Dyson’s $499 AI toothbrush uses a camera to brush and floss your teeth
Dyson has been working on it for 6 years.
Dyson CameraJet. Image by Dyson.
- Dyson’s $499 CameraJet toothbrush uses a macro camera and AI to find tooth gaps in real time.
- The device's jet mouthrinse detected gaps while brushing, aiming to remove plaque gently.
- Dyson says the toothbrush took six years to develop and will pair with its own toothpaste and mouthrinse.
- Social media reactions mix excitement about AI oral care with concerns over price and surveillance.
Key Takeaways by nexos.ai, reviewed by Cybernews staff.
Dyson has debuted its latest product, an AI-enabled toothbrush that features CamerJet technology to help users locate gaps they otherwise couldn’t reach.
Dyson is known for taking conventional household appliances and making them high-tech.
The company has made billions by innovating mundane devices like vacuum cleaners and hairdryers and affixing three-figure price tags to them.
Now, Dyson has entered the competitive toothbrush market with its Dyson CameraJet, an all-in-one toothbrush that brushes and flosses your teeth.
The $499 toothbrush has been in research and development for the past 6 years and has challenged the norms of traditional oral care, the company claims.
Unlike competitors, Dyson’s new CameraJet technology can supposedly detect gaps between users’ teeth while ensuring the brush bristles continue moving rather than stalling, as with traditional electric toothbrushes.
The toothbrush includes a 100,000-pixel macro lens camera powered by Dyson’s Gap Optical Targeting AI algorithm.
The camera snaps images, and the AI analyzes 28 live images per second to help you spot and “target gaps between teeth in real time.”
“Within 100 milliseconds of the camera seeing a gap, the device detects and jets the gap, triggering a conical burst of mouthrinse to floss while you brush,” according to Dyson.
Many people use electric waterpiks or flossers to help clear plaque. However, these devices may negatively affect your teeth and gums, Dyson says.
Dyson’s new toothbrush is “designed to remove more plaque while being gentler on gums and enamel.”
The electric toothbrush is fitted with a range of Dyson’s proprietary tech, including CameraJet, Conical Jet, used to floss correctly, an “anti-gravity tank” used to dispense the optimal amount of mouthrinse, and variable sonic oscillation, which keeps the bristles in constant motion.
Dyson is even launching a companion non-foaming toothpaste and mouthrinse, which is “coming soon.”
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Users are excited
The social media conversation surrounding the Dyson CameraJet is positive, with users calling it an amazing example of how AI and machine learning can be applied to everyday devices.
“We’re entering a magical new technological era. Super exciting,” said one user.
Other users commended Dyson, saying that the root cause of many diseases derives from poor oral hygiene.
“Sixty-one known lethal diseases are rooted in poor dental hygiene, and almost nobody knows this. Cool product – will probably buy.”
While it's unclear where the user got this statistic from, there are at least 15 systemic diseases that can be caused by poor brushing, including stroke, diabetes, and heart problems, according to the Oral Health Foundation.
Other users are more skeptical about the product, with some suggesting that Dyson is ushering in a new era of surveillance.
“Spying next level,” commented one user.
Other users joked about the price point, with one user declaring that “Dyson is king when it comes to selling $600 products that nobody needs.”
