Apple plans to open Siri, its voice assistant, to rival artificial intelligence services beyond its current partnership with ChatGPT.
The move is expected as part of Apple’s iOS 27 update and would allow third-party AI apps to integrate directly with Siri. It would enable users to route queries to services such as Alphabet’s Gemini or Anthropic’s Claude from within the assistant, Bloomberg News reported on Thursday, citing people familiar with the matter.
The new system will let users pick which AI services Siri can use, giving them more control over their queries. It could also expand Apple’s revenue by taking a cut of subscription revenue from third-party AI services.
Apple did not immediately respond to a Reuters request for comment.
The change marks a significant shift in Apple's AI strategy as it seeks to catch up with Silicon Valley peers and position the iPhone as a broader AI platform. Siri, first launched more than a decade ago, is central to that effort.
Apple is developing tools to let chatbot apps installed via its App Store work with Siri and other features under its Apple Intelligence platform, Bloomberg News reported. Users would be able to choose which AI service handles each request.
The overhaul could also help Apple generate more revenue by taking a share of subscriptions sold through third-party AI services, the report said.
Apple is expected to preview the new software features at its Worldwide Developers Conference in June, though plans could still change.
Cybernews previously reported that Apple has been working on a major Siri overhaul to strengthen the assistant and catch up with competitors in the AI field. The effort included rebuilding Siri around Google’s Gemini AI and the development of a standalone Siri app.
Siri has received criticism for its performance and trustworthiness, with experts saying the assistant needs improvement in areas such as more accurate responses, better understanding of complex questions, and improved integration with third-party apps.
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