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Black Friday 2025: top Apple Watch deals go live across major retailers


Apple Watch deals are among the most sought-after during Black Friday 2025, with early discounts now appearing across major retailers. Shoppers can find markdowns on the Apple Watch Series 10, Apple Watch SE, and Apple Watch Ultra 2, with some stores already offering bundle promotions that include additional straps or chargers.

Retailers such as Amazon, Best Buy, and Target have updated listings ahead of the main shopping weekend, and Apple’s own store is expected to run its annual gift card promotion during the same period.

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Live Apple Watch price movement begins

11/27/2025, 12:52 PM (UTC+00:00)

Apple Watch deals are now dropping across multiple models

Several Apple Watch models are now appearing with notable reductions, including discounts reaching up to 75% on select configurations. Early updates show new prices on the Series 10, SE, and Ultra 2 across major retailers, with additional bundles beginning to surface as stores prepare their full Black Friday listings.

11/17/2025, 12:49 PM (UTC+00:00)

Early Apple Watch price movement begins

The first signs of Apple Watch Black Friday activity have started appearing across major retailers. Several listings now show early pricing adjustments, with discounts reaching up to 70% on select configurations during initial updates.

These early shifts typically expand throughout the day as retailers update stock and finalize their Black Friday pricing. More offers are expected to appear as the week progresses, with additional configurations likely joining the list once the main sale window opens.

Early listings show broad discounts

This year’s early deals are more widespread than in previous seasons. The Apple Watch Series 10, released earlier this year, is already appearing with notable markdowns, while the SE model continues to be a popular entry point for new buyers.

The Apple Watch Ultra 2, aimed at athletes and outdoor enthusiasts, is also included in several promotions – a rare move for a premium-tier model this close to launch. Online retailers are featuring both standalone offers and bundles that package the watch with accessories like magnetic chargers or sport bands.

Why Apple Watch deals draw attention every year

The Apple Watch remains one of the most popular wearables globally, combining health tracking, connectivity, and everyday convenience. Its consistent demand means even modest discounts attract attention during Black Friday, especially as more users look to upgrade older models.

Apple’s ecosystem continues to make the smartwatch appealing for iPhone users, with new features in watchOS 11 improving fitness tracking, battery management, and safety tools. These updates help keep even older models relevant, making the current sale a good time to buy regardless of budget or use case.

Where to find the best deals

Most Apple Watch discounts can be found through Amazon, Walmart, Best Buy, and Apple’s online store, though exact prices differ between retailers. Some stores are offering early-access deals to loyalty program members or app users ahead of the Black Friday weekend.

Checking listings early, comparing bundle values, and signing up for restock alerts remain the best ways to secure the model you want. The SE and Ultra models tend to move fastest, with limited color and strap combinations often selling out first.

What to expect through Cyber Monday

Apple Watch deals typically continue into Cyber Monday, though selection tends to narrow as stock runs low. Buyers who wait until the start of December usually see fewer color options and longer delivery times.

For those planning to purchase an Apple Watch for holiday gifting or personal use, taking advantage of the early deals is the safest way to secure the best combination of price and availability.

Final thoughts

Black Friday 2025 once again makes the Apple Watch one of the most in-demand tech products of the season. With discounts across multiple models, wider retailer participation, and bundles that add extra value, shoppers have more options than ever to find a good deal.

Given the pace of early sales and limited configurations, checking listings now and completing the purchase before the weekend rush remains the best strategy for getting the right model at a lower price.