Merck has just released a cyber-to-physical platform that uses crypto anchor technology and other tools to help crush the counterfeit product market.
Merck, a German multinational science and technology company, has just released its first-to-market platform in beta that should help businesses combat issues like product safety, traceability, and counterfeiting.
The platform, M-Trust, creates a digital twin linked to a physical product to help ensure authenticity and monitor the product, making it difficult for counterfeit products to circulate.
M-Trust allows organizations to use crypto anchor technologies, which are like unique fingerprints connected to the blockchain, that allow consumers and organizations to verify product authenticity.
Crypto anchor technologies also improve traceability and quality assurance throughout the supply chain, Merck says.
The M-Trust platform should reduce the need for human intervention in quality control and should also make machine-to-machine interaction less prone to mistakes.
M-Trust can also help machines identify objects while logging and recording verifiable information about them.
Alongside all these supposed functions, M-Trust should be able to include product authenticity in their systems.
Smart contracts, unchangeable digital contracts stored in the blockchain, could also be used to verify data and automate agreements.
The M-Trust platform is being launched in beta for companies and organizations but isn’t yet available for personal use.
Merck is a science and technology company that generated sales of €21 billion across 65 countries in 2023. The company has roughly 63,000 employees.
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