The best Incogni alternatives: top data removal services to know
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Americans received over 2.56 billion robocalls per month in 2025, a significant jump from 2.14 billion in 2024 and the highest number over the last six years. Data brokers hold profiles on virtually every adult in the country; in fact, this virtually invisible industry is worth almost $300 billion globally.
Incogni is the top-rated data removal service capable of tackling this problem. Built by Surfshark and covering 420+ brokers, it has completed more than 245 million data removals. Its reliability is further supported by a Deloitte audit in August 2025. All this makes Incogni a trusted industry benchmark.
However, Incogni is not for everyone. Different users require different pricing, broker coverage, regional availability, and bundled features. That’s why I’ve written this article to help you identify the best Incogni alternatives for your specific needs.
Together with my Cybernews research team, I’ve reviewed official documents, pricing, features, and aggregated user feedback on Incogni and its competitors, including DeleteMe, Coveron, Avast BreachGuard, and Onerep. Let’s see how they stack up.
Alternatives to Incogni – shortlist
- DeleteMe – best for human oversight and broadest site coverage
- Coveron – ideal for NordVPN users who want identity theft protection and data removal
- Avast BreachGuard – great for Avast users and breach/credential monitoring
- Onerep – best suited for US users whose main concerns are public profiles
The Cybernews team consists of professional and highly skilled writers and an in-house research team. They’re the core of all our reviews, bringing the performance of each tool closer to you. Additionally, we stick to a transparent testing process, which includes investigating various services, their features, and disclosing our testing methodology with everyone. Discover more about our testing process.
Best Incogni alternatives compared
Before we go to individual reviews, let’s compare all services side by side. The table below shows differences in features, price, and suitability.
| Brand | Site removals | Price per month | Free plan | Family plan | Does it work outside the US? | Best for |
| DeleteMe | 976+ | From $8.60/month (billed annually) | No | From $34.40/month (billed annually) | Yes, but only 11 countries | Human oversight for complex opt-outs |
| Coveron | 420+ | From $1.49/month (billed annually) | No | No | No | NordVPN and NordPass users |
| Avast BreachGuard | 14+ | From $3.67/month (billed annually) | Yes (through Avast One) | No | Yes | Avast antivirus users |
| Onerep | 310+ | From $8.33/month (billed annually) | No, but a 5-day free trial | From $15.00/month (billed annually) | No | US users who don’t need international coverage |
4 best Incogni alternatives – our detailed list
None of our top picks are free alternatives to Incogni, but they still offer a lot for the price. The reviews below will give you an overview of what you can expect.
1. DeleteMe – best for oversight and coverage
| Brand name | DeleteMe |
| Key features | Hybrid data removal process, continuous monitoring, detailed privacy reports, privacy tool bundle |
| Free trial info | No |
| Pricing | From $8.60/month (billed annually) |
| Best for | Human oversight for complex opt-outs |
DeleteMe is among the longest-running privacy services, specializing in removing personal data from data brokers and people search websites. I’ve picked it as an Incogni alternative because it takes a more human-verified approach to privacy.
In addition to providing detailed reports and evidence of the work it has completed, it offers extra privacy tools, such as email, phone, and card masking.
2. Coveron – ideal for Nord users seeking ID protection and data removal
| Brand name | Coveron |
| Key features | Identity theft protection and recovery, dark web monitoring, credit monitoring, actionable alerts, online fraud insurance |
| Free trial info | No |
| Pricing | From $1.49/month (billed annually) |
| Best for | NordVPN and NordPass users |
Coveron (formerly NordProtect) is an identity theft protection service from Nord Security (creator of NordVPN). One reason why it’s considered a better alternative to Incogni is that it's included in the Coveron Platinum subscription.
Coveron is designed for the US market and is ideal for high-risk individuals and active online shoppers. It protects against online fraud, identity theft, and cyber extortion.
3. Avast BreachGuard – perfect for breach/credential monitoring
| Brand name | Avast BreachGuard |
| Key features | 24/7 data breach monitoring, stopping personalized ads, dark web monitoring, online account security tips |
| Free trial info | Free version through Avast One |
| Pricing | From $3.67/month (billed annually) |
| Best for | Avast antivirus users |
Avast BreachGuard is a privacy-focused tool that combines data removal with dark web monitoring. It’s part of the broader Avast ecosystem, and unlike Incogni, its goal is more specialized, centered around privacy features.
However, like Incogni, the service is designed for budget users and is largely automated; for instance, it periodically rescans for data.
4. Onerep – great for US users concerned with public profiles
| Brand name | Onerep |
| Key features | Monthly re-scans, fully automated data removal, monthly email reports, data breach monitoring |
| Free trial info | 5-day free trial |
| Pricing | From $8.33/month (billed annually) |
| Best for | US users who don’t need international coverage |
Onerep is an automated data removal service like Incogni, but its focus is more on families and those who primarily want to remove their data from people-search sites. The service still covers over 310 data broker sites of various kinds.
Its main feature is True Scan technology, which identifies profiles rather than predicting where your data might be. You can add multiple name variations and addresses, enabling a deeper historical sweep.
Our methodology
I’ve compared various Incogni alternatives using Incogni as the reference point. All my evaluations are research-based. Here are the criteria I’ve used:
- Data broker coverage breadth (25%). I evaluated the number and variety of data broker sites each service covers.
- Removal effectiveness and recurring cadence (20%). I’ve researched how effective each service is at permanently deleting records and how frequently they rescan.
- Ease of use and dashboard transparency (20%). I’ve analyzed their dashboards and how easy they are to use, prioritizing those that offer full evidence of removal.
- Privacy and data security practices (15%). I’ve checked each tool’s privacy policies, regulatory compliance, and protection of sensitive information.
- Pricing and value for money (10%). This involved checking the pricing for each plan and the features it covers.
- User sentiment consistency (10%). I’ve checked user reviews found online for each Incogni alternative.
Bear in mind that there’s no universal best service. The best alternative still depends on what you need.
What is Incogni, and why is it the benchmark?
Incogni is a data removal service developed by Surfshark, part of the Nord Security corporate group.
It covers 420+ data broker sites across all its plans and has already processed over 245 million removal requests. Deloitte has independently verified all this, making Incogni the first data removal service to be audited by a Big Four accounting firm. It has also received an A+ rating from the Better Business Bureau (BBB), along with PCMag and PCWorld Editors’ Choice awards.
The service covers most broker categories, including people search sites, marketing, risk mitigation, and recruitment data brokers. For those on the Unlimited or Family Unlimited plans, it also provides custom removal requests.
Instead of a one-time opt-out, Incogni features recurring removal every 60-90 days, helping you stay protected in the long run.
With such a comprehensive suite of features that focus entirely on data removal, there was no doubt in my mind that it deserved to be the benchmark.
You can learn more about it in our full Incogni review.
Why do users seek an Incogni alternative?
Despite it being the gold standard, there are several reasons why users look for an alternative to Incogni:
- Price sensitivity. Incogni’s Standard plan is $7.99/month when billed annually, which is higher than some alternatives' entry plans.
- Manual + human oversight preference. Incogni is fully automated, whereas alternatives like DeleteMe rely on human specialists for complex opt-outs.
- Need for bundled features. Many users also want features like identity theft protection, which are offered by Coveron's plan or Avast’s BreachGuard.
- Reporting depth. Although Incogni offers a detailed dashboard, some users prefer visual evidence of removals, such as those found on Onerep.
- Focus on a specific broker type. Incogni has broad coverage, but it falls short in certain categories. For instance, Onerep takes a more specialized approach, focusing heavily on people-search sites.
- Regional availability. Incogni covers 35 countries, whereas BreachGuard has a broader geographic reach.
- Existing product ecosystem. Users in the Nord ecosystem generally opt for Coveron, while Avast antivirus users will want the brand’s BreachGuard.
All in all, the right Incogni alternative depends on the specific features you need.
Who needs a data removal service, and for whom is each alternative best suited?
Here’s a quick overview of the type of user who benefits the most from this service. See if you can find yourself here:
- High-profile individuals. Any frequent target of spam or doxing, including doctors, lawyers, and executives.
- Domestic abuse survivors and people with stalking concerns. Removing home address and relatives’ data can help reduce physical risk.
- People receiving excessive spam and robocalls. Using a data removal service is one of the most effective solutions.
- Privacy-focused individuals. A proactive digital footprint management solution is beneficial for privacy.
- People recently appearing in public records. New data, like a move, new job, marriage, or divorce, can relist a person.
So, if you tick one (or more) of these boxes, here’s what each of the tools can do for you:
- Choose DeleteMe if you need human oversight and the broadest people-search site coverage.
- Choose Coveron if you’re in the Nord ecosystem and want identity theft protection bundled with data removal.
- Choose Avast BreachGuard if you’re an Avast user and need breach and credential monitoring.
- Choose Onerep if you want visual proof of removals, and your main concern is public profiles on people search websites.
- Stick with Incogni if you need a family plan for up to 5 people and the broadest automated broker coverage.
If you want to learn more about these tools, check Cybernews’ list of the best data removal services.
Conclusion: which Incogni alternative is the best?
Stick with Incogni if you want:
- The broadest automated broker coverage
- Independently verified claims by Deloitte
- International coverage in 35 countries
- A family plan for up to 5 people
Choose DeleteMe if you want:
- Human oversight for complex opt-outs
- Email, card, and phone masking
- The longest industry track record
Choose Coveron if you want:
- To stay in the Nord ecosystem
- Identity theft protection bundled with data removal
- Additional protection layers, regardless of the cost
Choose Avast BreachGuard if you want:
- To stay in the Avast ecosystem with added privacy tools
- Standard data broker removal
- Breach monitoring and credential exposure protection
Choose Onerep if you want:
- Removing visible people-search profiles
- US-centered coverage
- Visual and transparent proof that data was removed
Overall, Incogni remains the standard, but DeleteMe is best for human oversight, and Coveron or Avast BreachGuard are the ideal choices for anyone already in their respective ecosystems. If you want to remove your name from visible people-search websites, Onerep is the way to go.
FAQ
What is the best Incogni alternative?
There’s no single best alternative to Incogni. You should choose one that offers what you need. DeleteMe is best for human oversight, Coveron for Nord ecosystem users, Avast BreachGuard for Avast antivirus users, and Onerep for those focusing on the US.
Is DeleteMe better than Incogni?
Neither is better. Choosing one over the other should be based on what you need. Incogni is a good choice if you’re looking for a slightly cheaper option and a “set-and-forget” service. DeleteMe is a more comprehensive service.
Do data removal services actually work?
Yes, they do work, but they are never a one-time fix or a solution for permanently removing data from the internet. However, nothing is. What they do is largely automate the process of opting out of hundreds of data broker sites, which should be enough.
How many data brokers does Incogni cover compared to alternatives?
Incogni covers 420+ data broker sites. DeleteMe covers more, over 976, while Coveron covers the same number as Incogni, as it’s featured in its bundle. Alternatives like Onerep and Avast BreachGuard cover fewer, 310+ and 13+, respectively.
Is it worth paying for a data removal service?
Yes, if you value the service they provide and don’t want to spend hours on manual and repetitive work to delete your data from various sites. However, nothing can guarantee complete data removal.
