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Starting a fitness blog: step-by-step

A fitness blog refers to a website that acts like an online journal where people write about different fitness topics. I’m talking about anything from workout tips to nutrition guides to motivational messages and personal stories.

While anyone can write a fitness blog, not everyone understands what’s essential. There are a few elements you should consider, like which blogging platform to pick and how to create content that will increase your blog’s Google rank.

Therefore, I decided to show you how to create a fitness blog in a few easy steps and explain everything you need to know.

5 steps for starting a fitness blog

You can create a successful fitness blog in 5 easy steps. So, let me show you the breakdown of the process:

  1. Step 1choose a blogging platform
  2. Step 2select a niche and domain/blog name
  3. Step 3create blog design
  4. Step 4 build a content plan
  5. Step 5 promote your fitness blog

Step 1 – choose a blogging platform

The first step in starting your fitness blog is choosing the right blogging platform. This is what will bring your fitness blog to life.

Therefore, you need to find a blogging platform that will provide you with a seamless experience and all the essential features. On top of that, always look out for robust security measures that will protect your blog and confidential user data, as well as a user-friendly interface and customizable blog templates. That’s what you’ll get from Wix, so I recommend checking it out.

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Another blogging platform that is an all-in-one solution is Hostinger. With its drag-and-drop interface, the developing process will be easier than ever. Also, your fitness blog will run smoothly due to the LiteSpeed, CDN, and global data centers it offers. And the best part is that its subscriptions start at only $2.69/month.

However, if you want to cut your costs and enjoy a free website builder, WordPress is worth considering. Thanks to its customization options and professionally designed blog templates, you will be able to enhance your fitness blog and tailor it to your customer’s needs.

Ultimately, Squarespace is also here to improve your blogging experience. With the help of its user-friendly platform, you will be able to drag and drop the industry-leading website templates and use any designer fonts and color palettes. Before making your final decision, you can try out Squarespace for 14 days for free.

Step 2 – select a niche and domain/blog name

Choosing a niche around which you’ll be able to build your brand is crucial for ultimate success. More precisely, a narrowed fitness niche will help you target a specific audience, show your expertise in it, and create suitable content.

Luckily, there are many fitness-related topics that you can choose for your blog based on your expertise, passion, and the needs of your target audience. Here are some of the most common niche examples in the fitness industry:

  • Weight loss journeys
  • Home workouts and fitness routines
  • Nutrition advice
  • Fitness equipment
  • Wellness

The next step after determining your fitness blog’s niche is to come up with a proper blog name and domain. This will help you establish brand awareness and build your reputation. That’s because the blog’s name is the first impression that readers have of your content, and if it’s well-chosen, it can help you intrigue interest among readers and set the tone for the content you’ll deliver.

Developing a unique name is nowadays possible by using a blog name generator or by manually browsing through lists of blog name ideas. This is helpful so that you can find a catchy and relevant name according to your fitness niche and the keywords you plan to use.

On the other hand, the domain name is your fitness blog’s web address. It should reflect your blog’s name and fitness niche while being memorable and easy to type. You wouldn’t want to confuse your readers, but you should also keep in mind that a concise yet descriptive domain improves your blog’s search engine ranking.

According to experts, it’s not always essential for your domain to be super short but to accurately represent your brand and be easy to remember.

Step 3 – create blog design

Visualization plays a huge role in your blog’s success, as no one wants to open a cluttered blog with information all around the screen. Therefore, you need to keep a neat, minimalistic, and user-friendly blog design across different devices. To achieve this, you should use the customization options that your blogging platform offers.

For example, Wix provides you with multiple customization options, such as text elements, fonts, images, buttons, contact forms, menus, and more. By using its elements, you’ll prioritize easy navigation and visually appealing content.


However, branding also plays a significant role because it helps you build a memorable identity. This is all part of your fitness blog’s design, images, and colors. If they align with your fitness niche, you’ll be recognized not only among your target audience but also other fitness enthusiasts. According to experts, your content is a reflection of your brand.

One minor element that can help you with this is the blog logo. Due to this, I recommend you consider creating a logo that will help you showcase all of your brand’s values, as well as the niche. You can include different fitness elements or some motto that you use. You can easily do this with online logo makers.

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Step 4 – build a content plan

After you finish the first three steps, you need to start focusing on publishing your blog posts. This is where planning comes into play. Regardless of whether you’ll post your blogs daily, need to enhance your SEO, or simply do it as a hobby, you need to be aware of the importance of planning.

In other words, it’s crucial to plan your fitness blog content strategically. So, create a content calendar for timely topics and address your audience’s needs through workout routines, motivation topics, or nutrition tips. You can even add images and videos to boost the engagement.

However, these are just a few of the best practices. So, let’s briefly go over some additional tips you should consider when it comes to building your blog’s content:

  • Utilize a clear blog format and include headings, subheadings and bullet points that enhance the readability
  • Develop catchy titles that will persuade readers to explore your content
  • Always write a catchy introduction that will reflect the blog post’s value and capture the attention of your readers
  • Include accurate and relevant information and cite credible sources
  • Offer advice that readers can apply to their fitness journey
  • Share personal experiences or success stories of others (preferably clients’) to connect to your audience on a deeper level
  • Implement relevant keywords or whole phrases to improve your fitness blog’s search engine visibility
  • Write blog posts of at least 1,000 words so that you can thoroughly explain everything (longer posts are suitable for more complex topics and provide more value to your audience)
  • Summarize the blog post’s key points and encourage readers to engage more or leave comments
  • Include a blog post checklist so that you can be sure you’ve done everything right before publishing a post

Step 5 – promote your fitness blog

Raising brand awareness doesn’t only refer to writing specific and strategic content or taking into account how your fitness blog website looks. You still need to reach out to people so that you can attract them. In other words, you need to promote your blog.

Some of the most effective methods are if you focus and implement SEO techniques. Basically, the SEO optimization of your blog will help you increase the search engine visibility of your site. From my experience, everyone opens the first 3-5 links that appear when you look for something online.

What you’re entering in the search bar is a keyword. So, you need to search, find, and implement relevant keywords and phrases into your blog content that are suitable for your chosen fitness blog niche. This will only help you attract organic traffic and boost your rankings.

Aside from this, there is rarely someone who doesn’t use social media. This means that it’s necessary to expand your online presence on some of the most popular social media platforms, such as Instagram, Facebook, or even Pinterest.

You can share your blog posts, engage with your audience, consider guest posting, or collaborate with influencers. All of these approaches will help you boost your credibility and strengthen your brand awareness. In fact, word-of-mouth is the most effective promotional technique, so make sure to leave a good impression on your readers and see how your visit rates soar from day to day.

An old but successful practice is email marketing. This is a powerful way to connect directly with your audience and keep them up-to-date with what you’re publishing or even boost their engagement. For your strategy to work well, you need to build an email subscriber list and send emails regularly about your latest blog posts or some exclusive content. However, try not to overwhelm your audience.

Aside from directly engaging with your readers, you should also consider using blogging tools that streamline advertising. In fact, most website builders come with tools that help you schedule your posts, automate email campaigns, and, most importantly, track the performance of your blog.

Due to this, you’ll always be aware of where your traffic comes from and how users react to it, allowing you to see whether your promotional efforts work or require improvement. For example, you can use Google Analytics to gain insights into what works best for your audience.

Fitness blog examples

If you need further help starting your fitness blog, you will find some really inspirational examples to look up in this section. So, let’s check out some worthy fitness blog examples and see why they are part of my list!

Sweat FXBG

My personal favorite fitness blog is Sweat FXBG. It represents a unique blend of a community-building experience. Although the gym is based in Virginia and combines HIIT, indoor cycling, barre, rowing and yoga, you will still find a blog section where you can check out various fitness topics, including:

  • The future of fitness
  • The power of consistency
  • Top strategies for staying motivated and a lot more
fitness-studio blog

However, they rely on popular website builders to provide their customers with a fully mobile experience, as well as a neat online page where you can find many sections related to their business and brand identity.

Born Fitness

Born Fitness is definitely another blog that you can look up to. It’s basically a source from which you can gain knowledge and information about your wellness, with topics related to fitness, health, and nutrition.


I really like that their informative and engaging content is combined with a simple tone and experts who provide clear and helpful answers. Therefore, even beginners can easily manage to pick up the best tips and tricks when it comes to fitness.

Jessi Kneeland

Another one of my favorites is the Jessi Kneeland blog. She is a coach, writer, and speaker who helps people overcome their body issues and improve their self-love.


Her blog stands out to me because it clearly shows the purpose and solves problems. Jessi combines text and videos on her blog so that she can talk about things like confidence, body image, ignorance, and self-advocacy.

Other useful tips for a fitness blog

So far, I shared only the most crucial steps for starting a fitness blog. However, this doesn’t mean that there aren’t more. There are multiple aspects that are crucial for building a proper fitness blog, so let’s go over a few additional ones:

  • Deliver high-quality content: Aside from planning your content, you need to pay attention if it’s well-written, informative, and engaging.
  • Publish regularly: Always publish your content on a regular basis and be consistent. For instance, if you choose to publish a new post once or twice a month, stick to your schedule because it will keep your readers coming back for more and show them you’re well-organized.
  • Interact with your readers: You need to be available to answer any questions or give additional information to your readers. Therefore, respond to their comments on social media and your blog posts and keep them engaged.
  • Use high-quality images and videos: Usually, people remember things more after they’ve seen them. So, deliver engaging and high-quality visual content so that you can create a memorable brand image and attract new visitors.
  • Make your blog easy to navigate: Pay attention to the simplicity of your blog. In other words, you need to utilize neat menus and categories so that your audience can easily find what they’re looking for.
  • Monetize your blog: If you plan on monetizing your blog, you need to implement some of the many different methods, including advertising, affiliate marketing, or even selling your own fitness-related products.

Final thoughts

Fitness blogs act like online journals for different fitness journeys. Nowadays, you can pick to write for numerous topics, including wellness, nutrition, fitness motivation, and a lot more. However, you need to understand how this whole process goes.

First, you need to choose a reliable blogging platform, then specify your niche, come up with a name, create your fitness blog design, plan your blog’s content, and promote your fitness blog page. Luckily, this is very simple nowadays, with some of the best website builders, like Wix or Hostinger.


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