The best ad blockers for 2025: expert tested
Independent tests conducted by in-house Cybernews experts are the foundation of our comprehensive ad blockers’ reviews. We combine in-house and external tests to gather empirical evidence and assess each provider.
Our reviews include technical specifications and insights to maintain the highest level of transparency. We aim to ensure our information helps readers make informed decisions independently.
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The internet is overloaded with distractions that interrupt your browsing – pop-ups, autoplay videos, flashy banners, and ads that slow down websites. But it’s not just about annoyance. Some ads carry hidden dangers like malware, scareware, or phishing scams, while others secretly track your online activity, putting your privacy at risk.
Ad blockers offer a simple way to fix this. With a quick browser extension, they block pop-ups, video ads, banners, and trackers before they load. This makes browsing smoother and faster, reduces data use, and shields your personal information. Many ad blockers even let you customize filters, whitelist trusted sites, or fine-tune how aggressively ads are blocked.
With countless options available, I, with the help of the Cybernews research team, tested the best ad blockers for 2025, focusing on customization, privacy, and ease of use.
- Surfshark CleanWeb – best all-around ad blocker for 2025
- Total Adblock – best customizable ad blocker with strong security features
- NordVPN Threat Protection – best advanced ad blocker with anti-malware security
- IPVanish Threat Protection – best lightweight ad blocker for simple browsing
- Proton VPN NetShield – best efficient ad blocker with multi-level security filters
The Cybernews in-house research team and expert writers work together to regularly and thoroughly test ad blockers. We use a variety of testing methods to ensure our recommendations are fact-checked and relevant. Find out how we test and evaluate ad blockers.
How does ad blocker improve your online experience?
Ad blockers do more than just remove annoying pop-ups and autoplay videos – they transform your entire browsing experience. Whether you’re reading articles, streaming videos, or shopping online, ad blockers create a faster, cleaner, and safer digital environment. Here’s how they make a real difference:
- Faster page loading. One of the biggest advantages of using an ad blocker is faster page load times. Ads – especially videos, pop-ups, and banners – consume bandwidth and slow down websites. By blocking these elements, ad blockers reduce the amount of data your browser has to process, leading to noticeably quicker loading speeds.
- Cleaner, less cluttered pages. Ad blockers strip away the clutter, giving you a clearer view of the content you actually want to see. Websites become easier to navigate and read without distracting banners, pop-ups, or autoplay videos. This is especially helpful on mobile devices, where screen space is limited and large ads can disrupt the entire layout.
- Reduced data usage. Since ad blockers prevent unnecessary ads and trackers from loading, they help lower overall data usage. This is particularly valuable for mobile users or anyone on a limited data plan. With fewer ads loading in the background, pages load faster and consume less bandwidth.
- Enhanced privacy. Many ads come with hidden trackers that monitor your browsing habits, collecting data about the sites you visit and the content you interact with. Ad blockers prevent these trackers from loading, helping protect your privacy and keeping your personal information out of the hands of advertisers and third parties.
- Improved security. Not all ads are harmless. Some hide malicious code that can redirect you to phishing sites or install malware – this tactic is known as malvertising. Ad blockers reduce this risk by stopping malicious ads before they load, adding an extra layer of security to your browsing.
- Less distraction. Ads are designed to grab your attention, often using bright colors, flashing animations, and autoplay videos. Ad blockers remove these distractions, helping you stay focused on the content you actually care about. This creates a smoother, more enjoyable browsing experience.
- Better battery life. Blocking ads means your browser processes fewer elements, which lowers CPU usage. This not only boosts performance but also helps conserve battery life – especially on laptops and mobile devices. With fewer resource-heavy ads running in the background, your device lasts longer between charges.
Is it illegal to use ad blockers?
No, using ad blockers is completely legal in most countries. They give users control over what content loads on their browser, helping block ads, trackers, and malicious content for a safer, cleaner experience.
However, some websites see ad blockers as a violation of their terms of service and may restrict access until they’re disabled. While this isn’t illegal, it’s up to each site to decide how to handle ad blocking visitors. Many ad blockers offer whitelisting options, allowing users to support certain sites while keeping the rest of their browsing ad-free.
Best ad blockers overall for 2025 – detailed list
Finding the right ad blocker can transform your browsing, streaming, and gaming experience. Below, you’ll find a list of the best ad blockers for 2025, selected based on their ad blocking efficiency, customization options, privacy features, ease of use, and overall value for money.
1. Surfshark CleanWeb – best overall ad blocker for 2025
| Browser extensions: | Chrome, Firefox, Edge |
| Supported platforms: | Browser extensions, app on iOS, Android, Linux, macOS, Windows |
| Types of ads blocked: | Blocks video ads, banners, trackers, cookie pop-ups |
| Current deal: | 87% OFF Surfshark CleanWeb 2.0 + 3 months FREE |
Surfshark CleanWeb stands out as the best ad blocker of 2025, seamlessly combining ad blocking with privacy and security features. In testing, it scored 67% on adblock.turtlecute.org, outperforming IPVanish Threat Protection (39%), Norton Safe Web (36%), and Avast Secure Browser (23%).
Surfshark CleanWeb features
As detailed in the Surfshark CleanWeb review, Surfshark CleanWeb is more than just an ad blocker – it integrates multiple privacy tools to create a safer browsing experience. It efficiently blocks ads, banners, and trackers across websites, and I noticed that even ad-heavy pages loaded faster. I liked that Surfshark CleanWeb malware and data breach alerts add an extra layer of security by warning users about potential threats.
Surfshark CleanWeb value for money
Surfshark CleanWeb is included in all paid Surfshark VPN and VPN + Antivirus subscriptions, meaning users don’t need to purchase it separately. With plans starting at $1.99/month (2-year Starter plan), Surfshark offers a full security package, including a VPN for unlimited devices and the Alternative ID tool. Considering that you’re getting ad blocking, VPN, and privacy tools all in one, it feels like a solid deal – especially compared to standalone ad blockers that only handle part of the job.
Personal experience with Surfshark CleanWeb
Setting up and using CleanWeb felt incredibly simple to me, with a user-friendly interface and fast activation that allowed me to browse ad-free within minutes. The CleanWeb 2.0 browser extension provided a noticeably smoother experience compared to the app version, blocking ads more effectively. In my opinion, the integration of VPN protection across both platforms is a major advantage, allowing users to enhance their online security while benefiting from ad blocking.
2. Total Adblock – customizable ad blocker with strong security features
| Browser extensions: | Chrome, Edge |
| Supported platforms: | Browser extensions, app on iOS, Android |
| Types of ads blocked: | Prevents online tracking, blocks website annoyances, social network tracking, and cookie prompts |
| Current deal: | Get 80% OFF Total Adblock! |
Total Adblock is a customizable ad blocker that combines efficient ad filtering with additional security features. It scored 70% on adblock.turtlecute.org, matching NordVPN Threat Protection’s performance.
Total Adblock features
Total Adblock provides a user-friendly and flexible ad blocking experience. It includes a whitelist feature for managing exceptions and customizable toggles for blocking ads, trackers, website annoyances, and cookie prompts.
The malware and scam site protection adds another layer of security, which felt like a nice bonus compared to typical ad blockers. The interface allows users to tailor their ad blocking preferences easily, and I found the layout intuitive, even for first-time users.
Total Adblock value for money
Total Adblock costs $1.59/month with a yearly plan, which I think is a competitive choice for a premium ad blocker. However, its free version has major limitations, as it does not block ads on the top 15,000 most-visited websites, reducing its effectiveness unless upgraded. While Total Adblock lacks an all-in-one security suite, the premium plan makes up for it with malware protection and scam site filtering, which aren’t commonly included in standalone ad blockers.
Personal experience with Total Adblock
According to the findings of the Total Adblock review, Total Adblock’s browser extension and mobile app were easy to install and use. The setup felt simple and user-friendly, making it approachable even for beginners. However, the Windows app setup was frustrating. It required logging into the TotalAV website, reassigning a license, and waiting for activation. This extra process felt unnecessary and slowed things down.
Once installed, the ad blocking performance was solid. It effectively filtered most encountered ads, and I noticed faster page loads, especially on ad-heavy sites. Despite the smooth browsing experience, the initial setup process definitely could have been simpler.
3. NordVPN Threat Protection – advanced ad blocker with anti-malware security
| Browser extensions: | Chrome, Firefox, Edge |
| Supported platforms: | Browser extensions, app on iOS, Android, macOS, Windows, Linux |
| Types of ads blocked: | Blocks intrusive ads and trackers, checks websites for viruses, scams, and phishing attacks, prevents malware downloads |
| Current deal: | Get NordVPN Threat Protection, 77% OFF + 3 months free |
NordVPN Threat Protection is a multi-layered ad blocker that also provides malware protection and website security scans. It scored 70% on adblock.turtlecute.org, matching Total Adblock’s results and outperforming IPVanish Threat Protection (39%).
NordVPN Threat Protection features
NordVPN Threat Protection is designed as more than just an ad blocker, as highlighted in the NordVPN Threat Protection review. It feels more like a full security shield for your browser, rather than a simple ad filter. NordVPN Threat Protection actively scans websites for malware, scams, and phishing threats, blocking suspicious domains before they load. This proactive approach gave me a stronger sense of security while browsing.
NordVPN Threat Protection also includes advanced browsing protection, which prevents users from downloading malicious files. With multiple toggles for ad blocking, tracker-blocking, and URL cleaning, I appreciated how much control it gives users – far more than most standard ad blockers.
NordVPN Threat Protection value for money
With pricing starting at $3.99/month (2-year plan), I found NordVPN Threat Protection is on the higher end of the pricing scale for ad blockers. However, it is bundled with NordVPN’s full security suite, which includes VPN protection, Dark Web Monitoring, Meshnet, and File Transfers.
This all-in-one package made the price feel more reasonable, especially for users who want advanced security features. While cheaper ad blockers focus solely on filtering ads, this service enhances overall online safety, making the price justifiable for those seeking more than basic ad removal.
Personal experience with NordVPN Threat Protection
Setting up NordVPN Threat Protection was quick and intuitive, with a clean, easy-to-navigate interface. During testing, it blocked intrusive ads effectively but stood out most for its website security scans and malware protection, which added an extra layer of safety that many standard ad blockers don’t offer. The NordVPN Threat Protection Pro version (on Windows/macOS) was more flexible, allowing ad blocking even without an active VPN connection, whereas the standard version (NordVPN Threat Protection) required a VPN to function.
4. IPVanish Threat Protection – lightweight ad blocker tied to VPN usage
| Browser extensions: | None |
| Supported platforms: | Available via IPVanish app on Windows, macOS, Android, iOS, Android TV, Amazon Fire TV, visionOS |
| Types of ads blocked: | Blocks intrusive ads, trackers, and malicious websites when the VPN is connected |
| Current deal: | Now up to 83% OFF IPVanish |
IPVanish Threat Protection is an integrated ad blocking and security tool designed to work alongside the IPVanish VPN. While it helps block ads, trackers, and malicious websites, it requires an active VPN connection to function. IPVanish Threat Protection scored 39% on adblock.turtlecute.org, lower than Surfshark CleanWeb’s 67%, showing that while it provides some filtering, its effectiveness is more limited, as noted in our IPVanish review.
IPVanish Threat Protection features
Unlike Surfshark CleanWeb, which offers customizable filtering and additional security tools, IPVanish Threat Protection keeps things simple with a single toggle for ad blocking. While this approach makes it easy to use, it also feels stripped down for users who want more control.
No whitelisting or custom filters are available, which might frustrate advanced users. However, it does offer malicious website protection, which I found valuable for users who stick to the VPN for long browsing sessions, adding a light layer of extra security.
IPVanish Threat Protection features
Starting at $2.19/month (2-year plan), IPVanish includes unlimited device connections, making it one of the more flexible VPNs on this list. But when I focused solely on its ad blocking performance, it was hard not to notice how it lagged behind stronger options like Surfshark CleanWeb.
I see it more as a decent add-on for existing IPVanish users rather than a standalone reason to sign up. If you’re after a powerful ad blocker, there are better tools out there, but if you’re already using IPVanish, this is a nice little bonus.
Personal experience with IPVanish Threat Protection
Enabling IPVanish Threat Protection was effortless, and I liked the clean, simple interface – especially since it didn’t overwhelm me with settings. While it handled some ads and trackers, it didn’t perform as well as top-tier blockers like Surfshark CleanWeb.
I noticed that it only works when the VPN is active, unlike other providers that allow ad blocking independently. On mobile, being locked into the WireGuard protocol was another limitation – I prefer having options, and this felt too restrictive.
5. Proton VPN NetShield – efficient ad blocker with multi-level security filters
| Browser extensions: | None |
| Supported platforms: | NetShield can be used via Proton VPN app on Windows, macOS, Linux, Android, iOs |
| Types of ads blocked: | Blocks ads, trackers, and malware-hosting domains, prevents browser loading of malicious resources |
| Current deal: | Get up to 70% OFF Proton VPN NetShield! |
Proton VPN NetShield is a built-in ad and tracker blocker designed to work alongside Proton VPN’s secure browsing tools. It scored 79% on adblock.turtlecute.org, outperforming Ghostery (78%) and significantly surpassing Norton Safe Web (36%).
Proton VPN NetShield features
What I liked most about Proton VPN NetShield was its multi-layered filtering. It lets you choose whether you want to block just malware or both malware and intrusive ads. That flexibility felt like a real bonus, especially when I wanted lighter filtering on certain sites.
As detailed in the Proton VPN review, Proton VPN NetShield also blocks resources from known malicious domains, giving it an edge over simple ad blockers. But what really stood out for me was the real-time tracking. I found it surprisingly satisfying to see exactly how many ads and trackers were blocked – and how much data was saved – while I was browsing.
Proton VPN NetShield value for money
Starting at $2.99/month (2-year plan), I found Proton VPN NetShield to be priced higher than traditional ad blockers, but it offers more than just ad filtering. Since it is bundled with Proton VPN’s security suite, users benefit from private browsing, strong encryption, and customizable ad blocking in a single subscription. While it’s not available as a standalone ad blocker, it is a compelling choice for those seeking a privacy-focused, all-in-one security solution.
Personal experience with Proton VPN NetShield
Proton VPN NetShield was easy to enable, and its interface felt modern and intuitive. The multi-level filtering stood out to me, allowing precise control over what gets blocked. I found the ad blocking performance strong for general ads and trackers, though it wasn’t as effective against pop-unders and image-based ads. The real-time data tracking feature added a useful layer of transparency, showing exactly how much was being filtered during browsing sessions.
6. Avast Secure Browser – privacy-focused browser with built-in ad blocker
| Browser extensions: | None |
| Supported platforms: | Windows, macOS, Android, iOS |
| Types of ads blocked: | Blocks pop-ups, banners, sliders, flashing ads, and other intrusive elements |
| Current deal: | Get Avast AntiTrack, now $54.99/year! |
Avast Secure Browser is a dedicated privacy browser that comes with an integrated ad blocker and security tools. It scored 23% on adblock.turtlecute.org, falling behind top performers like Surfshark CleanWeb (67%) and NordVPN Threat Protection (70%).
Avast Secure Browser features
The Avast Antivirus review shows that, unlike standalone ad blockers, Avast Secure Browser offers a full privacy suite with tools like Privacy Guard, Web Shield, and Bank Mode for secure browsing. I liked Bank Mode – it made online payments feel more secure. Its ad blocker can be set to three different levels – Basic, Balanced, and Strict – allowing users to choose their preferred filtering intensity.
In addition to blocking pop-ups and banner ads, Avast Secure Browser provides enhanced security features like a built-in VPN, a password manager, and anti-tracking tools to prevent online surveillance. To me, that’s a solid bonus if you want more than basic ad blocking.
Avast Secure Browser value for money
At $4.58/month (2-year plan), Avast Secure Browser is more expensive than many standalone ad blockers, but it also includes a full privacy suite. While Strict Mode performed well in tests, real-world use was hit or miss – some ads still slipped through, which was frustrating. However, since the price covers a VPN, Web Shield, and additional privacy tools, it’s a solid option for users who want an all-in-one security solution rather than just an ad blocker.
Personal experience with Avast Secure Browser
The setup was fast and simple. It felt like a mix between Chrome and Firefox, which made it easy to get used to. The ad blocking results varied, with Strict Mode blocking most intrusive ads but still letting some elements through.
I liked the Security & Privacy Center – it put everything I needed in one spot. The one thing that disappointed me was the speed. It felt slower than Chrome or Firefox, especially on heavier pages. If speed matters most to you, I think this might be a drawback.
7. Malwarebytes Browser Guard – free, feature-rich ad blocker for general browsing
| Browser extensions: | Chrome, Edge, Safari, Firefox |
| Supported platforms: | Browser extensions, plus a Telegram bot (@BrowserGuard_Bot) for link scanning |
| Types of ads blocked: | Blocks third-party ads, trackers, malicious programs, scams, and phishing attempts |
| Current deal: | Get Malwarebytes, now 50% OFF |
Malwarebytes Browser Guard is a free browser extension designed to block ads, trackers, and malicious sites while offering a user-friendly interface. It achieved an impressive 99% score on adblock.turtlecute.org, outperforming other browser-based tools like AdLock (87%), Ghostery (78%), and uBlock Origin (69%).
Malwarebytes Browser Guard features
As mentioned in the Malwarebytes review, Malwarebytes Browser Guard combines ad blocking with strong security, offering users tools to block ads, trackers, malware, and scams. I liked that it didn’t just stop at ads – it gave me a little extra peace of mind. The extension allows users to customize protections for each website with toggles for ads/trackers, malware, and scams, providing flexibility without overcomplicating the interface.
It also includes a statistics dashboard that displays the number of ads and trackers blocked, as well as data on malicious sites and potential scams. For users looking for extra control, it offers options like an allowlist, content control, and the ability to import/export settings.
Malwarebytes Browser Guard value for money
Malwarebytes Browser Guard stands out as one of the best free ad blockers available. It offers a robust feature set without charging users, making it ideal for those who want efficient ad blocking and basic security. The Premium version, priced at $3.75/month, unlocks additional tools like Content Control, Import & Export options, and extended tracking prevention. However, for casual users, the free version delivers excellent value, especially considering its high ad blocking score and real-time protection.
Personal experience with Malwarebytes Browser Guard
The extension was quick to install via the Chrome Web Store and was ready to use immediately. The interface felt clean and modern, and adjusting the protection settings was straightforward. In testing, the extension excelled in general ad blocking but struggled on streaming platforms and YouTube ads. It was particularly effective at blocking trackers and stopping malicious links. The real-time statistics helped me to understand what was being blocked during browsing sessions.
8. AdLock – best for cost-effective and highly customizable ad blocking
| Browser extensions: | Chrome, Safari |
| Supported platforms: | macOS, iOS, Android, Windows, browser extensions |
| Types of ads blocked: | Blocks banners, pop-ups, pop-unders, video ads, autoplay ads, and social media ads |
| Current deal: | Get up to 70% OFF Adlock |
AdLock is a cost-effective ad blocker with extensive customization options, available as both a browser extension and a standalone app. It scored 87% on adblock.turtlecute.org, outperforming Ghostery (78%).
AdLock features
I like that AdLock offers a wide range of customization options, allowing users to fine-tune ad filters, adjust network preferences, and enable HTTPS filtering for comprehensive site protection. Its traffic filtering feature extends ad blocking beyond browsers, covering apps installed on the device, which I think is a significant advantage over extension-only blockers.
The AdLock review shows that the app includes anti-tracking and malware protection features, enhancing user privacy. It also offers Standard and Smart DNS filtering modes, with Smart mode providing aggressive blocking of hidden trackers and malicious domains. However, this level of control might feel overwhelming for casual users like me who prefer a simpler, plug-and-play experience.
AdLock value for money
I found that AdLock is one of the most affordable premium ad blockers, with its 5-year plan costing just $1.05/month – an unbeatable price on the ad blocking market. However, the long commitment might not suit everyone, even though the monthly rate is extremely low. Despite the attractive pricing, AdLock focuses exclusively on ad blocking and privacy tools. Unlike competitors like NordVPN Threat Protection or Surfshark CleanWeb, it lacks bundled extras such as VPNs, antivirus tools, or dark web monitoring.
AdLock personal experience
Setting up AdLock was quick and intuitive, with the interface offering a balance between usability and advanced features for experienced users. The Chrome extension handled pop-ups, autoplay ads, and banners effectively, while the standalone app broadened this blocking to installed applications, enhancing system-wide protection.
The Smart DNS filtering did an impressive job of targeting hidden trackers, but the app occasionally missed complex ad types like flash banners. While its performance was strong on most streaming services, I noticed an inconsistency on Twitch and Spotify. Also, the need to sideload the Android version (since it’s not available on Google Play) might deter some users.
9. Ghostery – best free browser extension for privacy-focused ad blocking
| Browser extensions: | Chrome, Safari, Firefox, Edge, Opera |
| Supported platforms: | Browser extensions only |
| Types of ads blocked: | Blocks hidden trackers, intrusive ads, cookie pop-ups, social media ads, and banners |
| Current deal: | Get Ghostery for free |
Ghostery is a lightweight, privacy-first ad blocker, available exclusively as a browser extension. It scored 78% on adblock.turtlecute.org, performing better than uBlock Origin (69%) but falling behind more robust options like Malwarebytes Browser Guard (99%).
Ghostery features
As the Ghostery review shows, it focuses on privacy protection and ad blocking simplicity. It includes three core features: ad blocking, anti-tracking, and the Never-Consent tool, which automatically rejects cookie pop-ups, making browsing smoother.
The extension leverages its WhoTracks.Me database to block hidden trackers, enhancing anonymity. However, I noticed that it lacks comprehensive security tools like malware protection, phishing detection, or malicious site blocking, which competitors like NordVPN Threat Protection or Surfshark CleanWeb offer. Ghostery’s browser-only scope also means it can’t block ads outside the browser.
Ghostery value for money
Ghostery is completely free, making it appealing to privacy-focused users who don’t want to pay for basic ad blocking. Users can opt for the Contributor Plan to support development, unlocking features like UI themes, historical stats, and priority support – but none of these impact the actual ad blocking performance.
While Ghostery holds its ground in privacy, I think it falls short on security. It lacks key tools like malware filtering, phishing protection, and VPN integration, limiting its appeal for users seeking broader online protection. Its browser-only functionality also restricts its ad blocking reach.
Ghostery personal experience
For me, Ghostery was simple to install and immediately blocked ads and trackers. The Never-Consent feature effectively removed cookie pop-ups, and the anti-tracking tools helped speed up page loads. However, it struggled with certain video ads and more complex tracking scripts, especially on streaming platforms. Since it only works in the browser, ads in apps and games remained visible, which I think is a downside for users who need broader coverage.
10. Norton Safe Web – best for users seeking all-in-one security with ad blocking
| Browser extensions: | Chrome, Firefox, Edge |
| Supported platforms: | Windows, macOS, iOS, Android |
| Types of ads blocked: | Blocks pop-ups, banners, trackers, cookie pop-ups, social media ads, and phishing scams |
| Current deal: | Get up to 30% OFF Norton Anti-Track! |
Norton Safe Web is a security-focused browser extension that offers basic ad blocking while emphasizing protection against online threats. In testing, it scored the lowest (36%) of all the providers on adblock.turtlecute.org, reflecting its primary focus on security rather than aggressive ad blocking.
Norton Safe Web features
Norton Safe Web focuses on protecting users from online threats rather than strictly blocking ads. It evaluates websites for safety, blocking malicious pages, phishing attempts, and harmful downloads. Features like Cookie Protection, Password Protection, and Download Intelligence help safeguard personal data while browsing.
However, as outlined in the Norton 360 Antivirus review, its ad blocking is basic, letting through more complex ads, especially on streaming platforms. It disappointed me that Norton Safe Web doesn’t offer customization options for ad filtering or tracker blocking. It also lacks system-wide ad blocking capabilities, limiting its reach to browser activity only.
Norton Safe Web value for money
Norton Safe Web is available for $2.92/month with its premium plan, which includes Safe Web alongside other Norton tools like antivirus, VPN, and Dark Web Monitoring. While it’s more affordable than some full security suites, I think it’s still pricier than standalone ad blockers that offer better ad blocking performance. For users mainly interested in web safety and additional privacy tools, Norton’s package provides solid value. However, its ad blocking capabilities fall behind many of its competitors.
Norton Safe Web personal experience
The installation process required account setup and license activation, making it more complex than lightweight ad blockers. I appreciated that once running, Norton Safe Web performed well in blocking malicious sites and preventing phishing attempts.
However, during testing, I found Norton Safe Web ad blocking was inconsistent – basic ads were blocked, but video ads and dynamic banners often got through. Its strengths clearly lie in its security tools, with ad blocking playing more of a supporting role.
11. uBlock Origin – best free ad blocker for advanced users
| Browser extensions: | Chrome, Firefox, Edge, Opera |
| Supported platforms: | Browser extensions only |
| Types of ads blocked: | Social media ads, pop-ups, in-video ads, trackers, malware domains, third-party ads, autoplay ads |
| Current deal: | Get uBlock Origin for free |
uBlock Origin is a powerhouse in the ad blocking world, praised for its customizability, efficiency, and zero cost. While it scored 69% on adblock.turtlecute.org – outperforming Norton Safe Web (36%) – it still fell behind top performers.
uBlock Origin features
As confirmed in the UBlock Origin review, it blocks a wide range of ads, trackers, and malicious domains by default. I liked that it comes preloaded with several filter lists, including EasyList and Peter Lowe’s Ad Server List, giving it solid blocking power right from the start.
What sets it apart is its extensive customization. Users can add or remove filters, block JavaScript, and fine-tune elements with tools like Element Picker and Element Zapper. The dynamic filtering feature allows advanced users to control scripts and media elements on a per-site basis. However, I have to note that this flexibility comes with a slight learning curve. While casual users can stick to default settings, those wanting maximum control will need to explore its dashboard.
uBlock Origin value for money
uBlock Origin is completely free. I like that there are no premium tiers or hidden fees – everything is available right out of the box. Though it lacks bundled extras like VPNs or malware protection, uBlock Origin focuses on doing one thing well: blocking ads. I think this is a solid option if you're seeking a pure ad blocking.
uBlock Origin personal experience
The installation process was straightforward – just a quick add from the Chrome Web Store, and it was up and running. Out of the box, it blocked most intrusive ads, banners, and pop-ups, though I noticed some ads slipped through until I applied additional filters.
The dashboard felt crowded to me at first, but once you get the hang of it, the sheer extensiveness of customization is impressive. The Element Picker tool was particularly handy for removing annoying page elements that the default filters missed. However, I noticed that certain websites required manual tweaks to avoid breaking site functionality – a minor trade-off for the level of control uBlock offers.
Ad blocker test results compared
When evaluating ad blockers, it’s important to look beyond in-house tests and consider results from independent third-party platforms. This adds an extra layer of objectivity, showing how ad blockers perform in real-world scenarios. The Cybernews research team used adblock.turtlecute.org to measure how well 11 popular ad blockers filter ads, block trackers, and manage pop-ups and embedded content.
However, raw performance scores aren’t everything. Ad blockers are constantly evolving, with developers rolling out updates, new features, and security improvements. At the same time, websites adapt, finding ways to bypass blockers – so it’s a continuous cycle of improvement and evasion.
This means that while the test results give a strong snapshot of current performance, they don’t fully reflect long-term value. That’s why our rankings also factor in user experience, privacy tools, customization options, and the provider’s commitment to updates. In some cases, an ad blocker with a slightly lower score may rank higher due to its overall versatility and security features.
| Ad blocker | adblock.turtlecute.org (%) |
| Surfshark CleanWeb | 67 |
| Total Adblock | 70 |
| NordVPN Threat Protection | 70 |
| IPVanish Threat Protection | 39 |
| Proton VPN NetShield | 79 |
| Avast Secure Browser | 23 |
| Malwarebytes Browser Guard | 99 |
| AdLock | 87 |
| Ghostery | 78 |
| Norton Safe Web | 36 |
| uBlock Origin | 69 |
Based on independent testing results, I categorized these ad blockers into four performance brackets. This helps highlight not just who scored highest but also how consistent and reliable each tool is.
Best performers (80% and above)
Top-tier blockers that excelled in filtering ads and trackers:
- Malwarebytes Browser Guard – 99%
- AdLock – 87%
- Proton VPN NetShield – 79%
Stable performers (65%-79%)
Reliable blockers that balance ad filtering with extra privacy tools:
- Ghostery – 78%
- Total Adblock – 70%
- NordVPN Threat Protection – 70%
- Surfshark CleanWeb – 67%
- uBlock Origin – 69%
Mediocre performers (40%-64%)
Decent but inconsistent performance – often due to a focus on broader security:
- IPVanish Threat Protection – 39%
Lower performers (below 40%)
These tools struggled with pure ad blocking efficiency but may offer strong privacy or security features:
- Norton Safe Web – 36%
- Avast Secure Browser – 23%
Why can’t third-party scores alone pick the best ad blocker?
While these tests reveal how well each ad blocker performs right now, they don’t reflect the range of features, user experience, or potential for long-term improvements. For example:
- Surfshark CleanWeb didn’t top the scores but offers VPN integration, anti-tracking tools, and extra privacy layers, making it more versatile
- NordVPN Threat Protection combines decent ad blocking with threat detection and malware protection, offering a broader security solution
- Malwarebytes Browser Guard leads in pure ad blocking but focuses less on features like VPNs or privacy suites
The ad blocking space is always evolving. Developers release updates, websites adapt, and new blocking methods emerge. So, while raw scores matter, it’s just as important to choose a tool that fits your broader privacy and browsing needs.
That’s why relying solely on performance tests isn’t enough. To choose the right ad blocker, it’s crucial to compare providers based on supported browsers, platforms, additional features like VPNs and anti-tracking tools, and extras such as cookie pop-up blockers or customizable filters. In the next segment, I’ll break down these categories for each provider to highlight their strengths and weaknesses.
Summary: best ad blockers compared
| Best ad blocker | Rank | Rating | Supported browsers | Supported platforms | Additional features | Other features |
| Surfshark CleanWeb | 1 | Chrome, Firefox, Edge | Browser extensions, iOS, Android, Linux, macOS, Windows | Cookie pop-up blocker, exemption list, tracker detection | VPN, antivirus, Alternative ID | |
| Total Adblock | 2 | Chrome, Edge | Browser extensions, iOS, Android | Customizable filters, whitelist, scam site protection | VPN, antivirus, WebShield, Total Password | |
| NordVPN Threat Protection | 3 | Chrome, Firefox, Edge | Browser extensions, iOS, Android, Linux, macOS, Windows | Ad blocker, tracker blocker, URL cleaner, anti-malware | VPN, Dark Web Monitor, Meshnet, File transfers | |
| IPVanish Threat Protection | 4 | None | Windows, macOS, Android, iOS, Android TV, Amazon Fire TV, visionOS | Ad blocker with malicious website protection | VPN | |
| Proton VPN NetShield | 5 | None | Windows, macOS, Linux, Android, iOS | Multi-level filtering, tracker blocking | VPN | |
| Avast Secure Browser | 6 | - | None | Android, iOS, macOS, Windows | Privacy Guard with ad blocking levels, Web Shield | VPN, password manager, bank mode |
| Malwarebytes Browser Guard | 7 | Chrome, Edge, Safari, Firefox | Browser extensions | Scam site blocker, malware protection, user reports | Antivirus (separate), ransomware protection | |
| AdLock | 8 | Chrome, Safari | macOS, iOS, Android, Windows, browser extensions | Custom filters, tracker detection, social media ad blocking | None | |
| Ghostery | 9 | Chrome, Safari, Firefox, Edge, Opera | Browser extensions | Anti-tracking, Never-Consent, custom filters | Private browser | |
| Norton Safe Web | 10 | - | Chrome, Firefox, Edge | Windows, macOS, iOS, Android | Cookie protection, password protection, tracker blocker | VPN, antivirus, password manager, cloud backup |
| uBlock Origin | 11 | Chrome, Firefox, Edge, Opera | Browser extensions, GitHub source code | Custom filters, cosmetic filtering, dynamic filtering | None |
Our ad blocker testing methodology
With the help of the Cybernews research team, I reviewed the entire ad blocker market and narrowed it down to the 11 most popular providers. I filtered out outdated, low-rated, and underperforming options, focusing only on those with strong reputations, broad user bases, and solid feature sets.
For testing, we used a MacBook Air 2022 and a Nokia phone with Android 11, running tests on Google Chrome and Firefox browsers to evaluate extensions. In-house testing was conducted using our proprietary platform designed to replicate real-life browsing scenarios while also evaluating performance on ad-heavy sites like YouTube.
We complemented these internal tests with independent third-party tools, particularly adblock.turtlecute.org, to objectively measure each provider’s ad blocking efficiency. This tool helped measure the ability of each ad blocker to handle pop-ups, banners, social media ads, and embedded video ads.
To ensure fair evaluations, I used a weighted scoring system focused on key performance factors. Here's how each ad blocker was assessed:
- Ad blocking efficiency (40%). I prioritized ad blockers that effectively removed intrusive ads, including pop-ups, banners, in-video ads, and social media ads.
- Privacy and security features (25%). I examined whether providers offered tools like anti-tracking, phishing protection, malware blocking, and VPN integration.
- Customization and user control (15%). The best ad blockers let users fine-tune their experience with whitelists, tracker detection, cookie pop-up blockers, and filter lists.
- Performance impact (10%). I tested how each ad blocker affected browsing speed and system resources, ensuring minimal slowdowns.
- Platform and browser compatibility (10%). I looked for ad blockers that support multiple platforms (Windows, macOS, Android, iOS) and browsers (Chrome, Firefox, Safari, Edge, Opera).
What to look for in the best ad blocker?
Choosing the right ad blocker isn’t just about removing annoying ads. It’s about finding a tool that enhances your overall online experience. Here’s what to consider when selecting the best ad blocker:
- Types of ads blocked. A quality ad blocker should filter out pop-ups, banners, autoplay videos, social media ads, and hidden trackers. The more ad types it blocks, the smoother your browsing experience.
- Security features. Some ad blockers go beyond ad removal, offering built-in security tools like VPNs, antivirus protection, or malware blockers. These extras help protect you from malicious websites and online threats.
- Privacy protection. Strong privacy is key. Look for features like tracker blockers, data breach alerts, and cookie pop-up blockers. Ad blockers with no-logs policies ensure your browsing data stays private.
- Customization and control. A good ad blocker should let you adjust its settings based on your preferences. Features like whitelisting, customizable filters, and content controls give you flexibility in deciding which ads (if any) you want to allow.
- Supported platforms and browsers. Make sure the ad blocker supports your devices and preferred browsers. Some offer extensions for Chrome, Firefox, and Edge, while others provide apps for Windows, macOS, iOS, and Android.
- Additional features. Some ad blockers include extras like password managers, anti-phishing tools, or data-saving modes. While not essential, these features can boost your overall online security.
- Price vs value. While there are great free ad blockers, premium versions often offer added security and privacy tools. Consider what you’re getting for the price – especially if it includes a VPN or antivirus.
By weighing these factors, you can choose an ad blocker that not only clears out ads but also strengthens your online privacy and security.
When should you consider turning off ad blocker?
While ad blockers improve browsing by removing intrusive ads and enhancing privacy, there are times when turning them off can be beneficial. Many websites, artists, and small businesses rely on ad revenue to fund their content. By allowing ads on trusted sites, you help sustain their work and ensure continued access to free content. Some creators even offer exclusive material or perks for users who disable ad blockers or subscribe.
Additionally, some websites detect ad blockers and may restrict access until they’re disabled. In these cases, turning off your ad blocker or adding the site to your whitelist allows you to view the desired content without interruptions.
Many ad blockers also offer options to display non-intrusive ads by default, helping strike a balance between user experience and supporting websites. Enabling these "acceptable ads" allows you to enjoy cleaner browsing while still helping content creators earn revenue.
In short, selectively disabling your ad blocker or using whitelist features can help maintain the free content ecosystem while still protecting your browsing experience.
Which ad blocker is the best for 2025?
After thorough in-house testing and third-party evaluations using tools like adblock.turtlecute.org, Surfshark CleanWeb stood out as the best ad blocker for 2025.
Surfshark CleanWeb efficiently blocks ads, trackers, and malicious sites while boosting page load speeds and enhancing privacy. Its cookie pop-up blocker, malware alerts, and data breach notifications add extra value, all bundled with Surfshark VPN – offering more than just ad blocking.
I recommend ad blockers for faster, safer browsing, reduced distractions, and better privacy. By blocking intrusive ads and trackers, they improve user experience and help protect against online threats.
FAQ
Is ad blocking ethical?
Yes, ad blocking is ethical. Users have the right to control their browsing and protect their privacy. However, since many sites rely on ad revenue, disabling ad blockers on trusted sites helps support the free content and the creators behind it.
Are there any risks of using ad blockers?
Yes, there are risks to using ad blockers. Some may collect your data or interfere with how websites load or function. To stay protected, use reputable ad blockers with strict no-logs policies, like Surfshark CleanWeb, which blocks ads, trackers, and malware while safeguarding user privacy.
Can ad blockers see my passwords?
No, reputable ad blockers cannot access your passwords. They are designed to block ads and do not interfere with password fields or collect sensitive data. However, always download ad blockers from trusted sources to avoid malicious software.
Are free ad blockers safe?
Yes, some free ad blockers are safe, especially trusted options like Malwarebytes Browser Guard and Ghostery. However, some free tools may collect data or contain malware. To stay protected, choose reputable providers and always download from official sources.
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