Why watch Samsung Unpacked? New releases and date

Samsung is preparing to unveil its highly anticipated Galaxy S26 lineup. But what else could we expect from the event?

Samsung holds its biggest events, called Samsung Unpacked, twice a year. The first event takes place at the beginning of the year, and the second during the summer.

This year, the company is expected to launch its latest products at the end of February. What will be the new Samsung Galaxy devices, and what new features will they include?

What could be announced during Samsung Unpacked 2026?

During last year's Samsung Unpacked event, the company announced its latest foldable smartphones, including the Galaxy Z Fold7, Z Flip7, and Z Flip7 FE, as well as wearables such as the Galaxy Watch8 series.

This year, the company is expected to announce the Samsung Galaxy S26 smartphone lineup.

It was previously reported that the company may add Galaxy S26 Pro to its latest smartphone lineup. However, it was later noted that the company is sticking to its “traditional” series, which should include Galaxy S26, S26+, and S26 Ultra.

There were also hints that the Samsung Galaxy Plus variant would be replaced by the Galaxy Edge variant.

X tipster @IceUniverse, who hinted that the new Galaxy S26 Edge could be 5.5mm thick and include a 4200mAh battery.

The Samsung Galaxy S26 Ultra is expected to feature rounder corners. It may also be equipped with an M14 OLED display. The device is also expected to be 0.3mm slimmer, at 7.9mm thick, notes ZDNET.

The Samsung smartphone is also expected to come with a new privacy feature that works as an anti-spy screen protector, allowing users to black out parts of their screen that show sensitive information.

The company could also release the Galaxy Buds 4 and 4 Pro earbuds.

Besides new hardware, the company is expected to release One UI 8.5 software variant, since Samsung released One UI 8 together with its foldables last year.

The new software is expected to include more AI features, better customization opportunities, improved photo assist, upgrades to its Home Up, the Samsung system app, and more.

AI has become an integral part of Samsung’s devices. Bloomberg reports that the company may expand its AI features, which now rely on Google Gemini, by adding services from OpenAI and Perplexity AI.

Where and when will Samsung Unpacked 2026 take place?

Before the company officially announced the event’s date, a Korean news outlet hinted that Samsung Unpacked 2026 should take place on February 25th.

Samsung has recently confirmed that its Unpacked event will take place on February 25th, at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT, and 7 p.m. CET.

The upcoming event has also been promoted by Samsung Gulf, which has recently announced a campaign, asking consumers, “What will the next Unpacked event reveal?, as reported by Sammy Fans.

While the new devices are reportedly launching at the end of this month, including the Samsung Galaxy S26 series, buyers will have to wait until early March to buy them, notes tech insider @UniverseIce, with 560k followers on X.

They also added that the Galaxy S26 series and Galaxy Z Fold8 and Flip8 will be released without a price increase.

The Samsung Unpacked 2026 will take place in San Francisco, California. Those interested in watching the event live can do so on the Samsung website or the company’s official YouTube page.

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