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Instagram now banning Meta glasses creeps

Harassing strangers with AI glasses could now get your Instagram account banned.

Ray-Ban Meta smart glasses on display

Ray-Ban Meta smart glasses on display. Hollie Adams/Bloomberg via Getty Images

Stefanie Schappert
Stefanie Schappert Senior Journalist
July 24, 2026 Updated: 2 minutes ago 2 min read
Key takeaways:
Instagram account profile Adam Mosseri
Head of Instagram Adam Mosseri says prank and pickup videos filmed with Meta glasses violate the platform's harassment rules.
"If you're posting content that is taking advantage of people and harassing them... we're going to take the content down,"
Mosseri said.
MetaPranksTikTok
A TikTok account named Meta Pranks harasses people while secretly filming the encounters using Meta smart glasses. The videos are then posted online, often without the subjects' knowledge.

Two million-follower accounts disappear

"We do not allow bullying and harassment on our platform... We remove content that violates our policies and disable the accounts of people who repeatedly break our rules."
Instagram notifications
Meta confirmed it removed at least two Instagram accounts with more than 1 million followers for repeatedly violating its harassment policy. Image by Shutterstock
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Privacy concerns continue to mount

META_CEO_Mark_Zuckerberg_GLASSES
Meta founder Mark Zuckerberg wearing Meta smart glasses. David Paul Morris/Bloomberg via Getty Images
Ray-Ban Meta glasses
Meta says users who tamper with the glasses' built-in privacy light will lose access to software and camera features. Image by Habanero Pixel | Shutterstock

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Stefanie Schappert
Senior Journalist
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