How to watch ITVX in the US in 2026

If you reside in the United States, you cannot just log into ITVX and watch your favorite British content without restrictions. Luckily, if you already have an ITVX account (or the required information to register for one), a VPN might be the right solution for you. VPN with UK servers can help you change your IP address to a UK one, which should help you stream your favorite shows, such as Love Island, Cape Rock Killer, The Lady, or any of the other great ITVX titles.

ITVX offers a huge variety of content, which comes from multiple ITV channels, like ITV1/2/3/4, ITVX Kids, or ITV Classics. It also presents many blockbuster titles, talk shows, select Disney+ and AMC content, and live sports coverage (from the FIFA World Cup to wrestling). Overall, whether you enjoy drama, reality TV, or sports, ITVX has something for everyone.

To tell the truth, a VPN cannot guarantee access to ITVX from the US. It can help with the UK IP address step, but you may still need a valid ITVX account, postcode, and app access, and ITVX may block some VPN connections. With those limits in mind, here’s how to try watching ITVX from the US.

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The official ITVX download method

Before diving into the VPN method, check whether ITVX Premium downloads are enough for your trip. If you live in the UK and are traveling to the US, ITVX Premium costs £5.99/month and lets you download selected shows on Android and iOS for offline viewing for up to 7 days.

If you’re already outside the UK or need access for longer than the download window allows, the VPN method below may help ITVX recognize your connection as UK-based. Important note: You’ll still need an ITVX account or the required registration details to create one, plus access to the ITVX website or app. Additionally, be warned that using a VPN to access ITVX from outside the UK may breach ITVX terms and could lead to blocked playback or account issues.

How to watch ITVX in the US with a VPN

1. Download and install a VPN with UK servers on your device
2. Open the VPN app and connect to a UK server.
3. Open the ITVX website in a browser, or open the ITVX app if it is already available on your device.
4. Sign in or create an ITVX account with the required registration details.
5. Try streaming ITVX while connected to the UK server. If playback does not work, try another UK server, clear browser cookies, or check whether ITVX is blocking VPN traffic.

Note: To watch ITVX, you must create an ITVX account and provide a UK postal code during registration. Any valid UK postal code will work when signing up.

Why do you need a VPN to watch ITVX in the US?

ITVX is geo-restricted because of content licensing and distribution-rights agreements. The platform is mainly available in the UK, so users in the US can usually open the ITVX website but may not be able to stream shows, live channels, or movies.

If you try to watch ITVX outside the UK without a VPN, you can navigate the site but not stream the content. If you try to start watching any shows, you’ll get an error saying: Outside the UK? Due to broadcast and content licenses, you can only watch ITVX in the UK.

A VPN can help with the IP address part. By connecting to a UK server, your connection can appear to come from the UK, which may help ITVX treat the request as UK-based. However, a VPN does not create an ITVX account, provide registration details, change your app-store region, or guarantee that ITVX will not detect VPN traffic.

What you need to watch ITVX	What it requires	Can a VPN help?
UK-based connection	A UK IP address so ITVX sees the connection as coming from the UK	✅ Yes
ITVX account	A registered ITVX account with the required account details, including a UK postcode	❌ No
TV License confirmation	Confirmation that you have a valid UK TV License, if ITVX asks for it	❌ No
App access on mobile	A UK-based App Store or Google Play account to download the ITVX app	❌ Not guaranteed

You may not need a VPN if you live in the UK and are only traveling to the US for a short time. In that case, ITVX Premium downloads may be the better first option, since selected shows can be downloaded on Android and iOS for offline viewing. Check the current ITVX Premium price, download window, and title availability before relying on it.

Best VPN services to watch ITVX

1. NordVPN – best VPN to try with ITVX based on our latest UK server testing
2. Surfshark – budget-friendly VPN option for ITVX
3. IPVanish – flexible VPN option for testing ITVX across multiple devices

How to watch ITVX in the US with a VPN: detailed guide

You can watch ITVX from the US with an ITVX account, the required registration details, and access to the ITVX website or app. A VPN with UK servers can help with the location step by routing your connection through the UK, but it will not change your app-store region or replace any account requirements.

1. Download and install a VPN that has servers in the UK.
2. Open the VPN app and sign in.
3. Connect to a UK server. Once connected, your IP address should appear as UK-based.

   

4. Open the ITVX website in a browser. If you want to use the ITVX app and it does not appear in your app store, check your app-store region settings separately.
5. Log in or create an ITVX account. If you don’t have an account yet, you’ll need to sign up.

   

6. Try streaming ITVX while connected to the UK server. If playback does not work, try another UK server, clear browser cookies, or check whether ITVX is blocking VPN traffic.

   

How to sign up to ITVX outside the UK

ITVX (formerly known as ITV Hub) account registration requires details linked to the UK, such as a postcode. A VPN can help you access the ITVX website with a UK IP address, but it does not replace the need for any account information ITVX asks for during sign-up. Here are the steps you need to take to create an account:

1. Download a VPN of your choice.
2. Open your VPN app and connect to a UK server (once the VPN is connected, you’ll be able to access the ITVX website)
3. Go to the ITVX website and click the user icon in the top right-hand corner
4. Enter your email address to start setting up your account (if your account already exists, you will just need to log in)
5. Follow the on-screen instructions to provide the required personal information
6. Enter a postcode – during registration, you will be asked for a UK postal code. Make sure to use a postcode that matches the region of your VPN server (e.g., a London postcode if connected to a London server)

How to download the ITVX app outside the UK

If you’re outside the UK, the ITVX app may not appear in your App Store or Google Play results. This usually happens because app stores use your account country, not just your IP address, to decide which apps you can download.

A VPN can help you use ITVX after installation by giving you a UK IP address, but it will not change your app-store region on its own. To download the ITVX app, you may need to switch your existing app-store account to the UK or create a separate UK-based account, depending on your device and account settings.

1. Connect to a UK VPN server before opening ITVX.
2. Check whether the ITVX app appears in your app store.
3. If it does not appear, review your Apple App Store or Google Play country settings.
4. Change your account region to the UK only if you meet the store’s requirements, such as billing, balance, subscription, or payment rules.
5. Download the ITVX app if it becomes available.
6. After installing ITVX, keep your VPN connected to a UK server when trying to stream.

Sign up to ITVX with NordVPN now

Struggling to access ITVX in the US with a VPN?

Sometimes, ITVX may still block streaming even when your VPN is connected. This can happen if ITVX detects the VPN server, your device location does not match your IP address, your browser stores old location data, or your real IP address is leaking.

If you see an error saying ITVX only works in the UK, first check that your VPN is connected to a UK server. If it is, try the steps below:

• Connect to a different UK server. ITVX may block some VPN IP addresses, so switching servers can help.
• Clear your browser cookies and cache. This removes old site data that may still point to your real location.
• Check for IP, DNS, or WebRTC leaks. Enable leak protection in your VPN app and use a leak test tool to confirm that your real IP address is not visible.
• Try a desktop browser instead of the mobile app. A VPN changes your IP address, but it does not change GPS or app-store region settings. Mobile apps may use extra location signals.
• Make sure your ITVX account and registration details are complete. A VPN can help with the UK IP address, but it cannot create or replace account requirements.

If all fails, I recommend contacting your VPN’s customer support. Experienced professionals will be able to advise you on which server will work with ITVX or what you may need to toggle in your VPN settings to avoid further issues.

Keep in mind that if you live in the UK and travel to the US, ITVX has introduced an option to download shows onto Android and iOS devices. However, shows are only available for 7 days, and you need to pay £5.99 for ITVX Premium. If you're struggling with VPNs, this might be an option for you.

What can you watch on ITVX?

ITVX offers both live TV and a diverse on-demand library. You can watch live channels such as ITV1, ITV2, ITV3, ITV4, ITVX KIDS, and ITV Classics. You can enjoy talk shows, dramas, family entertainment shows, reality TV, and live sports events.

When it comes to on-demand content, ITVX has plenty to offer, too. You can watch popular dramas, like Emmerdale, Coronation Street, or Broadchurch, as well as reality shows, including Love Island, The Only Way is Essex, The Real Housewives of Cheshire, or Britain’s Got Talent. ITVX also offers great documentaries, foreign language films, and titles from AMC and Disney+, including King of the Hill or Lie to Me.

Conclusion

Streaming UK-based services like ITVX abroad might be a hurdle, as the access is geo-blocked for those outside the country. Luckily, it’s possible to access ITVX in the US using a VPN service.

My top recommendation for unblocking ITVX is NordVPN because it has UK servers and strong streaming performance. It will not remove every access barrier, but it gives you the key requirement for trying ITVX from the US: a UK IP address.

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