Looka review 2025
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Looka is a design platform that allows you to create a logo that aligns with your brand. Thanks to its AI-powered platform, Looka promises that you’ll achieve tailored branding in minutes. You can develop a customized logo by using its step-by-step wizard, but there are still some minor limitations to the Looka features.
Still, Looka wants to maintain simplicity, speed, and affordability, which is why it’s a promising option if you want a branding tool that will enhance your logo’s appearance. On top of this, it’s free to try.
That’s why, as a Cybernews expert, I worked with the Cybernews research team and thoroughly tested the Looka logo maker. Through our review below, you can gain detailed insights into key features, pricing, usability, and alternatives to this design platform. So, let’s learn everything you need to know about the software in my in-depth Looka review.
Quick overview of Looka
| Overall rating: | #28 out of #81 |
| Key features: | AI-powered logo design, customization options, branding kit, mockups and templates, preview updates in real-time, logo design variations, preference-based logo designs |
| Pricing: | From $20 (one-time logo purchase) or $96.00/year (subscription) |
What is Looka?
Looka is an AI-powered logo maker. In fact, this is a simple and affordable solution to create logos that align with your brand image.
The process begins by asking you a few questions that help it generate a logo based on your preferences and business model. Then, you can pick your preferred design and customize things like symbols, colors, and fonts.
However, this design platform also acts as a tool that you can use for different branding assets. These include generating business cards and other marketing tools, like posters, flyers, brochures, digital ads, and even websites.
The best part is that the Looka branding tools and logo generator are ideal for individuals and small businesses looking for cost-effective design solutions. You can make a one-time purchase if you only want a logo or choose from its branding kits, which come with multiple features.
Pros and cons of Looka
Looka is a useful tool to have in your arsenal if you want to create a logo. However, it is only fair that you are aware of the software’s pros and cons. So, we outlined some of them below to help you decide if this is the right tool for you.
Key features of Looka
As you’ve probably figured out already, Looka is more than just a logo maker. There are complete branding kits that can help you with your branding journey and raise the brand awareness of your company. So now, let’s focus on the key features of Looka that will enhance your design process.
AI-powered logo design
According to Looka’s team, you should be able to create high-quality logos pretty fast with the Looka features. In fact, Looka promises that you’ll have a tailored logo for your brand within minutes. Basically, this is possible due to Looka’s AI-powered logo design.
The platform comes with a step-by-step wizard that guides you through the creation process. In fact, all you have to do is answer a few questions, such as what kind of logo you want and what your business model is. Then, everything’s left on the AI and its proprietary algorithms.
While you may only get a few logos in the beginning, the Looka AI design will help you change the layout, icons, colors, size, background shapes, and font. As a result, you may get hundreds of logos based on your needs and preferences.
Branding kit
Looka’s branding kit is another feature worth mentioning. This feature acts as your personal graphic designer, which serves you with 300+ branded templates. The best part is that the platform generates them by using your logo, fonts, brand colors, and photos.
The Looka Brand Kit includes social media posts, email signatures, business cards, letterheads, a print shop, posters, flyers, and brand guidelines. But what stood out the most to me was the possibility of creating a website.
More precisely, Looka has professionally designed social media templates for major platforms like Facebook, Instagram, and LinkedIn. As a result, you’ll get unique social media pictures, post images, covers, and story designs.
On top of this, you can find customizable business card templates and a vast collection of necessary business document designs, including letterheads, invoices, and presentations.
Looka’s AI-powered website builder allows you to create a website with relevant content and images, optimize it for SEO, and make it mobile-friendly. In addition, its print shop will enable you to put your logo on merchandise like t-shirts, mugs, and hats.
Mockups and templates
One of the best things about Looka is its mockups and numerous templates. Aside from the various logo designs, you’ll run into 300+ branded templates for social posts and profiles, business cards, and email signatures. This lets you reach out to your audience via different channels by choosing the best design template.
On top of this, you can get hundreds of custom logo mockups, which let you preview how your final logo will look like.
Customization options
Last but not least, the Looka logo customization plays a significant role in your design journey. It allows you to change typefaces, icons, colors, backgrounds, and shapes to achieve a logo that aligns with your brand and preferences.
However, one minor drawback is that there are some limitations, especially with size and positioning. More precisely, you can select your base layout, but you can only change the size to a certain degree. Also, you can’t drag and drop elements anywhere. Everything’s positioned according to your chosen layout and logo.
Looka pricing and plans
Looka comes with very affordable pricing and four different plans. In fact, you can go for two subscription options: one-time purchases and annual billings. Overall, you can get the Brand Kit Subscription, Brand Kit Web Subscription, Basic Logo Package, and Premium Logo Package.
Now, let’s have a look at my overview table of the Looka pricing options.
| Looka subscription | Price | Key features |
| Brand Kit Subscription | $96.00/year | Make unlimited changes to your logo Full ownership of your logo, even after your subscription ends Hi-res & vector logo files Over $3,000 in exclusive offers Social profiles Social posts Business cards Email signatures Letterheads Invoices Brand guidelines 300+ ready-to-use branded assets |
| Brand Kit Web Subscription | $129/year | Everything in the Brand Kit Subscription Website |
| Basic Logo Package | $20 | One PNG logo file |
| Premium Logo Package | $65 | Multiple high-res file types (PNG, EPS, SVG, PDF) Multiple color variations (including transparent backgrounds) Unlimited post-purchase changes Full ownership Lifetime technical support |
Based on this table, you can see that the Basic Logo Package allows you to download a single PNG logo file. Although the Looka cost for this subscription is $20, you can do much more with the Premium Logo Package. In other words, you can get unlimited edits, multiple high-resolution file types, and full logo ownership for $65.
However, if you’re looking for the whole package, consider the Brand Kit Subscription. It costs $96.00/year and offers everything from the Premium Logo Package to 300+ templates for business cards, social profiles, letterheads, and brand guidelines.
Ultimately, if you’re in the eCommerce field, you can get the Brand Kit Subscription with an AI-generated website for $129/year.
How does Looka work?
If you’re wondering how to use Looka, I’ve got your back. In my step-by-step Looka tutorial, you’ll see how it works and how easy it is to create a logo with it. Here’s what you need to do:
1. Open the official Looka website. As soon as you open it, you’ll see the field where you should enter your company name and click on the “Get started” button.
2. Pick your industry from the drop-down menu. I really liked how many options they offer, but you can also type the industry in the search tab. Once you’re done, click on “Continue.”
3. You can select some Looka logos that you like or skip this step entirely. I recommend choosing a few so that the system can understand your preferences. After you finish, click on “Continue.
4. You can now select 3 colors you like. I really liked the platform’s intuitiveness, which shows some associations about your brand when you scroll across the colors. Again, proceed further by clicking on “Continue.”
5. Enter your company name and add a slogan if you want. Then, press “Continue.”
6. You can now select symbols. You can either pick some of the ready ones or choose your own symbols. Afterward, click on “Continue.”
7. If you want to make further changes, you need to select a logo and customize it. Once you pick one, Looka will automatically transfer you to the customization section.
8. The left side of the screen shows all the available options. You can change what you prefer and view the preview at any time. Then, all that’s left is to download the logo.
9. That’s it. Logo creation takes only a few minutes, and thanks to Looka’s user-friendly interface, you can quickly create hundreds of outputs
Who should use Looka?
Now that you’re more familiar with what Looka offers and how it works, you need to figure out if it’s right for you. Well, the Looka target audience encompasses everyone who wants to enhance their brand presence by creating a logo or using its other branding assets.
Based on my research, Looka is ideal for entrepreneurs, startups, or freelancers who want to attract more customers and expand their reach online. In other words, Looka’s affordability, simplicity, and fast logo creation will help these users save time and money, which they can use for different purposes.
Also, Looka users can be people with no experience in graphic design, as the AI-powered platform takes care of the technical aspects. In addition, you can also employ Looka for small businesses in the eCommerce field. Thanks to its AI-powered website, you can begin your business in no time.
Customer reviews and testimonials
While this Looka review is based on my and the Cybernews research team’s tests, I wanted to get first-hand information about this platform. So, I delved deeper into Looka reviews from users who’ve already tried the tool. That said, let’s check out some of the Looka user feedback.
Based on Looka customer testimonials on Reddit, users claim that the platform helped them build a website in no time and without any significant effort. However, there are some critics of the lack of speed optimization, SEO optimization, and limited customization and flexibility.
In contrast, reviews on Trustpilot are more reassuring. They highlight Looka’s user-friendliness, huge variety of options, and excellent customer support. Still, the overall criticism was about the platform requiring a subscription for you to use the logo.
Overall, most users are satisfied with the platform’s simplicity, beginner-friendliness, and multiple branding options. While there may be some areas for improvement, the overall image is that Looka lives up to users’ expectations.
Alternatives to Looka
If you still think that Looka is not the right logo maker for you, then you can consider some of the best Looka alternatives I am exploring below. So, let’s check out what Looka competitors offer and why they might be a better choice for you.
Starting off with Canva, this is a platform that is very similar to Looka. In fact, the Looka vs Canva comparison refers to two all-in-one branding tools that can help you increase your online presence. However, Canva excels in two crucial areas, which are the most significant issues with Looka.
The first is that it offers a drag-and-drop editor, enabling you to customize everything you want. The second is that it provides a free option with access to the editor, 250,000 free templates, and 1 million free graphics and photos. As for the price, Canva’s premium plan is only $7.50/month.
Another strong contender is Tailor Brands, which offers a simple logo maker for easy branding. When compared to Looka, Tailor Brands comes with a slight edge. Despite the fewer customizable elements, the logo output has higher quality and seems more professional.
Also, the editing process is very straightforward and easy to understand. All of this makes it perfect if you want a logo maker that will help your business scale. However, Tailor Brands is almost double Looka’s price. Its cheapest plan is $199.
Final verdict: is Looka worth it?
After reviewing and testing Looka in detail, it’s time for my Looka review conclusion. Based on everything I see and the software’s functionalities, I can say that Looka offers good value for your money. You’ll enjoy numerous ready-to-use templates, create a logo in no time, and enhance your online presence effortlessly.
On top of this, you should forget about the other branding assets, such as the AI-powered website, social media posts, branded merchandise, email signatures, and even presentations. However, it has some customization limitations, which can be improved.
That said, Looka is best suited for small businesses, freelancers, entrepreneurs, and everyone who wants to cut costs. The platform doesn’t require any technical expertise, allowing you to boost your brand presence with a few simple clicks.
FAQ
Is the Looka app legit?
Yes, the Looka app is legit. Although it’s a relatively newer logo creator, you have the chance to ask their team to delete your personal data. Also, Looka claims that it doesn’t sell personal information to third parties.
Is Looka really free?
No, Looka isn’t really free. Looka has a free logo creator that you can use to try out the platform. However, this version only allows you to design the logo, not download it. Therefore, you still need to pick a subscription that will allow you to enjoy more of its services.
How does Looka make money?
Looka mainly makes money from its subscriptions. It comes with four different plans: two one-time payments and two yearly payments. Although it’s relatively affordable, the platform makes a significant amount of money, as it has over five million subscribers.
Do I own my Looka logo?
Yes, you own your Looka logo. Once you become the legal owner of your logo files, you have full copyright over them. However, this excludes individual elements of the logo, like symbols.
How do I upload my logo to Looka?
To upload your logo to Looka, you need to follow three simple steps. First, you need to log into your account. Then, you should click the button in the upper right corner, and, lastly, select “Upload New Logo” from the pop-up menu.
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