Two million Audis getting ChatGPT voice-controls


If you’re in the market for some self-confident car hallucinations, you will soon have access to an AI-powered Audi. The carmaker is introducing ChatGPT to its vehicles to enhance infotainment, navigation, climate controls, and answer “general knowledge questions.”

Audi announced that it will be integrating ChatGPT into its vehicles. Starting in July, two million car owners “will be able to interact with their car using natural language and listen to the information they would like to know while driving.”

Audis, released after 2021 and equipped with the third-generation modular infotainment system (MIB 3), will receive the new update. Among them are the Audi A3 and later.

“New vehicles such as the Q6 e-tron1 and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant,” the company said in a press release.

Audi promises “numerous possibilities that go beyond what was previously possible with voice control.”

“The ability to ask for information using natural language makes driving safer, as the driver never has to take their eyes off the road,” Audi said.

New Audi cars already have a self-learning voice assistant, which can be activated by saying “Hey Audi” or using the push-to-talk button on the steering wheel.

Marcus Keith, Audi's Vice President of Interior, Infotainment, and Connectivity Development, hopes that integrating ChatGPT into the car voice control system will combine the strengths of both applications.

“In addition to a range of voice-controlled functions, our customers will now benefit from simple and secure access to AI-based knowledge. This is the next step towards a best-in-class in-cabin experience in Audi vehicles,” Keith said.

Audi’s assistant will remain responsible for recognizing whether to execute a vehicle function, search for a destination, or, for example, provide the weather forecast.

ChatGPT will kick in when the Audi system cannot answer the question and forwards queries.

The company assures that data security is the highest priority, and all questions and answers will be deleted after processing.

“Moreover, ChatGPT never has access to vehicle data,” Audi said.

Future potential also holds the possibility of asking questions about the vehicle. For example, correct tire pressure and many other use cases are possible.

“Audi wants to fully exploit the potential of artificial intelligence – with services and products to improve the customer experience as well as in several fields of application to optimize business processes.”

Audi implements ChatGPT solutions via Microsoft Azure OpenAI Service and is committed to the responsible use of AI, as defined in its principles of conduct.