website with minimal effort and on a budget. But if you need more flexibility and long-term growth potential, Wix is still the better option.
FAQ
Are there any limitations when migrating a site from another platform to Wix or Hostinger builder?
Yes, both Wix and Hostinger allow website migration, but the process differs. Wix users can migrate their website via Cart2Cart, manual CSV import, or professional migration services. Hostinger offers free website migration for eligible CMS-based sites, but certain website builders require manual recreation.
Do the platforms support the creation of multilingual websites?
Yes, both platforms support multilingual websites. Wix offers a built-in multilingual feature, allowing users to translate their site manually or with AI assistance. Hostinger also enables multilingual sites, though users need third-party plugins or manual translations for full functionality. Both platforms help businesses expand their global reach effectively.
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