Apple, Google app stores must now verify users' ages in Texas

Texas Governor Greg Abbott on Tuesday signed into law a bill requiring Apple and Alphabet's Google to verify the age of users of their app stores.

The new law puts Texas, the second-most-populous US state, at the center of a debate over whether and how to regulate smartphone use by children and teenagers.

The law, effective on January 1, requires parental consent to download apps or make in-app purchases for users aged below 18. Utah was the first US state to pass a similar law earlier this year, and US lawmakers have also introduced a federal bill.

Another controversial Texas bill, passed in the state's House of Representatives and awaiting a Senate vote, would restrict social media apps to users over 18.

Age limits and parental consent for social media apps are among the few areas of wide US consensus, with a Pew Research poll in 2023 finding that 81% of Americans support requiring parental consent for children to create social media accounts and 71% support age verification before using social media.

The child advocacy organization Digital Childhood Alliance took to X on Tuesday shortly after the passage, thanking the Governor for “signing SB 2420, the App Store Accountability Act, into law!!”

“Texas is now the 2nd state to enact sweeping protections that give parents greater oversight & hold app stores accountable for how they treat young users,” it said.

Digital Childhood Alliance director Casey Stefanski was also quoted on X, stating, “This is a landmark moment for child safety in Texas. With Governor Abbott’s signature, Texas has become a national leader in holding app stores accountable and putting parents back in control of their children’s digital lives."

“This is a landmark moment for child safety in Texas. With Governor Abbott’s signature, Texas has become a national leader in holding app stores accountable and putting parents back in control of their children’s digital lives. This would not have been possible without the strong…

undefined Digital Childhood Alliance (@DigiChildAllnce) May 27, 2025

The effect of social media on children's mental health has become a growing global concern, with dozens of US states suing Meta Platforms and the US Surgeon General issuing an advisory on safeguards for children. Australia last year banned social media for children under 16, with other countries such as Norway also considering new rules.

How to implement age restrictions has caused a conflict between Meta, the owner of Instagram and Facebook, and Apple and Google, which own the two dominant US app stores.

Meta, along with social media companies Snap and X, applauded the passage of the bill.

"Parents want a one-stop shop to verify their child's age and grant permission for them to download apps in a privacy-preserving way. The app store is the best place for it, and more than one-third of US states have introduced bills recognizing the central role app stores play," the companies said.

Kathleen Farley, vice president of litigation for the Chamber of Progress, a group backed by Apple and Alphabet, said the Texas law is likely to face legal challenges on First Amendment grounds.

"A big path for challenge is that it burdens adult speech in attempting to regulate children's speech," Farley told Reuters in an interview on Tuesday. "I would say there are arguments that this is a content-based regulation singling out digital communication."

Child online safety groups that backed the Texas bill have also long argued for app store age verification, saying it is the only way to give parents effective control over children's use of technology.

"The problem is that self-regulation in the digital marketplace has failed, where app stores have just prioritized the profit over safety and rights of children and families," Stefanski told Reuters.

Apple and Google opposed the Texas bill, saying it imposes blanket requirements to share age data with all apps, even when those apps are uncontroversial.

"If enacted, app marketplaces will be required to collect and keep sensitive personal identifying information for every Texan who wants to download an app, even if it’s an app that simply provides weather updates or sports scores," Apple said in a statement.

Google and Apple each has its own proposal that involves sharing age range data only with apps that require it, rather than all apps.

"We see a role for legislation here," Kareem Ghanem, senior director of government affairs and public policy at Google, told Reuters. "It's just got to be done in the right way, and it's got to hold the feet of Zuckerberg and the social media companies to the fire, because it's the harm to kids and teens on those sites that's really inspired people to take a closer look here and see how we can all do better."