Meta’s free LevelUp training program might not be an act of generosity – it may be a trap


Meta’s LevelUp fiber technicians training program is framed as supporting the economic and professional security of local residents. However, the impact of data centers on their neighbors might indicate something more illusory.

The AI race is quickly becoming a battle of physical resources, as companies worldwide scramble to secure hardware to train, develop, and run their models.

As tech companies rely heavily on data centers to train and deploy their products, free space in data centers is becoming a hot commodity.

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But Meta has a solution to this problem – LevelUp.

Meta scam
Image by Cybernews.

The tech giant is teaming up with investment and infrastructure firm CBRE to bring a training program that promises to “prepare people…for high-demand technician careers.”

This course aims to take complete novices, people with no prior experience, and transform them into fiber optic technicians in just four weeks.

The training program is completely free and comes with no tuition fees and “no financial barriers to entry,” Meta said.

Upon graduation, those who completed the course will have the opportunity to work at data center construction sites across the US.

meta data center
Meta data center by Getty/Bloomberg

While this seems like an altruistic approach from Meta, which has been accused of obscuring data in its favor and engaging in other slimy practices, it appears to be a calculated response to a larger problem.

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The AI boom has caused data center overcrowding, and major AI players have fewer resources than they’d like.

While tech companies opted for the “bigger-is-better” and “more-is-more” approach to AI, the rules of the AI race have changed, and now big tech is looking at how to allocate more resources.

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This pivot is likely the reason for Meta’s interest in training the next generation of fiber technicians.

It’d be foolish to think that the tech giant isn’t training inexperienced workers with no ulterior motive.

Mark Zuckerberg’s company claims to be “creating accessible career pathways in the communities where our data centers are located.”

Data center server room
Image by Dhiraj Singh/Getty Images.

Meta seems to be investing in this program to create an army of fiber technicians who will work in its company’s US data centers.

Zuckerberg’s company frames the course around “creating accessible career pathways” and “helping build the talent pipeline” to power “the next generation of digital infrastructure.”

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While Meta says that “upon successful completion…graduates will have the opportunity to work at data center construction sites in the United States,” they don’t mean any old site.

CRBE, the firm working with Meta, which claims to be an “industry leader in installer and technician training and development,” says that when students finish the program, they’ll “be placed at a Meta data center and employed by one of Meta’s contractors.”

Meta's Mark Zuckerberg animated at a presentation.
Nurphoto via Getty Images

Graduates will also join “a community of fellow installers…continue learning on the job and earn a steady income.”

This “steady income” may (conveniently) benefit data center-adjacent communities after these rural residents contend with the never-ending issues caused by the data centers.

Why are data centers mainly built in rural areas?

Meta strategically chose its data center locations based on big tax breaks, abundant space, and resources to power these hyperscalers.

The upside includes job creation in the local community. However, there are many reported downsides to living next to the so-called hyperscalers, which massive cloud service providers such as Meta and Amazon Web Services (AWS), are known as.

Meta’s data centers have invaded rural areas of the US, and while there’s no clear correlation between low-income households and the locations chosen for data centers, reports show that rural communities are struggling with the consequences of this expansion.

Data centers consume a lot of electricity and water, which directly affects residents, as they have to invest more money to fix the problems Meta causes.

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Meta pillages local communities

Beverly Morris complained that she couldn’t drink the water in her home after Meta built one of its data centers in Mansfield, Georgia.

Data centers consume millions of gallons of water a year to power their AI. Not only did Morris experience issues with the quality of drinking water, but also the amount of water.

“It feels like we’re fighting an unwinnable battle that we didn’t sign up for,” Morris told the New York Times.

These people aren’t super wealthy. Morris, for example, is a retired payroll specialist who spent thousands of dollars on the water issues they said are caused by Meta’s data centers.

Furthermore, reports show that residents could face increased financial strain due to data centers requiring so much water and electricity.

While data centers can create economic benefits and generate more jobs for local communities, these benefits aren’t immediate and may be overstated.

Meta frames LevelUp as a way for rural communities to enter a trade that promises financial security.

Yes, the program may be free for neighboring residents, but locals continue to pay in many other ways for Meta’s participation in the AI race.

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