Whatever your job is now, AI will make its way into your industry

Whatever your job is now, AI will make its way into your industryMeta is aiming to fully automate ad creation using artificial intelligence (AI). Google Ads offers more and more automation and AI-powered creatives. Whether we like it or not, that’s the direction things are going in.

There are two major benefits from this:

• Ad platforms will likely have more advertising, so more revenue from advertising.
• Brands and agencies can create and test campaigns faster and cheaper.

A big question that comes up: How will users and potential customers react to this?

Well, we did some research on this topic and found something interesting.

First off, the difference between generations is significant. 18 to 30-year-old consumers have the biggest trust in information provided by AI, with 48% saying they trust it.

This trust decreases to 47% in 31 to 49-year-olds, and goes all the way down to 35% for 50 to 67-year-olds.

Gen Z is also mostly OK with brands using AI-generated models instead of real people to save money on photoshoots.

So, it seems AI-generated content will improve and be better received over time, especially as its quality improves, too.

Which begs the next question: Are marketers going to be out of their jobs?

Some will, unfortunately, because AI tools will replace their current jobs.

But AI tools are just that – tools!

Learning to use them to become a more effective marketer is a must. Your tasks, your job as a marketer, will change.

No longer will you have to prepare product images; just let AI generate a standard set for you.

Unboxing videos? AI will do it.

Before and after? AI.

Most of the classic and easily replicable ads will be mainly made by AI-generation tools. You won’t work on churning variations of these kinds of ads.

Instead, you will review, perhaps revise, and approve those made by AI.

And you will work on more complex scripts and concepts where you might still use real people.

Last but not least, you might find that your “marketing” job is going to reach further than marketing.

AI tools will also make it easier for people to do complex data analysis and write code.

So, just as AI tools can replace some current jobs, they will create completely new ones. That’s the opportunity marketers have to look out for.

My prediction: Whatever your job is now, AI will make its way into your industry. And your best-case scenario is to have AI as your trusty sidekick.

Using AI will become similar to using Microsoft Excel… It will be a skill you add to your resume.

And a skill you will use daily in your job.

This idea of AI being your sidekick also fits well with what Mark Zuckerberg said in Stratechery:

“We’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge, I think it is a redefinition of the category of advertising.”

In other words, you will have to understand what AI is doing to be able to define your objectives and understand the results it spits out.

Meet AI, your new coworker. Will you be friends?

By Emanuel Cinca, Founder and CEO of Stacked Marketer