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How to watch ITV in the USA

ITV is the biggest commercial station in the UK. It hosts many popular shows and dramas - most of which can also be viewed on the internet via the ITV hub app. This online video player works across all the ITV commercial channels, but it is not available to anyone outside the UK. To view content on ITV hub, you need a UK IP address and UK account.

Fortunately, you can overcome these geo-restrictions and watch ITV in the USA with a premium VPN. In this article, we’ll take you through the process, help you decide on the best VPN for your needs, and look at solutions for troubleshooting when things don’t go to plan.

Why do you need a VPN to watch ITV in the US?

ITV is only available in the UK. This is because ITV places geo-blocks on its content to comply with copyright laws and distribution rights. As such, if you don’t live in the UK, you will need a VPN to watch ITV.

When you try to access ITV without a VPN, you will be met with an error code. This tells you that ITV channels are restricted and won’t work in your country. You can overcome this issue by using a VPN to connect to a UK server. This means that ITV will see you are using a UK IP address and will unlock the content for you.

Not sure where to start with finding a VPN? In the next section we’ll take you through three great options that will enable you to watch ITV in the USA.

Top 3 VPN services to watch ITV – our shortlist:

  1. NordVPN – the best VPN service to watch ITV
  2. Surfshark – budget-friendly VPN option for ITV
  3. IPVanish – versatile VPN for ITV

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Best VPN services to watch ITV – our detailed list:

We've conducted a thorough research to find out which VPNs are best for accessing ITV Hub outside the UK. We’ve narrowed down our top three options for you here:

1. NordVPN - best VPN to watch ITV in USA

🌎Based in:Panama
5700 servers in 60 countries
🍿Unblocks streaming sites:Yes
🔥Coupons:NordVPN Coupon 63% OFF

NordVPN is a reliable VPN option for unblocking ITV Hub outside of the UK. It has the largest network of any major provider: over 5700 servers in 60 countries. This fast service boasts brilliant unblocking capabilities and several advanced security features.

NordVPN apps are available for Linux, Windows, MacOS, iOS, and Android. You can install it manually on select wireless routers.

In terms of streaming, NordVPN unblocks other major streaming platforms: Netflix, Hulu, BBC iPlayer, and HBO Max.

NordVPN’s prices start at $3.29/month and you get 6 simultaneous connections. If you’d like to try it first before subscribing, you have a 30-day money-back guarantee.

Visit our NordVPN review to find out everything about its features.

2. Surfshark - fast VPN for ITV Hub stream in USA

🌎Based in:The Netherlands
🖥️Servers/countries:3200+ servers in 100 countries
🍿Unblocks streaming sites:Yes
Get 82% OFF Surfshark + 2 months FREE

Surfshark is an affordable VPN option for watching ITV outside the UK. It offers up to six dedicated British servers to allow easy access to popular geo-restricted services like ITV Hub. It is a strong choice for streaming because of fast speeds and impressive unblocking abilities (it even unblocks major platforms like Netflix).

Unlike many of its rivals, there is no connection limit with Surfshark. The service uses a kill switch, 256-bit AES encryption, and protection against DNS leaks to keep your activity private. It also doesn’t log any data that could identify you, or your location.

Surfshark VPN prices start at $2.30/month. This is one of the most affordable VPNs in the market, considering its feature-rich suite and level of security. You can also try it out with a 30-day money-back guarantee.

Take a look at our Surfshark review to learn more.

3. IPVanish - reliable VPN for streaming

IPVanish banner
🌎Based in:United States
🖥️Servers/countries:2000+ servers in 50+ countries
🍿Unblocks streaming sites:Yes
Get 72% OFF IPVanish!

IPVanish is a solid VPN for streaming, and it can certainly help you view ITV Hub outside the UK. With over 100 high-speed WireGuard servers in 5 UK locations alone, it's an excellent option for unblocking a variety of streaming services.

With a fully customizable connection setup and split tunneling, you'll be able to select which apps connect to the VPN – and when. Plus, there are unlimited simultaneous connections available, so you can use IPVanish on just about any device that you own. All in all, it's a solid VPN for just about anything: and that includes streaming ITV.

IPVanish works well with unblocking streaming services, such as Netflix, BBC iPlayer, and Youtube. It may have some struggles while unblocking other streaming platforms.

Price-wise, IPVanish prices start at $3.33/month. You can also try this VPN out risk-free with its 30-day money-back guarantee.

Read our IPVanish review to find out more about this VPN provider.

How to sign up to ITV Hub outside the UK

The ITV Hub signup process is pretty straightforward. Here are the steps you need to take to create an account:

  1. Download your VPN of choice. For example, NordVPN, now 63% OFF
  2. Open your VPN and connect with a UK server. Once the VPN is connected, you’ll be able to access the ITV Hub website.
  3. Go to the ITV Hub website and head to Sign In in the top right hand corner.
  4. As you don’t have an account, you’ll then need to select the Sign Up option.
  5. Fill in the form to create your ITV Hub account.
  6. As you can see, you’ll need to enter a postcode. We recommend that you find a UK postcode online and enter this.
  7. Once you’ve finished filling in the form, click Submit to complete the signup process.
ITV Hub website screenshot

How to watch ITV Hub in USA on your device

The ITV Hub download and installation process is pretty straightforward. However, the steps do differ from one device to another - so we’ll take you through the ones you’ll need to take based on your device.

Watch ITV Hub on your PC (Windows and Mac)

This is how to watch ITV Hub on Windows and Mac:

  1. Download a VPN on your computer, we recommend NordVPN, now with a discount!
  2. Install the VPN and select a UK server.
  3. Head over the the ITV Hub website.
  4. Provide your email address and password to sign in.
  5. Select a show and enjoy!

If you wish to watch ITV Hub on a device that runs on Windows 10 or a Mac, you won’t need to install anything as you can simply use your browser.

change region tv

Watch ITV Hub on Android

If you want to watch ITV Hub on an Android device, these are the steps you’ll need to take:

  1. Download a VPN (our #1 for ITV is NordVPN) and install it on your router or a laptop that can create a mobile hotspot.
  2. Change your IP address to a UK IP address.
  3. Connect your Android device to your wifi network or the mobile hotspot you have created.
  4. Go to your Google Play app.
  5. Download and install the ITV Hub app.
  6. Open the ITV Hub app and submit your login details.
  7. Choose a show and enjoy!

And just like that – your Android device can now access the entire ITV library.

change region android

Watch ITV Hub on iOS (iPad and iPhone)

Downloading and watching the ITV Hub on iOS devices is pretty similar to the process on Android. However, you will also need to change your App Store country.

  1. On your device, tap Settings > [your name] > iTunes & App Store.
  2. Tap your Apple ID, then tap View Apple ID.
  3. Tap Country/Region, then tap Change Country or Region.
  4. Tap your new country or region, then review the Terms & Conditions.
  5. Tap Agree in the upper-right corner, then tap Agree again to confirm.
  6. Download and install a VPN. NordVPN is great for iOS devices.
  7. Choose a UK server from the list of options.
  8. Download and install the ITV Hub app.
  9. Sign in and start watching!

By following these steps, you should be able to easily access ITV on your iOS device.

change region iphone

Watch ITV Hub on Roku

You’ll need the ITV Hub app to watch ITV on Roku. For this to work, you’ll also need to have a Roku UK account. We’ve outlined the steps below:

  1. Reset your Roku device.
  2. Set up a VPN on your router. NordVPN is our top choice.
  3. Connect to a UK server.
  4. Connect the Roku device to your TV and sign in using your UK account.
  5. Go to Roku’s Channel Store, find the ITV Hub app and then install it.
  6. Once the installation is complete, open the app and sign in using your login details.

By setting up a VPN on your router, you can protect your entire network – and access ITV with your Roku.

change region streaming device

Watch ITV Hub on a smart TV

Apple TV doesn’t support VPN apps. You can get around this by connecting your VPN to your wifi router:

  1. Download a VPN. We recommend NordVPN, now 63% OFF.
  2. Connect to a UK server.
  3. Go into your router’s admin and connect it to your VPN network.
  4. Download the ITV Hub app on your Apple TV.
  5. Login and create an account!

Some smart TVs will let you download a VPN app. If your smart TV doesn’t support VPN apps, you just need to follow the process above to connect your wifi router to a VPN. Once this is done, you can download the ITV Hub app, login to your account, and begin streaming!

change region tv

How to watch ITV outside the UK

If you want to watch ITV outside the UK, this section is for you! We’ll take you through the basic process you need to follow to watch ITV content from anywhere in the world.

All you need to do is complete these steps:

  1. Download and install a VPN on your router or your computer. If you don't know which to choose, we recommend NordVPN for watching ITV.
  2. Open the VPN app on your device.
  3. Choose a server from the UK.
  4. Open the ITV Hub app or go to the website to watch ITV content.

Struggling to access ITV Hub in the USA with a VPN?

Sometimes, you may find that you are unable to connect to the ITV Hub - even if you have a VPN. This probably means that you need a better or different VPN for streaming.

ITV Hub Help section - I am abroad and can't watch programmes

If you get an error message telling you that ITV Hub will only work in the UK, it means that your VPN isn’t working and you’re likely still connected to a server outside of the UK. To remedy this issue, check to see if your VPN is running. If it is, you probably need a more reliable VPN.

Here are a few other common issues that you may encounter whilst trying to stream content on ITV Hub in the USA:

  • The GPS location of your device and the IP address are not the same.
  • ITV has blacklisted the servers used by your VPN.
  • ITV has upgraded its geo-blocking protocols and your VPN isn’t working any longer.
  • You have ITV cookies on your device that are letting ITV know you’re not in the UK.
  • Your actual IP address is leaking.
  • The VPN you are using isn’t capable of unblocking ITV Hub.

If met with any of these issues, you can try the following solutions:

  • Try a different browser and clear your cookies.
  • Search for the leak protection setting on your VPN and enable it.
  • Contact customer support for your VPN and check to see if the server you’re using unblocks the streaming services that you need.
  • Change your VPN provider.
Watch ITV Hub with NordVPN
Whether you are looking for an advanced security layer or for an ITV Hub that unblocks a magnificent list of streaming platforms, NordVPN is a VPN to go for. It ensures next-generation protection, market-leading connection speeds, and streams content in full HD.
cybernews® score
4.9 /5

How to watch ITV Hub for free

Though it’s possible to watch ITV Hub for free, it’s not really recommended to use a free VPN. Free VPNs are available online, but they don’t tend to work very well and can slow down your internet connection.

One workaround here is to use a freemium - free version offered by some paid VPNs. These are somewhat better than free VPNs, but they come with a data cap and don’t unblock all major streaming services. We’d definitely recommend investing in one of the three VPNs that we outlined earlier in the article!

Pro tip

NordVPN is our #1 VPN for ITV – and you can try it for free, using the free 30-day trial. A 7-day free trial is available on Android with an option to connect it to other devices. It's a risk-free solution that's guaranteed to work.

Get NordVPN free trial

What can you watch on ITV?

ITV has six channels available in its TV guide:

  • ITV
  • ITV2
  • ITV3
  • ITV4
  • ITVBe
  • CITV

It’s possible to watch shows live on the ITV Live stream, this includes sports and news. There are also countless popular shows hosted on ITV, including:

  • Emmerelde
  • Oprah
  • Love Island
  • Marcella
  • Ainsley's Caribbean Kitchen
  • Unforgotten
  • Family Guy
  • The Americans
  • A Touch of Frost
  • Tipping Point


Streaming United Kingdom-based services abroad might be a hurdle, as the access is geo-blocked. In this article, we unraveled how to access ITV Hub in the USA with the help of a VPN service for each device.

Our top recommendation for unblocking ITV Hub is with NordVPN. It has all the next-gen security and privacy standards and is able to unblock more streaming platforms, including Netflix or BBC iPlayer.

More VPN guides from Cybernews:


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