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Best free ad blockers in 2024: block ads and pop-ups

Ad blockers are a popular way to get rid of intrusive ads. The best free ad blocker solutions will not only block annoying ads, but will also get rid of notification, newsletter, and cookie pop-ups, video ads, and other intrusive interruptions.

However, finding a reliable free pop-up ad blocker might not be easy – not all of them are effective against all types of ads. For the very best results consider using paid ad blockers. Luckily, most reliable paid providers offer free ad blocker versions, free trials, and money-back guarantees. This way, you’ll get the best pop-up ad blocker for free, and without any risks.

To help you make an informed decision on which free ad blocker to choose, we ran multiple tests, examined features, and more. Continue reading to find out our best free ad blockers.

The best free ad blockers should ensure high ad and tracker removal rates without compromising security features. Here are our top services according to our 2024 tests:

Top 5 best free ad blockers for July 2024

Akvile Tamasiuniene Nijolė Simaitienė copywriter at Cybernews sarunas karbauskas Author's picture
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The Cybernews in-house research team and expert writers work together to regularly and thoroughly test ad blockers. We use a variety of testing methods to ensure our recommendations are fact-checked and relevant. Find out how we test and evaluate ad blockers.

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Not only did we test the success rate of these ad blockers, but we also looked for ways to get them for free. As it turns out, top ad blockers on the market all offer to get their services for free — at least for a short while. So, let's dive deeper into the best free ad blockers list.

1. NordVPN Threat Protection – best pop-up ad blocker in 2024 with a 30-day money-back guarantee

nordvpn threat protection banner
Free version:Yes (Free 7-day trial)
Risk-free trial:30-day money-back guarantee
Supported platforms:Windows, macOS, Linux, Android, iOS, Chrome, Firefox, Safari, Brave, Opera, and Edge
Current deal:Get NordVPN Threat Protection, now 72% OFF + get free travel data!

NordVPN Threat Protection is the best ad blocker in 2024. Whether they are in-video ads, trackers, or notifications, this ad blocker leaves no annoyances in your sight.

Yet, being reliable and effective doesn't always mean being free. While there's no completely free version, you should be tempted to use the provider's 30-day money-back guarantee.

Test results. During our ad blocking tests, we found that NordVPN Threat Protection passed the tests exceptionally well. It scored 93 out of 100 points, blocking everything from contextual and banner advertising to Analytics tools. The only thing it failed to block was error monitoring.

NordVPN Threat Protection test results

Features. NordVPN has more to offer than a mere ad-blocking feature. Instead, the provider delivers a well-rounded security and privacy suite. First of all, it efficiently encrypts your browsing traffic with VPN. Then, it enhances the anti-tracking forces with a URL trimming tool that removes tracking parameters from URLs. On top of that, Threat Protection effectively detects malware and phishing scams.

Compatibility. You can claim the money-back guarantee on all major operating systems: Windows, macOS, Linux, Android, and iOS. Furthermore, the provider ensures that you can navigate the ad blocker right in your browser of choice, whether it's Firefox, Safari, Brave, Opera, or Edge.

Price. Now, when the 30 days expire, you can continue using the renowned service for $4.39/month. It won't break the bank and will allow you to enjoy the service with no bounds.

You can find out more about the features in our NordVPN Threat Protection review.

2. Total AdBlock – the best Android and iOS ad blocker free for 7 days

Total Adblock banner
Free version:Yes
Risk-free trial:14-day money-back guarantee
Supported platforms:Android, iOS, Chrome, Safari, Opera, and Edge
Current deal:Get 80% OFF Total Adblock!

Total AdBlock is one of the best free ad blockers on the market as it’s downright crushing ads. It boosts your browsing experience by getting rid of banners, trackers, cookie notifications, and other annoyances — you won't even know they were supposed to be there.

The best part about Total AdBlock is the free version. Keep in mind that it comes with limited capabilities. We suggest trying out the premium version risk-free with a 7-day free trial or a 14-day money-back guarantee.

Test Results. Without a doubt, Total AdBlock gets the job done. During our tests with the AdBlock Tester, it received 94 points out of 100. It blocked all ads and trackers except for error monitoring. It even got rid of YouTube and Facebook ads.

Total Adblock test results

Features. With Total AdBlock, whitelisting is easy. You can customize which sites can show ads in the Acceptable Ads section. Additionally, in the same control panel, you'll find rich information about the ad blocker's performance. Check it out to see summaries of blocked trackers, page loading time, and data-saving statistics.

By the way, if you're looking to enhance the security of your device, you can get Total AdBlock together in a bundle with the Total Security antivirus suite. This way, you'll keep your device fully safe from malware-injected ads on top of ad-blocking features.

Compatibility. Total Adblock has applications for Android and iOS devices. You'll need a browser extension to make it work on your desktop or MacOS device. But don't worry. The provider supports a wide variety of browsers, such as Chrome, Safari, Opera, and Edge.

Price. when you're ready to upgrade, it will cost you $1.59/month. Keep in mind that the complete antivirus suite costs $19.00/year.

For more information about the full service package, visit our Total Adblock review.

3. Surfshark CleanWeb – user-friendly ad blocker with a 30-day trial

Surfshark cleanweb banner
Free version:Yes (Free 7-day trial)
Risk-free trial30-day money-back guarantee
Supported platforms:Chrome, Firefox, Edge, Windows, macOS, Linux, Android, iOS, FireTV, Android TV
Current deal:86% OFF Surfshark CleanWeb 2.0 + 3 months FREE!

Surfshark CleanWeb ad blocker delivers faster loading times and removes adware from your sight. Paired with an acclaimed VPN service, the CleanWeb removes pop-ups, banners, cookie pop-ups, and trackers with ease.

If you're an Android, macOS, or iOS user, you can get a 7-day free trial. Meanwhile, everyone else can make use of a 30-day money-back guarantee.

Test Results. There's no need to question how good CleanWeb actually is. The test results speak for themselves – it managed to get 100 out of 100 points. CleanWeb works its magic on YouTube and Facebook ads very well, not to mention other types of adware. The only weak spot we found is the direct link ads. But this one is forgivable, given its success rate with more severe adware.

Surfshark CleanWeb test results

Features. Surfshark CleanWeb protects you from various online threats. The breach alerts are always on and running, warning you of dangerous sites. With the VPN service at hand, you'll get another layer of protection for your data.

When it comes to additional features, CleanWeb offers a whitelisting feature for full control of your browsing experience. It also comes with a private search engine that prevents trackers.

Compatibility. Sufshark has vast compatibility options. You can get an app for Windows, macOS, Linux, Android, and iOS devices. Another option is to set it up on your Chrome, Firefox, and Edge browsers.

Price. Sufshark is known as a budget-friendly provider. The subscription costs $2.19/month and comes with unlimited connections.

You can learn more about this service in our Surfshark CleanWeb review.

4. Atlas VPN Shield – security-focused ad blocker to try risk-free

Atlas VPN SafeBrowse banner 1
Free version:No (Only the VPN has a free version)
Risk-free trial:30-day money-back guarantee
Supported platforms:Android, iOS, macOS, and Windows
Current deal:Get 86% OFF + 6 months FREE on AtlasVPN Shield!

Atlas VPN Sshield is a great ad blocker that easily gets rid of adware. The reliable and user-friendly provider tackles all annoyances, whether they are pop-ups or video ads.

While the free version allows using the VPN only, you can get Shield with a subscription that offers a 30-day money-back guarantee.

Test Results. Atlas VPN Shield blocks YouTube ads like a charm. During our tests, it effectively blocked other adware, too, except for Google analytics tools, some images, and error monitoring. However, we noticed that Shield had missed some of the trackers. This resulted in a 69 out of 100 point score in the AdBlock Tester.

Atlas VPN Safe Browse test results

Features. Unsurprisingly, Atlas VPN Shield is a security-minded ad blocker. Not only does it block adware, but it also keeps track of harmful websites and malware. You'll find the summary of trackers, ads, and other blocked online threats if you need to keep on top of its capabilities.

In addition, the ad blocker comes with a built-in VPN to protect your browsing traffic. This feature is inseparable from Shield — for the ad blocker to work, you'll need to enable a VPN connection.

Compatibility. The provider has great cross-platform compatibility. You can get an Android, iOS, macOS, and Windows app. Unfortunately, Altas VPN doesn't offer browser extensions.

Price: AtlasVPN Shield comes with the paid version of the Atlas VPN. However, the price doesn't bite. The subscription starts at $1.64/month.

You can find out more about the Atlas VPN package in our Atlas VPN review.

5. Proton VPN NetShield – great ad blocker to boost loading speed 30 days free

Proton VPN adblocker
Free version:No (Only the VPN has a free version)
Risk-free trial:30-day money-back guarantee
Supported platforms:Android, iOS, Linux, macOS, and Windows
Current deal:Get up to 50% OFF Proton VPN NetShield!

Proton VPN NetShield is a great tool to make intrusive adware a thing of the past. It's perfect when you need to hide trackers and other annoying ads. On top of that, Proton VPN protects your security by tracking down malware.

Proton VPN does offer a free version, however, it only allows you to test out the VPN. To benefit from NetShield, you'll need a subscription that comes with a 30-day money-back guarantee.

Test Results. NetShield is a solid ad blocker that scored 75 points out of 100 during our AdBlock Tester examination. It removed most YouTube ads with slight inconsistencies. It also works well with most other adware. However, some annoyances, such as push notification requests, pop-under ads, and direct link ads, are not its strongest suit.

Proton VPN NetShield test results

Features. Customizability is at the core of NetShield. The malware protection can be turned on or off separately from the ad-blocking feature, giving you full control over the settings.

The best part about NetShield is its speed. It uses DNS filtering to prevent adware from loading. In turn, the pages load faster, saving data consumption and battery power. It's one of the main reasons why users get an ad blocker in the first place.

Compatibility. Proton VPN has apps for Windows, macOS, Android, Linux, and iOS devices. Yet, the provider doesn't have any browser extensions.

Price. To continue using Proton VPN and all of its features, you'll be charged $4.99/month. Don't forget that this provider comes with an additional bonus — unlimited simultaneous connections.

For more information about the features of this service, refer to our Proton VPN review.

How we selected and tested these free ad blockers

Even though ad blocking sounds like a simple feature, not all anti-adware software is the same. Some are so efficient you may even forget ads existed. Others are a bit frustrating, as they can't tackle the most annoying of ads. So, you might be curious how we determined which free providers are the best. Here's an explanation:

  1. Free version or trial available. We selected providers for this list that offer either free or risk-free trials. Of course, we also looked for the most efficient free providers.
  2. Price. Paying more doesn't always mean you're getting more. Thus, we compared the providers' pricing plans against the features and performance of their services. Only the best value ad blockers have made it into our list.
  3. Updates. We checked the latest ad blocker updates of each product, including NordVPN Threat Protection, to see whether they improved in security.
  4. Independent testing. to measure how well ad blockers keep their promises, we had to put them to the test. The results come from Can You Block It and the AdBlock Tester. These tests allow us to see how ad blockers perform with different ads, such as pop-ups or cookie consent notifications.
  5. Additional features. We looked at each provider’s feature list to see if ad blocking is the only thing they offer. While an ad blocker is sufficient enough, additional features can ramp up its value. That's why the best providers offer protection against malware and phishing scams. Some even deliver secure cloud storage and a VPN.
  6. Supported platforms. An ad blocker shouldn't dictate what browser or platform you should use. Instead, it should be versatile enough to adapt to your needs. We selected providers that work with the most widely used operating systems and browsers for this list.

Free ad blockers vs paid ad blockers

When it comes to ad blockers, there are two main options: free and paid. While both options can help you block unwanted ads and pop-ups, there are some key differences between them.

Free ad blockersPaid ad blockers
Basic ad removalAdvanced ad removal
Removes pop-upsFiltering options
Stops trackersUsually come with VPN or antivirus
Prevents cookiesIncludes customer support

Free ad blockers are great for basic ad removal. They block ads and pop-ups but may not be as good at identifying adware. However, there's another alternative — a free built-in ad-blocking feature. These days most browsers offer content blockers to remove some adware and protect users' privacy by stopping trackers. Mostly, they are suited for cookies and trackers.

Paid ad blockers generally offer more advanced features and better protection against ads than free ad blockers. These ad blockers usually have more robust filtering options, allowing users to block specific types of ads or whitelist certain websites. Not to mention the additional security features — most paid ad blockers come with market-approved VPNs or malware detection tools.

Save up with market-leading ad blocker – NordVPN Threat Protection
Stop pop-ups, autoplay video ads, banners, and cookie consent pop-ups with NordVPN Threat Protection. Keep yourself safe from adware and trackers for free for 7 days and enjoy low costs after that.
cybernews® score
4.9 /5

Additionally, paid ad blockers often include customer support and regular updates to keep up with new types of adware. This means that paid ad blockers are more efficient than free ad blockers in blocking unwanted ads and providing a better browsing experience.

How to choose the best free ad blocker

Free ad blockers come with different capabilities and features. Thus it's important to consider what's important to you and pick accordingly. Here are some ideas we suggest you take note of:

Free option:Free trial or money-back guarantee
Ad blocking capabilities:
Blocks pop-ups, cookie consent pop-ups, trackers, banners, autoplay video ads
Additional features:URL trimming tool, malware protection, VPN
Filtering options:Whitelisting
Compatibility:Windows, macOS, Android, Linux, iOS, Chrome, Edge, Safari, and Firefox
  • Price. If you’re on a tight budget, a reliable free ad blocker will do just fine for basic ad removal. Alternatively, for more advanced adware protection, you can opt for free trials and money-back guarantees of paid ad blockers.
  • Ad blocking performance. While many ad blockers claim to remove all kinds of ads, ad blocking tests such as Can You Block It show the real deal. The best ad blockers should be able to remove pop-ups, banners, cookie consent, and other ads as well as trackers.
  • Compatibility. Before committing to a specific provider, make sure that it offers good cross-platform support. Whether you need an ad blocker for Android, iOS, Windows, or macOS – the provider should have solutions for all major operating systems.
  • Other features. Some ad blockers come with whitelisting features for you to customize on what sites you allow ads. And if you want to get rid of trackers, a URL trimming feature is what you need. You'll also see that some ad blockers offer a VPN to encrypt your browsing traffic, as well as malware protection.

Free ad blocker comparison

To help you compare the best free ad blockers better, we prepared a quick comparison table with features, pricing, and more.

NordVPN Threat ProtectionTotal AdblockSurfshark CleanWebAtlas VPN ShieldProton VPN NetShield
BrandNordVPNTotalAVSurfsharkAtlas VPNProton VPN
Free versionYes (Free 7-day trial)Yes (Free 7-day trial)Yes (Free 7-day trial)No (Only the VPN has a free version)No (Only the VPN has a free version)
Risk-free trial30-day money-back guarantee14-day money-back guarantee30-day money-back guarantee30-day money-back guarantee30-day money-back guarantee
Passed ad blocking testsYesYesYesYesYes
AppsWindows, macOS, Linux, Android, iOSAndroid, iOSWindows, macOS, Linux, Android, iOS, FireTV, Android TVAndroid, iOS, macOS, and WindowsAndroid, iOS, Linux, macOS, and Windows
BrowsersChrome, Firefox, Safari, Brave, Opera, and EdgeChrome, Firefox, Safari, Opera, and EdgeChrome, Firefox, Edge
Comes withVPNStand-alone or antivirusVPN or VPN+antivirus bundleVPNVPN

Best free ad blockers video review

You can also watch our video review of the best free ad blockers on YouTube. You’ll learn all about their features, test results, setup instructions, and more.

Is it worth paying for ad blocker?

Yes, ad blockers are well worth the money. After all, they are the best way to secure your online privacy and improve your browsing experience. Even though many free providers are efficient enough at blocking basic ads, paid providers offer well-rounded security suits on top of the ad-blocking feature. Here’s why it’s worth paying for an ad blocker:

  • Advanced protection from adware. Advertisers no longer hesitate when placing them in the most inconvenient places simply because they need your attention. Only well-developed and frequently updated software can provide sufficient protection. That's where paid providers have the edge over free ad blockers.
  • Advanced protection from other malware. Cybercriminals often inject malicious code into adverts, and when you click on them, your device gets infected. Malware protection is not the default feature for free ad blockers. Typically, only the paid plans offer this type of protection.

While it's understandable why you may be unwilling to spend money on an ad blocker, their benefits are undeniable. If you're unconvinced, it's always a good idea to put the providers to the test by making use of free trials and money-back options.

Conclusion: best free ad blockers

There's no denying that free ad blockers can help to improve the online browsing experience. They can protect you from pop-up ads, targeted ads, annoying ads, and dangerous or malicious ads. You can enjoy a more peaceful online browsing experience using an ad blocker.

However, a good experience can only be guaranteed by efficient providers. That's why we tested dozens of providers to see which are best. At the top of our list is NordVPN Threat Protection. The provider has stunned us with independent testing results. It has blocked most of the ads — something that other providers really struggle with.

While there's no completely free version, you can try out NordVPN Threat Protection with a 7-day free trial. If you decide to keep it, the subscription costs $4.39/month.

More ad blocker guides from Cybernews



Hugh Kirk
prefix 3 months ago
When I went to download total ad blocker, I got a warning about the possibility of corrupt files. Is this not safe after all?
Cybernews Team
prefix 3 months ago
Hi, thanks for your question. As long as you're downloading Total Ad Block from a reputable source (from totaladblock.com), it is completely safe. Sometimes, antivirus software or browser security features may flag legitimate files as potentially harmful due to certain patterns or behaviors that resemble malware. This can result in false positive warnings. Total Ad Blocker may have triggered such a warning despite being safe. Hope this helps!
prefix 3 months ago
Adblockers are great tools to have and the only one I use is AdBlock Plus for my laptop. It's free but also subscribe worthy. As for iOS I use AdBlock Pro which is alright but sometimes ads find their way through and annoy you.
prefix 8 months ago
Will this work with my ipad?
Cybernews Team
prefix 8 months ago
Hi there. Yes, the listed ad blockers will work with your iPad.
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