Starbucks battles “cagongjok” culture: no desktops, printers, or partitions allowed
South Korean remote workers have been told by Starbucks to stop turning the coffee chain into an office space after people began bringing bulky tech items into the stores.
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Starbucks has told South Korean remote workers to stop turning the coffee chain into an office space after people began bringing bulky tech items into the stores.
Remote work is on the rise, and more and more people are working from home these days.
However, working from home doesn’t seem enough for some people, as remote workers in South Korea are polluting the popular American coffee chain, Starbucks, with desktop computers, printers, and partitions.
Starbucks across South Korea has started informing its customers about the new rules regarding the use of bulky tech in their stores.
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A notice in Starbucks, found by The Korea Herald, explicitly states that “personal desktops, printers, power strips, and partitions (etc.) cannot be used in the store.”
🇰🇷South Korean Starbucks ☕️ banned bringing monitors and other large equipment with you😱some remote workers literally set up mini-offices for themselves there.⚡️The measure was explained by numerous complaints from visitors who, in such conditions, cannot have a good time and… pic.twitter.com/oFDsiiTrjd
undefined mặt🌗trăng” (@MatTrang911) August 11, 2025
The X post shows customers in South Korea using Starbucks as their personal offices, bringing partitions to separate themselves from other customers, desktop computers, and
other bulkier pieces of tech.
The ban focuses on certain groups of people known as “cagongjok,” a blended word which refers to a tribe of people who study in cafes for an extended period of time, according to The Korea Herald.
Some of the images shared online show extremely sophisticated setups, as customers turn the coffee chain into a home office.
Update: A representative from the coffee chain has said that Starbucks has updated its policy so all customers can have a pleasant and accessible store experience. While laptops and smaller personal devices are welcome, customers are asked to refrain from bringing desktop computers, printers, or other bulky items that may limit seating and impact the shared space. Starbucks remains committed to being a welcoming third place for coffee and connection, and where community thrives in every cup, every conversation, and every visit.