OpenAI plans to launch its Sora AI video generation capabilities in ChatGPT in a move that could spike costs and usage, The Information reported, citing people with knowledge of the effort.
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OpenAI plans to integrate its AI video generator directly into the chatbot, potentially boosting both usage and competition with rivals like Google's Veo
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Sora's dedicated app debuted at #1 on the App Store but has since dropped to #165.
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Video generation could spike OpenAI's already massive costs.
Sora is currently available as a standalone app and through its website, but integrating it into ChatGPT may increase its popularity – as well as the chatbot's competitiveness in the AI market. Most consumer AI tools currently focus on text or image generation, so the addition of video generation is a logical next step.
OpenAI released the Sora 2.0 model in fall 2025, which allows users to create, remix, and appear in AI-generated videos.
At the time of the release, the Wall Street Journal reported that OpenAI was notifying studios that their copyrighted material may appear in generated videos unless they explicitly opt out.
Sora hasn’t received quite as much appeal as social video platforms like TikTok, but integrating it into ChatGPT can help the company increase its user base. As of early 2026, ChatGPT has over 900 million weekly active users, rising from 800 million weekly users in late 2025.
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OpenAI will continue to operate the Sora standalone app, The Information shared, but it’s not clear how long this will be the case.
The Sora app, which quickly ranked first on Apple’s App Store, has since lost many positions and is now ranked at 165 on the App Store.
Sora is also currently facing heightened competition from rivals. As such, Google’s Gemini app has video generation powered by its Veo AI, while a Chinese AI company, StepFun, has recently revealed its homegrown text-to-video model, Step-Video-T2V.
ChatGPT is costing OpenAI billions every year, with a staggering amount of energy and computing power required to operate the system.
Although subscription tiers support the company to some degree, the vast majority of ChatGPT users are on the free plan. As of July 2025, only roughly 5%, or 35 million, of ChatGPT's weekly active users paid for subscriptions. The company reportedly estimates that 8.5% of roughly 2.6 billion weekly users will pay for a Plus subscription by 2030
Considering that many of its customers will remain free, OpenAI is exploring alternative monetization options. Ads are now coming to ChatGPT and will first be shown to some US users, primarily on free or lower-priced plans.
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