Wix vs Squarespace 2025 – customization or simplicity?

For this Wix vs Squarespace comparison, the Cybernews research team and I tested and evaluated both website builders across several categories, including pricing, ease of use, templates, business features and customer support. Continue reading to discover which platform best suits your website needs in 2025.

Wix vs Squarespace: overview

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Squarespace vs Wix: pricing

Wix and Squarespace are similar in pricing and the features they offer. However, one of them offers lower entry-level plans and even has a free version. Take a look at the price breakdown below:

Wix and Squarespace each offer 4 paid plans, ranging from personal to business and commerce. Wix offers significantly more resources with customizable plugins, various helpers, and templates, while Squarespace stands out by providing unlimited storage on all plans. On the other hand, unlike Squarespace, Wix offers a basic free version, and its two entry plans are cheaper than Squarespace’s.

Additionally, while Wix is more focused on personal and business sites, Squarespace plans are more suited for eCommerce. With the business plans, Wix offers marketing suites, site analytics, developer platforms, and eCommerce features. Meanwhile, Squarespace’s most expensive plans include only a marketing tools suite and eCommerce tools.

For more detailed pricing overviews, feature comparisons, and best value plans, you can take a look at Squarespace pricing breakdown and Wix pricing review.

Wix offers more resources for similar prices as Squarespace

Between Wix and Squarespace, the best value is in the Wix Business ($36.00/month) and Squarespace Basic ($16.00/month) plans. Both providers include a good amount of storage, collaboration options, and features to manage audiences, marketing, and eCommerce. Nevertheless, for almost the same price, Wix includes more advanced eCommerce and marketing features than Squarespace.

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Wix vs Squarespace: ease of use

Wix and Squarespace are popular among both beginners and professionals due to their user-friendly interfaces.

Now, let’s take a closer look at what you can expect from both Wix and Squarespace in terms of ease of use.

Using Wix

Using Wix is pretty easy and straightforward. Therefore, no matter whether you’re a beginner or an experienced user, you’ll manage to build your website quickly and easily.

Getting started with Wix ADI:

• Chat with Wix’s AI to help it understand what kind of website you’re building. It will ask you questions like what’s the end goal of the website, what you’re selling, who’s your target audience, what sets your website apart from others, and more. Please note that you don’t have to answer all of these questions and can skip this section entirely. Start by picking what website you’re going to make and what features you’ll need.
• Next, Wix will introduce you to the dashboard. This is where you’ll do most of your work.
• Here, you can connect to a custom domain, review your products, shipping, and delivery settings, set up SEO to get found on Google, and further edit your website.
• After clicking the Design Website, you'll be able to choose between Generating a Design with AI or Customizing a Template.
• Then, you can either continue with the generated AI design or regenerate a new one. Once you’ve settled on a design, you can further tweak your website in the editor.

Aside from an intuitive AI website builder, Wix also offers advanced AI tools to help you build your dream website. This includes an AI text generator, image creator, image editor, section generator, and portfolio creator.

The sheer number of AI tools can feel a little overwhelming at first, but I found Wix’s generative AI to be quite useful. For example, I gave the same prompt to both providers' AIs, and although both sound human-like and creative, Wix's generated text is more expansive and descriptive. These tools make Wix great for bloggers, content creators, copywriters, and other creatives.

On the other hand, the regular editor allows for a lot more freedom:

• You start by picking one of the 900+ templates available.
• Then you move on to the editing part – this is a classic drag-and-drop editor, so customizing the look will be really easy. There are hundreds of various elements that can be added, mixed, matched, and combined on your Wix site. I was a bit annoyed since the editor takes a while to load, but once it’s all settled and ready, there are no noticeable loading times when designing your website.

Overall, using Wix can be a bit of a sensory overload. But there's a good reason for that – there's just so much you can do. With two different editors, hundreds of themes, and abundant design customizability, you get a lot of freedom and flexibility. And once you get used to the editor, things start looking pretty intuitive.

Using Squarespace

Squarespace offers fewer customization options, making the setup process a little less hectic. Even though it looks easier to navigate at first, I found Squarespace to be more confusing than Wix in the end. It's difficult to find basic customization options, and they don't always work the way you'd expect them to.

Building your website with Blueprint AI:

• Just like Wix, Squarespace asks you to describe your website to get a better understanding of what elements would fit your website. However, unlike Wix, it doesn’t ask any specific questions, which can make it hard to describe if you don’t have a clear vision. Additionally, you can choose your brand personality to align with your website.
• Then you’re taken to a Build your homepage editor where you can build the foundation of your website. Blueprint AI suggests the most important sections you should add based on your previous website description. However, it leaves most of the work of designing the website up to you.
• Here, you can also add other pages to your website. Blueprint AI also has recommendations on what you should add.
• Then, you can choose the color palette and font, and your website is ready to go.

Squarespace also offers plenty of generative AI tools, which I found to be less elaborate than Wix’s. However, you can ask the AI to simplify/shorten/lengthen the initial version, which is great if you like the text but want to tweak it a little.

• Start by picking a template that fits your website idea. Even on a free trial, you can choose however many websites and templates that you like.
• After picking your template, answer a couple of questions to set up your site. You are asked to share the site name and the pages required. There’s also a short tutorial on how Squarespace works.
• In the editor, you can customize your site’s appearance. I would like to note that Squarespace is not a drag-and-drop builder like Wix and can get confusing at times. Everything here falls into one simple grid. The entire Squarespace editing system is built out of sections, going one after another, with blocks that fill in the sections with content.
• Choose from several pre-made sections. They're all made to suit the template you pick in terms of style, fonts, and colors.

This system makes Squarespace a lot less customizable than Wix, but that’s perfect for beginners and more straightforward projects. Moreover, Squarespace’s approach ensures that the final website looks good on all types of devices.

Unfortunately, I ran into some trouble when building a website with Squarespace. For example, sometimes the editor would load the elements indefinitely until I refreshed the page. While I only had this happen to me a few times, it can turn into a real hassle when you’re designing a professional website.

Wix offers customization, and Squarespace is easier to navigate

Wix offers extensive options and customization, making it ideal for highly personalized projects, though it can be confusing to find elements at first. In contrast, Squarespace is easier to navigate initially but offers fewer design options, making it less customizable.

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Wix vs Squarespace: templates and design

Wix offers 900+ templates in multiple design categories, ranging from portfolios to stores, and many more. Squarespace includes 180+ templates from 19 categories like fashion, food, fitness, and more. Both providers' templates are responsive and well-designed.

Let’s dive deeper into what kinds of templates Wix and Squarespace can offer.

Templates on Wix

To start, Wix offers 900+ templates available that cover any possible theme you could think of. Better yet, two editors are also available – Wix ADI and Wix Editor. The former allows you to build your site by asking you specific questions and then creating the site based on your answers. The latter is more of a classic drag-and-drop editor, allowing you to customize the existing templates to your liking.

With so many different template options, you can find the one that fits your needs easily – whether you need a classic-looking site or a modern one. In addition, the grouping by different topics allows for easy navigation.

Templates of Squarespace

Squarespace offers 180+ templates, while Wix has 900+. There are fewer topics to choose from, too. With 19 options, there are templates for photography, food, events, and everything in between.

There is also a section for My Favorites, allowing you to find a template you’ve used before very quickly.

Squarespace also uses a simplistic section-based editor. This doesn’t give you too many customization options, but it’s very simplistic to use, even for a beginner.

Better yet, with this simplistic editor, you can always be certain that your website’s design will not vary too far from the template and will stay modern and professional.

Wix offers quantity and quality; Squarespace only prioritizes quality

Wix offers quantity and quality, while Squarespace offers quality alone. But really, amazing themes can be found on both platforms. Squarespace offers professional designer-built templates with limited customization, while Wix offers more choice and variation.

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Business features

To build a successful and attractive business website, both Wix and Squarespace offer various useful business features. From general website builder features like free SSLs and custom domain names to more advanced tools like eCommerce features – both of these providers have you covered.

Wix and Squarespace offer a variety of features enabling you to build a professional-looking business website. Here’s a comparison table of all the business features that Wix and Squarespace offer:

Wix offers more SEO and Analytics tools than Squarespace

With advanced SEO tools like Google Search integration, as well as analytics tools like traffic and user behavior monitoring with personalized improvement suggestions, Wix offers more opportunities to grow your site. On the other hand, Squarespace handles social media and email marketing a little better, with more advanced tools like email campaign analytics and the option to sell products directly through Instagram or Facebook.

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Customer support

Both Wix and Squarespace offer various customer support channels:

Overall, it’s clear that Squarespace concentrates more on written responses, which can be great in certain situations. On the other hand, Wix favors direct support via phone and live chat.

Wix offers faster support via more channels

Wix offers more immediate customer support, and the provider also provides personalized support in 10 languages, including English, Japanese, and Spanish. While the provider only offers 24/7 callback support in English, it’s great to see a provider ready to support clients from different parts of the world.

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Final verdict: which one is better?

The key difference between Wix and Squarespace is flexibility. Wix offers 900+ templates, advanced customization, and powerful business tools, making it the better choice. While it has a slight learning curve, its versatility outweighs the cons.

Squarespace is simpler but lacks Wix’s extensive features, limiting customization. Both are solid options, but Wix provides more design freedom, better business tools, stronger customer support, and a lower price.

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