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How to watch ITVX (ITV Hub) in the USA in 2024

ITVX (formerly known as ITV) is the biggest commercial station in the UK. It hosts many popular shows and dramas - most of which can also be viewed on the internet via the ITV hub app. This online video player works across all the ITV commercial channels, but it is not available to anyone outside the UK. To view the content on ITVX, you need a UK IP address and UK account.

Fortunately, you can overcome these geo-restrictions and watch ITVX in the USA with a premium VPN. In this article, we’ll take you through the process, help you decide on the best VPN for your needs, and look at solutions for troubleshooting when things don’t go to plan.

How to watch ITVX in USA with VPN

  1. Get the best VPN for ITVX. We recommend NordVPN, now 74% OFF!
  2. Connect to any VPN server in the UK
  3. Sign up or log in to your ITV Hub account
  4. Start watching ITVX in the USA

Why do you need a VPN to watch ITVX in the US?

ITVX is only available in the UK. This is because ITVX places geo-blocks on its content to comply with copyright laws and distribution rights. As such, if you don’t live in the UK, you will need a reliable VPN to watch ITVX.

itvx not available outside uk

When you try to access ITVX without a VPN, you will be met with an error code. This tells you that ITVX channels are restricted and won’t work in your country. You can overcome this issue by using a VPN to connect to a UK server. This means that ITVX will see you are using a UK IP address and will unlock the content for you.

Not sure where to start with finding a VPN? In the next section we’ll take you through three great options that will enable you to watch ITVX in the USA.

Best VPN services to watch ITVX – our detailed list:

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How to sign up to ITV Hub outside the UK

The ITV Hub signup process is pretty straightforward. Here are the steps you need to take to create an account:

  1. Download a VPN of choice. For example, NordVPN, now 74% OFF
  2. Open your VPN and connect with a UK server. Once the VPN is connected, you’ll be able to access the ITV Hub website
  3. Go to the ITV Hub website and head to Sign In in the top right-hand corner
  4. As you don’t have an account, you’ll then need to select the Sign Up option
  5. Fill in the form to create your ITV Hub account
  6. As you can see, you’ll need to enter a postcode. We recommend that you find a UK postcode online and enter this
  7. Once you’ve finished filling in the form, click Submit to complete the signup process

How to watch ITV Hub outside the UK

If you want to watch ITVX (ITV Hub) outside the UK, it's fairly simple. We’ll take you through the basic process you need to follow to watch ITVX content from anywhere in the world:

  1. Download and install a VPN on your router or your computer. If you don't know which to choose, we recommend NordVPN for watching ITVX
  2. Open the VPN app on your device
  3. Choose a server from the UK
  4. Open the ITV Hub app or go to the website to watch ITVX content

How to watch ITV Hub in the USA on your device

The ITV Hub download and installation process is pretty straightforward. However, the steps do differ from one device to another – so we’ll take you through how to watch UK TV from abroad and provide steps you'll need to take based on your device.

Watch ITV Hub on your PC (Windows and Mac)

This is how to watch ITV Hub on Windows and Mac:

  1. Download a VPN on your computer, we recommend NordVPN, now with a discount!
  2. Install the VPN and select a UK server
  3. Head over the ITV Hub website
  4. Provide your email address and password to sign in
  5. Select a show and enjoy!

If you wish to watch ITV Hub on a device that runs on Windows 10 or a Mac, you won’t need to install anything as you can simply use your browser.

Watch ITV Hub on Android

If you want to watch ITV Hub on an Android device, these are the steps you’ll need to take:

  1. Download a VPN (our #1 for ITVX is NordVPN) and install it on your router or a laptop that can create a mobile hotspot
  2. Change your IP address to a UK IP address
  3. Connect your Android device to your wifi network or the mobile hotspot you have created
  4. Go to your Google Play app
  5. Download and install the ITV Hub app
  6. Open the ITV Hub app and submit your login details
  7. Choose a show and enjoy!

And just like that – your Android device can now access the entire ITVX library.

Watch ITV Hub on iOS (iPad and iPhone)

Downloading and watching the ITV Hub on iOS devices is pretty similar to the process on Android. However, you will also need to change your App Store country.

  1. On your device, tap Settings > [your name] > iTunes & App Store
  2. Tap your Apple ID, then tap View Apple ID
  3. Tap Country/Region, then tap Change Country or Region
  4. Tap your new country or region, then review the Terms & Conditions
  5. Tap Agree in the upper-right corner, then tap Agree again to confirm
  6. Download and install a VPN. NordVPN is great for iOS devices
  7. Choose a UK server from the list of options
  8. Download and install the ITV Hub app
  9. Sign in and start watching!

By following these steps, you should be able to easily access ITVX on your iOS device.

Watch ITV Hub on Roku

You’ll need the ITV Hub app to watch ITV on Roku. For this to work, you’ll also need to have a Roku UK account. We’ve outlined the steps below:

  1. Reset your Roku device
  2. Set up a VPN on your router. NordVPN is our top choice
  3. Connect to a UK server
  4. Connect the Roku device to your TV and sign in using your UK account
  5. Go to Roku’s Channel Store, find the ITV Hub app and then install it
  6. Once the installation is complete, open the app and sign in using your login details

Having ITVX Roku problems? Make sure you have the latest version of the ITVX app installed, check your internet connection and make sure it is strong enough to stream video, restart your Roku device, clear the cache and data for the ITVX app, or uninstall and reinstall the ITVX app. If you are still having trouble, you can contact ITVX support for help.

By setting up a VPN on your router, you can protect your entire network – and access ITVX with your Roku.

Watch ITV Hub on a smart TV

Apple TV doesn’t support VPN apps. You can get around this by connecting your VPN to your wifi router:

  1. Download a VPN. We recommend NordVPN, now 74% OFF
  2. Connect to a UK server
  3. Go into your router’s admin and connect it to your VPN network
  4. Download the ITV Hub app on your Apple TV
  5. Login and create an account!

Some smart TVs will let you download a VPN app. If your smart TV doesn’t support VPN apps, you just need to follow the process above to connect your Wi-Fi router to a VPN. Once this is done, you can download the ITV Hub app, log in to your account, and begin streaming.

Struggling to access ITVX in the USA with a VPN?

Sometimes, you may find that you are unable to connect to the ITVX – even if you have a VPN. This probably means that you need a better or different VPN for geo-blocking and streaming.


If you get an error message telling you that ITV Hub will only work in the UK, it means that your VPN isn’t working and you’re likely still connected to a server outside of the UK. To remedy this issue, check to see if your VPN is running. If it is, you probably need a more reliable VPN.

Here are a few other common issues that you may encounter whilst trying to stream content on ITVX in the USA:

  • The GPS location of your device and the IP address are not the same
  • ITV has blacklisted the servers used by your VPN
  • ITV has upgraded its geo-blocking protocols and your VPN isn’t working any longer
  • You have ITV cookies on your device that are letting ITV know you’re not in the UK
  • Your actual IP address is leaking
  • The VPN you are using isn’t capable of unblocking ITV Hub

If met with any of these issues, you can try the following solutions:

  • Try a different browser and clear your cookies
  • Try connecting to a different server
  • Search for the leak protection setting on your VPN and enable it
  • Contact customer support for your VPN and check to see if the server you’re using unblocks the streaming services that you need
  • Change your VPN provider
Watch ITVX with NordVPN
Whether you are looking for an advanced security layer or for an ITVX that unblocks a magnificent list of streaming platforms, NordVPN is a VPN to go for. It ensures next-generation protection, market-leading connection speeds, and streams content in full HD.
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Is it possible to watch ITVX with a free VPN?

Though it’s possible to watch ITVX (ITV Hub) for free, it’s not really recommended to use a free VPN. Free VPNs are available online, but they don’t tend to work very well and can slow down your internet connection.

One workaround here is to use a freemium VPN offered by some paid VPNs. These are somewhat better than free VPNs, but they come with a data cap and don’t unblock all major streaming services.

What can you watch on ITVX?

ITV has six channels available in its TV guide: ITV1, ITV2, ITV3, ITV4, ITVBe, and CITV.

It’s possible to watch shows live on the ITVX Live stream, this includes sports and news. There are also countless popular shows hosted on ITVX, including:

  • Emmerelde
  • Oprah
  • Love Island
  • Marcella
  • Ainsley's Caribbean Kitchen
  • Unforgotten
  • Family Guy
  • The Americans
  • A Touch of Frost
  • Tipping Point

Watch 2023 Christmas specials on ITVX

It's the season when people like to curl up in a cozy blanket and binge-watch Christmas TV. Many channels and platforms offer a variety of festive shows and movies, and ITVX is one of them. Here are some of the Christmas specials you'll be able to watch on ITVX this festive season:

Christmas specialDate & time
Deal or No Deal Christmas SpecialDecember 17, 2023, 7pm GMT (5pm EST)
The Royal Variety Performance 2023December 17, 2023, 8pm GMT (3pm EST)
The Winter King (series)From December 21, 2023
Royal Carols: Together at Christmas 2023
December 24, 2023, 9.45pm GMT (4.45pm EST)
The Jonathan Ross Christmas ShowDecember 24, 2023, 10.15pm GMT (5.15pm EST)
Britain Get SingingDecember 24, 2023, 11pm GMT (6pm EST)
The Masked Singer Christmas Special
December 25, 2023, 7.30pm GMT (2.30pm EST)
Tipping Point: Lucky Stars Christmas SpecialDecember 26, 2023, 5.45pm GMT (12.45pm EST)
Celebrity Catchphrase Christmas SpecialDecember 30, 2023 – January 5, 2024, 6pm GMT (1pm EST)

As you're already aware, ITVX is only available in the UK. So, to watch any of these Christmas Specials on ITVX, you need a trusted VPN provider with servers in the United Kingdom. For this, we strongly recommend NordVPN. It has multiple UK servers and offers robust unblocking capabilities.


Streaming United Kingdom-based services like ITVX abroad might be a hurdle, as the access is geo-blocked. In this article, we unraveled how to access ITVx (ITV Hub) in the USA with the help of a VPN service for each device.

Our top recommendation for unblocking ITV Hub is with NordVPN. It has all the next-gen security and privacy standards and is able to unblock more streaming platforms, including Netflix or BBC iPlayer.

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