The 11 best AI video generators in 2025

The demand for high-quality video content is at an all-time high, putting pressure on creators to produce professional content quickly. That’s where AI video generators come in. From social media to educational content, they’ve revolutionized video creation by making the process faster, more accessible, and cost-effective without compromising quality.

Together with the Cybernews research team, I reviewed the best AI video generators available today to determine which ones are worth your time and money. I studied provider’s claims, reviews, and user feedback. I also compared the features, interface, and pricing of the top video AI tools.

In this article, I’ll highlight my top 11 AI video generators and show how they compare against each other.

Top 11 AI video generators – shortlist

1. InVideo – best AI generator for fast content creation
2. Descript– best AI video editor for interviews and podcasts
3. Synthesia AI – best AI video generator for professional training videos
4. Elai.io – best AI video editor for presentations
5. VideoGen – best AI tool for quick video creation
6. Colossyan – best AI video generator for making training videos
7. HeyGen – best AI video generator for business communication
8. Veed.io – best AI video tool for creating social media content
9. Pictory – best AI video generator for vloggers
10. Deepbrain – the best all-in-one AI video generator
11. Artlist – best AI video generator for high-quality stock assets

The best AI video generators compared

Here’s a quick rundown of the 11 best AI video generators mentioned above – with an overview of their standout features, prices, and more.

Here’s how the options compared:

App	Customer review rating	Starting price	Best for	Free plan	Stand out offering
InVideo	4.5	$28/month	YouTubers, small businesses, and social media marketers	Yes	YouTube Shorts and AI news video generator
Descript	4.3	$12/month	Interviews, video tutorials, and podcasts	Yes	Timeline free editing
Synthesia AI	4.3	$18/month	Marketing teams and corporate training videos	Yes	230+ lifelike AI avatars with 140+ languages
Elai.io	3.8	$23/month	Guides, lessons, and explainers	Yes	Powerful slide converter tools
VideoGen	4.3	$24/month	AI tool for quick video creation	Yes	Fast and simple AI-powered video generation
Colossyan	3.5	$19/month	Businesses, HR professionals, and educators	Yes	AI-generated presenters for workplace learning
HeyGen	4.4	$24/month	Businesses creating training and presentation videos	Yes	100+ AI avatars and extensive templates
Veed.io	4.4	$12/month	Social media managers	Yes	Advanced voice
Pictory	4.2	$19/month	Vloggers and marketing specialists	Yes	ChatGPT integration for video scripting
Deepbrain	4.3	$24/month	Businesses needing all-in-one AI video creation	Yes	Deepfake detection for security
Artlist	4.0	$11.99/month	All-in-one video creation with stock assetsYes	Yes	700,000+ royalty-free digital assets

How to choose the best AI video generator?

The best AI video generator for you depends on how well it meets your goals. Consider the following factors when choosing an AI video creator:

• Features: AI video generators come with different tools that make them suited for specific purposes. For example, one app may be designed for creating multilingual content, while another may offer better avatar customization.
• Ease of use: The best AI video generators are easy to master and offer an intuitive, beginner-friendly interface. Look for a user-friendly option that will allow you to start generating videos without having to overcome a steep learning curve.
• Pricing: Using an AI movie maker is generally cheaper than hiring a video production team. Many premium providers offer low monthly prices and an affordable credit system. Consider your usage ( credits often expire monthly), and compare feature costs to find the best quality-to-price balance.
• Video quality: High-definition video, realistic avatars, natural voices, and seamless transitions are important for quality content. Before settling on a tool, make sure you are satisfied with the quality of the videos it generates.
• Customer support: Even the best features won’t save an AI tool that doesn’t offer good customer service. Look for AI video generators with responsive customer support options.
• Compatibility: Check how the tool integrates with your existing workflow, including your operating system and apps. For example, a cloud AI generator is great if you don’t have a lot of GPU or RAM, offering flexibility. But if you’ve a high-end PC, you can save with a local (downloadable) tool.

The best AI video generators in 2025 – our detailed list

After extensive research and analysis, the Cybernews research team and I selected the best AI video generators in 2025. We’ll review our top 11 AI video generators below, highlighting their features, price, and what users think of them.

1. InVideo – beginner-friendly AI video generator for YouTubers

⭐ Rating:	4.5 ★ ★ ★ ★ ★
🎯 Best for:	Any AI video beginner, especially content creators
🏷️ Starting price:	$28/month
🎁 Free version:	Yes

Visit InVideo AI

InVideo, our top pick, is a dynamic tool tailored for marketers, social media managers, and small business owners who need quick and creative marketing videos. Its emphasis on templates and stock images makes it a good fit for YouTubers.

Key features:

• YouTube content creation: InVideo can create YouTube Shorts and videos by generating scripts, scenes, voiceovers, and captions in different formats and 50+ languages.
• Script and news generator: One of InVideo’s unique features is its news video generator, which turns an article into a video in minutes using just your prompt and stock visuals. Additionally, you can customize the tool’s AI script generator through prompts.
• Stock media integration: InVideo provides access to a vast library of royalty-free videos, images, and music from platforms like iStock.

User reviews: InVideo has a rating of 3.5 on Trustpilot. I saw many reviewers satisfied with its wide range of templates, saying it makes it easy to use. Others find support reliable and video quality excellent. Most negative comments point to occasional compatibility issues, slow performance, and bugs.

	Free	Plus	Max	Generative
Typical price	Free	$28	$48	$96
Video AI generator	10 minutes/week	50 minutes/month	200 minutes/month	200 minutes/month
Storage	10GB	100GB	400GB	400GB
Generative AI video credits	None	60 seconds ($8/minute)	60 seconds ($8/minute)	15 minutes ($8/minute)

Pricing: While there is a free version of this tool, it doesn’t include access to the stock materials InVideo offers. For that, you’ll have to choose between its Plus ($28/month), Max ($48/month), or Generative ($96/month) plans, all with different stock, storage, and credit accessibility.

2. Descript – ideal text-to-video AI tool for interviews

⭐ Rating:	4.3
🎯 Best for:	Narration-focused content like interviews and podcasts
🏷️ Starting price:	$12/month
🎁 Free version:	Yes

Visit Descript AI

Descript is a user-friendly tool suitable for interviews, podcasts, and educational videos. Its text-based editing lets you quickly refine video and audio by changing the transcript, making it easy to manage content with a lot of speech.

Key features:

• AI voices: Clone your voice and then use text-to-speech to correct audio errors without re-narrating. The AI-generated audio uses life-like pauses and natural pacing to blend in smoothly.
• Timeline-free video editing: Descript simplifies video editing by automatically converting text to video, separating scenes, and saving progress. Delete, copy, and paste text like in a Google Doc, and it takes care of the rest.
• Clip selection: Descript trains its AI on successful social media content to automatically select and create clips that are most likely to go viral.

User reviews: Descript averages 1.8 stars on Trustpilot, with users complaining of poor performance, restrictive low-tier plans, and bugs. However, there are only 47 Trustpilot reviews. On G2, it has a 4.6 rating out of 770, with many praising its ease of use, AI editing features, and overall video quality.

	Free	Hobbyist	Creator	Business
Typical price	Free	$12/month	$24/month	$40/month
Quality	720p	1080p	4k watermark-free	4k watermark-free
Uses	5 lifetime basic AI	20 basic AI/month	Unlimited advanced AI	Unlimited advanced AI
AI speech	5 minutes	30 minutes	2 hours	5 hours

Pricing: Its free plan is a good start, but you’re limited to 720p, watermarked videos, and one hour of transcript time per month. For fewer limitations and advanced features like voice cloning, you need the Hobbyist ($12), Creator ($24), or Business ($40) plan.

3. Synthesia AI – best AI video generator for marketing teams

⭐ Rating:	4.3
🎯 Best for:	Marketing and sales teams
🏷️ Starting price:	$18/month
🎁 Free version:	Yes

Visit Synthesia

Synthesia is an AI-powered video creation platform that transforms text into professional-grade videos using realistic AI avatars and voice synthesis. It supports 140+ languages, 230+ avatars, and 300+ customizable templates. Synthesia eliminates the need for expensive video production. I think it’s excellent for corporate training, marketing, and educational content. It has an intuitive interface and automated video generation to let you create engaging content in mere minutes.

Key features:

• Lifelike AI avatars: Select from 230+ realistic avatars with natural movements, lip-syncing, and customizable options.
• Multilingual voice synthesis: Create voiceovers in 140+ languages with AI-powered natural speech.
• Text-to-video automation: Instantly convert scripts into professional-grade videos without the need for cameras, actors, or complex editing.

User reviews: Synthesia AI reviews on Trustpilot stand at 4.4 stars. Many users praise its ease of use, professional output, and cost-effectiveness. However, some negative feedback includes minor lip-syncing issues, limited avatar customization, and long rendering times.

	Free	Starter	Creator	Enterprise
Typical price	Free	$18/month	$64/month	Custom
Users	1 editor	1 editor and 3 guests	1 editor and 5 guests	Custom
Minutes of video	36/year	2 hours/year	6 hours/year	Unlimited
AI avatars	9 pre-built and 2 stock personal	125+ pre-built and 3 personal	180+ pre-built and 5 personal	230+ prebuilt and unlimited personal

Pricing: Synthesia AI provides a free plan with limited features, while paid plans start at $18/month (billed annually) or $29/month (billed monthly). More advanced options include the Creator plan ($64/month) and Enterprise plans with custom pricing for unlimited video creation and team collaboration.

4. Elai.io – best AI video creator for learning content

⭐ Rating:	3.8
🎯 Best for:	Educational videos like guides, lessons, and explainers
🏷️ Starting price:	$23/month
🎁 Free version:	Yes

Visit Elai AI

Elai.io uses AI to create presentation-style videos without you needing a camera or voice actors. It converts text to video quickly with template and element options, enabling you to create professional-grade content without editing experience.

Key features:

• Slide importer: Elai.io has a tool that converts PowerPoint presentations into a video with just a few clicks. Alternatively, you can use text to generate AI video from slides – both great options for educators.
• Avatars and voices: You can upload your own video and voice to get a custom avatar that speaks like you. Or, choose one of the 80+ pre-made avatars that can speak 65+ languages.
• AI storyboard: Use its AI and user-friendly dashboard to generate outlines, create scripts, and enhance your text.

User reviews: Elai.io has a reasonably good rating on Trustpilot – 3.8. I found that many customers are satisfied with its easy-to-use tools, professional narration, and handy slideshow features. The negative feedback I saw was mainly about the pricing structure and language support.

	Free	Basic	Advanced	Enterprise
Typical price	Free	$23/month	$89/month	Custom
Users	1 user	1 user	3 editors and 3 guests	Custom
Minutes of video	1 minute (720p)	40 minutes/month (1080p)	100 minutes/month (4k)	Unlimited videos (4k)
AI avatars	80+ avatars	Complete avatar, voice, and language library	Complete avatar, voice, and language library	Complete avatar, voice, and language library

Pricing: Its free plan only includes one minute of video. So you’ll need its Essential ($23) or Advanced ($177) plan for up to 200 minutes per month.

5. VideoGen – best AI tool for quick video creation

⭐ Rating:	4.3
🎯 Best for:	Anyone who needs fast video generation
🏷️ Starting price:	$24/month
🎁 Free version:	Yes

Visit VideoGen

VideoGen makes it easy to create videos quickly without getting slowed down by the technical elements. This tool is great for marketers, educators, and content creators because it offers a smooth experience for developing professional-looking videos. With the help of advanced and intuitive AI, even a complete beginner can pick up this tool in no time and create top-notch videos.

Key features:

• AI video editing: VideoGen can automatically generate videos from text instructions. The AI will automatically sync audio and visuals to match your script. It’s perfect for social media content and those short promotional videos on TikTok, Instagram Reels, and similar platforms.
• Customizable templates: You can choose from an extensive template library and over 3M copyright-free assets to get a head start on your video project and match your style and branding at no extra expense.
• Multilinigual support: One of the greatest features is that VideoGen can create content in multiple languages and requires no extra work.

User reviews: VideoGen has a solid reputation online, with users praising its ease of use and time-saving features. Trustpilot holds a respectable 4.1 rating for VideoGen. Users highlight how it speeds up their video creation process, cutting production timelines from days to hours. Some have mentioned that while the free plan is useful, access to more advanced features like template customization and premium stock content requires upgrading to a premium plan. Users also report occasional glitches in video rendering, which are expected with most AI tools.

	Free	Pro	Business	Enterprise
Typical price	Free	$24/month	$149/month	Custom
Storage	Not specified	50GB	500GB	Custom
Text-to-Video API credits	Not specified (a few videos total)	Restrictive	100k/month	Custom
Characters per video	Restrictive	10K	30K	Custom

Pricing: VideoGen offers a free trial that allows users to explore all features of the platform before deciding whether to upgrade to a paid plan. For those who need more, the PRO plan at $24 per month unlocks generative image style videos, unlimited brands, and expanded storage of 50GB.

6. Colossyan – best AI video generator for making training videos

⭐ Rating:	3.5
🎯 Best for:	Professional trainers and teachers
🏷️ Starting price:	$19/month
🎁 Free version:	Yes

Visit Colossyan

Colossyan markets itself as a platform for educators, HR professionals, and corporate trainers. It can help create content for workplace learning using AI-generated presenters. In addition to diverse voice, language, and avatar selection, it seeks to customize the learning process by including features like scenario-based training and various interactions with the video.

Key features:

• AI model versatility: You can use 120+ stock avatars, instant avatars of yourself, over 70 languages and voices, automatic translation, and other features.
• Integration with DALL-E and ChatGPT: Colossyan’s prompt-to-video approach and integration with OpenAI tools allow you to create scripts and imagery for your guides faster.
• Customizable video guidance: Unlike some AI video generators, Colossyan offers solutions tailored to workplace learning. For example, you can add a quiz to your onboarding video.

User reviews: On Trustpilot, Colossyan has a rating of 3.5. Some users praised the video quality and easy navigation, while others criticized its repetitiveness and lack of templates.

Pricing: Colossyan’s Starter plan is just $19/month, making it affordable for businesses. Meanwhile, a more extensive pro plan costs $70/month. A customizable Enterprise plan is also available.

7. HeyGen – best AI video generator for corporate use

⭐ Rating:	4.4
🎯 Best for:	Large companies, agencies, and enterprises
🏷️ Starting price:	$24/month
🎁 Free version:	Yes

Visit HeyGen AI

HeyGen prioritizes AI avatar realism and voiceover versatility, offering 100+ stock AI avatars along with personalized ones, 400 video templates, and over 700 AI voices, with more than 175 languages available. It may be a good pick for corporate use. For example, if you need a video for training, presentations, or internal communications.

Key features:

• Realistic AI avatars: Whether you want to use a stock avatar or craft one based on your team members, HeyGen offers plenty of space for customization and personalization.
• Multilingual capabilities: With 700 voices available for all plans, including the free one, and 30 to 175 languages depending on your subscription tier, you can easily create a video in a language you need.
• HD content: All paid plans produce high-quality video, ranging from 1080p to 4K.

User reviews: HeyGen is praised for its avatar and voiceover quality, with a 4.5 rating on Trustpilot. Some less positive reviews criticize its slow video processing, lackluster free plan, and not-so-stellar customer support experience.

	Free	Creator	Team	Enterprise
Typical price	Free	$24/month	$30/seat/month	Custom
Max duration per video	500 pre-built avatars and 1 custom	700+ prebuilt and 2 custom	700+ prebuilt and 2 custom/seat	700+ prebuilt and 4 custom/seat
Video quality	720p	1080p	4K	4K
Avatars	Restrictive	10K	30K	Custom

Pricing: HeyGen’s free plan is more generous than its competitors', allowing users to access its entire voice and video template database, 35 languages, and limited AI avatar selection. However, for more advanced options, you’ll have to select one of the three plans — Creator ($24/month), Team ($69/month), or Enterprise (customizable).

8. Veed.io – best AI video tool for creating social media content

⭐ Rating:	4.4
🎯 Best for:	Social media influencers and content creators
🏷️ Starting price:	$12/month
🎁 Free version:	Yes

Visit Veed AI

Veed.io is a versatile tool I recommend for social media managers and content creators looking to produce shareable content — from memes to Instagram videos to GIFs. You can resize videos for social media, making the process even easier.

That said, Veed doesn’t limit itself to social media. It offers a huge pool of customizable avatars, editing tools, subtitles, and languages for different goals.

Key features:

• Advanced translation: According to Veed’s website, its translations are 98% accurate and available for over 100 languages.
• Next-level editing and personalization: Veed allows high video customizability with features like caption generators and personalized avatars. It also has an impressive editing toolset, allowing you to alter details like background, facial expressions, or eye contact.
• Voice customization: Veed’s voiceover solutions allow you to create voiceovers in different languages, accents, and styles. The text-to-voice feature allows for an almost instant conversion.

User reviews: With a 4.2 Trustpilot rating, most reviewers praise Veed for its beginner-friendly interface, integration with other services, and swift video generation. Some users, however, criticize the free plan and point out occasional bugs and caption or translation inconsistencies.

	Free	Lite	Pro	Enterprise
Typical price	Free	$12/editor	$29/editor	Custom
Editors	Up to 3	Up to 3	Up to 3	3+
Video quality	720p	1080p	4K	4K
Storage	2GB	5GB	50GB	Unlimited

Pricing: Veed offers 3 paid plans: Lite at $12, Pro at $29, and Enterprise. You can customize the price based on your needs. However, some features — like video templates or avatar customization — are only available on premium plans.

9. Pictory – best AI video generator for vloggers

⭐ Rating:	4.2
🎯 Best for:	Vloggers and marketers
🏷️ Starting price:	$19/month
🎁 Free version:	Yes

Visit Pictory AI

Pictory is designed to convert long-form content, such as blog posts, website landings, URLs, or scripts, into visually appealing video content. Its features make it a strong option for marketers and vloggers. For example, it can break longer videos into short branded clips and add AI-powered customizable captions.

Key Features:

• Integration with Chat GPT: Pictory GPT can create a video script and automatically generate a video from it, allowing for swift content creation.
• AI-driven voiceovers: Pictory provides professional narration by ElvenLabs and is available in multiple languages.
• Customizable branding options: It offers custom logos, fonts, and colors to help align videos with your brand identity.

User reviews: Pictory boasts a 4.2 rating on Trustpilot, with most users praising its beginner-friendly navigation and editing processes, reliable results, and helpful customer support.

	Free	Starter	Team	Pro
Typical price	Free	$19/month	$39/month	$99/month
Minutes of video	15	200/month	600/month	1800/month
Max video length	5 minutes	30 minutes	30 minutes	30 minutes
Resolution per video	720p	1080p	1080p	1080p

Pricing: The Starter plan is pretty budget-friendly — standing at $19/month (yearly). Meanwhile, its Professional and Team annual plans cost $39/month and $99/month, respectively, offering a bigger pool of templates, stock images, and AI voices.

10. Deepbrain AI – the best all-in-one AI video generator

⭐ Rating:	4.3
🎯 Best for:	Anyone needing a multi-purpose video generator AI
🏷️ Starting price:	$24/month
🎁 Free version:	Yes

Visit Deepbrain AI

Deepbrain AI is an all-in-one solution for video creation, offering options for generating not just video but images, scripts, and ideas. Its variety of avatars and languages makes it a perfect match for businesses and creators looking to create training videos or educational content. And its Team & Workspaces feature promises smooth collaboration within teams.

It also includes a unique deepfake detection service designed to monitor the web for suspicious activity.

Key features:

• Text-to-video tools: Deepbrain's website lists flexible options for text-to-video conversion, including topic, doc, URL, and article-to-video.
• Multiple languages available: You can create translations in over 80 languages, with voiceovers and captions covered.
• Deepfake detection: Deepbrain claims to monitor the web around the clock to detect deepfakes of selected individuals in real time.

User reviews: Deepbrain AI reviews on Trustpilot stand at 3.5 stars. Some of the criticisms include a faulty video editing process, a lackluster starter plan, unrealistic visuals, and unsatisfying customer support. Other users, however, praise its video quality and interface and claim their experience with its support staff was enjoyable.

	Free	Personal	Team	Enterprise
Typical price	Free	$29/month	$69/seat/month	Custom
Seats	1	1	Custom	Custom
Max video length	3 minutes	10 minutes	30 minutes	Unlimited
Avatars	17	70+	125+	125+ and 1 studio

Pricing: With Deepbrain, you can choose from three paid plans: the Personal plan, which starts at $24/month; the Team plan, which starts at $72/month; and a customizable Enterprise plan. For the best price, choose its yearly bundles, as the monthly Personal plan already costs $29.

11. Artlist – best AI video generator for all-in-one video creation

⭐ Rating:	4
🎯 Best for:	Video creators who use stock footage
🏷️ Starting price:	$11.99/month (for AI tools)
🎁 Free version:	Yes

Visit Artlist AI

Artlist is an all-in-one platform for video creators with a massive library of royalty-free music, footage, sound effects, AI voice overs, video template, and LUTs. Artlist is asset-focused, meaning it offers high-quality media rather than generating full AI videos from scratch. I think this makes it a great choice for content creators, filmmakers, and marketers who need professional-grade assets without licensing concerns.

Key features:

• Extensive stock assets: With Artlist, you get over 700,000 royalty-free digital assets like music, SFX, stock footage, AI voiceovers, and LUTs. These are created by top-tier artists, filmmakers, and sound engineers.
• Flexible licensing: Artlist licenses content via a royalty-free model, so creators can use assets commercially without worrying about copyright issues.v
• Multi-platform usability: Artlist supports multiple platforms. It’s useful for YouTube, social media, film production, and advertising.

User reviews: Artlist holds a 4.2-star rating on Trustpilot. Many users praise its vast selection of high-quality assets and find it practical for video projects. However, some negative reviews criticize unclear subscription policies and the company’s refund policy.

	Free	AI Voiceover	AI Suite
Typical starting price	Free	$11.99/month	$29.99/month
AI voice over	Yes, but no publishing rights	Yes with licensing	Custom
AI videos	Yes, but no publishing rights and watermarked	No	Yes, with licensing and no watermark
AI images	Yes, but no publishing rights and watermarked	Yes, with licensing and no watermark	Yes, with licensing and no watermark

Pricing: Artlist offers a free version with access to a limited selection of assets. For full access, you can choose from Music & SFX ($9.99/month) for personal content, Music & SFX PRO ($16.58/month) for commercial use, or AI Voiceover ($11.99/month) for AI-generated narration. The Artlist Max ($39.99/month) plan gets you unlimited access to music, footage, templates, and voiceovers. Footage & Templates ($29.99/month) offers stock video and editing tools. Enterprise users can request custom pricing for multi-user access and exclusive content.

How did we select these AI Video generators?

With so many options, selecting the best AI video generators requires research and comparison. We went through various online resources, user reviews, and provider claims before selecting the tools above. Here’s a glimpse into the criteria we used to evaluate the best AI video generators in 2025:

• Availability and accessibility: We examined each app’s accessibility across different operating systems and mobile devices and its compatibility with other apps and tools.
• Features and innovation: We looked at the range, scope, and uniqueness of each generator's tools. AI tools with crucial features such as multilingual voiceovers, text-to-video conversions, and advanced editing options scored especially high.
• Ease of use: We searched for beginner-friendly AI video generators that allow for quick navigation and video creation. Tools with intuitive interfaces and smooth user experience were the priority, especially for users looking to learn how to make an AI-generated video with minimal effort.
• Video quality: No matter how user-friendly or feature-packed a platform is, the quality of the output is what matters. To select the best tools, we assessed the realism of AI avatars and voice generation, as well as the visual fidelity (such as HD or 4K resolution options).
• Pricing and value for money: We evaluated the quality-to-price balance of each tool, researching subscription tiers, free plan availability, and opportunities they offer to decide whether the toolsets are worth the money.
• User feedback. Sometimes, customers’ reviews make all the difference, showcasing the tool’s strengths and weaknesses. So, we reviewed reviews and comments on various platforms to see what actual users had to say about various video generators.

What is an AI Video generator?

An AI video generator is an artificial intelligence-powered tool or platform that automates the creation of videos. These tools use machine learning algorithms to process text, images, and other content into professional-looking videos suitable for various goals and niches, from workplace guidance to ad campaigns.

AI video generators are meant to simplify and speed up the production process — which is usually both time-consuming and resource-consuming — and produce highly personalized content using a diverse set of customization and editing tools.

How it works:

• Input: Users provide scripts, images, audio, and any other content they have — or simply set a task for the AI.
• Processing: The AI analyzes the input and generates a personalized video using algorithms.
• Output: The AI provides final content, which you can customize and edit further or download and share on digital platforms.

AI video generator types

There are many types of AI video makers with unique features to serve different people. Knowing these options helps you guarantee that you get the perfect tool for your needs:

• Text-to-video: Converts various types of written content, such as blogs, social media posts, and scripts, into videos. You can create engaging videos, animations, explainers, or live-action content without touching a timeline.
• Image-to-video: Some AI video generation tools support image upload, using still images to animate objects and create motion. This technology is ideal for bringing photo galleries, product images, and illustrations to life.
• Video-to-video: If you’re a video editor or creator who already has a bunch of content that needs fine-tuning, the best AI generation tools can help. You can upload videos and use the AI to enhance them, saving you time on editing.

The importance of writing good prompts

To get the best out of any AI tool, you must write clear and specific prompts – AI video generators are no exception. Engineering high-quality prompts is the difference between a generic, easily-replicated video and a well-polished masterpiece.

If you’re unfamiliar with writing effective prompts, I recommend you take some time to learn – it doesn’t take long. Most AI video platforms offer free resources, tutorials, and templates to make the process painless.

Know your audience and purpose

Before you even start to write an AI prompt, you must have a clear understanding of who your video is for and what you’re hoping it can achieve. When you know this, you can get a video tailored to your audience.

After all, different audiences relate to varying tones, styles, and paces. For example, if you’re a social media influencer, a fun, energetic tone is often best. But for a business presentation, a direct and professional tone is likely the more effective choice.

Be aware of limitations and accuracy

AI video generators in 2025 are powerful and continue to improve every day. However, these tools aren’t perfect. AI doesn’t always understand the context of your request. It may miss details or phrases, failing to create what you have in mind.

Reviewing the AI’s first draft is essential. Your human input is valuable in identifying and correcting any mistakes. Look for inaccuracies, poor tone, and misplaced visual elements, and prepare yourself to make manual adjustments for the best results.

Benefits of using AI video generators

Video content usually requires lots of effort and resources, but AI video generators offer creators a shortcut. Below are some of the perks of using AI video generators:

• Saving time: Traditionally, video production involves many steps, such as scripting, shooting, and editing. AI tools can help you automate most of these processes, reducing production time from hours to minutes.
• Cost-effectiveness: Buying filming equipment and hiring a professional video production team can be costly. AI video generators provide a budget-friendly, all-in-one alternative. They’re especially useful for small businesses and solo creators.
• High-quality visuals and effects: AI video generators use advanced algorithms to create high-quality videos that rival professional productions, complete with animations, transitions, and special effects.
• Ease of use: While filming and editing may be difficult, AI video generators are specifically designed to be user-friendly. Their interface is usually easy to navigate, allowing beginners to create professional videos within minutes.
• Scalability: AI video generators can be an especially great choice for businesses producing a large volume of content, such as social media campaigns or corporate training materials.

Whether you're a content creator, marketer, or entrepreneur, these tools can deliver efficiency and quality to boost your business. As long as you remember not to overly rely on AI and double-check the results of their work, you’ll be good to go.

How to use an AI video generator

While different AI video generators may have different interfaces, most of them are usually designed with beginners in mind — which ensures a straightforward process similar to many tools. Here's a step-by-step guide:

Step 1: Choose your tool. Select a generator that suits your needs most. Some tools are best for generating shorts, some for animation videos.

Step 2: Input the content you have. Most tools allow you to upload a script, image, or other media before generating a video. If you already have a foundation to build on, upload it and see what the generator can do with it.

Step 3: Customize the video. Depending on your generator's toolset, you can adjust elements like voiceovers, animations, subtitles, and transitions.

Step 4: Preview and edit. Review the draft video to ensure it meets your expectations. Make edits when necessary, such as changing the video background, adjusting the actor’s or avatar’s facial expression, or altering the transitions.

Step 5: Export and share. Once you achieve the desired result, export the video in your desired format and resolution. Some tools also allow direct sharing to platforms like YouTube.

Best AI video generators in 2025 – wrap-up

InVideo is the best AI video generator overall, in my opinion. It’s budget-friendly, easy for beginners, and resource-efficient, allowing you to create high-quality videos in minutes.

However, your needs may differ depending on your goals, budget, and priorities. Consider such factors, and you might realize another provider on my list is a better choice. For example, Descript is a great alternative for script-focused content, with powerful text-to-video capabilities.

Think about the type of AI video generator you need, analyze features, compare pricing, and find the app that feels like the best match. Remember, you can take advantage of trials and free plans to try different options.

Once you’re certain you’ve got the best AI video generator for your needs, use tutorials and guides. Learn how to write effective prompts and take your video content to the next level with manual adjustments.

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