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Wix vs GoDaddy website builder – two different worlds

Wix and GoDaddy offer vastly different but intriguing website builder options. The two provide unique and easy-to-use features that allow beginners to build an online business presence in no time.

Wix is undoubtedly one of the best website builders in the industry right now. It offers hundreds of customizable templates to kick-start the creation process, a feature-rich editor, and an impressive selection of pricing plans to accommodate varying customer needs.

Conversely, GoDaddy is a budget-friendly website builder geared towards online businesses and eCommerce. It offers a simple in-house editor or WordPress integration and a good variety of SEO and marketing tools.

For this Wix vs GoDaddy website builder comparison, we used the services to create two different webpages. This allowed us to gain hands-on experience with these tools and compare them in varying categories. Then we concluded in which areas which provider is superior and tallied the results to uncover the winning website builder.

GoDaddy vs Wix website builder: overview

WixGoDaddy website builder
⭐ Rating:
🥇 Overall rank:#4 out of #24#15 out of #24
💵 Price:From $14.50/monthFrom $10.99/month
🪄 Ease of use:Powerful interface, pretty easy to useVery simple to use, a bit limiting
🎨 Templates:Over 800 various templates20+ different layouts
🏢 Business features:Massive array of various business featuresIn-house features, suited for beginners
👨‍💻 24/7 live support:YesYes
✂️ Free domain (first year):YesYes
🔒 Free SSL certificate:YesYes
🔥 Coupons:Wix coupon 50% OFFGoDaddy website builder coupon 34% OFF!

How we compared both providers

Here’s a breakdown of the criteria by which we pitted Wix vs GoDaddy.

  • Pricing. Subscription price and variety are vital because businesses have different budgets for building their websites.
  • Ease of use. Few are interested in the technical details of running a webpage and would prefer an easy-to-use platform to get their online business off the ground.
  • Templates. A massive selection of templates allows customers to find the perfect starting point to create the page of their dreams.
  • Business features. Most users will prioritize a wide array of business features to maximize sales and revenue.
  • Marketing and SEO. These are essential for making your website visible on search engines and, thus, to your potential customers.
  • Performance. Extended loading times and other performance issues will immediately push potential customers away.
  • Customer support. You’ll need knowledgeable customer service representatives to solve issues while building or running your website.

Wix vs GoDaddy for different sites

Both Wix and GoDaddy are great all-rounders, suitable for making any site. But can a website builder be perfect for all kinds of websites? Let’s look at how Wix and GoDaddy have a go at websites that perform different roles.

Website typeWixGoDaddy website builderWinner
BlogA solid blogging option for creative writers and emerging entrepreneursSimple blogging editor, but a bit lackluster – there are better options for blog posts and websitesWix
Portfolio siteNearly limitless customization, a massive feature set, hundreds of customizable template designsA ton of modern design templates to portray your art in the best possible lightWix
Business siteHandy tools for sales and marketing, a big app store, limitless customizationSimple site-building features with an advanced marketing suiteWix
eCommerce siteA simple eCommerce solution for businesses that are just starting outGreat eCommerce and SEO features for growth and helpful guides to help out beginnersGoDaddy

Pricing – which one has better value?

Wix has a total of 4 available premium plans and one free option. The prices for the premium plans go from $14.50 to $79.50 a month. Plans offer loads of different features – such as varying storage, eCommerce capabilities, and so on.

GoDaddy website builder appears to be a good deal cheaper than Wix: the plans range between $10.99 and $20.99 a month. However, these prices are promotional and will increase as the initial purchase period expires. The plans also differ heavily in their provided features.

Let's take a look at how these platforms compare:

Wix plans

Here’s a brief comparison of the 5 pricing plans Wix customers can choose from. Note that all include a custom domain, 24/7 customer support, and no Wix branding on your site.

Free500MB of bandwidth and storage, no connecting your own domain, Wix ads displayed on your site.
Light ($14.50/month)2 GB storage, 2 collaborators, 30 minutes of video, Light marketing suite
Core ($17.00/month)50 GB storage, 5 collaborators, 5 hours of video, Basic marketing suite, Basic site analytics.
Business ($18.00/month)100 GB storage, 10 collaborators, 10 hours of video, Standard marketing suite, Standard site analytics
Business Elite ($79.50/month)Unlimited storage space, 15 collaborators, unlimited video, Advanced marketing suite, Advanced developer platform
  • Light. The most bare-bones plan with affordable $14.50/month pricing and 2 GB of storage. The plan maxes out at 2 collaborators and includes a light marketing suite without much else.
  • Core. A solid $17.00/month plan that boasts 50 GB of storage and 5 collaborator support. This option unlocks a wide array of perks missing from the cheaper plan, such as customer accounts, payment tools, and eCommerce support.
  • Business. The marginally pricier $18.00/month plan grants 100 GB of storage, permits 10 collaborators, and improves eCommerce capabilities by adding advanced shipping and multiple currency support.
  • Business Elite. The most expensive $79.50/month option grants unlimited storage and video, priority customer support, and access to customized data reports to optimize sales performance. You can also create loyalty programs to reward returning customers with coupons and discounts.

GoDaddy website builder plans

GoDaddy website builder prices are similar to Wix's. There are 4 plans to pick from: here's what they are.

Basic ($10.99/month)Can connect your own domain, connect 1 social media platform, and send 100 marketing emails.
Premium ($14.99/month)Improves online appointment system, launch Facebook or Instagram ads, and send up to 25,000
Commerce ($20.99/month)All features above, unlocks online store and marketplace support with 5,000 products.
Commerce Plus ($29.99/month)Grants unlimited products on the online store, grants automated sales tax calculation.

There's one thing you should remember about the GoDaddy prices: they will increase, once your initial purchase period ends. Then, the plans will cost $11.99, $21.99, $24.99, and $44.99 a month respectively.

  • Basic. As the name suggests, the Basic plan grants the bare minimum you need to start your business. The subscription starts at ($10.99/month) and grants a website with SSL security, a payments hub, and marketing tools.
  • Premium. This web builder plan is excellent for therapists and other similar services that require advertising and booking capabilities.
  • Commerce. This plan is ideal if you want to start selling products on your site. For $20.99/month, you can list up to 5,000 products and integrate your catalog with third-party marketplaces like Amazon and Etsy.
  • Commerce Plus. The “Plus” stands for unlimited product listings on your store, automated sales tax calculation, and auto-populated tax forms. You can take your store to the next level for $29.99/month.
Wrapping up
Although more expensive, Wix is a more feature-rich service than GoDaddy website builder. Plus, the price difference almost entirely disappears once the initial period expires.

Ease of use

  • Wix offers two different website editors: a simple, smart Wix ADI with limited customizability, and a highly-editable classic Editor, with a bit of a learning curve. The complexity stems from the vast array of features you can alter on your chosen template and the unlimited potential of the drag-and-drop functionality. In short, the creative freedom of Wix can overwhelm newcomers.
  • GoDaddy website builder offers one straightforward editor, which sacrifices customization for the sake of ease of use. You can alter the existing elements in limited ways, meaning you don’t have complete freedom but also can’t break anything.
  • Wix can be a great option for both beginners and seasoned users due to two extremely different site-building approaches. Meanwhile, GoDaddy is a solid option for beginner users looking to make custom sites.

Ease of use is the most critical part of a website builder. After all, these tools are meant to make website building approachable to less tech-savvy users. And so, we’ll test GoDaddy and Wix and assess them through the entire webpage creation process – from signing up to publishing.

Using Wix

Let’s briefly cover what the website creation process was like using Wix.

  1. You begin by choosing your preferred creation method – Wix ADI or the Wix Editor. Let’s start with the regular editor to keep things straightforward.
  2. Then, you must decide your website’s general purpose. Initial suggestions include goals like online stores, portfolios, and blogs. You can also specify your vision further. For example, you can narrow down your portfolio for journalism, photography, fashion, digital illustration, etc. Note that you can also skip any step you deem unnecessary. Wix website creation step 1
  3. Next comes a truly vital part – picking your website’s name.
  4. After that, you must pick the components of your website. Things like forms, chat, bookings, an Instagram feed, etc. Luckily, Wix provides some recommendations if you’re feeling overwhelmed.
  5. Onto more choices again – would you like to design your site using a template or start from scratch with a custom option? Alternatively, you can dive into the back end to manage settings, analytics, and apps. Wix website creation step 2
  6. Let’s say you’d like to pick a template. You’ll receive relevant suggestions based on your previous decisions. You can preview potential templates before committing.

You’re all set after finishing the groundwork. You can make various adjustments using the Wix editor, which includes a handful of categories for editing certain parts of your page. You can add elements, apps, new sections, edit the site design, manage media, and more.

Best website builder for editing freedom
Wix is a website builder that comes with two editing options. The Wix ADI website generator is a great pick for beginners looking for ease of use. Meanwhile, the editor provides you with extreme editing flexibility.
cybernews® score
4.5 /5

And in a nutshell, this is the entire Wix experience explained. You can do a lot with Wix – there are two different editors and hundreds of themes to choose from. If you're a beginner who intends to stay that way – choose ADI. But if you're ready to push your existing design skills to the max – the Editor is actually a pretty good option once you get used to it.

Using GoDaddy website builder

GoDaddy is ideal if you want a quick setup process with minimal interference.

  1. You begin by picking your site’s name and category.
  2. The second step is immediately diving into the website editing interface. You’ll find all the necessary editing tools on the right side of the screen to adjust the pre-made sections on your site. However, your creative potential is limited because you can’t drastically alter these sections. GoDaddy website builder review editor
  3. Editable options include content, images, colors, fonts, menus, and adding sign-up forms. You can’t employ drag-and-drop functionality and must rely on the section-based editor. That means you have few options for changing your site’s overall layout.

The key takeaway is that Wix gives immense freedom regarding customization, which can feel overwhelming at first. However, once you get used to it, you realize it’s vital for creating a truly-unique website. Meanwhile, GoDaddy keeps things simple, which can stifle your potential if you have lofty goals for your webpage.

Wrapping up
Wix is a better pick than GoDaddy in terms of usability simply because it allows more customization. While Wix can be difficult at first, you can learn it pretty fast as you go. At the same time, GoDaddy makes the building process a piece of cake, yet it limits your design freedom.

Web builder templates and customization

  • Wix has around 800 templates available, offering options for many different niches. There are five main categories (business, store, creative, community, blog) which are further segmented into specialized sections. For example, you’ll find options for tech companies, beauty salons, coaches, lawyers, and many more.
  • GoDaddy boasts hundreds of templates but lacks specific niche categorization. Instead, you’ll find general templates for online stores, professional services, blogging, fitness, and more.
  • GoDaddy allows changing the theme without losing your content. Wix does not.

A good template can be an excellent starting point for your website. However, its potential lies in how much the user can change it to suit their needs. So let's have a look at the customization options available with Wix and GoDaddy templates.

Templates on Wix

As mentioned previously, Wix templates are split into 5 general templates.

  • Business & Services
  • Store
  • Creative
  • Community
  • Blog

The list of available subcategories is immense, meaning you’ll likely find a template even for the most obscure use-case, like locksmithing or selling CBD products.

Each template has a dedicated Site Design section where you can customize the look and feel of your site. We recommend starting with the pre-made themes that change the page's color scheme and fonts. And if something feels off, you’re free to alter the details. Available options include the color theme, text theme, page background, and page transitions.

Wix site design menu

Another neat tool is that Wix has AI integration for filling your site with unique content. You simply add a few minor details about your website, and the futuristic assistant does the rest.

Templates of GoDaddy website builder

GoDaddy has a larger selection of general templates but lacks the subcategories found on Wix. Your starting options are:

  • Featured
  • Coming Soon
  • Fashion & Beauty
  • Home Services
  • Health & Fitness
  • Online Store
  • Photography
  • Art & Design
  • Restaurants & Food
  • Music
  • Professional Services
  • Automotive & Cars
  • Personal & Blog
  • Travel
  • Community & Nonprofit

There are hundreds of options scattered across these sections. Unlike with Wix, you can change between them even when some edits have already been made. However, this exposes the fact that there’s little difference between the templates since they’re so interchangeable.

godaddy builder template examples 1

Comparing Wix vs GoDaddy website builder, there's a very clear difference in concept. You have to adapt to Wix – GoDaddy adapts to you. It's a lovely little feature that makes editing the site a lot more inviting and simple.

Wrapping up
Wix has many more themes to offer than GoDaddy website builder. With 800+ neatly crafted templates (compared to around 20 of GoDaddy), Wix exceeds not only in quantity but quality as well.

Features for business

  • Wix has an incredible array of first and third-party tools, making it a great tool for any type of online business.
  • GoDaddy focuses on first-party tools for selling, marketing, and measuring your site's overall performance.
  • GoDaddy offers an accessible suite of business features to beginners, while Wix is a little bit more advanced.

All will become clear once we showcase the Wix and GoDaddy eCommerce features side-by-side. Additionally, it’s important to note that the following eCommerce features are tied to the appropriate subscriptions and are unavailable with cheaper plans.

Sell on marketplaces, sell on social channels, automated sales tax, up to 50,000 products, abandoned cart recovery, advanced shipping, loyalty program, dropshipping, product reviews, multiple currencies, third-party eCommerce add-onsUnlimited products in an online store, marketplace and social selling, auto inventory and product sync, promotional features, gift cards, discounted shipping, real-time shipping rates, sales-tracking dashboard

At first glance, Wix and GoDaddy offer similar eCommerce capabilities. However, a closer look shows that Wix has a more compelling suite of features for improving the sales funnel. For example, abandoned cart recovery and loyalty programs make turning first-time customers into recurring buyers easier. Plus, you have an immense number of customization possibilities using third-party add-ons.

GoDaddy is not too far behind regarding eCommerce benefits but lacks customization options and instead takes care of everything for you. That’s not ideal if you have specific goals, but it can be compelling if you want to quickly start an online business without worrying about the finer details.

Marketing and SEO

Marketing is by far GoDaddy's biggest strength – but with solid SEO, and plenty of customization, Wix is a marketing and SEO friendly website builder, too. Let's take a dive and see how these tools can make your business more visible on online search engines.

Customizable meta titles and descriptions✔️✔️
Alt tags✔️✔️
URL/slug customization✔️✔️
SEO toolsSEO prompts, keyword supportSEO prompts, keyword support
Google integrationsGoogle Analytics, Google Search Console, Google Ads, Google Business ProfileGoogle Analytics, Google Search Console
Heading formattingh1 to h6h1 to h6
SSL security✔️✔️

As you can see, Wix and GoDaddy cover the fundamental features a SEO specialist would need to optimize your site’s performance. However, a few distinct features make each an interesting option.

GoDaddy website builder

GoDaddy’s SEO tools are absent from the Basic subscription plan, while the rest include the coveted GoDaddy SEO Wizard.

The Wizard begins its journey of enlightening you by asking a few key questions about the overall goals of your site. This process helps you uncover the ideal keywords for your webpage. Then the Wizard suggests various edits, including titles, meta descriptions, headlines, and more. You’ll receive several suggestions so you can pick a favorite.

godaddy builder seo wizard 3

Once the basics are covered, you can make other crucial adjustments to your site. For example, you can add alt tags to images and edit the meta tags and descriptions on individual pages for optimal ranking. You can also incorporate Google Analytics to understand your visitors better.


Customers will find all the necessary tools and settings in the “Marketing and SEO” section of the Wix dashboard. It’s recommended to start with the SEO setup checklist to cover the basics you need to get your site up and running with optimal visibility.

Wix SEO menu

After that, you have other subsections to play with.

  • SEO Settings. The go-to place for customizing pages and meta tags on your site’s every page.
  • Site Inspection. Look at your pages through the eyes of Google to see what needs fixing.
  • URL Redirect Manager. Make sure outdated URLs redirect to fresh ones.
  • Site Verification. Use this tool to add verification meta tags to claim site ownership and unlock relevant search data.
  • Sitemaps. Check your XML sitemap and see if it’s optimal.
  • Robots.txt Editor. Specify how web crawlers should index and behave on your pages.

Best of all, Wix includes an SEO Learning Hub to teach you SEO fundamentals if this topic is foreign to you. The knowledge base is quite extensive and is valuable to newcomers and experts alike.

Wrapping up
Comparing GoDaddy website builder vs Wix on marketing and SEO, it's easy to see some of the key differences. Wix offers a massive amount of features, both in-house, and third-party to help you get the perfect blend. GoDaddy, on the other hand, offers a smaller, but more curated set of features.

Performance – one clear winner

  • GoDaddy absolutely dominates in performance tests, being faster than Wix on all metrics (performance, page load time, structure).
  • Despite the underwhelming results, Wix still offers solid real-life performance.

Most netizens value their time and prefer websites that load as quickly as possible. That means they won’t sit around to witness your corner of the web if it takes ages to fully load.

In this final Wix vs GoDaddy website builder comparison, I put both of the test websites on GTMetrix – a tool, measuring website's load speed and platform's overall optimization.

Here are the results for Wix:

wix website performance score is lower compared to godaddy

And here are the results for GoDaddy website builder:

godaddy builder performance score is higher compared to wix

GoDaddy's hosting efficiency shines right through. Its website builder site loads fast – 1.3 seconds, compared to Wix's 8.4s. Wix takes around 2 seconds to display the main portion of the website – and GoDaddy doesn't even take one second.

Overall grades are also quite telling: GoDaddy gets an A, while Wix fails the class with a D.

However, I don't fully agree with the test results.

GoDaddy is absolutely blazing fast, that part is true. But Wix isn't as slow as portrayed: in real-life tests, I found that Wix barely takes a couple of seconds to load the key portion of the site, which is actually quite good. The D grade is low – and I'd say that it's too low.

GoDaddy did better in performance tests than Wix. The latter has lacked behind – but even then, its performance should be perfectly fine for most users.

Customer support

Using a website builder is great – all of the hiccups you might experience while building a website can be solved with the help of customer support. Truthfully, customer support can turn your horrible day into a good one by just helping you fix that one pesky issue. So how does the customer support compare between Wix and GoDaddy?

Wix customer support

Wix offers pretty great support and gives out several ways for a customer to get help with whatever question they may have. Your options include:

  • 24/7 support
  • Live chat
  • Phone support
  • Video tutorials
  • Advanced specialist support

For instance, you can receive help directly from your website editor – there are question marks scattered all over your page. After pressing on them, each button opens a pop-up box packed with tips about the tool it’s attached to, with a link to Wix’s Help Center.

If that’s not enough, you can always utilize Wix’s 24/7 callback service, or you can fill out Wix’s Customer Care contact page to receive more personal support. There’s also a possibility to contact Wix directly on social media or to get help from a fellow user on Wix’s official forum.

Sadly, Wix doesn’t offer live support, but the options offered should help with any questions you may have.

GoDaddy website builder customer support

GoDaddy gives plenty of outlets for customers to receive help, such as:

  • 24/7 support
  • Live chat
  • Phone support
  • Email support
  • Video tutorials

If you have any questions, you can contact GoDaddy’s support team via live chat or phone line. The live chat offers 24/7 support and the phone line will help you out during their working hours, Monday-Friday, 5 am-6 pm.

GoDaddy’s knowledge base and forum could become your go-to resource for any questions you may have – by utilizing these resources, you don’t have to base your time around the GoDaddy Support team’s working hours.

There is an issue though – broad questions are fine, but if your question is something specific, chances are you won’t get a direct answer and will have to spend some time researching on your own.

Wrapping up
Both Wix and GoDaddy website builders offer plenty of outlets for customer support. Whether you need an extensive knowledge base or human assistance – both providers have everything you need.

Wix vs. GoDaddy website builder – overall comparison

FeatureWixGoDaddy website builderVerdict
The prices of Wix start at $14.50/month. While GoDaddy website builder prices begin at $10.99/month, the prices of both providers are similar after renewal.
Ease of use
Wix can take some time to figure out for beginners, yet, its design freedom and over 800 templates make up for it. Meanwhile, GoDaddy is very simple to use but limits your customization options and has around 100 templates only.
Business features
Be it in-house or third-party features, Wix has hundreds if not thousands of extras to make use of. However, GoDaddy can boast its array of features for selling, marketing, and performance as well.
GoDaddy website builder excels Wix in terms of performance metrics. The site loading time of the former is 1.8 seconds, while Wix took around 8.4 seconds.
Both Wix and GoDaddy offer extensive knowledge bases and solid human assistance options.

To sum it all up, Wix brings you much more value for the money you pay than GoDaddy. It’s loaded in features and templates and offers nearly complete design freedom. This makes it an optimal solution for many types of projects.

However, if you’re a beginner and require a more simplistic approach, GoDaddy website builder can still be a great solution.

Are there any alternatives to GoDaddy and Wix?

Hostinger Website Builder – powerful and cost-effective website builder with an intuitive drag-and-drop editor enhanced by AI capabilities for swift setup.

SITE123 – beginner-friendly alternative with over 160 templates. It allows users to quickly build webpages using ADI and block editing.

Shopify – top choice if eCommerce is a priority. The section-based editor and app store can conveniently turn any of the available 70+ templates into your ideal storefront.

Wix vs GoDaddy – final verdict

Both Wix and GoDaddy website builders are excellent options for creating an online presence in no time but have a few fundamental differences.

GoDaddy is the cheaper and more straightforward version with fewer customization options. This makes it suitable for beginners who don’t want to be overwhelmed by choice and would prefer to get up and running as soon as possible. The provider offers solid in-house tools regarding eCommerce, SEO, and marketing to make your webpage visible.

Conversely, Wix is a more robust service with over 800 tailor-made templates to suit anyone’s needs. And while you can’t switch between templates on a whim, you won’t have to after getting familiar with the tool’s immense customization arsenal. Moreover, you can access loads of third-party add-ons to finalize your dream website.

More Wix comparisons for you to check out

More GoDaddy comparisons you might want to read

Wix vs GoDaddy website builder FAQs


this is
prefix 2 years ago
i need a website for my startup and currently looking at Wix vs GoDaddy. Is WIx worth the price?
Paulius Masiliauskas
prefix 2 years ago
Hello! Wix is honestly well worth the price. If you're looking to build a fully custom website but have no concrete coding experience, it's a great way to build and learn the craft.
prefix 2 years ago
I don’t understand godaddy domain cost at all: what are domain extensions and would it end in .com or .godaddy? thanks
Paulius Masiliauskas
prefix 2 years ago
Hello! Domain extensions are what follows the end of the site name, and determines the specific category or location of the site.

Once you get a free GoDaddy domain, you can choose what suffix your site will have – so you'll be given an option to choose a .com extension, as well as many other options.
prefix 2 years ago
Are Wix online stores any good? Looking to open a small store for my home-made souvenirs. It’s really hard to pick the right web builder! So much to choose from. I hope you’ll be able to help me out.
Paulius Masiliauskas
prefix 2 years ago
Hello, Dayin!

I genuinely enjoyed using Wix Stores. It’s a very simple, super guided experience. If you have very little experience running an online store, you can just depend on Wix’s tools to get you on track and focus on making souvenirs instead. I recommend it highly for beginner users.
frank zappa
prefix 2 years ago
I was very perplexed: wix or godaddy. What a choice man! Wix is super good creatively but much more expensive (I’m a beginner), and I wasn’t sure how good go daddy is but I am pleasantly surprised after reading the review and I’ll probably try it for starters.
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