Best SEO website builders in 2025
Our team of experts and researchers rigorously test and evaluate website builders through transparent, in-depth testing procedures and methods using both in-house and industry-approved tools.
Drawing on cybersecurity insights, we provide unbiased, empirical rankings and analysis to help users make informed digital platform choices.
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Contribution by
Miglė Kasiulynaitė
In today's digital landscape, many website builders are designed to be user-friendly, but some are too simplistic and lack essential SEO features. This can make it challenging to rank well on search engines and attract organic traffic.
In this article, I share my insights on the key SEO features to look for and review the top website builders that excel in supporting SEO. I’ve collaborated with the professional Cybernews research team to identify the best options for SEO. I'll guide you through these top website builders to help your site achieve higher rankings and better visibility in search engine results.
Top website builders for SEO: shortlist
- Wix – best SEO website builder overall with all SEO essentials
- Hostinger Website Builder – cheapest website builder with reliable SEO tools
- SITE123 – beginner-friendly website builder with SEO support
- Squarespace – top website builder with integrated SEO tools for small businesses
- GoDaddy website builder – simple website builder with advanced SEO tools
Our in-house research team and expert writers work hand in hand to regularly test website builders and provide accurate and fact-checked information. Discover the ins and outs of how we test and evaluate website builders.
Best website builders for SEO – detailed list
Our research team and I evaluated 33 website builders to determine those with the best SEO capabilities. Our selection includes popular platforms that provide essential SEO tools like meta titles, descriptions, and image alt text, along with advanced features to help boost search rankings. Below, you’ll find exclusive insights and key findings on the best website builders for SEO.
1. Wix – my top pick for the best SEO website builder
| Price range: | From $10.50 to $79.50/month |
| Templates: | 900+ |
| Money back guarantee: | Yes, 14-day |
| Current deal: | Get Wix with 50% OFF |
Wix is an excellent SEO website builder that supports virtually every SEO feature you could need. This makes it the best choice for both beginners and experienced users. With beautiful templates and a complete SEO suite, Wix makes it easy to optimize your site.
While Wix offers a broad set of both advanced and basic SEO tools, some features may require paid plugins, so it's important to check if you need anything specific before committing. Now, let’s dive deeper into what Wix has to offer
Wix SEO features. As shown in our dedicated Wix review, it provides a robust suite of SEO features that simplify the website optimization process, whether you're new to SEO or an experienced user. The platform's infrastructure is built on Server-Side Rendering (SSR), ensuring that search engines can fully access and index your site's content. Moreover, Wix automatically generates and maintains your XML sitemap, keeping all your site information up-to-date for search engines.
One of the standout tools is the flexible URL redirect manager, which allows you to maintain link equity by creating permanent 301 redirects for old URLs. You can manually redirect individual URLs or use bulk 301 redirects to efficiently update multiple pages at once. For those focused on technical SEO, Wix also integrates with DeepCrawl, enabling in-depth site audits to identify and fix issues that could impact search rankings.
Additionally, Wix seamlessly connects with Google Search Console, enabling you to verify your domain and monitor performance directly from the Wix dashboard. This makes it simple to inspect your site and access detailed reports. Additionally, Wix automatically generates dynamic XML sitemaps, optimizing your site for visual search by making images more easily discoverable by search engines. It can also compress images to boost site speed and SEO.
For more advanced users, Wix offers SEO APIs via Velo, allowing developers to customize SEO settings from client-side code, adding flexibility for custom solutions. Moreover, the platform includes Wix Analytics, which provides integrated SEO reports based on data from Google Search Console. It offers insights into how visitors interact with your site and how it performs in search rankings.
Using Wix and its SEO tools
Wix offers an intuitive, user-friendly interface that makes it one of the easiest website builders. In the Tools and Settings section, the SEO Setup Checklist walks you through essential steps to enhance your site's visibility in search engines. From this dashboard, you can easily access SEO Settings to adjust meta tags, titles, and descriptions, as well as set up URL redirects with just a few clicks.
The Site Verification tool simplifies the process of verifying your website with search engines. Wix’s SEO Assistant shines by flagging SEO issues and providing clear, actionable recommendations to elevate your search performance.
For those who need more control, the robots.txt Editor allows you to decide which pages search engines can crawl. Plus, Wix integrates IndexNow, instantly notifying search engines like Bing and Google when you update your content, ensuring your site always stays fresh in search results.
2. Hostinger Website Builder – cheapest website builder with SEO functionalities
| Price range: | From $2.69 to $3.59/month |
| Templates: | 150+ |
| Money back guarantee: | Yes, 30-day |
| Current deal: | Get Hostinger Website Builder, 78% OFF + free months |
Hostinger Website Builder is the cheapest website builder on this list and possibly on the entire market. The platform is modern, easy to use, and incredibly fast (which is always great for search engines). And while the SEO features are limited at best, they're pretty simple to use.
Hostinger SEO features. Hostinger comes with a comprehensive suite of SEO tools to enhance your site's visibility in search engines. According to our in-depth Hostinger review, one notable feature is the AI SEO Assistant, which streamlines the creation of optimized meta titles, descriptions, and keywords, making it easier to tailor your content for better search rankings.
Another useful tool is broken link detection, which helps you locate and fix any non-functional links on your site, improving user experience and avoiding potential SEO penalties. Hostinger also allows you to assign alt text to images, helping search engines better understand your visual content, with the added option of AI-generated suggestions for alt text.
Hostinger integrates seamlessly with Google Analytics, providing in-depth insights into your site’s traffic and user interactions. Its mobile-responsive design templates are specifically designed to ensure optimal performance on all devices – a critical factor for SEO in today’s mobile-first world. If you're specifically focused on mobile performance, exploring top mobile website builders could provide additional insights.
To further optimize performance, Hostinger also includes automatic image compression, which helps reduce page load times – an essential factor for SEO.
Compared to Wix, Hostinger’s SEO tools are more simplified, requiring more manual input for structured data and advanced optimizations. On the other hand, Wix offers built-in structured data markup and an AI-driven SEO setup, making it easier for users to optimize their sites with minimal effort.
Using Hostinger and its SEO tools
Hostinger’s regular and AI-powered tools are thoughtfully designed to make optimizing your website straightforward and efficient. The AI SEO Assistant swiftly generates meta titles, descriptions, and keyword suggestions, reducing the time spent on tedious SEO tasks. If you're looking for ways to help streamline your SEO efforts, you may find AI website builders particularly useful for automating optimizations.
Each page has its own dedicated SEO section, allowing you to precisely target keywords that align with your content. The SEO Preview offers a real-time glimpse of how your site will appear in search results, ensuring you fine-tune everything before going live.
Hostinger stands out because of its AI SEO Assistant, which not only flags issues but provides clear steps to fix them, ensuring your site remains optimized. With seamless integration into Google Search Console, Hostinger supports a smooth connection to essential tools while balancing ease of use and SEO control.
3. SITE123 – outstanding website builder for beginners
| Price range: | From $12.80 to $55.00/month |
| Templates: | 160+ |
| Money back guarantee: | Yes, 14-day |
| Current deal: | SITE123 from $12.80/month |
According to our expert SITE123 review, it is an excellent website builder for beginners who want to score high on search engines and build the best SEO sites. SITE123's unique block builder system lets you put together a big, custom, SEO-friendly website without requiring any design or SEO knowledge.
SITE123 SEO features. SITE123 offers a solid range of SEO tools, making it a capable platform for improving your website's search engine performance. One of its key features is the ability to add customizable meta titles and descriptions for each page, which are essential for helping search engines understand and rank your content effectively. However, sometimes additional features might be needed. For example, for those building a site focused on affiliate marketing, SEO plays an even bigger role in driving traffic and maximizing earnings. Some website builders offer specialized features tailored for affiliate marketers.
In addition, SITE123 provides an automatic XML sitemap generation, which can be submitted to search engines like Google and Bing to ensure that all your pages are indexed correctly. The platform also includes a 301 redirect tool, which is crucial for maintaining SEO value when restructuring your site or moving content to new URLs.
SITE123 integrates easily with both Google Analytics and Google Search Console, allowing you to track website traffic and monitor your SEO performance with detailed insights. One standout feature is the built-in SEO Adviser tool, which analyzes your website and offers recommendations for improvement. It evaluates various SEO elements and provides a score out of 100, helping users understand where their site can be optimized for better rankings.
Using SITE123 and its SEO tools
SITE123 offers a clean and efficient interface designed to simplify the management of your site’s SEO. In the SEO Adviser section, you’re given a real-time snapshot of any issues affecting your site’s performance and step-by-step recommendations to improve search visibility. Key settings such as Homepage Meta Tags, Sitemap, and even Favicon are easily accessible, allowing for a smooth, hassle-free experience, regardless of your technical expertise.
The SEO Pages – Audit tool conducts an in-depth scan of your pages, providing a detailed score and highlighting both successes and areas that need attention. It tracks keyword effectiveness and points out issues like failed tests, giving you clear insights to stay on top of your SEO game.
With its intuitive design and focused tools, SITE123 makes maintaining your site optimized for search engines manageable and rewarding.
4. Squarespace – best website builder with built-in SEO tools for small businesses
| Price range: | From $16.00 to $99.00/month |
| Templates: | 180+ |
| Money back guarantee: | Yes, 14-day |
| Current deal: | Get up to 36% OFF Squarespace |
Squarespace is a popular website builder for smaller businesses. This all-in-one platform offers built-in features for eCommerce, blogging, advertising, and SEO. The provided tools and checklists are rather simple, but for a beginner user looking to take on the world, this can be the best website platform for SEO.
Squarespace SEO features. Squarespace offers a range of SEO tools designed to simplify website optimization. Each site comes with an automatically generated XML sitemap, so you don’t need to create one manually, streamlining the indexing process for search engines. The dedicated SEO panel gives you control over important elements such as your site title, description, and page title formats.
To help users stay on track, Squarespace provides an SEO checklist, guiding you through the best practices necessary to improve your site’s rankings. You can also modify SEO titles and descriptions specifically for search engines and social media without affecting the visible content on your site.
Additionally, Squarespace includes automatic markup for products, events, and other site content, ensuring proper indexing by search engines without requiring extra effort. With these tools, Squarespace covers all the essentials to keep your site SEO-friendly.
While both Squarespace and Wix offer strong SEO tools, they cater to different user needs. Squarespace focuses on simplicity, providing an intuitive interface with built-in SEO features and automated settings, making it a great choice for beginners. In contrast, Wix delivers a more advanced SEO suite, including a flexible URL redirect manager, structured data customization, and seamless Google Search Console integration. While Squarespace keeps SEO straightforward, Wix offers greater control and customization, making it better suited for users who want to fine-tune their optimization strategy.
Using Squarespace and its SEO tools
As you can see in our comprehensive Squarespace analysis, it is known for its elegant, easy-to-navigate interface, which makes SEO management straightforward for most users. The SEO Appearance section allows for quick updates to page titles and descriptions, ensuring your content is optimized for search results. The SEO Checklist is particularly useful for beginners, guiding them through basic SEO tasks without much hassle.
However, Squarespace doesn’t offer more advanced SEO features like custom robots.txt editing or extensive control over technical SEO, which could limit users seeking more in-depth optimization. While its tools are helpful for getting the basics right, they may be limited for those who need advanced functionality.
In summary, Squarespace is a solid choice for users looking for simplicity and ease in SEO. However, other platforms might be more suitable for those needing greater flexibility and control over their SEO strategy.
5. GoDaddy website builder – user-friendly website builder equipped with advanced SEO tools
| Price range: | From $9.99 to $20.99/month |
| Templates: | 200+ |
| Money back guarantee: | Yes, 30-day |
| Current deal: | Get up to 50% OFF GoDaddy website builder |
GoDaddy is an easy-to-use website builder with advanced SEO tools and marketing features. This is a busy person's builder: everything here on this platform is made to save you time and give you the easiest route to create a perfect business website.
GoDaddy SEO features. GoDaddy simplifies SEO for its users with a range of accessible tools. The platform’s standout feature is its SEO wizard, which walks you through every step to optimize your website for better search rankings. GoDaddy also offers keyword optimization, allowing you to easily integrate relevant keywords into page titles, headers, and meta descriptions using a guided process. For businesses looking to optimize an online store, selecting the right platform can be crucial. Some website builders offer tailored solutions for eCommerce SEO, helping store owners improve visibility and sales.
To track success, GoDaddy includes performance monitoring, which gives users insights into how their SEO efforts pay off over time. If you choose GoDaddy's Managed SEO Service, a dedicated account manager will handle your SEO strategy and implementation, providing a more personalized approach.
Additionally, GoDaddy goes the extra mile by submitting your site directly to Google, Yahoo, and Bing after optimization, ensuring your site gains maximum visibility across major search engines.
Using GoDaddy and its SEO tools
GoDaddy's SEO tools are designed with simplicity and guidance, making them approachable even for non- SEO experts. The platform leads you through the process of optimizing your site step-by-step with its SEO Wizard, which begins by helping you identify important keywords. The tool asks you about your business and services and then suggests relevant keywords to target. This approach benefits beginners who may not know where to start with SEO.
Once you've selected your keywords, GoDaddy ensures they are applied to the right areas of your site, like titles, descriptions, and headers. The interface is clean and focused, with minimal distractions, so you can focus on getting the fundamentals right.
As proved by our GoDaddy website builder review, while its tools cover basic optimization needs well, they lack the depth and flexibility that more advanced users may want. Still, for those looking for a guided and straightforward SEO setup, GoDaddy offers an easy-to-follow solution that doesn’t require much technical knowledge.
Comparison of the best SEO website builders
Check out how each of the website builders for SEO compares in terms of features, prices, rankings, and more:
| Rating | SEO features | eCommerce | Social media integrations | Free domain | Templates | Free plan | Starting price | Custom email | Free hosting | |
| Wix | Customizable meta titles, Alt attributes, sitemaps, URL Redirect Manager | ✅ Yes | ✅ Yes | ✅ Yes | 900+ | ✅ Yes | $10.50 | ✅ Yes | ✅ Yes | |
| Hostinger Website Builder | Google Analytics and Tag Manager integration, URL structures, customizable meta titles and descriptions | ✅ Yes | ✅ Yes | ✅ Yes | 150+ | ❌ No | $2.69 | ✅ Yes | ❌ No | |
| SITE123 | SEO Pages – Audit tool, sitemaps, meta tags, 301 redirect tool | ✅ Yes | ✅ Yes | ✅ Yes | 160+ | ✅ Yes | $12.80 | ✅ Yes | ✅ Yes | |
| Squarespace | Keyword support, customizable meta titles, Alt attributes | ✅ Yes | ✅ Yes | ✅ Yes | 180+ | ❌ No | $16.00 | ✅ Yes | ❌ No | |
| GoDaddy | Customizable meta titles, Alt attributes, keyword support, SEO Wizard | ✅ Yes | ✅ Yes | ✅ Yes | 200+ | ❌ No | $9.99 | ✅ Yes | ❌ No |
SEO website builders testing methodology
With the help of the Cybernews research team, I tested and evaluated 33 website builder providers to identify the best SEO website builders. We focused on several key factors that directly influence both SEO performance and usability. Here’s how I determined the final rankings:
- SEO features (40%). I prioritized the depth and range of SEO tools offered. Builders with customizable meta tags, slug modification, automated XML sitemaps, canonical tag support, URL redirect support, and mobile responsiveness scored the highest. Advanced features like schema markup, Google Search Console integration, and access to code for structured data customization were also considered.
- Ease of use (20%). A good SEO builder should be easy to navigate. I tested how simple it was to implement SEO changes and the overall user experience, especially for beginners.
- Page speed and performance (15%). Page load speed impacts SEO, so I checked how well each platform optimized website performance, including features like image compression and built-in CDN support.
- Mobile optimization (10%). With mobile-first indexing becoming the norm, I examined how each builder ensured mobile responsiveness and optimization out of the box.
- SEO tool integrations (10%). The ability to integrate essential tools like Google Analytics and Google Search Console is crucial for tracking and optimizing SEO performance. Builders that allowed seamless integration scored higher.
- Value for money (5%). Finally, I compared the pricing against the features offered, looking for builders that provide strong SEO functionality at a reasonable cost.
This thorough process helped me identify which platforms truly deliver in terms of SEO, usability, and value.
Best website builder for SEO – conclusion
To sum everything up, building a website with strong SEO is entirely possible, with multiple excellent choices available. The most important factors to focus on include customizable meta tags, XML sitemaps, alt text for images, mobile optimization, and the ability to integrate with key tools like Google Search Console. After careful evaluation, I have selected the best website builders for SEO.
My top recommendation is Wix, which stands out as an incredibly well-rounded platform. It caters to both professionals seeking advanced SEO options and beginners looking for simple solutions. Additionally, the most affordable option is Hostinger Website Builder, offering an AI-powered SEO Assistant, easy-to-use tools, and fast performance – all of which contribute to solid search engine rankings.
