YouTube may display ads on paused videos

YouTube has been experimenting with pause ads being displayed on TVs, with testing taking place in chosen regions of the world.

Now, YouTube is now thinking of a wider roll-out after getting positive results.

"In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content," noted Philipp Schindler, senior vice president and chief business officer at Google, during Alphabet’s recent earnings call.

This so-called non-intrusive method of displaying ads would allow the platform to profit from users who don’t have YouTube Premium.

YouTube has been working on ways to ensure smooth ad-streaming. So far, its solutions to the problem have included an anti-adblock policy and creating streaming issues for adblock users.

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