From fake AI news anchors reading the headlines to readers swiping away endless notifications, artificial intelligence is quietly reshaping how we consume news.
Based on Reuters's newest Digital News Report 2025, Cybernews has summed up three key points on how AI is reshaping the future of news personalisation: from fake Filipino AI news podcasters to automated anchors and notification fatigue.
1. Audiences care about how news is delivered, not just what it is
People are now more interested in consuming the news easily, rather than just allowing AI tools to select which stories they see. Think about bullet-point recaps, listicles (like this article), simplified versions, and adjusted reading levels, not algorithmic story selection alone.
A good example of this is the BBC. The Brits are turning to AI to better tailor content for younger audiences who are normally the hardest to reach by traditional media outlets.
2. Publishers are testing AI in creative ways
As publishers like The Independent are experimenting with AI-generated bullet point recaps using Google’s Gemini, other outlets in Asia (such as TVOne in Indonesia and Mono 29 in Thailand) are allowing AI-generated anchors to deliver the news directly on social platforms.
Nong Marisa is an AI anchor in Thailand who presents the news on the Mono 29 TV channel. Several Indian newspapers have also launched YouTube channels using high levels of automation and AI presentation.
The report found a correlation between the levels of comfort people feel with automatically generated news and reported usage of AI chatbots.
“Almost a fifth (18%) of our Indian sample said they were using chatbots such as ChatGPT and Google Gemini to access news weekly, with comfort levels of 44%. By contrast, usage in the UK was just 3%, with comfort levels of just 11%,” the report claims.
This suggests that AI-generated news will likely develop at different paces in different parts of the world. Although the European audience is much smaller than India's, European media organisations are already creating a precedent for faster AI-generated news growth.
For example, publishers like Reach in the UK are leaning on tools like Gutenbot to rewrite stories for multiple outlets, and Express.de has credited an AI bot named "Klara Indernach" with generating over 10% of its content.
3. AI-driven aggregators are reshaping how we discover the news
More journalists claim to use AI in their everyday work, especially for research or grammar checks. It’s also clear that AI is progressing and, in more cases than not, is the engine behind a new class of AI-powered aggregators. Think about “outlets” like Newsbreak, Opera News, and Google Discover.
These platforms use AI to sort and summarize content in hyper-personalized ways, based on a person’s individual interests, reading habits, and even language preferences.
For example, in Kenya, India, and the Philippines, where smartphones are the primary devices through which people access the internet, many users are skipping publishers entirely. Instead, they rely on the above-mentioned aggregators to push the most relevant news directly to their lock screens via notifications.
However, across all surveyed markets, a significant 79% of users say they either never receive alerts or have disabled them, citing irrelevance or being overwhelmed. This “notification fatigue” is becoming a real challenge for publishers who want to ride the wave of AI-enhanced reach without losing readers.
Some publishers are even licensing content to AI platforms directly – betting on reach over brand loyalty.
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