The social media platform is updating its creator payout program to avoid funding fake content.

X (formerly Twitter) has announced that it will suspend monetization for accounts that share AI-generated war videos on the platform.

The changes come a few days after the start of the US-Iran conflict, which prompted a surge of AI-generated war videos to circulate online.

X’s head of product, Nikita Bier, shared that the company is reviewing its Creator Revenue Sharing policies to prevent it from being exploited.

In this post, Bier notes that in “times of war,” it’s important that people get access to “authentic information.” However, with the rise of AI, a significant portion of content has been generated and doesn’t depict reality.

What’s even more alarming is that such content is earning content creators money. Because of this reason, “users who post AI-generated videos of an armed conflict – without adding a disclosure that it was made with AI – will be suspended from Creator Revenue Sharing for 90 days,” states a post on X.

It also notes that ignoring the update could also suspend a creator permanently from the program.

In one such example, a verified X account under the name @ricwe123 shows how Iranian ballistic missiles are striking Israel. The video has more than a million views, 6,000 likes, and has been reposted almost 1,500 times.

The video has been flagged with a warning, “Readers added context they thought people might want to know.”

The warning marks the video as “AI slop,” with many users in the comments asking whether the footage is actually real.

The account that posted the video is verified, meaning it is part of the content creator program and receives monetary compensation for the engagement its content generates, as noted by 404Media.

AI-generated content has been circulating for a while now, providing fake or misleading information on topics of various interest and importance.

Fake content of a similar nature has been posted online since news of a dangerous snowstorm approaching the US broke. Many videos depicting weather conditions as worse than they actually were are generated to cause fear and panic.

Besides such AI-generated videos, AI deepfakes are also still a thing, with recent backlash over Louis Vuitton's ad campaign featuring twins Mary-Kate and Ashley Olsen, which turned out to be fake.

The ad, even though it was made by AI, still received significant attention, with millions of views and thousands of comments.

Unlock more exclusive Cybernews content on YouTube.