UEFA bans videos of The Killers fans cheering England’s Euro 2024 win

Europe’s football authorities, together with X, opted to take down numerous videos of football fans enjoying a wholesome sports moment together with one of the UK’s most popular music bands. However, UEFA says its content protection teams wrongly picked up the content.

English football fans were elated after Ollie Watkins scored a last-minute winning goal, sending the English national team to the Euro 2024 final against Spain. After narrowly losing the last final against Italy in a penalty shootout, the team now has another chance to secure its first-ever European title.

At the same time as the game was approaching its culmination, thousands were attending a The Killers show at London’s O2 arena. The band projected the final moments of the game behind the kit, which resulted in an explosion of emotions after the English team went ahead.

Many in the audience filmed the elated moments – English victory followed by the Killers performing their UK hit Mr. Brightside – posting videos on social media. However, the Union of European Football Associations (UEFA), the championships’ organizer, was not happy about that.

Hours after the game, many users saw their videos removed from X, after UEFA sent out takedown notices, asking the social media platform to remove such content. One X user shared the supposed UEFA takedown notice, which said the videos included unlicensed footage of the match.

“As you have neither sought nor obtained permission from UEFA to use this content, your present use is an infringement of UEFA’s right,” reads the notice.

Another X user said that her 45-second videos from The Killers show were removed from X and Instagram, with the latter clearly stating it was done per UEFA’s request. The user added that Meta opted to freeze her Instagram account over the violation.

According to UEFA, the organization employs strong measures to protect its content and that's why its teamed picked up celebration videos.

"Kindly note that UEFA has a strong content protection programme to combat the unauthorised distribution of its content. In this instance, it appears that the relevant content was wrongly picked up by our content protection teams and so we are currently taking steps to withdraw the relevant notices," UEFA's spokesperson told Cybernews.

Updated on July 11th [02:20 p.m. GMT] with a statement from UEFA.

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