How to watch ITVX in the USA in 2025

Fortunately, you can overcome these geo-restrictions and watch ITVX in the USA with a premium VPN. In this article, we’ll take you through the process, help you decide on the best VPN for your needs, and look at solutions for troubleshooting when things don’t go to plan.

ITVX (formerly known as ITV) is the biggest commercial station in the UK. It offers a wide variety of content, including popular UK and international TV shows, reality TV, and movies. Additionally, ITVX features 18 live TV channels, including ITV 1, 2, 3, 4, and ITV Sport, which can be watched live. Whether you enjoy drama, reality TV, or sports, ITVX has something for everyone.

Most of the content on ITVX can also be viewed online via the ITV Hub app, accessible across all the ITV commercial channels. However, this service is limited to viewers within the UK. To watch ITVX, you need a UK IP address and a UK account.

How to watch ITVX in USA with VPN

Note: To watch ITVX, you must create an ITVX account and provide a UK postal code during registration. Any valid UK postal code will work when signing up.

1. Get the best VPN for ITVX. We recommend NordVPN, now 72% OFF!
2. Connect to any VPN server in the UK
3. Sign up or log in to your ITV Hub account
4. Start watching ITVX in the USA

Why do you need a VPN to watch ITVX in the US?

ITVX places geo-blocks on its content to comply with copyright laws and distribution rights. As such, if you don’t live in the UK, you will need a reliable VPN to watch ITVX.

If you try to watch ITVX outside the UK without a VPN, you'll get an error saying the service isn't available in your location. To fix this, simply connect to a UK server using a VPN. This tricks ITVX into thinking you're in the UK, allowing you to access its content.

Not sure where to start with finding a VPN? In the next section we’ll take you through three great options that will enable you to watch ITVX in the USA.

Best VPN services to watch ITVX – our detailed list:

1. NordVPN – the best VPN service to watch ITVX
2. Surfshark – budget-friendly VPN option for ITVX
3. IPVanish – versatile VPN for ITVX

How to watch ITV in USA with VPN

If you want to watch ITVX outside the UK, including in the USA, it’s fairly simple. Follow these steps to access ITVX from anywhere in the world by using a VPN:

1. Download and install a VPN that has servers in the UK. We recommend NordVPN due to its fast streaming speeds and strong ability to unblock ITVX
2. Open the VPN app on your device and log in with your credentials. Most VPN services, including NordVPN, are available for various operating systems such as Windows, macOS, iOS, and Android
3. Connect to a server in the UK. In the NordVPN app, either choose a UK server from the list or use the map to click on the UK. Once connected, your IP address will appear as though you're browsing from the UK
4. Open the ITVX website or app on your browser or mobile device. If you're having trouble finding the ITVX app in your app store, change your device’s region to the UK
5. Log in or create an ITVX account. If you don’t have an account yet, you’ll need to sign up
6. Enjoy streaming ITVX from the USA or any other location.! You can now access live TV, on-demand shows, and movies, including all your favorite British content

How to sign up to ITV Hub outside the UK

The ITV Hub signup process is pretty straightforward. Here are the steps you need to take to create an account:

1. Download a VPN of choice. For example, NordVPN, now 72% OFF
2. Open your VPN and connect to a UK server. Once the VPN is connected, you’ll be able to access the ITV Hub website
3. Go to the ITV Hub website and head to Sign In in the top right-hand corner
4. As you don’t have an account, you’ll then need to select the Sign Up option
5. Fill in the form to create your ITV Hub account
6. Enter a postcode. Any valid postcode will do
7. Once you’ve finished filling in the form, click Submit to complete the signup process

How to download ITVX app outside UK

If you're outside the UK and want to download the ITVX app, you may run into issues, as the app might not appear in your app store due to geographic restrictions. Using a VPN alone won’t solve this issue, as the app store operates based on your account’s registered country. Here’s how you can successfully download the ITVX app from outside the UK:

1. Subscribe to a VPN service like NordVPN, now 72% OFF, which has UK servers
2. Download and install the VPN app from your app store on your device
3. Log in to the VPN app and connect to a UK server to change your virtual location
4. Instead of changing your current app store country (which can be limited and time-restricted), it’s easier to create a new account. Go to your app store’s registration page and sign up for a new account while connected to the UK VPN server. During the registration process, set the country to the UK
5. Once your new UK-based account is created, log out of your current app store account and log in with the new one. This will now make the UK version of the app store available to you, where the ITVX app will appear
6. Now that you're using a UK account, you can search for the ITVX app in the app store. It should appear, and you can download it like any other app
7. Switch back to your original account if necessary. After downloading the ITVX app, you can switch back to your original app store account if needed. However, to use ITVX, you’ll still need to stay connected to the UK server on your VPN whenever you want to stream content

Sign up to ITVX with NordVPN now

Struggling to access ITVX in the USA with a VPN?

Sometimes, you may find that you are unable to connect to the ITVX – even if you have a VPN. This probably means that you need a better or different VPN for geo-blocking and streaming.

If you get an error message telling you that ITV Hub will only work in the UK, it means that your VPN isn’t working and you’re likely still connected to a server outside of the UK. To remedy this issue, check to see if your VPN is running. If it is, you probably need a more reliable VPN.

Here are a few other common issues that you may encounter while trying to stream content on ITVX in the USA:

• The GPS location of your device and the IP address are not the same
• ITV has blacklisted the servers used by your VPN
• ITV has upgraded its geo-blocking protocols and your VPN isn’t working any longer
• You have ITV cookies on your device that are letting ITV know you’re not in the UK
• Your actual IP address is leaking
• The VPN you are using isn’t capable of unblocking ITV Hub

If met with any of these issues, you can try the following solutions:

• Try a different browser and clear your cookies
• Try connecting to a different server
• Search for the leak protection setting on your VPN and enable it
• Contact customer support for your VPN and check to see if the server you’re using unblocks the streaming services that you need
• Change your VPN provider

Is it possible to watch ITVX with a free VPN?

It’s not recommended to use a free VPN. While they are easy to find, many free VPNs sell your data, show intrusive or malicious ads, and significantly slow down your internet connection. Additionally, their servers are frequently blocked by major streaming platforms, including ITVX, making them unreliable for watching content.

A better option is a freemium VPN, a limited version offered by some paid services. These are usually more secure than completely free options but come with limitations, such as data caps and restricted access to major streaming platforms.

What can you watch on ITVX?

ITVX offers both live TV and a diverse on-demand library. You can watch live channels such as ITV1, ITV2, ITV3, ITV4, ITVBe, and CITV, which feature news, entertainment, and sports like football, rugby, and horse racing.

For on-demand content, ITVX includes popular shows like Emmerdale, Love Island, Marcella, and Unforgotten, along with classics such as A Touch of Frost and animated hits like Family Guy. With thousands of hours available, there’s always something to watch.

Conclusion

Streaming United Kingdom-based services like ITVX abroad might be a hurdle, as the access is geo-blocked. In this article, we unraveled how to access ITVx (ITV Hub) in the USA with the help of a VPN service for each device.

Our top recommendation for unblocking ITV Hub is NordVPN. It has all the next-gen security and privacy standards and can unblock more streaming platforms, including Netflix or BBC iPlayer.

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