Best white-label SEO software for agencies in 2025

An in-house SEO team can be a huge expense for a digital marketing or content agency. If you’re managing many clients, then having a third-party white-label SEO platform can be the key to success. You can offer your clients a full SEO service, including on-page SEO, technical SEO, keyword research, monitoring, and competitor analysis.

Naturally, your agency takes the credit for it, therefore reducing the estimated costs of running things in-house. The only thing you’ll need to do is choose the best white-label SEO tool for your business. In this guide, I’ll share my expertise and the findings of my fellow experts at Cybernews to point you in the right direction.

I’ll present my top 5 picks and highlight their benefits and potential drawbacks. I’ll also share my findings on SEO tool types, the services they offer, and general comparisons of pricing plans and features.

Best white-label SEO software for agencies – shortlist

1. Semrush – best end-to-end tool to handle your agency’s SEO work as a whole
2. SE Ranking – best for white-label reporting and keyword semantics
3. Moz local – best option for improving local ranking and visibility
4. BrightLocal – best all-in-one local SEO solution
5. Ahrefs – best for keyword research and backlinking

The best white-label SEO software for agencies compared

My SEO tools white-label list includes all sorts of solutions for different types of agencies. Ultimately, your choice comes down to your offerings. For instance, Semrush is a perfect all-around tool that lets you outsource more than 90% of your SEO work, including keyword research, position tracking, performance monitoring, meta-tag optimization, and content queries.

Meanwhile, some tools like Ahrefs have a more narrow range of SEO services, mainly specializing in backlink analysis. I’ll give you some basic comparison details to help you choose one that fits your agency’s needs:

Tool	Pricing plan	Best for	Standout features
Semrush	From $139.95/month to $499.95/month	Competitor research, backlinking, tracking insights	White-label PPC reporting tool, diverse integrations
SE Ranking	From $65/month to $259/month	SEO research, performance tracking	Semantics comparison, customizable white-label logos, colors, and themes
Moz Local	From $20/month to $33/month	On-site SEO tracking, “crawled” page tracking	GeoRank feature for visibility and performance tracking in specific areas
BrightLocal	From $39/month to $59/month	Local search audits and citations	Agency lead generator tools
Ahrefs	From $29/month to $449/month	SEO research, backlinking analysis	Integrated web analytics

5 best white-label SEO software solutions for agencies – our detailed list

To narrow it down to just 5 top-rated white-label SEO management platforms, I’ve based my search on white-label customization features and overall SEO services. I’ve provided options like SE Ranking that will allow you to customize the interface to your brand, along with end-to-end SEO tools like Semrush.

Take a peek at my detailed overviews below to see what stands out about each:

1. Semrush – best end-to-end tool to handle all of your agency's SEO work

Best for	Competitor research, backlinking, tracking insights
Starting monthly price	From $139.95/month
Free trial	Available (7-day access to all toolkits)
Top features	White-label PPC reporting tool, diverse integrations

Visit Semrush

Semrush boasts one of the best white-label SEO programs for advanced tasks beyond content creation and analytics. It has a special PPC reporting tool with a comprehensive report coverage that includes over a dozen integrations, from Google Ads and Microsoft Ads to Google Analytics and others.

You’ll get a complete SEO solution with AI automation features to make marketing campaigns simpler and more convenient. Besides the ads management and PPC reporting tools, Semrush also provides white-label keyword research services, performance tracking features, and daily rank monitoring.

You can test its full functionalities through a 7-day free trial of all the mentioned white-label solutions and marketing insights, along with backlinking that is almost on par with Ahrefs. If you’re looking for a comprehensive solution for your agency, Semrush is the safest bet you can make. That said, it might not be the best option for agencies needing basic, content-exclusive SEO services.

2. SE Ranking – best for white-label reporting and keyword semantics

Best for	Agencies in need of insights tracking and competitor analysis toolkits
Starting monthly price	From $65/month
Free trial	Available (14-day free trial)
Top features	Semantics comparison, customizable white-label logos, colors, and themes

Visit SE ranking

If there’s a white-label website audit tool that truly lets you make it your own, it’s SE Ranking and its customization features. You can add your agency’s logo on SEO reports and audits and choose color settings and themes.

You can also get a full solution for domain tracking with daily website rankings and updates. SE Ranking SEO software lets you follow up on the client’s organic traffic, backlinks, page trust rankings, and other useful factors to identify potential improvements for a higher SERP search position.

The tool is perfect for agencies that are focused on SEO overall, not just optimizing content. SE Ranking’s main features include competitor research semantics, traffic analytics, and different website audits.

3. Moz Local – best option for improving local ranking and visibility

Best for	Agencies with localized SEO projects
Starting monthly price	From $20/month
Free trial	Available (30-day free trial)
Top features	GeoRank feature for visibility and performance tracking

Visit Moz

When I’m asked to recommend white-label SEO software for agencies focused on local performance, Moz Local is always at the top of my list. It’s a new vertical of Moz, a renowned SEO tool specializing in site analytics and data insights.

However, in this form, Moz Local offers AI-powered listings and SEO reviews mainly focused on the local market. It’s perfect for agencies looking for extra features like the GeoRank tool, which scans for specific keywords and analyzes your clients’ competitors.

It also offers useful digital marketing extras, such as social media integration for LinkedIn, Facebook, Google Business, and others.

4. BrightLocal – best all-in-one local SEO solution

Best for	Agencies with localized SEO projects
Starting monthly price	From $39/month
Free trial	Available (14-day free trial)
Top features	Agency lead generator tools

Visit Brightlocal

BrightLocal is an all-in-one SEO white-labeling tool for local search engine optimization, but it also has a few other features. It also offers listings management tools for syncing your business data with social media, uploading posts in bulk, and a citation builder. You’ll also get a specialized local SEO tracking feature, which is especially convenient for clients with narrow specialties.

Auditing tools like the citation tracker and localized search audits will prove useful for identifying weak spots in your client’s site optimization. Thanks to integrated Google Analytics and advanced GBP insights, you can uplift your clients’ presence on Google and boost their reputation.

5. Ahrefs – best for keyword research and backlinking

Best for	Agencies with basic keyword research and backlinking needs
Starting monthly price	From $29/month
Free trial	Not available (you can check some features through free Webmaster Tools)
Top features	Integrated web analytics

Visit Ahrefs

Last but not least, I’ve added Ahrefs as the ultimate white-label SEO audit tool for keyword optimization and backlinking. It’s the perfect choice for agencies with clients that require some basic SEO practices to bump up their website’s traffic, such as competitor studies, regular audits and ranking monitoring, and tracking web mentions and links.

The platform also has a unique Keywords Explorer feature that you can use to determine what your client's customers are searching for and help them optimize their websites and content accordingly. Plus, it has an AI-powered tool for content improvement based on case studies, search intent analytics, and content quality policies set by search engines like Google.

How did we select these white-label SEO software solutions?

When I reviewed different white-label SEO software for agencies, I focused on several key factors before selecting these top 5 picks. I wanted to ensure you could customize while still having access to some basic SEO tools, advanced competitor analysis, and localized optimization features.

There were also several other factors to consider, so here are a few highlights:

• Reputation and reliability: As I’ve already mentioned, every SEO white-label tool has its own appeal. I wanted to include various types of tools to give you flexibility while focusing on proven and renowned platforms with positive user ratings.
• Pricing plans: The cost of these tools can vary quite a bit, and it all depends on whether they offer complete white-label SEO audit services or just basic keyword research. That’s why I’ve included a bit of something for everyone – from very affordable options like Moz Local at just $20 per month to robust end-to-end solutions like Semrush with a heftier $139 monthly price tag.
• Use cases: I also focused on providing a wide range of tools for different SEO purposes. From complete SEO with Semrush to backlinking-oriented Ahrefs or location-based options like Moz, this guide covers it all.
• Customization: Last but not least, I looked for white-label SEO tools with great customization features, such as SE Ranking. It allows you to imprint your logo on reports and SEO reviews, in addition to selecting a color and theme combo you prefer.

What is white-label SEO software, and how does it work?

Using SEO software white-label solutions gives your clients exceptional optimization results at a fraction of the cost of having an in-house SEO team. It’s almost like hiring a content agency to provide posts for your clients under your supervision. You get to save money by only paying for the time the team spends working on your client’s content, and you can check and approve its quality before submitting.

The same goes for using a white-label SEO tool for localized optimization, website audits, SEO monitoring, and other tasks. You’ll just be paying for the service, and you’ll get to use the results as your own. That eliminates the need for a proprietary or an in-house SEO program. For instance, when using tools like SE Ranking, you can attach your agency’s logo on audits and reports, and that’s just the start of it.

You can also customize the platform’s reports by adding your domain name and customizing the color and the theme. This way, it appears as if you’ve used your very own SEO tool, giving your clients a sense of professionalism.

Some platforms also allow you to pay only for certain SEO services, such as keyword rank tracking, visibility monitoring, and competitor research. Knowing your clients and their needs helps you find the perfect third-party option that you can customize to look like your agency's own product.

Types of white-label SEO tools

Since I’ve already mentioned how different SEO white-label software tools provide different types of services, let’s expand on that thought briefly. All 5 of my top picks can be used for different SEO tasks. Here’s a breakdown of the most common types of tools based on their features:

• Keyword and backlink analysis tools: Proper keyword research and backlink analysis are the backbones of every content-oriented website’s optimization. Tools like Semrush and Ahrefs are excellent for identifying target keywords with their estimated density and difficulty for specific niches. Meanwhile, backlink analysis is important since it provides effective link-building strategies for driving traffic based on your client’s site’s authoritativeness.
• SEO audit tools: Having a decent white-label SEO audit tool is also crucial for improving the optimization and ranking of specific pages and your client’s website as a whole. For instance, Semrush gives you a detailed overview of the site’s SEO errors, warnings, notices, and overall problems with crawled pages. It also displays certain factors like crawlability, site performance, markup, and internal linking as a percentage.
• Analytics tools for SEO strategies: Tools that rely heavily on analytics, such as SE Ranking, analyze specific SEO aspects of your client’s sites. They allow you to create a custom SEO strategy based on those data-driven insights.
• SEO reporting and monitoring tools: SEO monitoring tools are crucial for maintaining long-lasting SEO success. Tools like Moz and SE Ranking both feature day-to-day SERP position tracking and performance tracking features.

How to choose white-label SEO software

As you’ve learned by now, using a white-label SEO analysis tool is not only cost-effective but also helpful for streamlining your agency’s SEO work. That’s why I wanted to give you a few helpful tips for choosing the perfect tool:

1. Pick a tool according to your budget: While robust private-label SEO software is desirable if you offer a complete package of optimization services, it’s not always the best choice. For instance, you won’t need an end-to-end solution like Semrush if you’re only offering some basic on-page SEO to your clients.
2. Focus on personalization options: Some white-label SEO tools like SE Ranking are easier to personalize. Others aren't as customizable, indicating to your clients that you’re using third-party services.
3. Read customer reviews: You should always check user reviews on platforms like Trustpilot before you purchase a subscription to any of these tools. Some come from agencies just like yours, so you can learn a lot about the tool and its features firsthand.
4. Try it out for free: While crafting my top list of the best white-label SEO software, I made sure to include solutions with free trial programs. Every single option except for Ahrefs comes with a free trial spanning from 7 to 30 days, so you can put all the features to the test and see if they make a difference for your agency.

Final words on best white-label SEO software for agencies

Whether you need a white-label rank tracker, website audit, or a basic SEO tool, you’ll now have an easier time making a well-informed decision. I’ve said it already, but it’s crucial to look for tools that provide what your clients require. That’s why I’ve thrown a little bit of everything into the mix.

These 5 tools are suitable for a variety of agencies, each due to a specific set of SEO features. Together with my Cybernews team, I’ve tested them all through user reviews, ratings, and free trials. Feel free to rely on them to get one that makes a perfect fit for your agency.

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