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Wix vs Squarespace – customization or simplicity?

Both Wix and Squarespace have lots to offer, and different users will find both providers great for different purposes. While you will not make a mistake by choosing either of these providers, there are a few aspects to consider if you want to make a more conscious decision.

For this Wix vs Squarespace review, the Cybernews team put both web builders to the test. I assess the findings and compare both providers in terms of pricing, ease of use, template availability, business features, performance, customer support, and several other aspects. Continue reading to learn how the two web builders compare.

Wix vs Squarespace: overview

Wix offers more website templates and a broader range of third-party apps that can be integrated for more functionality. Squarespace, on the other hand, boasts a more functional drag-and-drop editor and its features are built to support more expansive web design projects. Overall, Wix is best for businesses building their brands, while Squarespace is best for web designers building professional websites.

⭐ Rating:
🥇 Overall rank:#4 out of #24#9 out of #24
💵 Price:From $14.50/monthFrom $16.00/month
🪄 Ease of use:Powerful interface, pretty easy to usePerfect for beginners
🎨 Templates:Over 800 various templates160+ modern templates
🏢 Business features:Massive array of various business featuresSolid in-house eCommerce and marketing
👨‍💻 24/7 live support:YesYes
✂️ Free domain (first year):YesYes
🔒 Free SSL certificate:YesYes
🔥 Coupons:Wix coupon 50% OFFCybernews Website Builder Coupons

Pricing – Squarespace offers more for cheaper

Wix and Squarespace have comparable entry plans, but ultimately, Squarespace can offer more at a better price. The Personal plan ($16.00/month) offers unlimited bandwidth and storage along with such basics as a free custom domain and 24/7 support. Although Squarespace doesn’t have a free plan, it comes with a 14-day free trial.

Wix plans

Wix offers 5 plans, of which 1 is free. All paid plans come with a free custom domain for the first year, unlimited bandwidth, 24/7 customer support, and automated marketing tools (e.g., automated emails and tasks). On the downside, Wix has pretty restrictive storage limits. Of course, more storage and more features are included with upper-tier plans. While the free plan is great for testing Wix and some of its functionalities, if you need more storage or want to sell online, upper-tier plans are worth the cost.

To learn more about Wix pricing, check out our comprehensive guide.

FreeUp to 500MB of storage, 1GB of bandwidth, and Wix ads displayed on your site.
Light ($14.50/month)2 collaborators, 2GB of storage, and the Light marketing suite.
Core ($17.00/month)5 collaborators, 50GB of storage, Basic marketing suite,, Basic site analytics, and Basic eCommerce.
Business ($18.00/month)10 collaborators, 100GB of storage, Standard marketing suite, Standard site analytics, and Standard eCommerce.
Business Elite ($79.50/month)15 collaborators, unlimited storage, Advanced marketing suite, Advanced site analytics, Advanced eCommerce, and Advanced developer platform.
Best Value

If you’re looking to create a small personal website or a blog, give the Light plan a look. The resources are sufficient for a small project. However, if you’re planning a business website, the Business plan is much more comprehensive.

Squarespace plans

When compared to Wix, Squarespace's plans are a lot simpler. There are only 4 options to choose from, and there is no free plan – you only get a 14-day free trial. Just like Wix, Squarespace offers a free custom domain for the first year, unlimited bandwidth, 24/7 support, as well as basic SEO and marketing tools. However, Squarespace’s plans have no storage limitations, which is a huge advantage over Wix’s plans, and the Personal plan ($16.00/month) – which is comparable to Wix Light – is the better option simply because of that.

To learn more about Squarespace pricing, check out our comprehensive guide.

Personal ($16.00/month)Unlimited storage, 2 collaborators, audience management feature, free invoices
Business ($23.00/month)Unlimited storage, unlimited collaborators, full marketing suite integration, and fully integrated eCommerce.
Commerce Basic ($28.00/month)Unlimited storage, unlimited collaborators, full marketing suite integration, and the Basic eCommerce package.
Commerce Advanced ($52.00/month)Unlimited storage, unlimited collaborators, full marketing suite integration, and the Advanced eCommerce package.
Best Value

If you’re looking to create a small personal website or a blog, the Personal plan is worth considering as it offers sufficient resources for a small project. However, if you’re building a business website, the Business plan is much more advantageous.

While there are fewer plans to choose from than with Wix, Squarespace seems to have a little more resource-rich options for cheaper plans.

Wrapping up
Between Wix and Squarespace, the best value is in Squarespace Personal and Wix Business plans. They offer excellent features and value for both personal and business websites. Overall, while prices are quite similar, Squarespace is a bit more budget-friendly.

Wix vs Squarespace – a case study

To fully test and compare Wix and Squarespace, I created mock-up sites and tested all available features. From the editor to additional features aimed to help you grow your website and its audience.

Here’s the website I created using the Wix website builder:

wix test site

And this is what Squarespace website builder had to offer:

squarespace test site screenshot

So, how easy was it to create these sites? And which builder is better? Continue reading to find out all about building your website with Wix and Squarespace.

Ease of use – both Wix and Squarespace are user-friendly

Wix and Squarespace are popular among both beginners and professionals because of how user-friendly both web builders are.

  • Wix offers 2 website editors. You can create and customize your website with Wix Editor and Wix ADI; however, the ADI version is AI-powered, meaning it will create a website for you based on your input.
  • Wix has a backup/restore system. You can create a backup of any of your live content and restore that version whenever needed.
  • With Wix, desktop and mobile versions are automatically synced. Any change made to the desktop version is automatically applied to the mobile version too, thanks to the mobile-friendly view feature. However, note that changes made via the mobile version do not transfer to the desktop version.
  • Wix integrates AI into every part of website creation. Wix enables users to employ AI image and text creators, an AI code assistant, and the Wix ADI editor. Moreover, it employs Responsive AI to keep your website’s design accessible from any device.
  • Squarespace implements AI for web design and copywriting. With Squarespace Blueprint AI, you can build a professional website from the ground up, and Squarespace AI helps you craft the perfect copy.
  • Squarespace has 1 simple website editor called Fluid Engine that's very well-suited for beginners.
  • Complete beginners will appreciate Squarespace more, while more advanced users will love just how much you can do with Wix.
Wrapping up
Wix offers options and customization, while Squarespace tries to make everything as smooth and minimalist as possible. Which approach is better depends entirely on your project and preference.

Now, let’s take a closer look at what you can expect from both Wix and Squarespace in terms of ease of use.

Using Wix

Using Wix is pretty easy and straightforward. Therefore, no matter whether you’re a beginner or an experienced user, you’ll manage to build your website quickly and easily.

Starting with Wix ADI:

  • Start by picking what website you’re going to make and what features you’ll need. Wix adi setup
  • Then pick a design template and edit it to fit all your needs. The editor is very easy to use, but it is limited. Therefore, you will be quite restricted with the changes you can make. Wix adi editor design

On the other hand, the regular editor allows for a lot more freedom:

  • You start by picking one of the over 800 templates available. wix setup themes
  • Then you move on to the editing part – this is a classic drag-and-drop editor, so customizing the look will be really easy. There are hundreds of various elements that can be added, mixed, matched, and combined on your Wix site. wix editor add new elements

Overall, using Wix can be a bit of a sensory overload. But there's a good reason for that – there's just so much you can do. With two different editors, hundreds of themes, and abundant design customizability, you get a lot of freedom and flexibility. And once you get used to the editor, things start looking pretty intuitive.

Using Squarespace

Squarespace, unlike Wix, uses only one website editor, making the setup process a little less hectic:

  • Start by picking a template that fits your website idea. Even on a free trial, you can choose however many websites and templates that you like. squarespace setup themes
  • After picking your template, answer a couple of questions to set up your site. You are asked to share the site name and the pages required. There’s also a short tutorial on how Squarespace works. squarespace setup questionnaire
  • In the editor, you can customize your site’s appearance. Squarespace is not a drag-and-drop builder like Wix. Everything here falls into one simple grid. The entire Squarespace editing system is built out of sections, going one after another. And then, there are blocks that fill in the sections with content.
  • Choose from several pre-made sections. They're all made to suit the template you pick in terms of style, fonts, and colors. adding a new block on squarespace

This system makes Squarespace a lot less customizable than Wix, but that’s perfect for beginners and more straightforward projects. Moreover, Squarespace’s approach ensures that the final website looks good on all types of devices.

Templates and design

  • Wix offers a massive 800-template-strong library that covers just about any conceivable website category– from clothing stores to music band portfolios.
  • Squarespace offers only around 160+ themes, divided into 15 categories, such as Fashion, Food, and Fitness.
  • Both platforms have some excellent templates. My favorites are on Squarespace, but that’s a subjective opinion based on my own preferences.
  • When it comes to responsiveness, both Wix and Squarespace templates are responsive.
Wrapping up
Wix offers quantity, while Squarespace offers quality. But really, amazing themes can be found on both platforms. Squarespace offers a simple experience, while Wix offers more choice and variation.

Let’s dive deeper into what kinds of templates Wix and Squarespace can offer.

Templates on Wix

To start, Wix offers over 800 templates available that cover any possible theme you could think of. Better yet, two editors are also available – Wix ADI and Wix Editor. The former allows you to build your site by asking you specific questions and then creating the site based on your answers. The latter is more of a classic drag-and-drop editor, allowing you to customize the existing templates to your liking.

Wix template selection

With so many different template options, you can find the one that fits your needs easily – whether you need a classic-looking site or a modern one. In addition, the grouping by different topics allows for easy navigation.

wix setup themes

Templates of Squarespace

Squarespace offers around 160 templates, while Wix has over 800. There are fewer topics to choose from, too. With 15 options, there are templates for Photography, Food, Events, and everything in between.

There is also a section for My Favorites, allowing you to find a template you’ve used before very quickly.

Squarespace template selection

Squarespace also uses a simplistic section-based editor. This doesn’t give you too many customization options, but it’s very simplistic to use, even for a beginner.

Better yet, with this simplistic editor, you can always be certain that your website’s design will not vary too far from the template and stay looking modern and professional.

squarespace example template 2

Business features

To build a successful and attractive business website, both Wix and Squarespace offer various useful business features. From general website builder features like free SSLs and custom domain names to more advanced tools like eCommerce features – both of these providers have you covered.

Wix and Squarespace offer a variety of features enabling you to build a professional-looking business website. Here are the main features worth your attention:

eCommerce featuresDraw
Security featuresDraw
Free domainDraw
Email marketingDraw
Social media integrationDraw
SEO toolsDraw

The Cybernews team carefully researched, tested, and assessed both Wix and Squarespace. Here’s how I used the collected data to compare both web builders:

  • eCommerce. Both Wix and Squarespace offer eCommerce integrations to enable you to sell goods and services. In addition, there are payment protection features as well, so your visitors can safely purchase your merchandise or services.
  • Security. Both Wix and Squarespace offer SSL certificates, protection against DDoS attacks, and firewall protection. This ensures security for both your website and its visitors.
  • Free domain. Both Wix and Squarespace offer a free domain name for the first year. After the first year, a renewal fee is charged. Squarespace charges $20/year for renewal, while Wix charges from $14.95/year, depending on the type of domain you choose.
  • Email marketing. You’ll get an email marketing feature with both Wix and Squarespace. This way, you’ll be able to customize specific emails to your contacts and customers to advertise your business or services.
  • Social media integration. With Wix and Squarespace, you can integrate social media. This allows for more efficient communication and helps you manage interactions with customers.
  • Analytics. Both Wix and Squarespace have analytic tools available to see how your site is performing, how many visitors you’ve had, what purchases were made, and many others.
  • SEO tools. To ensure that your website is visible on search engines, reliable and useful SEO tools are available. The tools include the likes of sitemaps, optimization features, and an SEO panel, to name a few. Wix implements the trusted Google Search Console along with its own SEO settings, while Squarespace utilizes its own SEO toolset – Squarespace Analytics.
Wrapping up
Overall, Wix is a bit more open and customizable, offering hundreds of excellent apps, and business and SEO tools, which makes it a winner in this match.

Wix vs Squarespace: SEO features

Both Wix and Squarespace offer excellent SEO tools to maximize your website’s visibility with search results. Both providers ensure you can personalize URLs, ads, keywords, and many others important SEO elements.

Wix SEO tools

Wix has some solid marketing features available to help you stand out among other search results.


Here are the most notable features:

  • Custom meta tags. The provider allows adding SEO-friendly meta tags, meta descriptions, and graph tags.
  • Meta titles and descriptions. With Wix, you can create custom meta titles and descriptions for your pages, which can help you rank better among other search results.
  • URL customization. With Wix, you can edit URL slugs and the URL structure for your website pages.
  • Google Search integration. This feature helps you create pages for the Google Search Console from your Wix dashboard without needing to do manual verification. In addition, this tool enables you to perform keyword research and learn more about your website’s visitors.
  • Image optimization. With this feature, you can automatically optimize your site images for better quality, search, and faster downloads.
  • Site inspection tools. This tool is integrated with the Google Search console. It allows you to check all your pages and troubleshoot any issues that may affect your ranking in search results.

Squarespace SEO tools

Squarespace is pretty similar to its competitor in terms of SEO tools – you get a variety of built-in SEO tools to help you rank your website among other search results.

Squarespace SEO

Here are the main SEO tools to consider:

  • Squarespace Analytics. This tool lets you see how your site is performing in search results and helps you look up the keywords your users are using to find your website.
  • Meta titles and descriptions. With Squarespace, you can add meta titles and descriptions to rank higher in search results and inform users of what your site is about.
  • Custom URLs. With this feature, you can customize your URL to represent your content correctly and clearly.
  • Image alt text. It works by adding an alt text to your images, so even if they don’t load, Google can still read them and their relevancy to the search result.
  • Canonical tags. This feature helps search engines determine which page to focus on, which is especially useful if you have multiple versions of the same page available.

Performance – Squarespace is faster

Not all websites are built to be fast and optimized, but they should be – a fast website is crucial for a positive user experience.

For the last Wix vs Squarespace test, I checked the performance of the two websites I created using the builders. To test the performance, I used GTMetrix, which measures the page's and platform's overall speed and optimization.

Here are Wix GTMetrix results:

wix website performance report

And here are Squarespace GTMetrix results:

squarespace performance

From the first look, Squarespace looks better than Wix. It loads faster, at 2.8 seconds vs 8.4, and it has a better overall optimization score (B), compared to Wix (D).

But there’s more than meets the eye – while visiting the test websites, I didn't notice a major difference between the two. The data actually backs this up: it takes around 1.5 seconds for Squarespace to display the top portion of the site, compared to around 2 seconds for Wix.

Both of these results are well within the industry standard. So, while Squarespace has a massive advantage in performance tests, real-life differences aren't all that drastic.

Wrapping up
Squarespace does better in performance tests. But in reality, the difference between the two isn't highly noticeable. They will both load fairly quickly for visitors.

Customer support

Both Wix and Squarespace offer various customer support channels:

  • Wix users can use live chat, a callback phone line, ticket submission, and help center options.
  • Squarespace offers email, live chat, Twitter, and Facebook Messenger support options.

Overall, it’s clear that Squarespace concentrates more on written responses, which can be great in certain situations. On the other hand, Wix favors direct support via phone and live chat.

Wrapping up
Wix offers more immediate customer support, and the provider also provides personalized support in 10 languages, including English, Japanese, and Spanish. While the provider only offers 24/7 callback support in English, it’s great to see a provider ready to support clients from different parts of the world.

Bottom line – which one is better?

When choosing between Wix vs Squarespace, it's very important to know exactly what you're looking for. Wix gives you more than 800 templates, tons of apps, and great business tools, which is why it’s the winner in my book.

Ease of use
Business features
Customer support

On the other hand, Squarespace is great at making everything simple and understandable. Gone are the massive libraries of themes and plugins. Everything from site-building and management to running an entire business can be pulled off by virtually anyone.

So, which one's the right fit for you? The right choice between Squarespace and Wix depends entirely on your project and goals. While both providers can help you build personal and small business websites, Wix offers more customization, a feature-rich suite, more varied subscription plans, and better customer support.

More Wix comparisons you might want to read

More Squarespace comparisons for you to check out

Wix vs Squarespace FAQs


prefix 2 years ago
This is THE BEST breakdown/comparison I have see thus far. You’ve got visuals, performance tools, side by side comparisons and so much more! Legit! Everything down to the last detail. I wish I found this article sooner. Like 5 days ago sooner! lol… I am grateful. I am a new business owner (Pet Care Services) and I’ve been doing all the research myself. I am a One Woman Team with a small startup budget and as you can imagine, it’s been extremely overwhelming as I do not have a background in the tech world nor have I ever created a website. The amount of research that goes into picking the best sites/host/domain/ etc… OMG! It’s a serious task. But thankfully, Cybernews was here to help! I
Paulius Masiliauskas
prefix 2 years ago
Hey Kali,

Thanks for the comment, I appreciate it a lot!
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