Best HubSpot apps: our top picks

Whether you're a rookie, an experienced digital marketer, or a CEO, chances are you've heard of HubSpot, and there is a good reason why.

HubSpot is disrupting old-school customer relationship management by providing an all-in-one platform that enhances and automates marketing, sales, customer service, and content management.

With HubSpot's intuitive user interface, options for upgrades, and a unified codebase, you'll have everything you need to deliver a first-class customer experience at your fingertips.

Best HubSpot apps: our detailed list

If you’re thinking of adding a CRM solution to your business, then you are on the right track. In the CRM market, HubSpot is not only one of the most reliable and well-known names, but it also boasts a marketplace with over 1000+ apps that help businesses of all sizes customize their approach and take their customer relationship management to the next level.

Today we gathered a list of some of the finest HubSpot applications and analyzed their perks and features, to help you select the ideal fit for your business.

sendSMS

Features	Classic SMS, rich media, chat, mobile advertising, native SMS modules, SMS API
Resources	Video tutorials, news, glossary
Free trial	No

Check out sendSMS

With more than 10 years of experience, SendSMS provides SMS messaging services for an array of businesses.

SendSMS offers high-quality SMS/RCS/Viber messaging solutions that meet even the most demanding requirements. In addition to that, their features include:

• Mass text messages
• Purchase credits
• Contact list segmentation
• SMS campaign scheduling
• Number list uploads
• Rich content SMS
• Personalized messages

Businesses can significantly benefit from sendSMS's assistance as it automates time-consuming tasks like answering customers’ questions, and enhances sales efforts with SMS communications.

PostGrid Print & Mail

Features	Triggered mailings, bulk mail send, template editor
Resources	API docs, blogs, e-books, whitepapers
Free trial	Yes

Check out PostGrid Print & Mail

PostGrid is a web-to-print platform and API that automates every process related to letters, postcards, and checks.

PostGrid's unique selling point is that it provides users with not only the ability to automate their business processes via its REST API but also the ability to integrate APIs into their existing platforms. With this product, you also get access to features like:

• AB Testing
• Response alerts
• Mailing list purchasing and scrubbing
• Mailing Services Integration
• Printing Services Integration
• Event Triggered Actions
• Delivery Tracking

Another great thing about PostGrid is that it makes it easy for businesses to ensure compliance by also supporting native integrations with various third-party no-code platforms.

Wappalyzer

Features	Lead lists, technology lookup, email verification, CRM integration
Resources	Articles, FAQ, documentation
Free trial	Yes

Check out Wappalyzer

Next on the list is Wappalyzer – a solution that analyzes the websites of millions of companies worldwide and allows you to see the technology stack of any website.

Besides presenting you with the technology that your prospects are using, Wappalyzer also displays the website's email addresses, social media profiles and meta data. Because of these features, Wappalyzer is an excellent tool for purposes such as:

• Lead generation
• Market research
• Data enrichment
• Competitor analysis
• Website monitoring

With this solution, you can also create lists of websites that use certain technologies and generate reports based on your custom preferences, making lead generation a breeze.

rasa.io

Features	Personalized email newsletters, AI-powered automation, content featuring, strategic insights, advertising
Resources	Blog and learning center, newsletter templates, podcast
Free trial	14-day free trial

Check out rasa.io

These days, providing quality personalized content is no longer an option but a necessity if you want to build lasting relationships with your customers and keep them coming back for more. That’s where rasa.io comes in – its powerful AI engine personalizes your newsletter by automatically curating content.

Besides curating a personalized set of articles for each recipient, rasa.io also boasts these useful features:

• Automatic segmentation of subscribers based on their interests
• Triggering workflows in response to subscriber activity
• Integration with your HubSpot content

The best part about rasa.io is that its AI learns what topics the recipients are most interested in based on their activity, making the newsletter more relevant and personalized each time.

Roi4Presenter

Features	Multiple presentations, reports on slide views, automatic creation of new leads
Resources	Blog
Free trial	Yes

Check out ROI4Presenter

Roi4Presenter allows to streamline presentations without scheduling a meeting, catch the prospect while he is looking through the presentation, and generate leads.

Aside from its unique ability to deliver an "asymmetric" presentation to clients in multiple time zones, the platform offers a few interesting features, including:

• Catching the prospect while he is looking through the presentation
• Presentation streaming with video & microphone in browser
• Audio file management
• Offline presenting
• Interactive content
• Getting presentation performance report
• Two-way audio and video
• Video support and conferencing

Designed primarily for salespeople and marketers, and HRs, Roi4Presenter provides an excellent alternative for outreach campaigns, client presentations, onboarding staff, or non-stop webinars.

SMSFactor

Features	CPaaS platform for SMS sending, global coverage for sending texts, option to become text retailer/reseller
Resources	FAQs, SMS tutorials, blogs
Free trial	No (10 free SMS) on sign-up

Visit SMSFactor

SMSFactor is an excellent CPaaS (Communications Platform as a Service) solution that businesses can use to send professional SMS messages in bulk. It stores your data securely and gives you full control over it as you can decide how long it’s retained in the system.

The solution is linked with hundreds of operators across 150 countries, which means it’s possible to run SMS campaigns for a global audience. Another great feature of this tool is its easy and quick integration with HubSpot, which requires no technical knowledge.

This integration allows you to send SMS messages from workflows, contact lists, and individual contact records. Additionally, it also enables you to personalize your messages in multiple ways. For example, you can customize the sender information, add website links (automatically shortened), include dates for appointments, and even utilize emojis for impactful communication.

To engage in conversations with individual contacts, companies, or transactions, there’s a dedicated chat mode offered in the app. Lastly, the integration also allows you to track your SMS-sending activities and manage your account directly from within HubSpot.

Here’s a list of key features that SMSFactor offers.

• Bulk SMS messaging
• Global reach with coverage in 150 countries
• Easy personalization of SMS messages
• Workflow integration
• Chat mode to engage in conversations
• Tracking and reporting

SMSFactor serves as a valuable tool for businesses and organizations seeking a reliable, feature-rich SMS communication platform that integrates with HubSpot seamlessly.

Product Fruits

Features	Tours and walkthroughs, hints and tooltips, life ring button, feedback widget, in-app announcements, onboarding checklists, knowledge base
Resources	Blog
Free trial	Yes

Check out Product Fruits

Product Fruits is a no-code product adoption platform for web-based apps that allows to onboard users at scale and show them how to derive value from any given product. You can also trigger HubSpot workflows tailored to each step in user onboarding journey.

Using this product editor doesn’t require coding skills since it is specifically designed for non-technical users. It is packed with a whole set of features as well, such as:

• Interactive product tours & walkthroughs
• Hints, beacons & tooltips
• Onboarding checklists
• In-product announcements
• User feedback widget
• Life Ring Button (in-app help center)
• Knowledge base

With Product Fruits, SaaS companies all over the world can increase conversions, reduce churn, and lower support tickets. The two-way HubSpot integration enables you to streamline Product Fruits events to the contact timeline and give sales managers insights into contact interaction with user onboarding content.

Mindstamp Interactive Video

Features	Hotspots, questions, drawings, multimedia, chapters, transcripts, call-to-action buttons, personalization, conditional logic
Resources	Blog, newsletters, help center, chatbot
Free trial	Yes

Check out Mindstamp Interactive Video

Founded in 2017, Mindstamp is one of the most powerful yet easy-to-use interactive video solutions available.

Users can turn any video into an interactive experience that improves engagement and propels action using Mindstamp's drag-and-drop interactive video platform and its robust features, like:

• Branded customizations
• Lead capture
• Advanced reporting
• Quizzes
• HTML embeds
• Video branching

Mindstamp’s powerful interactive video solution is amplified with the Mindstamp HubSpot Integration. The integration allows users to sync video and engagement data collected from Mindstamp’s platform directly to the HubSpot CRM platform. This means HubSpot users can track, trigger, and enhance their existing CRM processes and workflows with the power of interactive video.

Precisely

Features	Contract management
Resources	Blog, customer cases, webinars, help center, chatbot, customer support
Free trial	Yes

Check out Precisely

Next on the list is Precisely – an enterprise contract management solution. With this HubSpot integration, drafting, negotiating, sharing, and signing contracts only takes a couple of clicks.

Here are some of Precisely’s key features:

• Contract templates
• Collaboration options
• Allows you to create and sign contracts in HubSpot
• Fully supports legally binding contracts
• Full control of the signing process
• Assigned customer success manager

What makes Precisely stand out is the abundance of editing and access management options – you can easily add or remove signees, cancel the signing and view the document’s status right from your HubSpot interface.

Oktopost

Features	Campaign optimization, report customizability, follower analysis, social reporting
Resources	Content library, case studies, webinars, ebooks, blog, podcasts
Free trial	Yes

Check out Oktopost

A data-driven approach to social media marketing is at the core of Oktopost's social media marketing suite for B2B enterprises and mid-market companies.

In addition to integrating natively with prime marketing automation and CRM platforms like Salesforce or Microsoft Dynamics 365, Oktopost provides marketers with multiple tools to leverage social data for better customer experiences and revenue growth, such as:

• Audience targeting
• Automated publishing, scheduling
• Badge management
• Behavior tracking
• Benchmarking
• Trend analysis

With over 3,000 global businesses utilizing Oktopost's solutions, it serves as the go-to source for employee advocacy, employer branding, social selling, and social media management.

Brandfolder

Features	Digital asset management
Resources	Knowledge base, podcast
Free trial	No

Check out Brandfolder

Next up is Brandfolder – a digital asset management (DAM) solution for enterprises. More often than not, marketing and creative teams spend countless hours trying to find the assets they need to complete a task. Brandfolder removes this headache by offering a comprehensive platform where all digital company assets can be managed, accessed, and distributed effortlessly.

Brandfolder provides these features:

• Cloud-based storage
• Intuitive interface
• Robust privacy & security controls
• Option to share groups of files
• Content automation

Another reason you should add this app to your Hubspot ecosystem is the options for synchronization and embedding – when an asset is updated in Brandfolder, HubSpot will automatically reflect the latest version.

Freshdesk

Features	On-demand recording, SSL security, social media integration, task management, widgets
Resources	Blog
Free trial	Yes

Check out Freshdesk

A helpdesk, messaging center, and call center are all offered by Freshdesk – a customer support platform from Freshworks.

With Freshdesk – a CRM specifically designed for customer engagement – your business can now provide excellent customer service, as this platform not only assists you in better managing various aspects but also includes a slew of features such as:

• Alerts/escalation/notifications
• Archiving and retention
• Call monitoring, recording, routing
• Collaboration tools
• Customer complaint tracking
• Customizable forms, reports, templates
• Gamification

Even though Freshdesk can be a bit pricey, it is still one of the best choices for businesses that need customer-style problem resolution.

InEvent

Features	Concessions management, on-demand recording, audience analytics
Resources	Blog, FAQ
Free trial	No

Check out InEvent

Next on our list is InEvent – software designed to streamline processes for in-person professional events and video production.

Despite InEvent's usual features, such as constructing mobile applications or creating personalized white-labeled landing pages, it also offers numerous unique ones, including:

• Concessions management
• Conferencing
• Gamification
• Speaker profiles
• Virtual lobby
• QR codes
• Multi-Event

InEvent was developed by event professionals and A/V specialists, so it does not matter what type of event you're planning; this flexible solution will help your ideal event come to life.

Roger365 MS Teams Connector

Features	Microsoft Teams integration, telephony, contact center, chat, CRM
Resources	Blog
Free trial	Yes

Check out Roger365 MS Teams Connector

Roger365 is a contact center & messaging solution that is naturally integrated with Microsoft Teams.

This provider is unique in that it not only serves a contact center solution for inbound phone calls but also integrates webchat, WhatsApp, SMS and social media into Microsoft Teams. The main features are:

• Microsoft Teams becomes an omin-channel platform
• Intelligent call routing
• Call flow and audio prompt builder
• Helpful tools for agents (caller&queue details, simple call forwarding etc.)
• Reports
• AI Chatbot

Furthermore, using Roger365's UI, you can create notes, tickets, or tasks that will automatically be transferred to HubSpot CRM.

Best HubSpot apps: final recommendations

In this article, we highlight the best HubSpot apps that can help your business grow faster. In order to help you narrow down your search, here is a quick rundown of some of the best apps we recommend:

1. sendSMS – a global SMS marketing service that lets you send messages in bulk and track results automatically.
2. PostGrid Print & Mail – an easy-to-use platform to automate the process of designing, printing, processing, stuffing, and mailing letters, postcards, and checks/cheques.
3. Wappalyzer – a tool that lets you find out the technology stacks of any website.
4. rasa.io – its AI-powered engine personalizes your newsletter by automatically curating content.
5. ROI4Presenter – a web service and mobile application for interactive online presentations, lead generation, and outreach.
6. SMSFactor – a CPaaS (Communications Platform as a Service) solution, with international reach for businesses to send marketing and prospecting texts to their target audience.
7. Product Fruits – a no-code product adoption platform for web-based apps.
8. Mindstamp Interactive Video – an interactive video software where you can create personalized video marketing, engaging product videos, and training education videos.
9. Precisely – an enterprise contract management solution with plenty of editing and access management options.
10. Oktopost – a B2B social engagement suite that supports modern data-driven organizations.
11. Brandfolder – an intuitive digital asset management system.
12. Freshdesk – online cloud-based customer service software providing helpdesk support with all smart automation.
13. InEvent – is a powerful software for in-person professional events and video productions.
14. Roger365 MS Teams Connector – contact center and messaging solution integrated into Microsoft Teams.

Best HubSpot apps – FAQ