End-to-end grocery shopping comes to WhatsApp in a new partnership with India’s JioMart

Meta will partner with the Indian online grocery push JioMart to make end-to-end grocery shopping available on WhatsApp, Mark Zuckerberg announced.

The new collaboration will allow users to browse and purchase groceries in-app.

“People can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Zuckerberg said.

Payment will also be available within Whatsapp via local payments rail UPI, eliminating the need to leave the service.

The news comes following the announcement of a partnership two years ago when select users were invited to test the functionality.

By doing so, Zuckerberg is exploring market opportunities in countries where WhatsApp is largely present, such as India and Brazil.

“When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian,” Mukesh Ambani, chairman and managing director at Reliance Industries, said in a statement. “The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”