The best Incogni alternatives: top data removal services to know
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It is estimated that US consumers received over 52 billion robocalls last year. It’s an automated call that scammers use to spread pre-recorded messages to numerous targets at once. Unfortunately, scammers have no problem gathering phone numbers and other personal data from the web to create targeted attacks. This is why data removal services are becoming more and more popular, and one of the most popular tools for the job is Incogni. But is it the service for you, or should you be looking into the best Incogni alternatives?
In 2026, Incogni is the top-rated data removal tool that can remove your personal data from the databases that cybercriminals use for their scam attacks. It covers up to 3,420+ sites and has completed over 245M data removal requests at the time of research. That said, there are other tools to consider, and some of them might fit your needs better. This is why I joined the experienced Cybernews researchers to test the best Incogni alternatives. Here’s my shortlist of the top 5.
Alternatives to Incogni – shortlist
- DeleteMe – best for human oversight and broadest site coverage
- Coveron – ideal for NordVPN users who want identity theft protection and data removal
- Cloaked – best suited to people who want disposable contact details
- Avast BreachGuard – great for Avast users and breach/credential monitoring
- Onerep – best suited for US users whose main concerns are public profiles
The Cybernews team consists of professional and highly skilled writers and an in-house research team. They’re the core of all our reviews, bringing the performance of each tool closer to you. Additionally, we stick to a transparent testing process, which includes investigating various services, their features, and disclosing our testing methodology with everyone. Discover more about our testing process.
Best Incogni alternatives compared
Before we go to individual reviews, let’s compare all services side by side. The table below shows differences in features, price, and suitability.
| Brand | Covered sites | Price per month | Free plan | Family plan | Does it work outside the US? | Best for |
| DeleteMe | 980+ | From $8.71/month (billed annually) | ❌ No | ✅ Yes, from $20.79/month (billed annually) | ✅ Yes, but the site no longer lists other countries | Human oversight for complex opt-outs |
| Coveron | Up to 3,420+ (integrates Incogni) | From $8.54/month (billed annually) | ❌ No | ✅ Yes, from $8.54/month (billed annually) | ❌ No | NordVPN and NordPass users |
| Cloaked | 1,000+ | From $9.99/month (billed annually) | ❌ No | ✅ Yes, from $24.99/month (billed annually) | ✅ Yes (only Canada) | Users who prefer using aliases |
| Avast BreachGuard | Not disclosed | From $3.67/month (billed annually) | ✅ Yes (through Avast One) | ❌ No | ❌ No (Personal Info Remover available only in US) | Avast antivirus users |
| Onerep | 310+ | From $7.49/month (billed annually) | ❌ No, but a 5-day free trial is available | ✅ Yes, from $13.99/month (billed annually) | ❌ No | US users who don’t need international coverage |
5 best Incogni alternatives – our detailed list
None of my top picks are free alternatives to Incogni, but they still offer a lot for the price. The reviews below will give you an overview of what you can expect.
1. DeleteMe – best for oversight and coverage
| Key features: | Hybrid data removal process, continuous monitoring, detailed privacy reports, privacy tool bundle |
| Free trial: | ❌ No |
| Pricing: | From $8.71/month (billed annually) |
| Best for: | Human oversight for complex opt-outs |
DeleteMe is among the longest-running privacy services, specializing in removing personal data from data brokers and people search websites. I’ve picked it as an Incogni alternative because it takes a more human-verified approach to privacy.
In addition to providing detailed reports and evidence of the work it has completed, it offers extra privacy tools, such as email, phone, and card masking. I also appreciate that DeleteMe covers over 980 broker sites, which means that your data is removed from more sites at a relatively low price compared to competitors – $8.71/month.
2. Coveron – ideal for Nord users seeking ID protection and data removal
| Key features: | Identity theft protection and recovery, dark web monitoring, credit monitoring, actionable alerts, online fraud insurance, home title protection |
| Free trial: | ❌ No |
| Pricing: | From $8.54/month (billed annually) |
| Best for: | NordVPN and NordPass users |
Coveron (formerly NordProtect) is an identity theft protection service from Nord Security (creator of NordVPN). One reason it's considered a strong alternative to Incogni is that personal data removal is bundled into its top-tier Full Protection plans (both individual and family versions), alongside identity theft protection.
Coveron is built for the US market and is ideal for high-risk individuals and active online shoppers. It protects against online fraud, home title fraud, identity theft, and cyber extortion. It also offers plans for couples and families, covering up to 5 adults and unlimited children. Pricing starts at $8.54/month, and the Incogni integration secures data removal from up to 3,420+ broker sites.
3. Cloaked – great for disposable email addresses and phone numbers
| Key features: | Call guard, real-time data exposure alerts, unlimited aliases, privacy agent |
| Free trial: | ❌ No |
| Pricing: | From $9.99/month (billed annually) |
| Best for: | Users who need unlimited aliases |
Cloaked deserves a spot on this list simply because it covers 1,000+ data broker sites – the second biggest number out of all providers on this list. On the other hand, it’s the most expensive too ($9.99/month), so I’d say the price-to-value ratio is quite balanced.
In terms of what’s offered, unlimited email address and phone number aliases is probably the biggest appeal of this data removal tool. Other great benefits I enjoyed while testing the product were Phone Guard, which blocks spam calls, dark web monitoring, to ensure you’re alerted about breaches and can act promptly, and identity theft insurance, which covers up to $1M in losses related to identity theft. Half of what Coveron can offer.
4. Avast BreachGuard – perfect for breach/credential monitoring
| Key features: | 24/7 data breach monitoring, stopping personalized ads, dark web monitoring, online account security tips |
| Free trial: | ✅ Free version through Avast One |
| Pricing: | From $3.67/month (billed annually) |
| Best for: | Avast antivirus users |
Avast BreachGuard is a privacy-focused tool that combines data removal with dark web monitoring. It’s part of the broader Avast ecosystem, and unlike Incogni, its goal is more specialized, centered around privacy features.
Like Incogni, Avast BreachGuard is designed for budget users (pricing starts at $3.67/month) and is largely automated; for instance, it periodically rescans for data. On the other hand, the exact number of sites that the tool removes data from is unknown. It’s likely to be around 14 sites, which, needless to say, is not comparable to the services offered by DeleteMe, Cloaked, and other tools on the list.
5. Onerep – great for US users concerned with public profiles
| Key features: | Monthly re-scans, fully automated data removal, monthly email reports, data breach monitoring |
| Free trial: | ❌ No, but a 5-day free trial is available |
| Pricing: | From $7.49/month (billed annually) |
| Best for: | US users who don’t need international coverage |
Onerep is an automated data removal service like Incogni, but its focus is more on families and those who primarily want to remove their data from people-search sites. The service still covers over 310 data broker sites of various kinds.
Its main feature is True Scan technology, which performs monthly scans to identify profiles rather than predict where your data might be. You can add multiple name variations and addresses, enabling a deeper historical sweep. Plus, Onerep is the only tool on this list to offer a free trial – you can test the product for 5 days risk-free.
What is Incogni, and why is it the benchmark?
Incogni is a data removal service developed by Surfshark, part of the Nord Security corporate group.
It covers 420+ data broker sites across all its plans and has already processed over 245 million removal requests. Deloitte has independently verified all this, making Incogni the first data removal service to be audited by a Big Four accounting firm. It has also received an A+ rating from the Better Business Bureau (BBB), along with accolades from PCMag and PCWorld Editors’ Choice awards.
The service covers most broker categories, including people search sites, marketing, risk mitigation, and recruitment data brokers. For those on the Unlimited or Family Unlimited plans, it also provides custom removal requests.
Instead of a one-time opt-out, Incogni features recurring removal every 60–90 days, helping you stay protected in the long run.
With such a comprehensive suite of features that focus entirely on data removal, there was no doubt in my mind that it deserved to be the benchmark.
You can learn more about it in our full Incogni review.
Why do users seek an Incogni alternative?
Despite it being the gold standard, there are several reasons why users look for an alternative to Incogni:
- Price sensitivity. Incogni’s Standard plan is $7.19/month when billed annually, which is higher than some alternatives' entry plans.
- Manual + human oversight preference. Incogni is fully automated, whereas alternatives like DeleteMe rely on human specialists for complex opt-outs.
- Need for bundled features. Many users also want features like identity theft protection, which Coveron bundles with data removal on its Full Protection plan, or which Avast offers through BreachGuard.
- Reporting depth. Although Incogni offers a detailed dashboard, some users prefer visual evidence of removals, such as those produced by Onerep.
- Focus on a specific broker type. Incogni has broad coverage, but it falls short in certain categories. For instance, Onerep takes a more specialized approach, focusing heavily on people-search sites.
- Existing product ecosystem. Users in the Nord ecosystem generally opt for Coveron, while Avast antivirus users will want the brand’s BreachGuard.
All in all, the right Incogni alternative depends on the specific features you need.
Who needs a data removal service, and for whom is each alternative best suited?
Here’s a quick overview of the type of user who benefits the most from this service. See if you can find yourself here:
- High-profile individuals. Any frequent target of spam or doxing, including doctors, lawyers, and executives.
- Domestic abuse survivors and people with stalking concerns. Removing home addresses and relatives’ data can help reduce physical risk.
- People receiving excessive spam and robocalls. Using a data removal service is one of the most effective solutions.
- Privacy-focused individuals. A proactive digital footprint management solution is beneficial for privacy.
- People who recently appeared in public records. New data, like a move, new job, marriage, or divorce, can relist a person.
So, if you tick one (or more) of these boxes, here’s what each of the tools can do for you:
- Choose DeleteMe if you need human oversight and the broadest people-search site coverage
- Choose Coveron if you’re in the Nord ecosystem and want identity theft protection bundled with data removal
- Choose Cloaked if you want to be proactive about securing your data and use unlimited email address and phone number aliases
- Choose Avast BreachGuard if you’re an Avast user and need breach and credential monitoring
- Choose Onerep if you want visual proof of removals, and your main concern is public profiles on people search websites
- Stick with Incogni if you need a family plan for up to 5 people and the broadest automated broker coverage
If you want to learn more about these tools, check Cybernews’ list of the best data removal services.
Conclusion: which Incogni alternative is the best?
Stick with Incogni if you want:
- The broadest automated broker coverage
- Independently verified claims by Deloitte
- International coverage in 35 countries
- A family plan for up to 5 people
Choose DeleteMe if you want:
- Human oversight for complex opt-outs
- Email, card, and phone masking
- The longest industry track record
Choose Coveron if you want:
- To stay in the Nord ecosystem
- Identity theft protection bundled with data removal on the Full Protection plan
- Up to $2 million in identity theft insurance plus extra layers like home title coverage
Choose Cloaked if you want:
- Data removal from more than 1,000 data broker sites
- Additional security tools, like VPN and password manager
- Identity theft insurance of up to $1 million
Choose Avast BreachGuard if you want:
- To stay in the Avast ecosystem with added privacy tools
- Standard data broker removal
- Breach monitoring and credential exposure protection
Choose Onerep if you want:
- To remove visible people-search profiles
- US-centered coverage
- Visual and transparent proof that data was removed
Overall, Incogni remains the standard, but DeleteMe is best for human oversight, and Coveron or Avast BreachGuard are the ideal choices for anyone already in their respective ecosystems. Cloaked is perfect for keeping your data off data broker sites in the future, and if you want to remove your name from visible people-search websites, Onerep is the way to go.
FAQ
What is the best Incogni alternative?
There’s no single best alternative to Incogni. You should choose one that offers what you need. DeleteMe is best for human oversight, Coveron for Nord ecosystem users, Cloaked for masking your real identity, Avast BreachGuard for Avast antivirus users, and Onerep for those focusing on the US.
Is DeleteMe better than Incogni?
Neither is better. Choosing one over the other should be based on what you need. Incogni is a good choice if you’re looking for a slightly cheaper option and a “set-and-forget” service. DeleteMe is a more comprehensive service.
Do data removal services actually work?
Yes, they do work, but they are never a one-time fix or a solution for permanently removing data from the internet. What these services do is largely automate the process of opting out of hundreds of data broker sites, which should be enough.
How many data brokers does Incogni cover compared to alternatives?
Incogni covers up to 3,420+ data broker sites. Cloaked and DeleteMe cover over 1,000 and 980, respectively, while Coveron covers the same number as Incogni, as it’s featured in its bundle. Alternatives like Onerep and Avast BreachGuard cover fewer, 310+ and around 14, respectively.
Is it worth paying for a data removal service?
Yes, if you value the service and don’t want to spend hours on manual and repetitive work to delete your data from various sites. However, remember that no tool can guarantee complete data removal.
