Twitch users furious their content is used to train Amazon AI by default
A lesson in vigilance.
The Twitch logo. Nurphoto via Getty Images.
- Twitch enabled Amazon AI training on users’ channel content by default through a new setting.
- Users can turn it off, but Twitch says content may still be used under its privacy policy.
- Many streamers criticized the opt-out approach, saying creators should control how their work trains AI.
- The backlash reflects wider concern over AI-generated content and platforms’ use of human-made work.
Key Takeaways by nexos.ai, reviewed by Cybernews staff.
Twitch now lets Amazon train its AI on the streaming platform’s user content by default.
Once enabled, the new add-on feature, named “Training for Generative AI,” allows a user’s channel content to be used to train Amazon’s generative AI content models.
While users can disable the feature, Twitch notes that even if they turn off the setting, it doesn’t prevent the platform and Amazon from using their channel content “for other purposes described in the Twitch Privacy Notice.”
Users can disable the AI-related setting by going to their account settings, clicking on the “Security and Privacy” tab, and turning off the “Training for Generative AI” toggle.
Given that AI training on human-created content has sparked an online backlash, many Twitch users were opposed to this setting being on by default.
A setting no one wants
A discussion on the Twitch forum showed how users on the platform feel about the new setting.
“Make all AI features optional, and opt out by default,” suggested one user. Their post received more than 15,000 votes as of the time of reporting.
“They know well we don't want it, they admitted as such, that's why they shouldn't add it,” wrote one user on Twitch forum,
“How many musicians and artists use Twitch? This is a direct slap in the face,” added another user.
“Good job in killing any desire I had to stream!” wrote another netizen.
“And you will probably need to check it regularly. Companies have a habit of making an ‘update’ which opts everyone back in, knowing that people don't regularly go and check that stuff,” shared one Reddit user.
Another netizen shared that they had difficulty disabling the setting.
“After a few more times of just turning it off over and over, it finally seems to have stayed off,” added the user.
Twitch Is Now Using Your Content To Train Amazon AI Models And Has Hidden The Option To Opt Out. "If it was opt in, nobody would opt in," admitted the streaming site's chief product officer during a livestream
by u/esporx in technology
Why leave it on by default?
Twitch’s Chief Product Officer, Mike Minton, took it upon himself to explain why the setting has been on by default, sharing an “honest” answer: “If it was opt in, nobody would opt in.”
“Almost every content service in the world is on by default,” added Minton during a Twitch stream.
they know we don't want it. they do not care.
undefined TQ 🌿 (@witchytq.bsky.social) 12 August 2026 at 22:25
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However, growing discontent with AI has already prompted some platforms to take measures against “AI slop,” or low-quality AI-generated content.
Recently, LinkedIn introduced a "seems like AI slop" button, which allows users to flag poor AI-generated content.
The change took effect after Panagram, an AI detection company, shared a report revealing that almost half of the posts on the platform were not written by humans.
YouTube has also announced that it will start labeling AI-generated content by placing these labels where users can notice them instantly, rather than leaving them in the video description.
FAQ about Twitch AI training
Is this setting on by default?
Yes. The "Training for Generative AI" option is enabled by default for all channels, meaning users are automatically opted in unless they manually turn it off.
How do I opt out?
Go to your channel settings, click your profile picture, select "Settings," then "Security and Privacy," and scroll down to find the "Training for Generative AI" toggle to disable it.
Why did Twitch make it opt-out instead of opt-in?
The platform's reasoning is that if the setting were opt-in, virtually no one would consent, so it was set as a default-on option.
FAQ by nexos.ai, reviewed by Cybernews staff.
