Omnisend review 2025

Omnisend is an integrated marketing automation software designed for eCommerce outlets. It allows companies to seamlessly manage and automate email, SMS, and web push notification campaigns, ensuring consistent and targeted communication across multiple channels.

I rigorously investigated Omnisend with the Cybernews research team, assessing its features, pricing, usability, and general performance. In this Omnisend review, you will learn everything you need to know about this tool. I will also compare MailerLite and Klaviyo vs Omnisend to determine which platform is the best option for marketers.

This review should give you a clear understanding of whether Omnisend is a comprehensive marketing automation platform and if it’s the ideal marketing tool for your business.

Quick overview of Omnisend

Overall rating:	4.7/5
Key features:	Email, SMS, and push notification marketing Advanced workflow automation and segmentation Drag-and-drop email builder with 350+ templates Signup forms, popups, and discount code generator A/B testing and reporting tools
Pricing:	From $16.00/month
Integrations:	Shopify, WooCommerce, BigCommerce, Wix, Google Ads, Facebook, Zapier, Loyalty & review platforms, CRMs, and more
Customer support:	24/7 live chat and email support, dedicated success manager for high-tier plans, an extensive knowledge base with 500+ help articles

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What is Omnisend and how does it work?

Omnisend is an all-in-one marketing automation platform for eCommerce that can help businesses generate sales, engage customers, and increase customer retention by effectively combining emails, SMS messages, and push notifications.

Businesses can use Omnisend to automate key marketing workflows, from simple abandoned cart reminders to welcome sequences and product recommendations. Its drag-and-drop email builder, pre-designed email templates, and advanced segmentation options make it easy to personalize campaigns.

Studies show that businesses without email marketing lose at least 20 percent in potential revenue as they miss out on customer engagement and possible sales. Omnisend prevents such losses, ensuring that your messages reach the right customers at the right time, which can ultimately increase customer retention.

Pros and cons of Omnisend

Just like any marketing platform, Omnisend has its strengths and limitations. I’ve outlined some key advantages and drawbacks of Omnisend to help you determine if it’s the right fit for your business.

Key features of Omnisend

Omnisend is packed with powerful eCommerce tools, making it the go-to software for marketing optimization. From advanced workflow automation to multi-channel marketing and customer segmentation, this tool is designed to help businesses boost sales and engagement. Below, I’ll highlight Omnisend's standout features and how they can support your marketing efforts.

eCommerce-focused workflow automation

Omnisend offers pre-configured templates for welcome sequences, abandoned carts, post-purchase follow-ups, and re-engagement emails. Running these workflows can help businesses recover revenue from lost sales, support better customer retention, and lead to return purchases.

Omnichannel marketing integration

Omnisend combines emails, push notifications, and SMS marketing to enable customer interaction across various channels. The Omnisend interface offers a simple and fast way to set up SMS campaigns directly targeting already-engaged customers. By using live email and SMS to deliver cart reminders, special offers, and order updates, you can optimize your customer experience with a dynamic multi-channel communication strategy.

Advanced customer segmentation

Omnisend allows you to segment customers using recent behavior and purchase history. Customers are grouped according to their preferences and shopping activity to ensure the right message is delivered to the right customers. This allows you to provide custom product recommendations and special offers, increasing sales and driving customer retention.

Drag-and-drop email builder

Omnisend’s drag-and-drop email builder makes it easy to start an email campaign. Its Product Picker lets you import products directly from your eCommerce store with images, prices, and purchase links, making it incredibly easy to showcase products in emails and drive sales.

Signup forms and popups

Omnisend offers a variety of pre-built signup forms and popups specially crafted to boost leads and grow your email list. You can easily embed these popups and signup pages into your website’s landing page to fetch new subscribers. You can customize these forms to match your brand and even include incentives like discounts or free shipping to boost conversion.

Omnisend pricing and plans

Omnisend offers flexible pricing plans to suit businesses of various sizes. Here is a breakdown of Omnisend pricing:

Plan	Price	Key features
Free	Free	250 contacts, 500 emails/month, signup forms, basic automation
Standard	$16.00/month	6,000 emails/month, workflow automation, SMS add-ons, segmentatio
Pro	$59.00/month	Unlimited emails, 3,933 SMS credits, advanced reporting, priority support
Custom	Custom pricing	Custom solutions for high-volume emails, dedicated account manager

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If you want to test the platform, I recommend opting for Omnisend’s free plan. The Standard plan offers advanced automation and is ideal for new businesses starting with eCommerce marketing. The Pro plan adds unlimited e-mail and SMS credits. The Custom plan is perfect for large companies that require dedicated support and send large volumes of emails, SMS messages, and push notifications.

Omnisend: user experience

Omnisend has a user-friendly and intuitive interface. The dashboard presents a complete overview of your campaigns, total revenue generated, and customer activities. A sidebar shows functions like campaigns, automation workflows, audience segmentation, and reports.

Thanks to the drag-and-drop editor, working with the email builder is very simple. And, with over 350 pre-built templates, you can create fully professional email campaigns in minutes. Users find Omnisend’s Product Picker especially helpful for saving time, as it allows users to import product images, prices, and links directly into the emails.

Omnisend has ready-made automation workflows for real-time eCommerce necessities like cart abandonment recovery, welcome series, post-purchase follow-up, and customer re-engagement. With just a few clicks, you can automate workflows and use sophisticated customer segmentation tools to deliver highly targeted promotional emails.

The platform's design makes it easy to manage email marketing campaigns and automate workflow. Omniscient is ideal for both beginners and experienced marketers.

How to use Omnisend

Getting started with Omnisend is easy, which makes it a great platform even for total beginners. Here’s a simple step-by-step guide on how to set up your Omnisend account, create your first campaign, and optimize your automation workflows.

1. Register and claim your free trial. Visit Omnisend's website and sign up for a free account. You don’t need to provide a credit card, and you can access the entire platform with the free trial.
2. Connect your eCommerce store. After signing up, the next step is connecting Omnisend to your eCommerce store. This will allow you to automatically sync customer data, product lists, and order histories and start creating personalized email campaigns.
3. Customize your account. There are several options to customize your Omnisend account settings. I recommend starting with branding elements like your logo, brand colors, and sender details to ensure uniformity throughout all marketing communications.
4. Create your first campaign. Now, you can create and send out your first email campaign. Go to the campaigns tab and choose from over 350 campaign templates or use the drag-and-drop editor to create your own design.
5. Set up your first workflow. In the automation tab, click on a pre-built workflow template, such as an abandoned cart recovery sequence. You can integrate multi-channel elements into the workflow to ensure high customer engagement.
6. Analyze and optimize your results. Once your campaigns go live, it's important to continue tracking their performance over time to ensure long-term success. The reports section provides insights into how your email campaigns are performing.

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Top 5 must-have email campaigns and why

Emails play a crucial role in most successful eCommerce marketing campaigns. And, with automation, they can help you to attract and keep customers with minimal effort. Email campaigns can help to drive conversions, improve customer relations, and support future sales. Here are five crucial email campaigns that every online store must have.

Welcome series

Welcome emails help create a strong customer base, build trust, and guide new subscribers to make their first purchase. They introduce your brand, set expectations, and build engagement by providing valuable insights and exclusive offers that encourage long-term customer loyalty.

The first welcome email should let your customers know you appreciate their support, tell your brand story, or offer a reward. The second email can introduce some of your bestsellers and provide personalized suggestions. The third email can ask for a review, get customers excited about your social media, or introduce them to your loyalty program.

Abandoned cart

The abandoned cart email is the most effective way to recover lost purchases and convince customers to come back and complete their shopping. Studies show that almost 70% of people abandon items in their shopping carts online. A well-timed email reminder can significantly increase your conversion rate.

The first abandoned cart email should be dispatched within an hour after the customer leaves your online store. And 24 hours later, a second email could offer an immediate discount or free delivery as an incentive to lure buyers back to the shop. The third email could provide some customer reviews or create a sense of scarcity to elicit an immediate reaction.

Product recommendations

Emails recommending products can increase customer lifetime value and lead to repeat transactions. Users will engage more with your brand if you provide personalized suggestions based on their browsing and purchase history. Omnisend’s AI-powered recommendations tool can help to automate these emails.

When a customer purchases an item, you can send an email suggesting complementary products or products bought together frequently. This can help to enhance engagement, drive conversions, and create a more personalized shopping experience.

Post-purchase

Post-purchase emails foster customer loyalty and encourage repeat sales. You can offer customers an exclusive discount on their next order, highlight related products they might like, and provide helpful content such as care tips, tutorials, or personalized recommendations.

The first email could be a straightforward thank-you message with the order details and estimated delivery date. A few days after the product is delivered, follow​​ up with another email asking for reviews or feedback a few days after the product is delivered. This reinforces customers’ trust in your business; you can even suggest a few new products.

Re-engagement

Re-engagement emails are designed to revive the interest of inactive subscribers and bring them back to your store. Some customers may stop opening emails or making purchases, but a well-crafted win-back campaign can reignite their enthusiasm.

Offering exclusive discounts, personalized incentives, or early access to new products can be powerful motivators. Highlighting best-selling or trending items can also inspire customers to make repeat purchases. Creating a sense of urgency, such as limited-time offers or special VIP perks, can further boost conversions.

A good re-engagement strategy helps to keep customers interested, bringing them back and encouraging them to stick with your brand for the long run.

Omnisend alternatives

While Omnisend is one of the best email marketing platforms, it may not be a perfect fit for every business. Depending on your needs, you might want to explore alternatives like Klaviyo, MailerLite, or Brevo. Each platform has its unique advantages. Here’s a rundown of some top Omnisend alternatives and what they offer:

• Klaviyo: This platform was created for businesses seeking automated customer segmentation and highly personalized campaigns. Compared to Omnisend, Klaviyo is more sophisticated and expensive and is more suitable for larger brands.
• MailerLite: If you are new to email marketing, MailerLite is perfect for you. It has an easy-to-use design. MailerLite’s free plan covers up to a thousand subscribers and twelve thousand emails, so it’s an excellent pick for small businesses and content creators with a tight budget.
• Brevo (formerly SIB) is a full-service marketing suite that offers email marketing, customer relationship management (CRM), and automation tools. This platform doesn’t charge per contact; instead, you’re billed based on the number of emails you send, making it ideal for large businesses with long contact lists.

If you want advanced analytics and predictive insights, consider Klaviyo. It’s an excellent option for data-driven automation and campaigns. On the other hand, if you are a small business owner or blogger seeking simple yet affordable marketing tools, MailerLite is probably the best fit for you. Brevo is the ultimate multi-channel marketing platform with CRM and SMS capabilities.

A final word on Omnisend review

Omnisend is a feature-rich and easy-to-use marketing platform for eCommerce businesses, offering workflow automation, pre-built templates, a drag-and-drop email creator, and Shopify integration to push your marketing strategy and maximize customer engagement.

Omnisend is less expensive and easier to use than Klaviyo. It offers more advanced features than MailerLite and provides almost the same level of multi-channel marketing as Brevo, making it a solid option for eCommerce businesses looking to boost their sales and grow.

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