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How to remove my information from the internet


Every digital activity you perform leaves a trace. From your name, email, and home address to your social media habits, your personal information is constantly collected by the websites and apps you use. While some of this data helps these platforms personalize your online experience, much of it is quietly shared or sold to data brokers – often without your knowledge. These brokers may misuse or resell your data, creating serious privacy risks if it ends up in the wrong hands.

The threat is only growing as the data-broker industry is forecast to reach $600 billion by 2030, underscoring the urgency of controlling your digital footprint.

Fortunately, there are clear steps you can take to regain control of your data. To save you from endlessly searching “how to remove my information from the internet,” I’ve created this guide to help you understand how your data is exposed and how to start removing it.

Automated personal data removal across the internet
Incogni helps you regain control of your privacy by automatically removing your personal information from over 400 data brokers and people search sites. It sends removal requests on your behalf, monitors compliance, and repeats requests when brokers relist your data. You also get continuous protection and access to 24/7 customer support.
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7-step method to remove your personal information from the internet

Removing personal information from the internet is a multi-step process. If you're an active internet user, you can never be completely anonymous online – but you can significantly reduce the exposure of your personal information. Here's where to begin.

  1. Delete your info from Google Search and Images
  2. Opt out of major data brokers
  3. Contact websites directly
  4. Clean up or lock down social media
  5. Secure accounts (strong passwords + 2FA)
  6. Delete unused accounts, apps and emails
  7. Change browser privacy settings

1. Delete your info from Google Search and Images

Google owns the most popular web browser and search engine, so it has access to extensive personal information. It has even collected user data over its supposedly private Incognito mode.

You can push back against this continuous surveillance in several ways:

  1. Set up Google Alerts for your full name, username, email address, and other related data. Keep up with the notifications about content that includes your data and request its deletion.
    Set up Google Alerts
  2. Search for yourself on engines like Google, Yahoo, and Bing using the incognito mode. You can request a removal through the Remove Results option or by reporting the content that shows personally identifiable or doxing information. Be prepared to provide the problematic site’s URLs and screenshots with your request.
    Search for yourself on engines
  3. Hire a data removal service by paying a subscription for an algorithm or team of people who will regularly search for your data on data brokers and people search sites. They’ll send data removal requests or fill in opt-out forms in your name.

To maintain your data security, use Google Security Checkup. The tool will let you review and update your security settings, from passwords to third-party app access across all your connected devices. Checking in regularly makes it easier to spot and block potential threats before they become a problem.

2. Opt out of major data brokers

Data brokers like Whitepages or CheckPeople collect and sell personal information as a business model. While collecting and selling data for targeted advertising is legal, some data brokers sell such information irresponsibly. Malicious actors can use it for identity theft or credit card fraud.

Here's what you can do:

  1. Identify which data brokers have your information by searching their directories. You can start by checking the PrivacyRights data brokers list, which shows which brokers collect personal data and how you can opt out for free.
  2. Contact data brokers requesting to remove your personal information from their lists.
  3. Even after removing your data, some data brokers will recollect it in the future. Repeat the removal request periodically to ensure it does not reappear online.

If you’d like a more detailed walkthrough, check out this complete guide on how to opt out of data broker sites.

Pro tip

Most times, the process takes time and can be frustrating because you often have to submit the same requests multiple times. Instead, you can use a service like Incogni to automate data removal requests.

3. Contact websites directly

Even if you remove personal information from the Google search engine and data brokers, you may still find it on websites. So, you have to contact website owners directly.

  1. Go to the website's Contact Us section and submit a request to remove your personal information from the website. Provide a URL where this information is published.
  2. Alternatively, if the first step did not lead you to a contact option, look for an email address to make contact.
  3. Try searching for the website owners on social media if you cannot find any contact information.

4. Clean up or lock down your social media

Over five billion people use social media worldwide, so it's safe to say it is an enormous personal data repository. If you're wondering how to remove your information from the internet in a meaningful way, consider reducing what you share over social media.

It's understandable that social networks are immersive and can contribute to an enriched social life. But, as Cambridge Analytica data gathering violations proved, social networks also introduce severe online privacy issues. Here are a few things you can do to hide personal information online.

Facebook

  • Lock your profile so only friends can see your photos, posts, full-resolution profile photo, and stories. Go to your profile, click the three-dot menu near Edit Profile and select Lock Profile. This setting may not be available in all regions.
  • Deactivate your profile to hide your profile and timeline. Simply go to Settings > Your Facebook Information > Deactivation and deletion.
  • Permanently delete your profile, posts, and messages after a grace period of about 30 days. Similarly, visit Settings > Your Facebook Information > Deactivation and deletion. Consider downloading your data first by going to Settings > Download your information.

X (formerly Twitter)

  • Protect your posts to hide them from non-followers and review accounts before adding them as followers. Click the three-dot icon, go to Settings and privacy > Privacy and safety > Audience and tagging > Protect your posts.
  • Deactivate and delete your account by clicking the three-dot icon and going to Settings and privacy > Your account > Deactivate your account. Note that deactivating your account does not automatically cancel your X subscription. You can log back in within 30 days to reactivate your account; after this period, your account will be deleted.

Instagram

  • Set your account to private so only approved followers can view your photos, stories, and follower list. Go to Settings and privacy > Account privacy and enable Private account.
  • Temporarily deactivate your account to hide your profile, photos, comments, and likes. Visit Settings and privacy > Accounts Center > Personal details > Account ownership and control > Deactivation or deletion.
  • Permanently delete your account and associated content after a grace period of about 30 days. Access Settings and privacy > Accounts Center > Personal details > Account ownership and control > Deactivation or deletion, and download your data beforehand if needed.

TikTok

  • Make your account private so only approved followers can watch your videos and see your follower list. Go to Profile > Menu > Settings and privacy > Privacy and enable Private account.
  • Limit contact and visibility by disabling profile suggestions, restricting comments, and controlling who can send direct messages under Settings and privacy > Privacy.
  • Deactivate or permanently delete your account by going to Settings and privacy > Account > Deactivate or delete account. Your account enters a 30-day deactivation period before permanent deletion.

Snapchat

  • Restrict who can contact you and view your stories by going to Settings > Privacy controls and changing Contact Me and View My Story to Friends or Custom.
  • Disable your public profile to remove your content from public discovery. Go to Settings > Public Profile and delete or disable your public presence.
  • Permanently delete your account by visiting Settings > Account Actions > Delete Account. Your account remains deactivated for 30 days before permanent removal.

Adjusting privacy controls and removing unused accounts reduces your exposure and significantly strengthens your overall digital footprint security.

5. Secure your accounts (strong passwords + 2FA)

From emails to banking apps, your accounts store valuable information, which makes them prime targets for hackers. A single breach can snowball into identity theft or financial loss. That’s why securing your account is your first line of defense. Here's how to do it:

  • Use strong passwords. A password is your first line of defense against unauthorized access. Do not use easy-to-guess passwords or include any personal details in one. You can use a strong password generator to create secure, unique combinations instantly. Simultaneously, do not reuse the same password for multiple accounts, and include symbols and numbers to prevent brute-force hacks.
  • Use two-factor authentication (2FA). 2FA ensures that your accounts remain safe even if cybercriminals obtain your password. Once turned on, it will force a secondary verification step via email code, SMS message, authenticator app, or biometrics.
  • Keep data to a minimum. When creating a profile, enter only the minimum required. This way, even in case of a data breach, you will minimize personal information leaks.
  • Keep apps up-to-date. Through updates, developers fix bugs, security loopholes, or weaknesses in the code and improve encryption and login protection. These are all vulnerabilities that hackers could exploit otherwise.
  • Review your login activity. You’ll spot potential unfamiliar sign-ins and devices and detect possible breaches. Catching these early lets you secure your account before your data is compromised.

6. Delete any unused accounts, apps and emails

Just like unused social media accounts, other online accounts and applications store personal details. Many users also do not update unused applications, which poses a security issue and increases the likelihood of being targeted by hackers.

I recommend deleting all leftover accounts and apps, but how do I know how many there are? You can use tools like Cybernews’ data leak checker to learn if your name, email, phone number, or other personal information has fallen into the wrong hands.

Have I been pwned? website is another useful option. It uses your email to scan for data, including the dark net.

pwned message

You get a list of all breached accounts and compromised data, like name, password, email address, etc. Changing your password or deleting the account should be your top priority, as malicious actors likely have obtained access. It is essential for unused emails, as they can be used to access other accounts, further expanding the risk perimeter.

Next, review your email and look for messages from services you no longer use. It can be promotional emails, inactivity reminders, or old sign-up forms. Log in to these accounts and delete or deactivate them.

The same applies to computer software and mobile applications. There's no need to have any you don't use. They take up your finite storage space, and some apps continue tracking your activities even if you no longer use them.

7. Change your browser privacy settings

Browsers hold a huge amount of personal information, like passwords, browsing and download history, cached files, and cookies. That's why browser vulnerabilities are particularly risky, as they can reveal the most sensitive information that may be usable for damaging scams.

Simultaneously, most websites use cookies to identify a user, and some share cookies with third parties to form a consumer profile for ad targeting. Although cookies do not typically include personally identifiable data (name, address, etc.), they can include clicked backlinks and device settings, revealing online activities. Enhancing browser privacy settings is essential for online identity protection.

Here are a few things you can do:

  • Block third-party cookies. This option prevents third-party websites from placing cookies on your device. Without your explicit consent, social networks like Facebook or X can place a cookie on your device whenever you visit a website with embedded content. These cookies are then usable for tracking, but you can block them in browser privacy settings.
browser privacy settings
  • Enable a Do Not Track request. Turn on the Do Not Track request option in the same browser privacy settings. This will inform websites that you do not wish to be tracked, but their compliance depends solely on their policies.
  • Block pop-ups and redirects. Phishing scams often use infectious pop-ups and redirects to trick users into downloading malware or exposing personal information. Change the browser settings to turn off pop-ups and redirects.
  • Clear browsing history. Deleting browsing history prevents advertisers and third parties from inspecting your online activities.
  • Delete unused extensions. As comfortable as browser extensions are, many require extensive access to your information. It is prevalent among shopping and writing assistants, so delete them to limit unnecessary information sharing.

When I first looked into removing my personal data online, I quickly realized how widespread the issue was. My name and address were on dozens of data broker sites I'd never heard of, and removing them manually took hours. Some sites made it easy, while others didn’t respond at all.

Why your data ends up online

Your personal information appears online as part of normal activities such as creating accounts, making purchases, or using online services. Common types of personal information that appear online include:

  • Identity details: name, date of birth, photos, and profile information.
  • Contact information: email addresses, phone numbers, and home addresses.
  • Location data: current city, check-ins, and device location history.
  • Activity data: posts, searches, browsing history, and app usage.
  • Professional and transaction data: employment history, purchases, and account records.

Websites and apps also collect data automatically through cookies, trackers, and analytics tools. These technologies record your browsing activity, device details, and usage patterns without direct input. Companies use this information to personalize ads, improve services, and measure engagement. Over time, this passive collection builds detailed behavioral profiles.

Data brokers further expand these profiles by combining information from multiple sources. They gather records from online services, retail transactions, loyalty programs, and public databases such as property filings and voter registrations. They then organize and sell these profiles to marketers, recruiters, and other businesses. This process spreads your data across hundreds of searchable databases.

Professional and administrative activities can also expose personal details. Career platforms like LinkedIn display employment history, education, and professional connections. Healthcare portals, financial services, and identity verification systems store sensitive records online for convenience. Each interaction increases the amount of personal data stored, shared, and potentially exposed.

Why you should remove your information from the internet

Your personal data can circulate across websites, databases, and public records without your knowledge. Reducing this exposure benefits you in several ways:

  • Reduce identity theft risk. Publicly available details, such as your full name, address, and date of birth, can help criminals impersonate you or access financial accounts.
  • Limit scams and phishing attempts. Scammers use your contact information to send convincing emails, texts, and calls designed to steal money or sensitive data.
  • Protect your physical and personal safety. Removing location history, addresses, and personal identifiers makes it harder for strangers to track or target you.
  • Decrease spam and unwanted contact. Data brokers often sell email addresses and phone numbers, which leads to persistent marketing messages and robocalls.
  • Control your professional reputation. Old profiles, outdated details, or unwanted content can influence hiring decisions and background checks.
  • Reduce tracking and profiling. Companies use personal data to analyze your behavior, influence decisions, and deliver highly targeted advertising.

Removing your information helps you minimize risk, strengthen privacy, and maintain control over your digital presence.

Can you completely remove yourself from the internet?

No, completely removing yourself from the internet is not realistically possible. Some information will always remain stored in archives, backups, and external systems outside your control. Even after deleting accounts or requesting removals, copies may still exist elsewhere.

Archived pages preserve older versions of websites, even after the original content is deleted. Services like Internet Archive and search engine caches may continue displaying outdated information for extended periods. Removal requests can help, but updates do not happen instantly. Some archived records may remain indefinitely.

Data brokers collect, sell, and resell personal information across large networks. When one broker removes your data, another may still retain or republish it. Public records, such as property filings or business registrations, often remain accessible due to legal transparency requirements. These sources make complete erasure difficult.

Information can also persist through screenshots, reposts, and third-party sharing. AI systems may train on publicly available data, which makes removal more complex once the data is incorporated into datasets.

Because of these factors, reducing exposure requires ongoing effort, monitoring, and repeated removal requests. Consistent action makes your personal data harder to locate, even if full disappearance is not achievable. The more practical goal is to reduce visibility and limit how easily your data can be found.

Should you use data removal services?

Using a data removal service helps you avoid the overwhelming task of finding and opting out of hundreds of broker listings. They also enable ongoing monitoring to catch information that resurfaces after the initial cleanup. Hiring a service also frees up time and reduces frustration compared with DIY removal.

Compare top data removal services to get an idea of how well they can help you:

ServiceRatingStarting priceFree trialNumber of data brokers coveredAutomated data removalCustom removal requestsRecurring data removals
Incogni4.7$7.19/month❌ No420+ (2,420+ with custom removals)✅ Yes✅ Yes, on Unlimited and Family Unlimited plans✅ Yes
Onerep4.6$7.49/month✅ Yes236+✅ Yes✅ Yes✅ Yes
DeleteMe4.5$6.97/month❌ No180+✅ Yes✅ Yes✅ Yes
Aura4.4$9.00/month❌ No130+✅ Yes❌ No✅ Yes
Reputation Defender by Norton4.2Custom, on request❌ NoUnspecified✅ Yes✅ Yes✅ Yes

Pros and cons of data removal services

Data removal services help simplify the process of reducing your online footprint and maintaining ongoing privacy. They can save time and automate tasks that would otherwise require repetitive manual effort.

Other ways to enhance your privacy

Besides securing your data retrospectively, you can take steps to protect your privacy going forward. Some planning and a few habit changes can make a world of difference for your data security in the long run.

  • Change settings on AI tools. Most AI platforms rely on user data to train their models, but you can usually opt out of it to keep your privacy. This option is generally available in the Data Control section, under the Improve Model for Everyone button. However, different tools provide a variety of additional options:
    • OpenAI lets you delete chat history in Settings, which helps minimize exposure over time.
    • Google DeepMind allows you to auto-delete activity or disable the Gemini App Activity entirely through the Privacy settings.
    • Microsoft Azure AI provides options to manage data retention for API usage and model training via the Azure OpenAI privacy controls.
    • Anthropic allows users to control whether data submitted to Claude is retained for model improvement.
    • Meta AI lets you manage LLaMA and other AI-generated content data, including deletion requests and privacy toggles in account settings.
  • Limit data collection on your phone. Both iOS and Android operating systems let you review and revoke individual apps’ access to your information. Simply open Settings and Permissions or App Manager controls and look for apps with access to your location, camera, microphone, contacts, and storage.
  • Beware what information you share. Using Incognito mode and apps that promise end-to-end encryption, like WhatsApp, doesn’t guarantee full data security. The same goes for personal voice assistance like Alexa or Siri. Your online activity is rarely completely hidden, so you have to limit and be careful what you share.
  • Make public records private. Public records, such as court reports, grant applications, and marriage licenses, often make sensitive information easily accessible online. Sent data removal requests to sites where you do find them, whether these are independent websites or government agency platforms. It’ll help prevent cyber criminals from targeting you.
  • Maintain your privacy with a proactive plan. Maintaining online privacy requires a proactive, ongoing approach rather than a one-time cleanup. Using dedicated cybersecurity tools helps monitor, protect, and manage your personal data across multiple vectors.
    • Identity theft protection services scan the web for exposed personal information, alert you to breaches in real time, and may offer insurance for identity fraud. They monitor SSNs, ID numbers, credit cards, email addresses, and other sensitive identifiers to help prevent misuse.
    • Password managers store and generate complex, unique passwords for all your accounts in an encrypted vault, reducing the risk of compromise while keeping login information organized.
    • VPNs encrypt your internet traffic and mask your IP address, keeping your browsing activity private from ISPs, data collectors, and hackers on public Wi-Fi.
    • Antivirus software detect and remove malware, ransomware, and other malicious software, protecting your devices from threats and preventing breaches before they happen.

Not every website will cooperate when you ask for your personal information to be removed. Some ignore the request entirely. Others take it down, only to republish the data later. When that happens, you may need to rely on legal protections to get results.

Below, I’ve outlined some of the most effective legal options depending on where you live and the kind of data you’re trying to remove.

GDPR/CCPA “Right to Delete”

If you live in the European Union, the General Data Protection Regulation (GDPR) gives you the right to request deletion of your data. This law is formally called the Right to Erasure. It lets you ask companies or data brokers to remove your information from their systems.

The related concept, known as the Right to be Forgotten, usually applies to search engines and allows you to request the removal of links to your data from search results. Companies must comply unless they have a strong legal reason not to.

In the US, data rights depend on your state. Laws like the California Consumer Privacy Act (CCPA) allow residents to see what data companies hold, request deletion, and opt out of its sale after verifying their identity.

DMCA & defamation takedowns

If your name, photo, or content has been posted online without your permission, and it’s your original content, you can file a Digital Millennium Copyright Act (DMCA) takedown notice. This is especially useful if someone reposted your blog post, photos, or videos without consent.

If the issue is more about false claims or harmful content, a defamation takedown might apply. For example, if a site publishes inaccurate, damaging information about you that's false and hurts your reputation, you can demand its removal. This is often more complicated and might require legal assistance, but it’s a real option.

Most platforms, including Google, have procedures in place to handle these claims.

Removing info for children & teens

When it comes to minors, data privacy is even more serious. In the U.S., platforms are required to comply with COPPA (Children’s Online Privacy Protection Act), which restricts data collection from users under 13.

But even beyond that, Google allows anyone to request the removal of personal information for minors, including explicit images, doxxing, or other sensitive details. Parents or legal guardians can submit these requests on behalf of their children.

Additionally, Google offers a specific form to remove explicit or intimate imagery with or without consent, even for adults. This includes deepfakes and other forms of image-based abuse.

People-search site opt-out table

Many people-search websites, like MyLife, Whitepages, and BeenVerified, legally operate in the U.S. by publishing public records. They’re required to offer an opt-out — but they don’t make it easy.

If you need help with this process, here’s a full guide on how to opt out of BeenVerified. It explains each step clearly so you can remove your profile without confusion.

Moreover, below is a sample opt-out table to help you navigate the process for other people-search websites. Each link goes directly to the removal page, if available.

WebsiteOpt-out link
Whitepageswhitepages.com/suppression-requests
Spokeospokeo.com/opt_out/new
MyLifemylife.com/ccpa
Radarisradaris.com/control/privacy

If you're feeling overwhelmed by the number of people-search sites that have your information, that's completely normal. There are dozens of such sites, and no single form will remove you from all of them. However, even removing yourself from a few can make a noticeable difference.

Take control of your privacy

There’s no simple answer to the question, “How to remove my information from the internet?”. The truth is, the more personal details you put out there, the easier it becomes for hackers to target you. At the same time, completely vanishing from the internet isn’t realistic. The goal, then, is to tread carefully.

Be careful what you share as well as who you share it with. Even if you scrub your details once, they can resurface later. Keep tabs on your online footprint, and consider using a data removal service if you need extra help.

It’s an ongoing and often tedious task, but it’s worth the effort for the sake of protecting your privacy and peace of mind.


Check our opt out guides:


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