Best email marketing platforms in 2025
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Email marketing is one of the most reliable resources for any business. You can build up connections with your audience, engage with them, and increase sales. And that’s where email marketing platforms for simple crafting, sending, and analyzing campaigns come in.
In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.
Read on to find the ideal email marketing software for your unique business needs!
Best email marketing platforms – shortlist
- Omnisend – best email marketing platform with powerful automation features
- Klaviyo – perfect for detailed customer insights and robust segmentation
- Brevo – best for built-in Customer Relationship Management (CRM)
- GetResponse – great for business automation and webinar tools
- Campaigner – best for experienced marketers
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The best email marketing platforms compared
Picking the right email marketing platform can become rather challenging since hundreds of them are available in 2025. That’s why the Cybernews team and I created a table where you can compare the top marketing software tools. This table offers general information about each platform, like pricing, features, and ease of use.
Check the table below to see which platform is best suited to your requirements in terms of powerful automation tools, affordable pricing, or advanced analytics. This guide will empower you to make an informed decision and to take your email marketing to the next level, irrespective of your industry or the size of the business.
See how these top email marketing platforms line up against each other! With these quick yet detailed snapshots you can make a solid decision for your business.
| Platform | Best for | Starting price | Ease of use | Key features | Free plan available |
| Omnisend | ECommerce automation | $16/month | Easy | Pre-built workflows, SMS, segmentation | Yes |
| Klaviyo | Advanced audience insights | $20/month | Moderate | Detailed reporting, integrations, segmentation | Yes, up until 500 monthly email sends |
| Brevo | All-in-one marketing CRM | $9/month | Easy | CRM, email, SMS, WhatsApp | Yes |
| GetResponse | Webinars | $19/month | Easy | Email automation, webinars, landing pages | No |
| Campaigner | Experienced marketers | $59/month | Moderate | Advanced workflows, personalization tools | No |
| MailerLite | Intuitive email design | $10/month | Very easy | Drag-and-drop editor, templates, automation | Yes |
| Constant contact | Small audience campaigns | $12/month | Very easy | Email and SMS, social media integration, support | No |
| Mailchimp | Scaling email programs | $20/month | Easy | AI tools, audience segmentation, multichannel | No |
8 best email marketing platforms – our detailed list
Want to dive even more deeply? You’ll find detailed insights into the top eight email marketing platforms for 2025 below. From features that make them stand out to their pricing and best-use cases, you’ll quickly understand what each tool brings to the table.
Keep reading to find the best email marketing solution for your needs!
1. Omnisend – best marketing platform for eCommerce automation
| Best for: | ECommerce automation |
| Free trial: | Yes |
| Top features: | Pre-built workflows, SMS, segmentation |
| Staring price: | From $16/month |
Omnisend is tailored for eCommerce and stands out as the best solution for automated online stores. Use features like pre-built automation, seamless integrations, or Omnisend’s multichannel capabilities.
Performance
Omnisend provides great solutions that automate e-mail and SMS communications. You can design workflows, segment your audiences, and track effectiveness indicators effortlessly. Marketing streams include email, SMS, and push notifications.
Features
Tools for better management of shopping cart abandonment, marketing suggestions, and buyer segmentation, ensure you save time. The platform supports advanced analytics to easily measure how initiatives are resulting in success.
Pricing
Omnisend offers a “perfect for starters” package, especially for small businesses. For $16/month you’ll get automated email sending and a redesigned segment builder. High-volume companies can tap into premium packages, with unique solutions for every stage of growth.
2. Klaviyo – go-to platform for in-depth audience analytics
| Best for: | Advanced audience insights |
| Free trial: | No |
| Top features: | Detailed reporting, integrations, segmentation |
| Staring price: | From $20/month |
Klaviyo offers excellent audience insights and segmentation capabilities, for those who want to market by the numbers – with top email campaign software for eCommerce brands and subscription-based services.
Performance
This platform provides more intimate awareness about customer behavior with its analytics. Find out about the habits of browsing and patterns of purchase and produce an eye-catching campaign for marketing.
Features
With powerful predictive analytics, this audience segmentation tool coupled with the intuitive campaign builder simplifies the process of rolling out emails. Integration is smooth with major eCommerce platforms such as Shopify and Magento.
Get ready for Dynamic Product Recommendations, Abandoned Cart Recovery, and other features to drive more effective conversions.
Pricing
Klaviyo offers 250 contacts and up to 500 emails to smaller businesses with no fee, for free. For more features and advanced options, premium plans start at $20/month.
3. Brevo – combine email marketing with a versatile CRM
| Best for: | All-in-one marketing CRM |
| Free trial: | No, but free version available |
| Top features: | CRM, email, SMS, WhatsApp |
| Staring price: | From $9/month |
Formerly known as Sendinblue, Brevo is an impressive all-in-one platform that is specially designed to cater to small to medium-sized businesses with its multichannel marketing and CRM features.
Performance
Run multichannel campaigns very easily and automate your workflows and customer data management. A great tool to increase productivity and maintain a good quality of experience for customers.
Features
Brevo’s toolkit includes an email editor for fast newsletter editing and many customizable templates. Automated workflows help you to better keep track of your customers. Brevo now also has SMS and WhatsApp marketing, a multichannel linking experience for their audiences. And Analytics grants insight into what action one may take to optimize the campaigns.
Pricing
The free plan allows up to 300 emails per single day and an unlimited number of contacts for those who are part of small businesses. Starting from $9/month, you’ll enjoy features like custom branding and most automation tools.
4. GetResponse – perfect for webinars and automation
| Best for: | SMBs with webinars |
| Free trial: | Yes |
| Top features: | Email automation, webinars, landing pages |
| Staring price: | From $19/month |
GetResponse is renowned for high-class webinar tools and is most effective for small and medium enterprises. Simply automate complex workflows and seamlessly integrate video conferencing with this well-suited tool for all marketers.
Performance
When it comes to webinar hosting, GetResponse is among the best tools out there to connect with your audience in real time. The excellent automation services are easy to use even for newbies.
Features
Key features are the simple email editor, pre-designed templates, and advanced automation workflows. Businesses can host events directly from the platform with the webinar feature, and send direct registration, reminders, and subsequent emails.
Together with customer segmentation and its own CRM integrated into the system, the thorough analysis provides you with all of the needed information for outstanding campaigns.
Pricing
For up to 500 contacts, GetResponse offers free services perfectly suited for basic email campaigns. For $19/month you get the paid program, starting with webinars and an automation feature. Essentially, the pricier the plan, the more functions you have, such as advanced segmentation, funnel management, and unlimited webinars.
5. Campaigner – best tool for seasoned marketers
| Best for: | Experienced marketers |
| Free trial: | Yes |
| Top features: | Advanced workflows, personalization tools |
| Staring price: | From $59/month |
Campaigner is most suited for experienced marketers who want finer management tools for customization. It includes a multitude of features, making it ideal for large-scale campaigns and personalization. Moreover, Campaigner is considered one of the best email campaign services.
Performance
This tool allows marketers to create highly targeted and personalized campaigns, which in turn improves interaction with customers and ultimately increases conversions. Detailed reporting enables the marketer to understand how successful the campaign deliveries are and also what improvements to make.
Features
Marketers can exploit supernatural automation tools to create professionalized workflows that meet the needs of every customer lifecycle. An easy-to-understand drag-and-drop email editor is designed to help in creating scalable flexibility as well as efficiency within different applications for businesses.
Pricing
No free plan is offered, but marketers can utilize a 30-day free email campaign trial for testing. Pricing begins from $59/month, offering an automation tool, A/B testing capability, and advanced reports. The higher-tiered packages, providing dynamic segmentation or multichannel marketing, would be the right fit for big and growing businesses.
6. Mailerlite – for creating visually engaging and effective emails
| Best for: | Intuitive email design |
| Free trial: | Yes |
| Top features: | Drag-and-drop editor, templates, automation |
| Staring price: | From $10/month |
MailerLite is known for its simplicity and a wide variety of engaging email designs that go along with it. This email marketing tool is perfect for all kinds of startups, individuals with minimal technical skills, and small businesses.
Performance
The easy and quick creation of beautiful emails allows you to streamline your workflow. The high deliverability rate of your emails and understandable analytics will let you decide how to engage your customers more effectively and improve the campaign based on these metrics.
Features
You’ll get 10 ready templates for customizable emails and a very simple email editor. Moreover, the platform can be integrated into the most popular tools, including WordPress and Shopify. In-depth analytics run by the software give a detailed experience of campaign performance and the behavior of the audience.
Pricing
This email marketing tool offers a free version for up to 1,000 subscribers and 12,000 emails every month. After that, all one needs to do is pay a minimum of $10/month to access the basic email marketing automation features.
7. Constant contact – user-friendly tools with excellent customer support
| Best for: | Small audience campaigns |
| Free trial: | Yes |
| Top features: | Email and SMS, social media integration, support |
| Staring price: | From $12/month |
Constant Contact has one of the most organized apps and provides exceptional customer support. It was designed for small businesses to create, manage, and analyze their email campaigns.
Performance
This platform is not only well organized, but it also has a user-friendly interface. The email campaigns will actually reach the intended audience because the platform provides customer analytics that are well-structured and easy to understand.
Features
The database is widespread, with many options for off-the-shelf templates and an easy-to-use drag-and-drop builder. It offers automated event and donation tracking features for nonprofits. The automation workflows, audience segmentation tools, and eCommerce integration are great tools for all businesses.
Pricing
Constant Contact doesn't offer any complimentary plans. It does provide a 60-day free trial period to let new users gauge the strength of this email marketing software. Subsequently, you need to pay a minimum amount of $12/month to have the basic features.
8. MailChimp – ideal for businesses scaling their email campaigns
| Best for: | Scaling email programs |
| Free trial: | Yes |
| Top features: | AI tools, audience segmentation, multichannel |
| Staring price: | From $20/month |
Mailchimp provides a solid platform designed to help smaller businesses grow. It is a widely user-friendly all-in-all tooling suite for running your campaigns; perfect for companies looking to initially employ marketing automation tools.
Performance
The interface can easily be used to form strategies, deliver emails, and track results. For scaling businesses, advanced Mailchimp attributes like the different split-testing models and predictive analytics create more personalized and targeted resourcing to boost interaction and conversion rates.
Features
AI-powered features, such as subject line suggestions and send-time optimization, make it quite possible for you to build effective campaigns. It's also a great fit for multichannel marketing as it incorporates social media ads and integrations to an increasing number of eCommerce platforms such as Shopify.
Pricing
Mailchimp gives free email marketing for up to 500 contacts and can send up to 1,000 emails monthly. The Pro plans begin at $20/month, and that's just the start: unlock features like improved A/B testing, advanced reporting, and automation workflows.
How did we select these email marketing platforms?
At Cybernews, our team did thorough research to discover more about the best email marketing service for 2025. We identified the top software based on performance, features, and costs, to find the most effective email marketing tools.
Here’s a quick look at the factors we considered when choosing the top email marketing platforms:
- Availability and reliability: We looked at how many companies use the service and are satisfied. The platforms needed to offer the best uptime, deliverability rates, and consistent performance to cater to businesses of any size.
- Cost and scalability: The range of subscriptions from a zero-entry plan for startups to different grading premium tiers was important. The cost of upgrading should be cheap with the possibility of scaling as you grow with time.
- Features and usability: Automation, segmentation, and templates are what should be given on any platform. The app should be user-friendly for beginners but with the necessary advanced tools at the same time for expert marketers.
- Use cases. We checked whether each platform had the right tools for eCommerce automation, advanced analytics, multichannel marketing automation, or any other goal-oriented niche.
- Support and integrations: Platforms with customer service 24/7 and those that integrated seamlessly with other software received higher ratings.
What is an email marketing platform and how does it work?
Email marketing platforms refer to software that enables companies to run and tailor email campaigns. This goes from creation to design to keeping contact lists to tracking success metrics. By centralizing so many functions, email marketing services get the intended recipients excited and ready to receive messages.
One huge factor of these platforms is templates that users can customize to create campaigns together with drag-and-drop editors. You can also segment an audience based on demographic, behavioral, or preference aspects for more personalized in-depth communication. Automation features like drip campaigns and behavior-triggered emails are definitely tools businesses should have in their arsenal for constant client engagement.
What's more are in-depth analytics and reporting tools that serve to deliver specific metric details on open rates, click-through rates, and overall campaign performance. Simply put, email marketing platforms provide increased campaign efficiency; data-driven insights support the overall marketing strategies and results.
How to choose the right email marketing platform
Selecting the top email marketing software is crucial for success. These are the factors that you should look at when choosing the best free email marketing platforms or paid services:
- Ease of use: A simple, user-friendly account, using drag-and-drop editors and pre-set templates, is necessary when lacking expertise in such tools. Such features will help you in the swift management and creation of email campaigns.
- Features: The best email marketing software includes such features as automation of mail, segmentation of the audience, and leading reports. For those with the mission of multichannel marketing, the best bet could be the integration of email with SMS, social media, or push notifications.
- Integrations: It is necessary to determine how well the platform integrates with existing tools in place, including CRM systems, eCommerce, and any analytics software. These integrations make the production of meaningful reports more rapid.
- Customer support: The support system is crucial for businesses. If an issue comes up, it is essential to know that excellent support on different channels like live chat, email, or phone is available by email platforms.
- Pricing: Assess your budget and expect the platform to have prices that are scalable. A start-up or small business may have to start with free email marketing services or very low-rate plans, while a growing organization might look for premium features while scaling with the services.
- Your requirements: One of the first things to do is identify your actual goals. Is automation the main goal? Is it about personalizing or using multichannel approaches in marketing? Such questions help in defining a budget based on the size of the team and their technological capabilities and needs.
Final word on the best email marketing platforms
Email marketing platforms are great tools that all businesses need, and the exact right one can make a difference. This guide reviewed some of the best email marketing systems that are sure to cater to all needs; whether it's a growing enterprise, an eCommerce store, or a small business, there is a perfect tool on our list.
Our rigorous tests and analysis have shown that Omnisend is the best email marketing platform in 2025 with great features in eCommerce optimization. Finally, good judgment should factor in changes in corporate size, current purpose in marketing, and budget constraints.
Thus, the best tool should meet your specific business needs when creating your campaigns and efficiently target and analyze the results, fueling the success of your company.
FAQ
What is the best email marketing platform for beginners?
MailerLite offers the best learning opportunity to easily start building up contact lists and email campaigns. It is very user-friendly because of the drag-and-drop editor and the ready templates that make it quick and easy to design professional email campaigns even for a first-timer.
Can I use multiple email marketing platforms at once?
Yes, you can use more than one email marketing software for your business. It would be optimal to manage consistent messaging to subscribers so duplicate contacts and conflicting campaigns cannot confuse possible clients.
Do email marketing platforms provide analytics?
Yes, email marketing platforms offer built-in analytical reporting that allows for analysis of the campaigns' performance. One will get data about metrics, like open rates, click-through rates, and conversion rates, among others, to get a better understanding of the overall performance of a campaign.
Is it possible to automate emails with these platforms?
Yes, most email marketing platforms automate emails. You can design workflows that will send out the first messages from the company to either leads or buyers right after a trigger goes off, through form submissions or payment.
Are these platforms GDPR compliant?
Yes, email marketing platforms are compliant with GDPR, which gives the company data privacy and data security at the highest levels. It goes with double opt-ins, unsubscribe possibilities, and other measures, rendering the user ready to do business with clients around the world while maintaining their reputation.
