Webflow vs Squarespace – which one is better?

Webflow and Squarespace are two tools made for rather different audiences. Webflow is a designer's tool, meant for serious website design and editing. Meanwhile, Squarespace is a simple website builder and business solution, oriented toward beginners and sites with a focus on visual presentation.

To help you choose between the two platforms, the Cybernews research team and I tested both of them for this Webflow vs Squarespace comparison. I will discuss my experiences using them every step of the way, including the setup process, templates, features, performance, and pricing.

Webflow vs Squarespace

Overall, Webflow and Squarespace are relatively similar to each other, especially in terms of pricing and the tools and features that they offer. The biggest difference is in ease of use. Squarespace is suitable for beginners and experienced users alike, while Webflow caters more to professional website designers.

	Squarespace	Webflow
⭐ Rating:	4.4 ★ ★ ★ ★ ☆	4 ★ ★ ★ ★ ☆
🥇 Overall rank:	#6 out of #32	#13 out of #32
💵 Price:	From $16.00/month	From $14.00/month
🪄 Ease of use:	Perfect for beginners	Steep learning curve made very easy
🎨 Templates:	180	6000
🏢 Business features:	Solid in-house eCommerce and marketing	Good in-house eCommerce
👨‍💻 24/7 live support:	Yes	Yes
✂️ Free domain (first year):	Yes	Yes
🔒 Free SSL certificate:	Yes	Yes
🔥 Coupons:	Squarespace coupon 36% OFF	Cybernews Website Builder Coupons

Webflow vs Squarespace for different sites

Webflow and Squarespace both focus on different target audiences – one is perfect for designers, and the other is more suitable for personal use. But how do these builders compare when it comes to building different kinds of websites?

Website type	Webflow	Squarespace
eCommerce website	A simple but powerful built-in eCommerce suite. However, getting additional integrations for your site is quite difficult, plus the plans with eCommerce functionality are quite expensive.	Very beginner-friendly eCommerce features. Plenty of guides to help out people who are just starting out with eCommerce. Also offers a well-curated app store.
Business website	Offers basic in-house marketing features, it’s possible to integrate various other tools, such as Google Analytics and MailChimp.	A full business suite with eCommerce and marketing tools. Great selection of in-house features, as well as additional marketing integrations.
Portfolio website	Fully customizable design for both visual and text-based portfolios. While the customization options are great, some of the templates are quite expensive.	A very visually-focused website builder, all the templates are heavily focused on images. Great for visual art portfolios, but not so good for other types of art portfolios.
Blogging website	Offers a highly customizable blogging tool but the website itself won't allow posting many blog posts.	A very simplistic blogging tool with great SEO tools.

Webflow vs Squarespace pricing comparison

Both website builders offer four plans for site creation, priced relatively similarly. However, the features and tools included with each plan are quite different. To put it shortly, Squarespace offers four premium plans, ranging from $16.00 to $99.00 per month. Meanwhile, Webflow offers four plans ranging from free to $39.00/month meant for general sites, and three plans for eCommerce sites, from $29.00 to $212.00 per month.

Webflow plans

Webflow separates its plans into two different types – Site plans and Workspace plans. Workspace is automatically included with every site plan and is essentially a staging environment. You can upgrade your Workspace plan to get more advanced site staging tools. Site plans are what we’re interested in for this comparison – these are the plans that give you tools to build a website.

Regular Site plans

Plan	Features
Free	Includes up to 150 pages, a custom domain, and 10GB bandwidth. The basic plan doesn’t support the CMS functionality.
Basic ($14.00/month)	Includes up to 150 pages, a custom domain, storage for 20 CMS collections and 2k CMS items, 50GB bandwidth, and 3 editor users.
CMS ($39.00/month)	Includes up to 150 pages, a custom domain, storage for 20 CMS collections and 2k CMS items, 50GB bandwidth, and 3 editor users.
Business ($39.00/month)	Includes up to 300 pages, storage for 40 CMS collections and 10-20k CMS items (customizable), 100-500 GB bandwidth, and 10 editor users.

These plans are the best for blogs, portfolios, or landing pages. I’d say that for sites like that, the Webflow CMS plan is my favorite in terms of value for money.

eCommerce Site plans

Plan	Features
Standard ($29.00/month)	CMS plan + 500 products, three staff accounts, 2k paid user accounts, and a 2% transaction fee.
Plus ($74.00/month)	Business plan + 5,000 products, 10 staff accounts, 2k paid users accounts, and a 0% transaction fee.
Advanced ($212.00/month)	Business plan + 15,000 products, 15 staff accounts, 2k paid user accounts, and a 0% transaction fee.

If you're planning on selling online, the Plus plan is best – it’s the cheapest plan with a 0% transaction fee.

Workspace plans

These plans focus on letting you build several custom websites and you can choose if you’re going to do that for yourself or for your clients. They're incredible for freelancers who build websites for a living but don't necessarily look to actively host them.

Plan	Features
Starter (free)	2 staging sites, 2 pages per site, 50 CMS items per site
Core ($19.00/month)	10 staging sites, 300 pages per site, 50 CMS items per site, custom code
Growth ($49.00/month)	Unlimited staging sites, 300 pages per site, 50 CMS items per site, custom code, site password protection

The best plans from the Workspace plan category would be Core and Growth. Core is the best option for designers and freelancers, while the Growth plan basically covers the Core features, but allows to connect multiple team members.

Overall, Webflow lets to pick whatever website-building experience you want. Just need to make a simple website for yourself? Grab one of the cheaper Website plans. Looking for a platform to build websites for clients? There are great upgrading options.

Squarespace plans

Squarespace has four plans in total, and both the staging and website creation, as well as eCommerce features, are all in one place.

Plan	Features
Basic ($16.00/month)	Free custom domain, unlimited bandwidth and storage, and SSL security
Core ($23.00/month)	Everything above, plus advanced analytics, and eCommerce (w/ 3% transaction fee)
Plus ($39.00/month)	Removes the 3% transaction fee in the Core plan and adds more eCommerce features like professional email and complete CSS & Javascript customization
Advanced ($99.00/month)	Containing all the features from previous plans, Advanced gives you some extra options like selling subscriptions and advanced shipping

Visit Squarespace

Similarly to Webflow, the prices are for a website. Meaning, that you can't make several premium websites under one premium plan. There's no free plan, too – luckily, there's a 14-day free trial, which should be enough for testing out the platform's capabilities.

If you don't want to read our in-depth Squarespace pricing comparison article, I'll try to explain each plan to you in a couple of sentences.

Basic is the best pricing plan to choose if you’re looking for a simple place for blogging or showing off your creations. While this plan is pretty limited (it has no eCommerce capabilities or advanced analytics and marketing tools), it is a great place to start. Especially if you’re just looking to create a landing page or a portfolio.

You might think that the Core plan is the best plan for business (it’s in the name, isn’t it?), but I wouldn’t recommend this plan to anyone. While this plan allows to sell unlimited products and accept donations, for each transaction coming into your site, Squarespace will take a 3% transaction fee. This plan’s monthly price can increase pretty quickly.

The Plus plan is the plan to start with if you want an eCommerce website. This plan removes the transaction fee and offers powerful eCommerce analytics. It also offers some other interesting features, such as customer accounts. Advanced is the next natural option after your online store grows out of the Plus plan. It offers additional advanced eCommerce features, such as the option to sell subscriptions and add advanced shipping options, as well as abandoned cart recovery and advanced discounts.

When you peel back the layers, you can see that the pricing for Webflow and Squarespace is quite similar – $12 a month for a regular site, and under $30 a month for a store. But Webflow also includes a transaction fee, as well as a lot of features for designers, freelancers, and agencies. That can easily inflate the price. By a lot.

Webflow vs. Squarespace – a case study

Now, let's put Webflow and Squarespace to a serious real-life test. For this comparison, I made websites with both platforms. This way, I could get a proper, informed look at how these platforms behave.

So, this is the Webflow site:

And here is the Squarespace site:

Below is my experience with each website builder, including overall ease of use, templates, business features, and performance.

Ease of use – different levels of customization

• Webflow offers a highly customizable interface, that will be a problem for beginner users.
• However, Webflow does a pretty good job of simplifying everything as much as possible.
• Squarespace appeals to beginner users, offering a simple experience throughout the entire website-building process.
• Overall, Webflow is suited for professional users, while Squarespace is meant for everyone who wants to build a website.

Best website builders are usually defined by their ease of use – the easier it is to do a task, the better.

Using Webflow

Webflow's setup experience is a simple one. No downloads, no special setup – just a good old button to "Get Started", which directed me straight to the questionnaire. It takes note of your business goals and overall experience levels. Then I found myself in a Webflow Editor – which included a quick setup tutorial.

I strongly recommend following the tutorial. It's not long, and pretty helpful, showing off a few of the core website editing techniques. Once the tutorial was over, I could proceed with building my website by either choosing a template or building from scratch.

The section of the right includes all the things to edit on a selected element, while the section on the left lets me decide what specific action do I wish to do.

There are also options to add both separate elements and pre-made layouts, which can heavily reduce the time spent on designing the website.

If you have a plan that enables Webflow Editor, you can move to it at any time. The interface is much less technical, and not focused on changing the site's design. It's meant to be for the content editors, not website designers.

In the Editor, you can change the copy of the site, as well as manage pages, blogs, forms, and other dynamic content.

Webflow is as simple as a complicated product can be. It's incredibly powerful and the fact that I needed only a few hours to be confident in using Webflow is actually excellent. I'd be hard-pressed to find a platform that can make doing so much easier. However, it is still not a website builder suitable for beginners. The amount of different options can get overwhelming, and it may take a while until you can navigate the builder with ease.

Using Squarespace

After signing up to Squarespace, all I had to do was pick out my template and follow a simple setup guide. Similar to Webflow, I recommend you pay good attention. While Squarespace is nowhere near as complicated as Webflow, there are still some decent page management things to learn.

Afterward, I moved right into the website editor. It was much easier to use than Webflow.

The Squarespace editor is separated into sections and blocks. Sections are pre-made parts of the site, including text, interactive elements, and media all combined. Squarespace offers a solid library of them – I especially loved that they adapted to my preferred design preferences.

You can also improve the sections with blocks, adding text, media, code, and several other little things.

Templates – great free options vs. premium excellence

• Webflow has over 6,000 templates. Of them, only 70 are free – the rest are premium.
• Free Webflow themes are fairly basic but still do a good job. The premium ones are excellent – but they'll cost anywhere from $19 to $150.
• Webflow separates its themes into 26 different categories.
• Squarespace offers over 180 templates. They're all free and all gorgeous.

Webflow has a lot of premium themes, made by an extensive community. They're great, but they’re not free

When you look at the theme library, you’ll notice these small gray icons: these icons indicate whether the theme is CMS editor-friendly, or, for instance, eCommerce friendly.

There's an interesting thing about Webflow’s themes: many of these themes come with additional sections, layouts, and even demo landing pages. By picking a theme, you'll also get a selection of elements that fit within its style.

There is a good deal of nice free themes, too. However, objectively speaking, they're simply not as extensive or as beautifully designed as the premium options.

Overall, you get a wide variety of nice-looking and responsive themes, not to mention, most of them are reasonably priced. The only issue with them is that I wish that more of the themes were free.

Squarespace has no premium themes – all the options on it are free of charge.

Squarespace’s templates are split into 15 categories, you can choose from Photography to Events & Weddings and everything in between.

Unlike Webflow, you won't be given a massive array of custom pre-made layouts for each. Plus, most Squarespace themes will rely on beautiful high-quality images. So, if you want to make the best of the themes, better get some images ready.

Business features – DIY or simple tools?

• Webflow offers a built-in eCommerce suite, that is actually quite simple to manage.
• Other business features on Webflow are set up through integrations – which are often just tutorials on how to use third-party tools.
• Squarespace offers a more complete business suite: with eCommerce, marketing, and third-party integrations.

Webflow business and eCommerce features

Webflow is not just a website design platform. In fact, I was rather impressed with its eCommerce suite. It lets to easily manage all the items and orders. And while it's a rather expensive option ($29 a month with a 2% transaction fee, $74/month with no fee), I still really enjoyed it.

You can set up variables for each item: such as price, description, category, and so on. It's up to you how you'll set everything up.

From the product management area, it’s easy to do these changes:

• Add new items with multiple variants
• Sell both physical items and digital products or services
• Enable inventory tracking
• Set shipping options for each product

Then, from the Editor, any of the editors can easily see orders, set discounts, and manage the products.

To get more traffic to your website, you might have to start writing a blog. There’s one big shortcoming for Webflow – this builder has a limit of ten thousand “items”, where one “item” in a blog is a blog post, a tag, or a category. You might run out of space pretty quickly if you’re looking to post multiple articles per day.

Additionally, if you’re looking into making a blog, you have to know what kind of SEO changes you can for your website without any additional tools. For that case, these are the general SEO features you get:

• Enable auto-generated sitemap
• Set global canonical URL
• Set custom SEO settings for each product, page, and category
• Create and manage forms and mailing lists for email campaigns

For everything else, there are third-party integrations. There are loads of them, covering topics such as email marketing, membership tools, CRM, and so on.

But there's something rather unusual about them. You see, most of these integrations aren't exactly integrations. They're just tutorials on how to get specific functionality on your Webflow website. For instance, the Privado tool just redirected my right to their landing page and suggested scheduling a demo with them.

So, you'll get eCommerce – but for other functionality, you'll need to roll your sleeves up and go to work. It won't be as easy as pressing a button and enjoying the results.

Squarespace business and eCommerce features

Squarespace holds your hand throughout the whole business-building process. For instance, while setting up an online shop, I had to go through a questionnaire. It included some of the general questions, such as "What do you want to sell?".

Once this was done, it filled up my would-be vinyl shop with plenty of pre-made products: completed with stock images and auto-generated descriptions!

All the editing options for eCommerce were available straight from the dashboard: this is where I could set pretty much everything up.

When it comes to blogging between Webflow and Squarespace, Squarespace is the better option. On its built-in blog page, you can create blog posts and excerpts. It’s also possible to tag and categorize posts, enable comments, and more.

Squarespace’s SEO editing is quite simple and functional. After writing your blog post, access the post’s settings to add all of the important post-related data.

And if you're looking to make some global SEO changes, on the side menu of the Squarespace web hosting editor, there is a section dedicated only to SEO.

One of the links there leads to Squarespace's own SEO checklist. It has some useful basic information about the required SEO practices: adding site titles, SEO page descriptions, etc.

For marketing, Squarespace focuses heavily on email and social media. For instance, its Unfold tool lets to easily make custom posts directly from the dashboard, and use the templates made by Squarespace design professionals. The tool is free, but the Premium version with all the design options is $2.99 a month.

For emails, Squarespace lets you connect to your subscribers straight from the dashboard.

There will also be plenty of pre-made templates, so you can discover and use the one that suits your style the most.

Sadly, there's no free plan here: depending on how many emails you want to do, email marketing will cost anywhere from $5 to $48 a month.

Also, there's a third-party application store: which is different from Webflow, in a sense that those are actual integrations you can download to your site. Mostly, they focus on expanding on Squarespace's eCommerce.

Webflow has a good eCommerce suite, but for everything else, you're on your own. Squarespace offers some great marketing options on top of eCommerce – just prepare that in order to use them, you will need to open your wallet.

Performance – as similar as it gets

• Both platforms have very similar performance results.
• Both Squarespace and Webflow are within the industry's performance standards.

For the final test of this Webflow vs Squarespace comparison, we are going to see at the performance of these platforms.

To do that, I put both of my test sites to GTMetrix. This platform measures both the overall platform optimization and site performance.

Here are the results for Webflow:

And here's Squarespace:

Webflow vs. Squarespace – conclusion

Honestly, for me, this is like picking a favorite child. Despite the fact these platforms have their flaws – I love them both.

	Squarespace	Webflow
Rating	4.4 ★ ★ ★ ★ ☆	4 ★ ★ ★ ★ ☆
Pricing	14-day trial, plans start at $16.00/month	Free plan, paid plans start at $14.00/month
Ease of Use	Interface focused heavily on ease of use	The steep learning curve for advanced features made as simple as possible
Templates	Over 180 modern templates	6,000+ templates, only 70 free ones
Business Features	Solid features for both marketing and eCommerce	Good eCommerce suite
Performance	Solid real-life performance	Solid real-life performance
Website	Squarespace.com	Webflow.com

Webflow might just turn me into a website designer. I am not a professional, I'm only a hobbyist – but the few days I spent using this platform have been genuinely inspirational. I was impressed by the platform's capabilities to create just about anything I desired.

I did a much more expansive look at it on the Webflow review, but in a nutshell – it manages to take very difficult, very complicated things, and turn them into something much less menacing. If you're willing to spend days learning, and months mastering your craft, Webflow is a very good option.

Visit Webflow

If not, there's an alternative option that I fully endorse.

Squarespace made everything as simple as it gets. I loved its templates: they looked like I hired someone to design a website for me, not purchased a $12 builder plan. Plus, there are plenty of business tools, third-party integrations, and more – all of which I covered in my Squarespace review.

You won't get to do as much, as you would on Webflow. But if you need a platform to make a website, not learn how to make websites, take Squarespace – and don't look back.

Visit Squarespace

Webflow vs Squarespace FAQs