10 Best SEO monitoring tools in 2025
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hether you own an eCommerce business, an affiliate website, or an online blog, search engine optimization is a key aspect of your site’s visibility. Good optimization practices lead to a higher rank in search engines and drive traffic to help your brand reach new customers. However, besides basic SEO tools for achieving that coveted result, you’ll also need one to track SEO performance of your website in real-time.
These tools allow you to track key SEO metrics, such as overall traffic, keyword rankings, and your backlink network. Some act as a one-stop shop for optimization and tracking, while others are specifically created for conducting SEO audits.
That’s where I come in – together with my fellow researchers at Cybernews; I’ve created an ultimate list to help you find the best SEO tracking tool in 2025. This guide will lead you through my top picks, explain the benefits and drawbacks of each, and help you pick the best one for your brand at a bargain price.
Top 5 SEO monitoring tools – shortlist
- Semrush – best all-in-one SEO platform for traffic monitoring, optimization audits, and ranking analysis
- SE Ranking – best for white-label reporting and keyword semantics analysis
- Similarweb – best option for sales-focused online businesses with digital research and marketing features
- Ahrefs – best for SEO-related traffic insights and backlinking analysis
- Moz – best for managing local SEO for businesses
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The best SEO monitoring tools compared
While I can give you some general tips on choosing the best SEO analysis software, everything depends on your needs and website type. For example, Semrush is an excellent solution for building your digital authority from scratch. It features everything from keyword research to backlink analysis, tracking, optimization, and day-to-day insights.
However, it’s mainly suitable for larger companies needing a robust solution, and its pricing plans reflect that. Of course, there is no universal solution for every website type, which means it’s up to you as a site owner to pick what’s best for your needs.
Naturally, you’ll need a detailed overview of each option to do that, but the good old head-to-head comparison is a great starting point:
| Tool | Pricing plan | Best for | Standout features |
| Semrush | From $139.95/month to $499.95/month | Competitor research, backlinking, tracking insights | Analysis of search trends, full SEO audits, on-page SEO checker |
| SE ranking | From $65/month to $259/month | SEO research, performance tracking | Semantics comparison, growth charts |
| Similarweb | From $199/month to $2500/month | SEO rank tracking, keywords reports, visibility performance | SERP insights and tips, 360-degree competitor tracking |
| Ahrefs | From $29/month to $449/month | SEO research, backlinking analysis | Keywords explorer, page inspection, web analytics |
| Moz | From $49/month to $299/month | On-site SEO tracking, “crawled” page tracking | Multi-website tracking |
| Screaming Frog | Free to $21.5/month | Page titles and metadata analysis, SEO audits, crawl configuration | Integrated Google Analytics, segmentation tools |
| Google Search Console | Free to use, includes usage limits | Google’s crawling and indexing insights, traffic drop debugging | Manual action reports, removals tool |
| AccuRanker | From $134/month to $2883/month (more expensive plans with a higher keyword load available on request) | SEO performance tracking, checking historical data | Advanced data segmentation, daily ranking updates |
| SEO PowerSuite | From $19.95/month to $49.95/month | Keyword research, performance tracking | Crawl audits, in-app content optimization |
| Wope | From $47/month to $217/month | Keyword tracking, research reports | Data migration features, multi-user eligibility |
Top SEO monitoring tools of 2025 – our detailed list
Due to the vast number of available SEO tracking software tools, I used the mentioned evaluation categories to narrow it down to the 10 best picks for 2025. The ranking positions are based on SEO monitoring features, pricing plans, and standout optimization options:
1. Semrush – all-in-one SEO platform for traffic monitoring and optimization audits
| Starting price: | From $139.95/month |
| Free trial: | Available (7-day access to all toolkits) |
| Standout feature: | Analysis of search trends, full SEO audits |
| Suitable: | Large companies in need of an end-to-end SEO tool |
Semrush is one of the most popular SEO tools worldwide, and it’s one of the biggest brands in the niche, with renowned clients like Samsung, P&G, Tesla, and Microsoft. It offers a complete position-tracking solution with daily insights on traffic visibility, keywords, and on-site audits.
It’s most widely used for technical SEO audits but is also a perfect option for tracking competitors and daily updates on your website’s rankings. It comes with a 7-day free trial, which gives you total access to all performance tracking features, allowing you to test it and see if it’s a perfect fit for your needs.
You can monitor your daily rankings and compare them with your competitor's ones in real-time. It’s an unprecedented SEO analysis tool in that regard, but its pricing may be prohibitive for some users. That’s why I recommend it for large companies in need of a complete package, from keyword research to backlinking, marketing insights, and ranking.
2. SE Ranking – best for white-label reporting and keyword semantics analysis
| Starting price: | From $65/month |
| Free trial: | Available (14-day free trial) |
| Standout feature: | Semantics competitor comparison |
| Suitable: | Companies and individual site owners |
When it comes to more affordable search engine ranking software solutions, SE Ranking comes at a bargain price for its features. Even in basic pricing plans, it offers a complete suite of SEO monitoring functions, including full search visibility previews, your site’s average position, organic traffic increase, and overall search position for specified keywords or topics.
It allows you to manually enter a time frame or check your site’s performance and ranking monthly. With SE Ranking, you’ll also get to perform a complete website audit, including technical SEO, crawlability, and more than 100 other SEO metrics.
Along with the monitoring function, this online SEO software has built-in digital marketing features and a Semantics Comparison feature. The latter allows you to see how your site or a specific page ranks among competitors with the shared pool of keywords, identify what you’re missing, and fill in the gaps to beat the competition.
3. Similarweb – best option for sales-focused online businesses
| Starting price: | From $199/month |
| Free trial: | Available (7-day free trial) |
| Standout feature: | 360-degree competitor tracking |
| Suitable: | Companies and individuals in need of advanced SEO and digital marketing features |
Similarweb is among the best SEO platforms for performance tracking with customizable ranking metrics. You can check your company’s ranking up to 250 times per month with the basic Individual plan and also check the tags you wish to base your performance checker on.
For instance, it’s possible to run a CRM test, base your search on a specific page, and even compare rankings with the closest competitors. It’s an excellent option for companies if you need to share access to the tool and get anywhere from 5 to 10 or even more users with the same account. Some of the platform’s standout features include all-in competitor monitoring, 3 months of historical data in the basic plan, and automated SEO tools like AI insights.
4. Ahrefs – best for SEO-related traffic insights and backlinking analysis
| Starting price: | From $129/month |
| Free trial: | Not available (you can check some features through free Webmaster tools |
| Standout feature: | Full-page inspection with web analytics |
| Suitable: | Individual site owners with basic backlinking and monitoring needs |
Ahrefs is one of the most popular search engine optimization tools out there, especially when it comes to keyword research and backlinking profiles. However, it also has a fairly robust SEO ranking checker, which can be customized through various tags. Some filters you can base your search on include a specified date range, position presets, volume/traffic, and SERP features.
It’s an excellent tool for basic monitoring needs, combined with a few useful tools to build up your network of backlinks and organically achieve a higher optimization score. The prices have gone up this year, so the basic plan is now $129/month. Luckily, they also added the Starter plan, which only costs $29/month. However, at least for now, it’s more useful for keyword research than SEO monitoring.
5. Moz – best for managing local SEO for businesses
| Starting price: | From $49/mont |
| Free trial: | Available (30-day free trial) |
| Standout feature: | Multi-website tracking |
| Suitable: | Companies and individual site owners |
Moz is yet another multi-use SEO tool like Ahrefs and Semrush, and it has the best free trial deal on my list. You can test the full Pro version for 30 days for free and put all the tool’s monitoring and competitor ranking features to the test.
It also stands out as one of the top SEO platforms for website analytics and backlink data insights. However, when it comes to strict monitoring, I’d point out their multi-website tracker tool, which allows you to compare your site’s score to multiple competitors.
6. Screaming Frog – most affordable SEO ranking software
| Starting price: | From $21.5/month |
| Free trial: | Free version available |
| Standout feature: | Integrated Google Analytics |
| Suitable: | Individual website owners looking for the most affordable solution |
Screaming Frog is an obvious choice for those seeking SEO rank tools with the most affordable price tag since it’s mostly free. However, unlike a few other tools I've reviewed here, it does not offer conventional SEO monitoring and SERP positioning features.
Instead, it just gives you an overview of your website’s SEO issues preventing it from ranking higher. Among these, I’d point out crawling problems, broken on-page links, mega tags, URL-related matters, and others. You can also use their segmentation feature in the paid version or check the site’s ranking problems by category, such as general issues, site structure, and response time.
7. Google Search Console – the best free analysis tool for Google rankings
| Starting price: | Free |
| Free trial: | Free version available |
| Standout feature: | Google’s crawling and indexing insights |
| Suitable: | Individual website owners and companies that require basic monitoring features |
As yet another free search engine optimization tool, I’d recommend Google’s very own Search Console for some basic monitoring tasks and insights on improving your site’s SEO score on Google in particular. Besides giving you URL and indexing insights, the tool also features a built-in Search Analytics feature to optimize your content.
You can also enable alerts to receive important updates on things that could improve your SEO. The Performance Reports option includes a detailed overview of your site’s average generated impressions, clicks, average CTRs, and average Google position for a set time frame.
8. AccuRanker – best for advanced SEO data segmentation
| Starting price: | From $134/month |
| Free trial: | 14-day refund policy |
| Standout feature: | Advanced data segmentation |
| Suitable: | Individual website owners and companies |
Having tested dozens of different online SEO ranking tools, I can say that AccuRanker is the most comprehensive solution in this aspect alone. Of course, it’s no match for Semrush in terms of overall SEO analysis, but its performance tracking is unrivaled. You can group the data using their advanced segmentation for easier interpretation, even if you’re a beginner in the field.
You can also filter displayed data in hundreds of ways, including by market share, competitor ranks, and historical positions. It also allows you to integrate other features in the tool, including Google’s Search Console. On top of that, AccuRanker also has a keyword rank tracker tool that lists keyword difficulty, rank, and the number of searches.
9. SEO PowerSuite – best multi-project SEO performance tracker
| Starting price: | From $19.95/month |
| Free trial: | Free version available |
| Standout feature: | Crawl and keyword performance audits |
| Suitable: | Individual website owners and companies that require basic monitoring features |
I like SEO PowerSuite for several reasons, the first being its convenient pricing structure. The free version allows you to use some features and even get detailed SEO monitoring reports, and there is no limit on how long you can use it. However, opting for a more detailed overview is not too expensive, with pricing plans starting at $19.95/month.
This SEO tracking tool uses handy visualizations of your website’s SEO audits, making it easier to understand what you’re looking at. You can also use the monthly organic tracker feature and check your website positions by engines, including even some less-popular engines.
10. Wope – best for multi-user eligibility
| Starting price: | From $47/month |
| Free trial: | Available (14-day unlimited free trial) |
| Standout feature: | Detailed data migration features |
| Suitable: | Individual website owners |
Wope is a search engine optimization tool for performance tracking and SEO audits. It offers a robust solution with useful features like the localized keyword spotter, daily tracking, and a convenient, table-like overview of the main performance traits.
The platform also allows you to use other page monitoring functions, including page speed analysis and data import/export options. On top of that, you can also use their content optimization assistant to rack up the SEO scores.
How did we select these monitoring tools for SEO?
As I explained previously, every search engine optimization software with monitoring features suits different types of end users. So, I’ve narrowed it down to my top 10 picks by these factors:
- Pricing plans: One of the main factors in my search is the pricing structure, as I know that not everyone can afford costly solutions like Semrush or Similarweb. For that reason, I also included a few affordable options, such as Screaming Frog and SEO PowerSuite, as well as some free picks, like Google’s Search Console.
- Free trials: I included tools with free trials for those who need more than a free version offers – these range from 7-day trials for tools like Similarweb to 14-day trials with SE Ranking.
- Standout features: I also ranked SEO monitoring tools based on their standout features, such as keyword explorers, semantics comparisons, and competitor research, to give you robust solutions.
- Additional SEO use cases: Although I know you’ll mainly want to use SEO monitoring software to track your site’s ranking, I also wanted to give you some options with convenient extra features. For instance, you can use Semrush for advanced competitor research and keyword ranking, while Ahrefs is unprecedented for those yet to build their backlinking network.
Why SEO monitoring matters
Sure, checking your site’s search engine position is handy, but I often get asked why SEO performance monitoring matters so much. There are numerous reasons to frequently check your website's position, starting with competitor research. This is also important for small businesses and websites that operate in a particular area.
There's a big difference between your site ranking for general keywords like “best VPNs in New York” and local keywords for small businesses. In the latter case, it’s crucial for your website to rank higher than its competitors; otherwise, it may remain unnoticed by your target audience and potential customers.
That’s where SEO analytics tools and monitoring platforms come in handy. They allow you to see what your competitors are doing right if they are ranked higher and identify what your website is lacking. Based on these reports, you can improve SEO strategy and boost your rankings within months.
During the process of boosting your website’s ranking, you’ll also need a reliable tool to track website analytics and mark your progress. Some tools like Moz feature time-specific results, so you can track your day-to-day progress and make the necessary adjustments in on-page and technical SEO to improve.
Key features of effective SEO monitoring tools
The thing about SEO software tools is that they all have unique features, and that’s why I once again have to stress the importance of choosing the right one for your website. But, when it comes to optimization monitoring in particular, you’ll need to keep an eye out for these:
- Keyword tracking: If you want to track the ranking of a particular page, tools like Similarweb are perfect for that task based on specific keywords. You can just scan the page or use a keyword to see its ranking difficulty, search volumes, and websites that rank high for those particular keywords.
- Competitor analysis: Another benefit of SEO reporting tools is competitor analysis, which lets you see why other sites outrank you. Based on those results, you can optimize your ranking strategy and focus on tools for competitor research like Semrush to give you actionable insights on ranking higher than the competition.
- Custom reporting: The ability to run a full site audit is often overlooked, and I’d definitely recommend it. You don’t even need to pay top dollar for that – some affordable and even free tools like Screaming Frog let you do it effortlessly. In other words, you can see what else is drowning your SEO score besides competitors outranking your website, including meta tags, on-page SEO elements, URL, content optimization, and backlink analysis. From there, you can use tools like Ahrefs and AccuRanker to run detailed analytics and figure out what to focus on to achieve a higher ranking.
- Daily performance tracking: Last but not least, daily rank tracking can tell you whether your efforts will stick long-term or whether you still need to improve your SEO strategy. SE Ranking and Moz are perfect tools for this purpose.
How to choose the right SEO monitoring tool
If you’re still dwelling on the decision or can’t decide between the listed options, here’s a checklist to help you pick the best SEO checker for you:
- Check the pricing options: The easiest way to choose an SEO tool for monitoring is to check the price. You should also look for annual discounts and prepare a budget since SEO monitoring is expensive. For instance, the basic Ahrefs functionalities are $29/month through the Starter plan, while Similarweb’s plans range up to $30000 annually.
- Look for specific features: A common trait of the best SEO software solutions is the availability of a few extra features. SE Ranking, for example, gives you a full package of monitoring features like running complete website audits, technical SEO tests, and crawlability checks, along with the semantics comparison to see where you overlap with competitors. Look for tools that give you a mix of a full suite of ranking analytics together with a few other useful features.
- Test the tool for convenience: Some automated SEO software tools, like AccuRanker, can be difficult to digest if you’re just getting started. So, I suggest you check the convenience of usage and look for simpler options, like Wope, which displays SEO monitoring analytics in a clean, table-like format.
- Inquire about free trials: One of the pro SEO monitoring tips is to put the tool to the test via a full free trial with all the functions unlocked, like Wope’s unlimited free trial, which allows you to test all of its key features.
- Put customer support to the test: One final tip is always to check the responsiveness of customer support. You should be able to reach them within a few minutes or up to an hour for urgent inquiries. Anything longer than that is simply not worth the cost.
Tips for using SEO monitoring tools effectively
Before leaving you to it, let’s go through a few final tips I’ve come up with with my Cybernews team. To save on subscription costs, try free SEO tools like Google Analytics or Screaming Frog. On the other hand, if you feel like those do a solid job but need some extra features, you can integrate Google Analytics into AccuRanker and other similar tools.
Other SEO monitoring tips include scheduling frequent reports to receive real-time updates on your ranking parameters. It’s the best way to improve rankings in the long run by implementing all the small changes by the day, week in and week out.
I also like using an audience-specific method. If you’re trying to rank for a specific product in a particular area, you’ll need to optimize SEO tools you’re using for that area. A perfect example is Wope, with a localized keyword spotter.
Other marketing tools you might be interested in
Besides the best SEO tools listed in this guide, I’ve also got a few other helpful tools for maximizing your brand’s visibility and outreach:
- Best marketing automation tools
- Best customer data platform
- Best analytics tools
- Best email marketing platforms
Best SEO monitoring tools in 2025 – wrap up
Ultimately, all the tools I’ve listed in this guide offer great SEO monitoring features, and it’s up to you to start with a free trial, put them to the test, and use the one that suits your SEO needs. Feel free to compare the best SEO tools, like Semrush and SE Ranking, with the free options I’ve listed. You never know – perhaps you simply don’t need such a robust solution.
On the other hand, large companies and agencies with a solid SEO budget can improve website performance with end-to-end solutions that offer more than just monitoring. Some of my recommendations include a complete package, from keyword research and backlinking to detailed performance analytics and competitor analysis. Feel free to check them all out, and I’m sure you’ll find one that meets your needs.
FAQ
What is SEO monitoring?
SEO monitoring involves tracking your website’s performance in search engines like Google based on specific metrics, such as keywords, on-page elements, technical SEO, and others. Some of the best SEO software tools, such as Semrush and Ahrefs, allow you to track your website’s position daily, giving you insights into what to improve.
What is the best SEO checker tool?
The best tools for SEO monitoring include Semrush, Ahrefs, and SE Ranking, but there are lots of honorable mentions as well. It depends on your needs, and even free solutions like Google Search Console can do the trick.
How do I check if my SEO is good?
You can check if your SEO is good by using SEO analysis tools that give you real-time insights into your site’s performance and what needs to be improved.
Does Google have an SEO tool?
Yes, Google has an SEO tool called the Google Search Console. This tool allows you to track your website’s position by domain or URL.
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