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Wix vs WordPress – choose your approach!

Wix is a simple, but very highly customizable website builder. WordPress.com is a CMS – a content management system, allowing you to make highly custom websites, and host them on your own server. Despite the massive differences, they hold the same goal – to help you make complex websites, quickly and easily.

There are many different solutions on how you can make a website. Between them, Wix and WordPress are pretty far away from one another.

Wix is a website builder, that hosts your website, and lets you build extensive websites with no design skill required. It helps to do that, using either 700+ templates and an excellent pixel-perfect Wix Editor – or an AI-powered Wix ADI editor, that will automatically generate a website that suits your business.

Meanwhile, WordPress...Good question! What is WordPress, anyway?


WordPress comes in two flavors – WordPress.com and WordPress.org. They have some differences, such as the different ways of signing up, account management interface, available services, and pricing. But overall, the fundamentals of building and editing the website are pretty much the same. In this comparison, we’ll be using WordPress.org.

And yes – there's a lot to talk about. For this Wix vs WordPress comparison, I used both platforms – in fact, I even have made test sites for you to check (keep reading – I'll show them later!) As I was making my sites, I kept notes – about pricing, ease of use, templates, business features, and performance. Now, I'm going to share them with you.

So yeah, you better believe – this comparison is a big one. And we're all busy people, so – you can click here to teleport yourself straight to the conclusion. Or you can just follow the links on the table below to read up only about the things you're interested in the most.

PricingFree plan, premium plans from $16.00/monthRanging from free to thousands of dollars a month
Ease of UseTwo intuitive editors, easy site managementA simple site editing interface, some slight pains in the setup process
Templates700+ free templates, covering several nichesA massive first and third-party library with both first and third-party picks
Business FeaturesMassive number of both in-house and third-party optionsA lot of flexibility, plenty of third-party tools and integrations
PerformanceMetrics slightly low, very good real-life performanceDepends strongly on your hosting provider

Pricing – choose your own budget

Wix has 7 premium plans – 4 for regular websites and 3 for business sites – and the prices start at $16.00/month. There is also a free plan you can use to test the platform's core features

WordPress, on the other hand, is free to download. However, it's not free to manage – you'll need to pay for server hosting, something that's automatically added to each of the Wix plans.

Well, needless to say – there's a lot we need to talk about. So, without further ado, let's take a deeper look and see how much you'd have to invest for each type of Wix and WordPress websites.

Wix pricing

Here are the Wix website plans – one free, and four premium ones.

Free500MB of bandwidth and storage, no connecting your own domain, Wix ads displayed on your site.
Combo ($16.00/month)No domain restrictions and Wix ads, free SSL certificate, and 3GB of storage.
Unlimited ($22.00/month)10 GB of storage, analytics, SEO apps, and $300 worth of ad vouchers included.
Pro ($27.00/month)20 GB of storage, professional logo, and Events Calendar app included.
VIP ($45.00/month)All of the above features, plus priority customer care, and 35GB of storage.

And here are the premium eCommerce plans, letting you to sell online – there are 3 of those.

Business Basic ($27.00/month)20GB of storage, $300 in ad vouchers, unlimited products, abandoned cart recovery, and sales on social channels.
Business Unlimited ($32.00/month)Storage bumped up to 35GB, automated sales tax, subscription sales, dropshipping, product reviews, and advanced shipping options.
Business VIP ($59.00/month)50GB of storage and all of the above, plus priority support, custom data reports, and loyalty program feature, as well as more reviews, and sales tax calculations.

Wix website plans

I don't really recommend the free plan to anyone. The reason in incredibly simple – this plan is limited in nearly every sense of the word. Storage and bandwidth are strongly limited, plus, you can't connect your personal domain to the site. And also, at all times, the bottom of your website will be covered by Wix's ad ribbon.

Not exactly the best look for a business.

The Combo plan is where it's at. At $16.00 a month, this one's going to require a bit of an investment. But it's also a solid option, fully optimized for personal sites, as it:

  • Removes Wix ads
  • Bumps up the available storage to 3 GB
  • Lets to connect a free domain (and gives one for free for the first year!)

The Unlimited plan goes a step further. It costs $22.00/month, takes all of the features on the Combo plan, and pushes them a step further to better suit business users, with:

  • 10 GB of storage
  • Advanced analytics
  • SEO apps
  • $300 worth of marketing vouchers

The Pro plan keeps adding additional resources and features. At $27.00 a month, it's going to give some features for managing your business, like

  • 20 GB of storage
  • Professional logo services
  • Events Calendar app

And finally, for a hefty sum of $45 a month, VIP plan adds all the best features, that have nothing to do with selling one, such as:

  • 35 GB of storage
  • Priority customer care.

Which plan is the most worth it from the ones available? Well, it depends on how much business are you planning to do. The Combo plan includes all of the basics out there: but advanced analytics, SEO apps, and a solid 10 GB of storage also make the Unlimited plan a very solid option.

Meanwhile, I'm not entirely sold on the Pro plan. Use it if you wish to use the Events Calendar – but for not much more. And finally, the VIP plan looks a big of a mess. Who wants to spend nearly an extra $200 a year just to get some more storage and priority support? Odd!

Wix eCommerce plans

The Business Basic plan costs $27.00 a month, and offers some core eCommerce features, letting you to sell on various storefronts, and improve your conversions. such as:

  • Unlimited products to sell
  • Abandoned cart recovery
  • Sales on social media
  • 20 GB of storage
  • $300 in ad vouchers

The Business Unlimited plan will cost $32.00/month, and push the eCommerce features even further, letting you sell more, know more, and do more, with:

  • Selling subscriptions
  • Doing dropshipping
  • Setting up product reviews
  • Automated sales tax counter
  • Advanced shipping options
  • 35 GB of storage

Finally, the Business VIP plan at $59.00 a month, removes all the limitations and offers a full selection of what Wix can offer, with adding:

  • Priority customer support
  • Loyalty program feature
  • Custom data reports
  • Improved product review and sales tax calculation features
  • 50 GB of storage

From these plans, Business Unlimited is a winner for me. At a pretty solid $32.00 a month, it includes an excellent array of features for most businesses to use. It's a well-rounded option, that will please both total beginners, and more advanced online vendors.

WordPress plans

WordPress gives you the freedom to choose your own adventure. That's because here, you're responsible for finding your own hosting and downloading WordPress on it. Plus, you'll also need to get yourself a domain: something, that would be taken care of, if you were to use a Wix plan.

The combination of hosting and domains running WordPress can cost from nothing to hundreds of dollars a month. What do I mean by that? I can explain – in a table form! Here are some of the combinations you can pull off:

000webhost + DomainFree hosting platform allows you to connect a custom domain, making this option cost $10-15 a year ($1 a month). Sadly, all the free web hosting platforms are slow, have limited storage, are covered with the host's ads, and are generally unsafe. Not recommended.
Hostinger + DomainA super cheap premium host, Hostinger will charge you around $35 a year for a 12-month plan. With a domain, you will pay around $45-50 a year (around $4 a month). A good option for a basic website.
Bluehost + DomainA WordPress-centered provider. Depending on how many sites and visitors you're planning to have, you'll have to pay anywhere between $60 and $250 a year ($5-20 a month).
WPEngine + DomainA professional WordPress host for big projects and businesses. Plans range between $300 and $3,000 a year ($25-250 a month).

On top of that, you'll also need to worry about additional costs that might seriously increase the overall price you'd be paying for your (seemingly free!) WordPress website.

Hosting costs

You can take a deeper look at this in our best WordPress hosting post, but the idea's the same – you get what you pay for.

I don't recommend a free hosting option. They're incredibly limited, plastered with the provider's own ads, and generally not safe for your data. Cheap options like Hostinger are better, they're excellent for personal websites, and there are some amazing deals – for instance, you can get 4 years of hosting for under $70!

Specialized small business WordPress hosts like Bluehost offer a quick setup experience and good server management, ideal for beginners. But that will also increase the price up a bit.

Finally, professional WordPress hosts like WPEngine give you professional support, top developers tools, and excellent performance – but they're very expensive, and a bit of an overkill for most personal users.

All in all, there are so many options that support WordPress. Which one's the best for you? You decide!

Additional costs

I talk more about this later – but it's worth a mention here as well. The costs of running your WordPress site are not limited to your hosting. As an open-source platform, WordPress is relatively barebones, meaning that it doesn't have many high-quality designs, or various marketing features.

Thanks to a massive community, that in itself is not a problem – there are plenty of excellent third-party themes and plugins for you to use. But guess what: a lot of them will cost money.

Templates will range between $20 and $100 a piece – luckily, no recurring fees here.

Plugins go one of the few ways – either offering a capable free plan and some premium features, asking for a one-time payment, or offering all premium plans. So, don't forget – if your website vision includes third-party themes and templates, plan your budget accordingly.

Wix separates its plans by what features do you get. WordPress pricing will heavily depend on what hosting provider and additional features you will use. This way, WordPress can be much cheaper – and much more expensive than Wix.

Wix vs. WordPress – a case study

Now, we need to test just how easy it is to make a good-looking site with each of these platforms. Any ideas?

Oh, I got one!

For this Wix vs WordPress comparison, I made two test sites, one with each of the platforms. In this review, we're going to take a look at how I did, and what challenges did I face.

Here's the Wix site (click on the image to open it):

wix testing site

And here's the WordPress site:

wordpress test site

Ease of use – choose your own adventure

While testing Wix and WordPress, I found that the platforms are both accessible and rather complicated to use. It's a funny conclusion to make, but trust me – it makes sense. both platforms can be both pretty simple and pretty difficult. All depends on what you're looking for!

Using Wix

Signing up with Wix doesn’t need much explanation. You just sign up to create an account...and that’s it! From there on, you just go head first to the website building process – which is going to ask the biggest question of the day:

wix choose what editor to use

Wix offers two drastically different website builder options.

  • Wix ADI, automatically generating a website based on your answers to the questionnaire
  • Wix Editor, letting you do pixel-perfect edits on over 700 different website themes.

The option that you choose will drastically affect your website building experience. It's a drag-and-drop builder vs. an automatically-generated website, it's as different as it gets!

But don't worry: you don't have to commit to any of the options here. Try each other out and see for yourself – or just watch me try them both, right here.

The Wix ADI will greet me with a pretty simple question: "What kind of website do you want?"

wix review adi setup example

Then, after answering a few questions and your business, you'll need to select what specific features you want your site to have.

wix review adi setup example 2

A few back-and-forths will follow – but soon after, you should have a fully-built website, that's based around your business and ready to use.

wix review adi site

But of course, it doesn't mean it's perfect as it is. Maybe you wish to edit something about it?

Well – you can. But the editing options are going to be severely limited. You'll be limited to just moving sections around and picking from a few available variations.

wix adi editing site

Wish to do something more? Well – you can always convert your ADI site into Wix Editor, to unlock its full editing potential.

The Wix Editor is exactly what we're going to talk about now.

If you were to pick the Wix Editor, the first step would be to choose the preferred theme.

wix setup theme options

And then... that's it! You'll immediately get transferred to the Wix Editor.

No matter, whether you get bored of Wix ADI, or pick out a template from the setup – this is a place where you'll end up.

wix editor

If that looks a bit complicated, congratulations – you have a very good grasp of the situation.

But don't worry. I covered this in my Wix review, and I'll repeat it here: Wix takes a while to get used to – but is very rewarding.

And of course, like a good website builder should, Wix won't require any design skill in order to make a good-looking website. I just needed some time to master the platform, that's it.

The menu on the left includes all the content you can add on your website. For instance, you can add hundreds of various elements by a simple click of a button. They're pretty well-varied, so you can pick out the options that best reflect you desired style.

wix adding elements

Of course, you can also edit those elements to match your style as well: Wix gives you a massive amount of freedom flexibility. It's excellent if you want to make a website exactly yours, but a bit overwhelming if you just wish to build a website quickly and be done with it.

wix editing site

If you use Wix and want simplicity – go with Wix ADI. Want to be able to customize everything in sight? Use Wix Editor. Want something in the middle? Use both – and find your most preferred experience.

Using WordPress

The experience of using WordPress will depend heavily on the hosting provider that you choose. That's because your first step will be to download WordPress on your server.

Some WordPress-centered platforms, like WPEngine, will already have WordPress installed, and all you'll need to do is to choose to make a new website.

WPEngine adding wordpress site

But if you're using a more versatile (and often, much cheaper) regular hosting provider, you'll need to install in yourself.

Luckily, while that sounds slightly horrifying, it's actually pretty simple. For Hostinger, it was just a matter of finding the "Auto Installer" section.

hostinger downloading wordpress

And then, picking WordPress as an option.

wordpress download on hostinger

A small setup screen will follow, asking you of what domain should the site be in, site's name, password, and...that's it! WordPress is now downloaded.

You can reach the dashboard either from your web hosting account, or by typing in yourwebsiteaddressurl.com/wp-admin/

This is what it's going to look like.

wordpress dashboard example

The menu on the left focuses on your website’s content – pages, posts, categories, and so on. You also have access to settings and themes. Your plugins will also appear in this menu.

There will be some example content already uploaded in: making it a bit easier to understand where everything is, and what it does.

wordpress post list

When it comes to editing your website in WordPress, the options are more limited than when you’re using Wix. Surprisingly so!

The general Customizer menu focuses only on the core website features, such as colors, site name, or additional CSS.

wordpress customizer

Meanwhile, for the more serious changes, you need to edit each page individually. There, WordPress offers a block editor, that lets easily mix and match various content elements. A similar editor is used both for blog posts and pages.

wordpress block editor

It's pretty simple to use! But for simplicity, there are also a few drawbacks. As I've mentioned in WordPress review too, you don't get to choose from various layout options. How your text, buttons, or quotes will look, will be determined heavily by your styles. And the styles, in turn, are affected by the template that you choose.

So, if you wish to heavily edit the look of your WordPress site, you need to either learn some basic HTML/CSS, or make sure to use a theme that supports your preferred design scheme.

WordPress is fairly easy to use: but it's going to focus more on your content management – leaving design fixes to themes and pros. Wix gives you all the freedom. And if it gets a bit too overwhelming, there's also an AI solution, that will simply generate a website for you.

Templates – first-party exclusives and third-party options

  • Wix offers over 700 in-house themes, covering several different section. They are all free.
  • WordPress has a big in-house library, as well as a massive selection of third-party options. Some are free, others are paid.

Both Wix and WordPress come with extensive theme libraries covering all major niches. However, while Wix’s templates are all free, WordPress has about 200 free templates.

However, when it comes to free templates, Wix moves ahead. If you want a good WordPress theme, you need to pay.

But let's start from the beginning, shall we?

Wix has over 700 templates. They are free and cover all major niches.

wix themes

However, 700 is there totally for the numbers. While most Wix themes are beautiful and modern, such as this one:

good wix example template

You might catch yourself scrolling one page too deep, and unearthing ancient treasures such as this one:

bad wix template example

Overall though, majority of Wix templates are genuinely good.

When it comes to WordPress, things are a bit different. WordPress offers about 200 free templates. And honestly, they're not all that: a lot of them are minimalistic and kinda outdated. Plus, the demo content shown in the previews is gone, leaving you to scramble to even try to repeat what you just saw in the promotional images.

wordpress org theme list

If there’s something I learned over the years, it's that the best WordPress templates are the ones you pay for. Fortunately, there are literally thousands of templates out there.

Prices can vary from as little as a few dollars, going all the way to several hundred. I purchased several themes myself and paid anywhere from $20 to $60 a piece. So, it's an investment, but not necessarily a massive one.

Where do you get those themes? Shops like ThemeForest and Template Monster give you tens of thousands of choices, so have a look at it.

wordpress third party theme options

Here's a template I paid $39 for with own hard-earned money. It's lovely – and much better than any free option out there.

wordpress third party theme

Overall, when it comes to templates, Wix offers an all-inclusive option with plenty of excellent themes. WordPress goes the other way: offering some basic free options, and a massive third-party template library. If you want the good stuff, Wix has it for free – on WordPress, you'll need to pay.

Business features – simplicity vs. customizability

Chances are, you're choosing between Wix vs WordPress to make your business website. If so, this is the part to pay some serious attention to.

Wix and WordPress both offer features for eCommerce, marketing, and SEO. For all of that – Wix offers everything on its own platform.

WordPress goes the other way around, focusing on third-party integrations via plugins instead.

Let's take a deeper look:


If you want to set up an online shop, both Wix and WordPress offer the necessary tools. Wix provides several in-house options, as well as a few third-party tools. Meanwhile, WordPress focuses fully on apps – however, one particular app is called WooCommerce, and it's an incredibly popular eCommerce solution, made by WordPress itself.

Starting off with Wix, you have a pretty solid list of eCommerce options to choose from. The built-in online store interface is pretty powerful, letting you sell both digital and physical items...

wix list of products

As well as including a pretty helpful guide for beginners – which helps anyone set up a pretty respectable online shop by simply following it.

wix ecommerce guide

If the guides aren't enough, Wix also puts a massive array of articles and tutorials to teach you some of the more intricate skills related to managing a store. Overall, this entire thing is an excellent resource for beginners: if you're inexperienced and willing to learn, Wix will be a solid education platform as well!

wix ecommerce guides

As for adding the products to your store, you'll simply be able to include as editable elements on your site.

Of course, selling on Wix won't be free. Far from that, actually – eCommerce is only available on the plans starting at $27.00 a month. And that's not the only payment you'd have to do – there will also be transaction fees, you'd be paying for each transaction made to your account, something thoroughly unavoidable if you're selling online.

Wix offers its own payment gateway, that lets you accept all major credit cards – it's super easy to set up, and costs 2.9%+30c per transaction.

wix payments screen

As for WordPress, it has a massive plugin library – many of these plugins are eCommerce platforms. However, the most popular option out there is WooCommerce, WordPress' own eCommerce solution, that is pretty easy to use and very versatile.

As a matter of fact, I was rather impressed with just how guided the entire setup process was. I got asked questions about my store and its products.

woocommerce industry of store

And soon later, I got hit with one of the more-interesting limitations of WooCommerce.

While both WordPress and WooCommerce are free, nothing is said about some of the advanced platform features. These, in fact, can cost extra.

  • Selling subscriptions and memberships cost $16.58 a month
  • Bookings cost $20.75 a month
  • Bundles and customizable products are relatively cheap at an extra $4.08 a month
woocommerce type of products to sell

WooCommerce also comes bundled with various other plugins for email and marketing. You can choose to install them here, or find other plugins manually yourself.

wordpress questionnaire business plans

Another part where you might have to empty your wallet is going to be the templates. While all WordPress templates can be used for WooCommerce, not all of them are meant for WooCommerce.

The platform here offers several WooCommerce-tailored templates to pick from. These are some free options, sure, but the rule here is as previously – if you want the good stuff, you got to pay for it.

wordpress woocommerce themes

Editing the products on WooCommerce wasn't as simple as it was with Wix – but it was still pretty alright. A helpful guide at the start has showcased some of their main things to pay attention to.

wordpress woocommerce startup guide

Then, I could use a system, pretty similar to WordPress to add and edit all of my products.

woocommerce adding products

As far as the design and the product display options go – all the products can get assigned to specific categories, and then I could make specific pages displaying specific items.

How each product will look, will depend heavily on your template – or you coding and design skills.

As for the payment gateways, WooCommerce has over 70 options available. The easiest option of all will be WooCommerce Payments – the gateway built by the platform itself, including Apple Pay and card detail saving features. The transaction fees here will mirror Wix's – at 2.9%+0.30c for each.

So really, WooCommerce isn't faultless. Sure, it's free – but the transaction fees are the same, and for advanced features, as well as advanced themes, you'll be asked to pay extra. All in all, Wix starts to look like a pretty fair deal in comparison.

Both of the options for eCommerce are fairly good and customizable: with Wix being better for beginners, and WooCommerce opening more opportunities for pros. That being said, you might end up paying a good amount of money to use either of them.

Marketing and SEO

Marketing and SEO are crucial factors in building your brand and optimizing your website. And guess what? Wix and WordPress are painfully aware of that, which is why you’ll find a variety of tools on both fronts.

Things like social media campaigns and SEO boosting apps are available on both platforms. However, they do follow a different concept: Wix's key features are in-house, meanwhile, WordPress focuses more on its massive third-party app store.

Wix focuses a lot on social media and emails. Namely, that can be done together with the Wix Ascend tool.

Its the social media post creator function will let you choose from one of the several templates to build beautiful-looking content. It's a good way to have a solid social media presence – which can then turn into social media conversions!

wix social post maker

You can also use the same platform to build engaging email for the people in your mailing list.

wix ascend email builder

A solid list of templates available makes this a very simple way to do announcements of new products or sales.

wix ascend email templates

But it's not all just posts and emails – Wix Ascend also has a built-in video editor for professional promos and video ads. They could be posted on social media, or placed on your own site. It includes filters and features ready to turn your stock content into something more – and better.

wix video maker screen

However, all this beauty is going to cost ya. The free Ascend plan will include the platform's branding and highly limit on what you can do with its features.

To get everything mentioned here, you'll need a premium Ascend plan – they start from $9 a month.

Luckily, you won't need to pay for Wix SEO features.

A simple SEO guide will help beginner users just looking to tick off the basic boxes. The advanced users will appreciate the options to edit schema of each page, robots.txt file, and having access to the sitemap. All the redirects can also be done from one central dashboard

wix seo functionality

Meanwhile, having to review WordPress' marketing and SEO is genuinely...difficult. That's because it's a clean slate, ready for whatever you throw at it. And while there was a WordPress-backed solution for eCommerce, there's no such thing here.

Instead, you'll need to go all-in on the plugins.

wordpress marketing apps

For instance, there are plenty of options for email marketing: Creative Mail being one of the top options.

creative mail

However, each third-party product will also come with its own limitations and prices. It makes sense – it's not funded by WordPress, and the creators need to eat, right?

So, don't get surprised when your plugins start demanding for cash as well. And while Creative Mail lets to do up to 5,000 monthly emails free of charge, bigger limits, WooCommerce-specific automation options, and other features for growing businesses will only be available on the paid plans.

creative mail pricing

As for SEO, you get your fair share of picks as well, but Yoast is one of the top options out there. It helps you optimize your content better for a specific keyword, make it more readable, and help see if you've made it as good as it can possibly be.

yoast seo app

However, you'll also need to pay for premium features: internal linking suggestions, optimizing content for multiple keywords, additional content insights and more.

That'll cost $89.00 for one website – luckily, one payment is enough. No recurring fees here!

And while we've had a lovely time discussing apps...why not continue with that?

Plugin libraries

You've probably already gathered it – WordPress is absolutely excellent when it comes to plugins. To the point, where I'm having difficulties trying to describe the entire experience. I mean, just look at this...

That's open-source for you, allowing anyone to develop and publish a plugin for other people to use.

What sort of stuff can you get on WordPress plugin library? Honestly...all sorts:

wordpress has many app options
  • Comment spam protection
  • Easy SSL management for a secure website
  • Contact form builder
  • Cache managers for better site performance
  • Website editor applications for easier website design

Yep – there are literally plugins for website builders. Options such as Elementor try to replicate Wix's simple website builder experience by adding section and blocks, you can mix-and-match to get your preferred look.

elementor promo

It's an excellent pick: and if you're a beginner using WordPress, using Elementor is a pretty solid idea. However, Elementor works best with Elementor-suited templates. There are plenty of excellent third-party options that will do just that – but it's going to cost your some money.

Same goes for Elementor Pro: in order to get more widgets, elements are table to use, you'll need to purchase an additional paid plan: going from $49 to $499 a year.

elementor premium plans

WordPress has a look of good free plugins: but obviously, the top-quality stuff is going to require some money. Sure, I keep repeating myself – but that's something very important to note when picking between Wix vs WordPress.

Now, what about Wix?

Wix has a much smaller, but more curated app market. All the apps are separated into specific categories, depending on the topic and goals of your business.

wix has fewer apps than wordpress

For instance, let’s say you’re running an events website, and you want to sell tickets. All you have to do is visit Wix’s App Market, select the Services & Events category, and there you will find 19 apps that are relevant to your website.

Now, sure – 19 isn't quite like several thousand found on WordPress.

But it's more than enough.

wix services and events app list

One thing I enjoyed about Wix's apps is that the third-party options seemingly fixed some of Wix's problems.

Here's Wix's own app for forms – getting a pretty sad 2.7/5.

wix form app

But then there's 123 Form Builder coming in with some help, getting 4.5/5, on nearly 10 times more reviews.

wix 123 form builder app

With this app, you can make all sorts of forms. Using a simple drag-and-drop editor, it helps make contact forms, job applications, bookings, donations, or really, anything that requires user data input. Plus, you can connect PayPal or Stripe to process payments, and import data from tools such as Google Sheets.

But, the rule for third-party apps is the same here, too. If you want the good stuff, you'll need to pay. And while there is a free 123 Form Builder plan for some of the more basic stuff, premium plans with no submission limits, removed 123 Form branding, and exporting capabilities start from $19.99/month.

Overall, Wix puts business features in its own hands – and uses third parties to cover some of its shortcomings. Meanwhile, WordPress is a blank canvas, using third-party options to build everything for and about its platform. Just don't forget that whichever way you go, additional fees may follow.

Performance – choose your own approach

  • Wix offers fair average performance: looking bad on performance results, and acceptable in real-life tests.
  • WordPress performance depends on how you build the website, and what hosting provider do you use.

Performance is a very important thing – for pretty much every single website out there. So, on this final Wix vs WordPress comparison, we'll be taking a look at both of these platforms, and how fast do their websites load.

For that, I used GTMetrix, a tool that measures website speed and overall platform optimization.

Here's how the Wix test site did:

wix performance

Now, the numbers do look pretty bad – because they are. Full loading in 8.4 seconds is seriously slow, and way behind Google's recommended 3-second threshold for business sites. However, there's one good thing to consider.

It takes just under 2 seconds for the upper-half of the website to load. That, naturally, is the part of the site your visitors will interact with first. So, your users won't have to wait for 8 seconds: a lot of the stuff would simply happen in the background!

Real-life tests prove just that. While the website didn't load fully in the first 3 seconds, the top of the page was ready to be browsed and interacted to. So, overall – nothing great, but nothing tragic either.

Now, what can be said about WordPress performance?

On WordPress, you're the master of your own destiny. If Wix takes full control of how fast or how slow your website's going to be, here you get all the freedom and all the decision to make.

And so, it's no surprise to see how WordPress performance seems to fluctuate, a lot.

Here is the performance of my test site: filled with big images, several links, and a few posts – hosted on Hostinger.

wordpress good performance
Excellent loading times, no major issues.

And here's a different test site: hosted on a random free web hosting provider, and including no images – only WordPress' own fast and optimized theme.

this wordpress performance is worse
Three times slower!

What's the lesson here? On WordPress, you will be as fast and good as your own decisions. Use well-optimized media, don't overcrowd your website with plenty of unneeded plugins, and use a fast hosting provider. If not, your performance can – and absolutely will – be entirely different.

Wix offers decent real-life performance with no fuss, while WordPress speed will depend on you and you only – the tools that you use, and the hosting provider that you pick.

Wix vs. WordPress – Side-by-Side Comparison

Wix and WordPress are genuinely quite different: to the point, where comparing them side-by-side feels a bit awkward.

Let's try it one more time and see if it goes better this time, eh?

PricingFree plan, premium plans from $16.00/monthRanging from free to thousands of dollars a month
Ease of UseTwo intuitive editors, easy site managementA simple site editing interface, some slight pains in the setup process
Templates700+ free templates, covering several nichesA massive first and third-party library with both first and third-party picks
Business FeaturesMassive number of both in-house and third-party optionsA lot of flexibility, plenty of third-party tools and integrations
PerformanceMetrics slightly low, very good real-life performanceDepends strongly on your hosting provider

Nope. Still awkward.

You see, Wix is trying to make website building as simple as possible. Whatever this phrase means to you – be it "effortlessly make a website in just a few minutes", or "make very intricate design edits relatively easily", Wix has it all.

It's a solid option requiring no more knowledge than it is available on Wix's internal knowledge base. All the additional business features: marketing, SEO, eCommerce and more are also available right from the box – and even though you'll need to pay extra for several of them, the overall ease of use and simplicity makes most of it seriously worth it.

Meanwhile, WordPress is an open-source juggernaut, complete with both the good and the bad things coming from it. Thanks to a massive community, there are over 50,000 plugins that can turn this platform into anything – even something very closely resembling a website builder!

There are also a lot of first and third-party themes: so many, that it's statistically impossible for you not to find something you'd absolutely love.

However, freedom comes with a price. It's both figurative – you'll need to spend a lot more time learning server and site management to get started, and literal –server hosting, premium themes, and premium add-ons can turn this free platform into a pretty expensive solution.

To sum it up, I can only say this:

Wix is a great solution if you want a simple website. WordPress is unmatched if you want to learn how to make websites. While one tries to make everything as straightforward as possible, the other one gives you a toolbox and lets you play with it.

4.4 /5
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4.6 /5
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4.2 /5
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