How to watch ITVX in the US in 2026

If you live in the United States, you cannot just log into ITVX and watch your favorite British content without restrictions. Luckily, if you’re looking for guidance on how to watch ITVX in the US, I have the solution you’re looking for. All you need is a trusted VPN with servers in the UK, and soon you’ll be able to stream Love Island, Cape Rock Killer, The Lady, or any of the other great ITVX titles.

ITVX offers a huge variety of content, which comes from multiple ITV channels, like ITV1/2/3/4, ITVX Kids, or ITV Classics. It also presents many blockbuster titles, talk shows, select Disney+ and AMC content, and live sports coverage (from the FIFA World Cup to wrestling). Overall, whether you enjoy drama, reality TV, or sports, ITVX has something for everyone.

So, how do you get access to all of this great content while you’re in the US or anywhere else? You need to connect to a UK-based server that will give you a British IP address, and a reliable VPN is the exact tool you’re looking for.

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How to watch ITVX in the US with a VPN

1. Set up the best VPN for ITVX – I recommend NordVPN, now 76% OFF
2. Connect a server in the UK
3. Sign up or log in to your ITVX account
4. Start watching ITVX in the US without restrictions

Note: To watch ITVX, you must create an ITVX account and provide a UK postal code during registration. Any valid UK postal code will work when signing up.

Why do you need a VPN to watch ITVX in the US?

ITVX places geo-blocks on its content to comply with copyright laws and distribution rights. Because of that, if you don’t live in the UK, you will need a reliable VPN to watch ITVX.

If you try to watch ITVX outside the UK without a VPN, you can navigate the site but not stream the content. If you try to start watching any shows, you’ll get an error saying: Outside the UK? Due to broadcast and content licenses, you can only watch ITVX in the UK.

To fix this, simply set up a VPN and connect to a UK server. This method ensures your connection appears to come from within the country, allowing ITVX to recognize you as a UK-based user.

But which VPN is the best for ITVX? My top recommendation is NordVPN, but there are a few other great VPNs worth consideration.

Best VPN services to watch ITVX

1. NordVPN – best VPN service to watch ITVX in 2026
2. Surfshark – budget-friendly VPN option for ITVX
3. IPVanish – versatile VPN for ITVX

How to watch ITV in the US with a VPN: detailed guide

If you want to watch ITVX outside the UK, including the US, it’s fairly simple. Follow these steps to access ITVX from anywhere in the world using a VPN:

1. Download and install a VPN that has servers in the UK. I recommend NordVPN due to its fast streaming speeds and strong ability to unblock ITVX. Plus, it has 440+ servers in 4 UK locations.
2. Open the VPN app on your device and log in with your credentials. Most VPN services, including NordVPN, are compatible with popular operating systems such as Windows, macOS, iOS, and Android.
3. Connect to a server in the UK. In the NordVPN app, you can find a UK server using the search bar at the top. Once connected, your IP address will appear as though you're from the UK.

   

4. Open the ITVX website or app on your browser or mobile device. If you're having trouble finding the ITVX app in your app store, change your device’s region to the UK.
5. Log in or create an ITVX account. If you don’t have an account yet, you’ll need to sign up.

   

6. Enjoy streaming ITVX from the US or any other location. You can now access live TV, on-demand shows, and movies, including all your favorite British content.

   

How to sign up to ITVX outside the UK

ITVX (formerly known as ITV Hub) signup process is pretty straightforward. Here are the steps you need to take to create an account:

1. Download a VPN of your choice – my top choice is NordVPN, now 76% OFF
2. Open your VPN app and connect to a UK server (once the VPN is connected, you’ll be able to access the ITVX website)
3. Go to the ITVX website and click the user icon in the top right-hand corner
4. Enter your email address to start setting up your account (if your account already exists, you will just need to log in)
5. Follow on-screen instructions to provide the required personal information
6. Enter a postcode – any valid UK-based postcode will do to complete the signup

How to download the ITVX app outside the UK

If you're outside the UK and want to download the ITVX app, you may run into some issues, as the app might not appear in your app store due to geographic restrictions. Using a VPN alone won’t solve this issue, as the app store operates based on your account’s registration country. Here’s how you can successfully download the ITVX app from outside the UK:

1. Subscribe to a VPN service with UK servers, like NordVPN, which is currently 76% OFF
2. Download and install the VPN app from your app store on your device
3. Log in to the VPN app and connect to a UK server to change your virtual location
4. Create a new app store account – go to your app store’s registration page and sign up for a new account while connected to the UK VPN server and select UK as your country during registration
5. Once your new UK-based account is created, log out of your current app store account and log in with the new one – this will now make the UK version of the app store available to you, where the ITVX app will appear

Now that you're using a UK account, you can search for the ITVX app in the app store and download it. You can switch back to your original account after downloading the ITVX app if you want to, but keep in mind that to use ITVX, you’ll still need to stay connected to a UK server on your VPN.

Sign up to ITVX with NordVPN now

Struggling to access ITVX in the US with a VPN?

Sometimes, you may find that you are unable to connect to ITVX even when using a VPN. This probably means you need to disable your location settings or find a better VPN for geo-blocking and streaming.

If you get an error message saying that ITV Hub will only work in the UK, it means that your VPN isn’t working, and you’re likely still connected to a server outside of the UK. To fix this issue, check to see if your VPN is running. If it is, you probably need a more reliable VPN.

Here are a few other common issues that you may encounter while trying to stream content on ITVX in the US and how to fix them:

• The GPS location of your device and the IP address are not the same. I recommend disabling location services within your device’s settings.
• ITVX has blacklisted the servers used by your VPN. Try connecting to a different server or switching VPN providers altogether.
• You have ITVX cookies on your device that are letting it know you’re not in the UK. Clear browser cookies and cache periodically to avoid any logs of your real location.
• Your actual IP address is leaking, blocking your access. Search for the leak protection setting on your VPN and enable it, or verify if you’re leaking your IP address using an online tool (e.g., DNS Leak Test).
• ITVX has upgraded its geo-blocking protocols, and your VPN stopped working, or the VPN you are using isn’t capable of unblocking ITV Hub. In this case, the only thing that will solve the issue is choosing a trusted VPN.

If all fails, I recommend contacting your VPN’s customer support. Experienced professionals will be able to advise you on which server will work with ITVX or what you may need to toggle in your VPN settings to avoid further issues.

It’s worth mentioning that if you live in the UK and travel to the US, ITVX has introduced an option to download shows onto Android and iOS devices. However, shows are only available for 7 days, and you need to pay £5.99 for ITVX Premium. All three VPNs I recommended above are cheaper if you opt for annual subscriptions, and you can watch content without downloading it first. Of course, if you're struggling with VPNs, this might be an option for you.

What can you watch on ITVX?

ITVX offers both live TV and a diverse on-demand library. You can watch live channels such as ITV1, ITV2, ITV3, ITV4, ITVX KIDS, and ITV Classics. You can enjoy talk shows, dramas, family entertainment shows, reality TV, and live sports events.

When it comes to on-demand content, ITVX has plenty to offer, too. You can watch popular dramas, like Emmerdale, Coronation Street, or Broadchurch, as well as reality shows, including Love Island, The Only Way is Essex, The Real Housewives of Cheshire, or Britain’s Got Talent. ITVX also offers great documentaries, foreign language films, and titles from AMC and Disney+, including King of the Hill or Lie to Me.

Conclusion

Streaming UK-based services like ITVX abroad might be a hurdle, as the access is geo-blocked for those outside the country. Luckily, it’s possible to access ITVX in the US using a VPN service.

My top recommendation for unblocking ITVX is NordVPN because it has plenty of UK-based servers, offers next-generation security features, follows top-class privacy standards, and successfully unblocks ITVX and other streaming platforms, including Netflix and BBC iPlayer.

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