10 best SEO tracking tools in 2025
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Imagine your website, company, or brand appearing in the number one spot on a Google search – with millions of eyes on it. That’s the power of SEO or search engine optimization.
But ranking high up in Google search results doesn’t happen by chance. You need to track the SEO performance of your website to optimize it correctly. The most efficient way to evaluate SEO metrics is by using an SEO tracking tool. These tools are crucial to the success of your website, and they can help you attract millions of visitors to your site daily.
Along with the Cybernews research team, I’ve tested and reviewed 10 popular tools for tracking SEO performance. We’ve done thorough testing and evaluated user reviews to determine which one is the best.
Top 5 SEO tracking tools – shortlist
- Semrush – best SEO tracking tool overall
- SE ranking – best SEO tool for website audits
- Similarweb – best SEO tool for competitor analysis
- Ahrefs – best SEO tool for digital PR and backlinks
- Moz – cheapest all-rounder SEO tracking tool
Our experienced team of researchers, writers, editors, and technical support thoroughly tests digital marketing products working by clearly outlined and structured processes. We provide you with a big picture by combining in-depth, hands-on testing with insights from acknowledged industry research. Our purpose is to support you in selecting apps and tools that will meet your marketing objectives. Learn how we test digital marketing tools.
The best SEO tracking tools compared
We have summarized the pricing and features of the top 10 SEO tracking tools on the market in the table below. This way, you can get a better idea of what each tool has to offer.
| Provider | Price | Standout feature | Best use case | Free trial |
| Semrush | $139.95 per month | Organic keyword research | Rank your website higher on search engines with trending keywords | Yes |
| SE ranking | $65 per month | Website audits | Optimize your website by finding new keywords and discovering technical SEO errors | Yes |
| Similarweb | $125 per month (for an annual subscription) | Competitor analysis | Find out what your competition is ranking for and discover content gaps to exploit | Yes |
| Ahrefs | $129 per month | Backlink checker | Find new and lost referring domains and backlinks to manage digital PR | No |
| Moz | $49 per month | Competitor comparison | Identify areas where you can improve your website and outrank competitors | Yes |
| Screaming Frog | $244 per month | Technical SEO | Find and fix technical SEO errors on your website to improve its rankings | Yes |
| Google Search Console | Free | Google crawls and indexes | Monitor and resolve site errors that affect your website’s rankings on Google | N/A |
| AccuRanker | $129 per month | Competitor keyword analysis | Find keywords your competitors are missing out on and rank for those to beat them | Yes |
| SEO PowerSuite | $0 - $499 per month (for an annual subscription) | Website auditing | Keep track of your website's rankings and find keywords for which you should be ranking | Yes |
| Wope | $47 per month | Rank tracking | Track your keywords and your ranking stats, and discover what your competitors are doing | Yes |
Top SEO tracking tools of 2025 – our detailed list
Now it’s time to look at the top 10 SEO tracking tools more closely. Keep reading to find out what they can offer you, their pros and cons, and why they are at the top of their game.
1. Semrush – best SEO tracking tool overall
| Starting price: | $139.95 per month |
| Free trial: | Yes |
| Best for: | Organic keyword research |
Semrush is one of the most popular and comprehensive SEO tracking tools available. It offers a wide range of features, including keyword research, competitor analysis, backlink analysis, on-page optimization, and website traffic analysis.
Semrush is a great tool for both beginners and experienced SEO professionals. It provides a ton of data and insights that can be used to improve your website’s visibility and drive organic traffic. However, it can be expensive for some businesses, and the interface can be complex for new users.
2. SE ranking – best SEO tool for website audits
| Starting price: | $65 per month |
| Free trial: | Yes |
| Best for: | Website audits |
SE ranking is another SEO tracking tool that offers a wide range of features but at a more affordable price point compared to some of its competitors. It's especially great for small and medium-sized businesses and agencies that need an arsenal of SEO tools without breaking the bank.
It doesn’t have the reputation that the “powerhouses”(Semrush and Ahrefs) have, but it stacks up really well regarding the quality of its features, reliability, and availability. And of course, it’s half the price than most SEO tools.
3. Similarweb – best SEO tool for competitor analysis
| Starting price: | $125 per month (paid annually) |
| Free trial: | Yes |
| Best for: | Competitor analysis |
Similarweb is a great SEO tool for competitor analysis because it gives you insights into website traffic, audience behavior, and competitor performance. It also gives you industry benchmarks, allowing you to compare your website’s performance against its top competitors. This helps you to identify the key areas that you need to improve on your own website in order to beat them in the rankings.
Using this tool for market research is effective because of the comprehensive data it gives you. You can get a ton of information on what your ideal audience is looking for, giving you a clear indication of which direction to go into.
4. Ahrefs – best SEO tool for digital PR and backlinks
| Starting price: | $129 per month |
| Free trial: | Yes |
| Best for: | Backlink checker |
Whenever SEO is the topic of discussion, Ahrefs will come up. For many years Ahrefs has been known as the top, all-in-one SEO toolkit. It offers users a wide range of features that can help them enhance their online presence.
It provides in-depth insights into keyword research, competitor analysis, rank tracking, backlink analysis, content research, and on-page SEO. Ahrefs has a massive index of crawled data, giving you access to valuable information about your competitors and identifying opportunities for improvement.
5. Moz – cheapest all-rounder SEO tracking tool
| Starting price: | $49 |
| Free trial: | Yes |
| Best for: | Competitor comparison |
Moz is an excellent SEO tracking tool for businesses and individual SEO professionals. With an affordable entry package of $49, anyone can benefit from having Moz as part of their marketing toolset.
Moz provides a range of features, including keyword research, rank tracking, competitor analysis, site audits, and link building. Their unique metrics, such as Domain Authority (DA) and Page Authority (PA), have become industry standards for assessing website authority.
6. Screaming Frog – essential tool for technical SEO
| Starting price: | $244 |
| Free trial: | Yes |
| Best for: | Technical SEO |
Screaming Frog is a powerful website crawler that helps you analyze your website's technical SEO. It crawls your site, identifying issues like broken links, duplicate content, missing meta descriptions, and more. This information is crucial for improving your website's search engine visibility and user experience.
With Screaming Frog being a crawler, it’s more unique compared to the other tools on this list. That’s why it’s a good idea to use Screaming Frog in conjunction with another tool on this list.
7. Google Search Console – free SEO tool for Google
| Starting price: | Free |
| Free trial: | N/A |
| Best for: | Google crawls and indexes |
Google Search Console is a free tool provided by Google that offers invaluable insights into how your website is performing in Google Search. Since this tool is developed by Google themselves, it’s a must-have for your SEO toolkit.
Although it doesn’t offer major unique features like you’ll find with Semrush or Ahrefs, it should still be a key part of your SEO strategy, giving you insights into keywords, your website’s performance, technical SEO, and mobile optimization.
8. AccuRanker – all-round SEO tool for beginners
| Starting price: | $129 |
| Free trial: | Yes |
| Best for: | Competitor keyword analysis |
AccuRanker is a specialized SEO tool that focuses primarily on keyword rank tracking. It’s best for monitoring your website's search engine rankings for target keywords across various search engines, including Google, Bing, and others.
But that also makes it great for tracking your competitor’s keyword rankings. You can use AccuRanker to track what your competitors are doing and pivot your SEO strategy accordingly. For example, check out which keywords they missed out on or which keywords you can provide better content on.
9. SEO PowerSuite – SEO ranking tool with a free version
| Starting price: | $0 |
| Free trial: | Yes |
| Best for: | Website auditing and link building |
SEO PowerSuite is a tool that offers a range of features, including website auditor, SEO spyglass, and LinkBuilding Assistant. This tool is primarily focused on auditing your website and monitoring your backlinks for digital PR.
However, the Spyglass feature allows you to track backlinks on competitor websites and identify new opportunities to gain backlinks.
10. Wope – SEO ranking tool with AI features
| Starting price: | $47 |
| Free trial: | Yes |
| Best for: | Rank tracking |
Wope is an SEO tracking tool that’s still relatively new to the market. Its main focus is AI-powered keyword research and competitor analysis. Using AI in SEO research is helpful, but it’s not essential. At the end of the day, it can be considered a gimmick that detracts from the tool’s accuracy and reliability.
When using Wope, you can save money by not hiring an SEO professional. But this also means that you’re putting all your trust in artificial intelligence to create an effective campaign for you.
How did we select these tracking tools for SEO?
With so many different SEO tools on the market, it can be difficult to create a definitive list. The term “SEO tools” is quite broad because each one has a unique use case and comes with unique features. That’s why they’re not always directly comparable like many other marketing tools are.
So, to level the playing field, I narrowed my reviews down to the core quality criteria that make these tools good and separated them from the rest. These criteria could be applied to any of the tools on our list. Here are the factors I considered when choosing the top SEO tracking tools.
Availability
I opted for SEO tools that are widely available. I ensured that you can access the tools in our top 10 list from different countries around the world.
Moreover, the SEO software mentioned in our article can detect search engine results in different countries. This allows you to rank your website per region, which is a useful feature to have access to.
Reliability
SEO tools need to be reliable. If they’re showing errors, outdated information, or incorrect information, that will affect your website’s rankings.
Hence, we chose tools that have positive reviews from users and have been tried and tested. Some of these SEO tools have been on the market for a long time which is a testament to their capabilities.
Cost
You need to consider value for money in SEO tracking tools. There are tons of SEO tools out there, and some of them charge an arm and a leg to use them.
In our top 10 list, we made sure to look at low-cost tools while still considering their quality and range of features. For example, Semrush might be on the pricier side, but it trumps its competitors in quality, availability, and use cases.
Use cases
Having a wide range of use cases is important for SEO tools. No one wants to have six different tools to optimize their website.
Tools that offer multiple uses take priority on our list. That being said, each tool must be a specialist in one use case to stand out from the crowd.
What is an SEO tracking tool?
An SEO tracking tool is software that you can use to improve the ranking of your website in search engines. The features offered by these tools can include finding new keywords, analyzing website traffic, keeping an eye on competitors' SEO rankings, and more.
The most impactful feature of these tools is that you can monitor keyword rankings. This allows you to track the performance of your website across different branches of search queries on a search engine like Google. It also allows you to find new keywords that you might not be using yet, so you can expand your reach even further.
Better yet, you can monitor your competitors’ websites and determine which keywords to target that they might have missed. This allows you to gain some of their website traffic in a topic they have not tapped in yet.
Key features to look for in an SEO tracking tool
Your SEO tracking tool needs to help you increase your website’s visibility online. There are a couple of essential features your SEO tool needs to have in its arsenal to be effective.
Unfortunately, there are a couple of SEO tracking tools that add extra features, or gimmicks, to justify increasing their prices. These extra add-ons aren’t necessary and don’t always give you a competitive edge (such as Wope’s AI integration, for example).
Here are a couple of core features your SEO tool needs:
- Real-time keyword research and tracking: Tracking keywords is a basic SEO feature that every tool needs to offer. This feature will help you to identify important keywords you can add to your content to rank for specific search queries online, and it can help you with competitor analysis.
- Performance reporting and SEO analytics: SEO tools need to help you keep track of your website’s performance. Monitoring your rankings, keywords, and backlinks daily will help you stay on top of your site’s performance and rank high in search engine results.
- Backlink tracking: Tracking backlinks on your site is key to improving your domain rating. Essentially, having lots of high-quality backlinks will help search engines label your website as “trustworthy” allowing it to be ranked higher than other sites with a lower rating.
- Integration with other platforms: SEO tools operate best when integrated with other platforms (e.g., Google Analytics). This allows all your platforms and tools to work in sync, giving you a holistic overview of your website’s performance and how to improve it.
Benefits of using an SEO tracking tool
An SEO tracking tool should be a key part of your overall marketing campaign. It's a key tool to use to improve your SEO performance and at the same time your online presence. Google search is one of the key influencers in a buyer's decision-making process, so if you can dominate the search rankings, you can generate more leads and make more sales.
Having an SEO tracking tool will help refine strategies and provide actionable insights you can implement to boost your website’s rankings. You won’t see results overnight when you optimize your website, but consistent SEO work will compound daily and result in your website quickly overtaking others in the rankings.
Remember, if your website is constantly showing up in Google search results, you’re going to stay top of mind for your customers — that’s what gets you sales.
But ultimately, it’s important to choose the right tool as it will increase efficiency in tracking progress. Choosing the wrong tool could interfere with you being able to track the rankings of your web pages correctly and slow down your progress.
Common mistakes to avoid when using SEO tools
Simply having an SEO tool to utilize is not a silver bullet that will get your website to the top of the rankings overnight. Unfortunately, there is still misuse of SEO tools by many people which results in users not getting what they expect from them.
One of the most common SEO mistakes to make is to rely on these tools too much. It might seem counterintuitive, but focusing too much on what the tools tell you could lead to worse SEO performance. It is better to use these tools as a guide.
Another common SEO mistake is ignoring updates. Google often updates its algorithm, and sometimes that can even catch the SEO tools off guard. This can cause SEO tracking errors and lead to your rankings tanking on search results pages. You should always check out Google’s latest updates, even in a short TLDR format.
Best SEO tracking tools in 2025 – wrap up
SEO should be an integral part of your marketing campaign. Focusing on SEO tracking benefits your business massively – it allows you to optimize your website for search engines and drive more traffic to your site. If done correctly, this means more leads and sales for your business.
If you want to see your website at the top of a Google search, you need to choose the best tool. Based on our testing and thousands of positive user reviews, Semrush is our favorite to track SEO success. It’s the most comprehensive and reliable platform available at a reasonable price.
However, make sure to check out all of the tools on our top 10 list and try out their free trials. Test each tool for yourself and find the one that suits your needs best.
FAQ
What is the cost of SEO tracking tools?
SEO tools cost around $130 on average. While each tool has unique pricing and different tiers, $130 is what you can expect for a standard-tier SEO tool.
Which SEO tool is free?
SEO PowerSuite and Google Search Console are both free tools. These tools can be used to improve the SEO of your website and help you to rank higher on search engines.
How often should I check my SEO performance?
You should check your SEO daily. Although it takes time to see results, you should work on your SEO consistently to improve your search result rankings.
Does Google have an SEO tool?
Yes, Google Search Console is a tool built by Google. This tool allows you to control which of the pages on your website will be crawled by Google, and it also notifies you of any errors found on your website when Google crawls it.
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