YouTube has been experimenting with pause ads being displayed on TVs, with testing taking place in chosen regions of the world.
Now, YouTube is now thinking of a wider roll-out after getting positive results.
"In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content," noted Philipp Schindler, senior vice president and chief business officer at Google, during Alphabet’s recent earnings call.
This so-called non-intrusive method of displaying ads would allow the platform to profit from users who don’t have YouTube Premium.
YouTube has been working on ways to ensure smooth ad-streaming. So far, its solutions to the problem have included an anti-adblock policy and creating streaming issues for adblock users.
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