Tinder pushes users to verify their ID

Tinder users in the US, UK, Mexico, and Brazil will have the option to verify their IDs.

On February 20th, Tinder announced the expansion of its ID Verification feature to users in the US, UK, Brazil, and Mexico. Tinder intends to roll out this feature in the US and Mexico by summer and in the UK and Brazil by spring.

In October 2023, the California-based company piloted the feature in Australia and New Zealand, and according to the press release, verified profiles received 67% more matches than unverified ones.

To verify their identity, users need to provide a video selfie and a valid Driver’s License or Passport. Tinder checks if the face in the video matches the ID photo and profile pictures and verifies the birth date. Users who complete ID and photo verification will receive a blue checkmark on their dating profile.

Users who only complete Photo Verification will now receive a blue camera icon badge, and users who only complete the ID Verification will receive a blue ID icon badge.

Launched in 2012, Tinder has been downloaded more than 530 million times, making it one of the most popular dating apps. More than half of all users are 18-25 years old. The app is available in 190 countries, and the company plans to expand the ID verification features into other regions in the near future.

The push to introduce additional security features is part of rising concerns about safety using dating apps. According to the FBI, crypto scams, such as "Pig Butchering," have become the largest financial scams in the US, totaling over $3 billion in losses. Scammers often use dating apps to target their victims.

Research by another popular dating app, Bumble, showed that the most common concern for 46% of women users is not knowing if the person they’re talking to is legitimate. At the beginning of February, the company announced the implementation of AI tools to detect fake profiles.

“People want to feel safe and confident when connecting and communicating with their matches, and we applaud Tinder for giving users this additional option to help confirm their match is the person in their profile," said Pamela Zaballa, CEO of NO MORE, a project against domestic and sexual violence.

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