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Zenfolio review – exciting new portfolio tools

Zenfolio advertises itself as the #1 website builder used by pro photographers. The all-in-one platform aims to help you showcase and sell photos with ease, while still remaining a practical and easy-to-maintain website builder.

And for many photographers, this sounds exactly like the salvation they've been looking for. Yet, there are some downsides to Zenfolio, such as below average performance and a very limited number of templates available.

If these seem like issues to you, you should consider more rounded website builders, such as Wix, which offers better value for your money. That is, in terms of functionality, performance, and template quantity and quality.

Best Zenfolio alternative
Wix is a simple-to-use website builder that provides you with tons of features, an editor that gives you plenty of design freedom, and a website generator for an inexpensive price.
cybernews® score
4.4 /5

Getting back to Zenfolio, for this review, I made my own website to provide you with first-hand experience and insight into how helpful this platform really is.

It’s worth noting that Zenfolio has launched a new, reimagined platform that's supposed to help photographers showcase their skills on a budget.

And after reminiscing about the old platform and trying out the new one, I noticed that Zenfolio is focused on one main thing – helping photographers sell their work to a broader audience.

This is especially apparent in Zenfolio’s template choices – there are very few designs available, as you’re rather urged to focus on your art promotion.

But without further ado, let's take an in-depth look at what this platform is about.

🏗️ Ease of use:Suitable even for beginners
🎨 Templates:About a dozen of templates available
💼 Business features:Solid suite of business features
🏁 Performance:Below average in terms of speed due to plenty of images
🔥 Coupons:Cybernews Website Builders Coupons
Best Zenfolio alternatives:
Visit Wix
Visit Zyro

Pros and cons of Zenfolio

Zenfolio prices

Zenfolio offers 3 different pricing plans for its portfolio-centered platform. The cheapest Portfolio plan costs $3.00/month, the most expensive ProSuite one is $30.00/month. Overall, this platform is just slightly cheaper than the industry standard.

There's also a 14-day trial for each plan, letting you to take a proper look at what this platform can do.

Now talking about paid plans, all of them come with custom domains and logos, shareable client galleries, SEO optimizations, and ability to host videos.

Portfolio ($3.00/month)15GB storage space for both photos and videos (can upload up to 25 videos). One-page website templates. You can add your own domain. Allows social media integrations and all the basic marketing features, but you can’t sell with it.
PortfolioPlus ($12.75/month)100GB of storage. All Starter features plus you can sell products, do custom-designed greeting cards, collages and offer self-fulfilled products. In addition, you get email marketing tools and are able to upload up to 75 videos.
ProSuite ($25.50/month)1TB of storage. Up to 750 videos and advanced selling with over 1000 products on your website. Automated client marketing campaigns, integrated calendaring, invoicing, and payment solutions to automate client bookings, sell pre-paid packages, and enable auto fulfillment.

Now let's see which plan is meant for who:

  • Use the Portfolio plan if you are looking to make a simple portfolio site. You can make shareable client galleries: something crucial for photographers, but can't sell online or use multi-page templates.
  • Use the PortfolioPlus plan if you require a multi-page website, eCommerce features, or wish to do some email marketing. This is meant for photographers that look to sell their art.
  • Use the ProSuite plan if you’re a professional photographer – it has automated client bookings, sells pre-paid packages, and enables auto fulfillment. Perfect if you want to spend more time behind a lens rather than managing orders on your website.

Keep in mind that Zenfolio Portfolio plans have been launched pretty recently, so there were some drastic changes. Before the launch, there used to be 3 additional plans on the old Zenfolio platform – they were more expensive and less capable.

Pro tip

I highly recommend switching from the old Zenfolio platform to the new one – it’s cheaper and more modern.

Additionally, with Zenfolio’s prices, I recommend that before you pick a plan, decide whether you wish to use your website for online sales. If not, the cheapest one is enough to create the portfolio of your dreams.

Is Zenfolio easy to use?

Zenfolio is a platform that focuses on making things as easy as possible for you. The setup process is very simple and suitable for people with no website building experience. Setting everything up takes no more than five minutes and is supported by a follow-through guide.

We make our website builder reviews by setting up a test site on the platform. Zenfolio used to have two platforms and I used them both to show you my full-on experience with them.

Here is how the test site I made turned out:

zenfolio example website

So, let's see how that went with each platform.

Using classic Zenfolio

I started from testing the old Zenfolio platform that some of you might still be using.

Once you sign up to Zenfolio, you get asked to fill in your basic information, including the niche and things that you plan to do with your website.

zenfolio startup

Then, you choose a ready-to-use template. There are just about a dozen options available.

zenfolio classic pick design

And then, a few uploaded pictures later, you get redirected to the dashboard – which looks like this:

zenfolio classic dashboard

When it comes to adding and managing pictures, Zenfolio does a fairly decent job. You can use the main dashboard to add images, insert watermarks, and even add things like restrictions, or set pricing for prints.

The menu setup is decent: it's not an intuitive drag-and-drop editor, but you can make several pages using Zenfolio's pre-made templates.

zenfolio classic menu edit

But if you steer a bit to the side and try editing some finer things about your website's design, it all gets just a little bit...confusing.

editing classic zenfolio theme

Compared to something seen on the top builder options out there, editing using Zenfolio's old builder isn't a piece of cake.

The Theme Designer option, meant to set up your entire website, is clunky, making it quite confusing.

editing classic zenfolio theme 2

While you absolutely can edit a lot of things about your website, it's not a pleasurable experience. And so, for many people, picking a theme and adding images is going to be just about the extent of website customization. It does the basics well – but that's it.

Using Zenfolio portfolio

Zenfolio Portfolio not only rhymes really well, but it's also a very well-thought-out photography website builder. At the start, it looks eerily similar to classic Zenfolio. "What is your website about?", "What do you do?" – that sort of thing.

Then, the first difference emerges: you get asked whether you'd like to upload your pictures or go straight into website customization.

zenfolio portfolio startup

You don't have to choose one: during the website-building process, you'll get to do both.

At first, I chose to start a website. And I got to choose from one of the templates. One of the key differences between Portfolio and PortfolioPlus plans is right here: I use a PortfolioPlus plan, so I get to choose between multi-page themes. The regular Portfolio plan will offer one-page themes instead.

zenfolio multi page templates

Then, with that basic setup done, you also get a chance to build your gallery.

zenfolio select layout

And then, after some basic setup choosing your preferred styles and designs, as well as uploading your pictures – you get redirected to the dashboard.

zenfolio portfolio dashboard

And honestly, it's kind of excellent. The left-hand side menu includes all the things you need to do to manage your website and galleries.

The "Galleries" menu lets you add new images and separate them into different folders.

portfolio gallery zenfolio

In the "Settings" menu, you can set privileges for each of the galleries: it's a great way to show the images to your clients.

zenfolio client permissions

The Selling menu lets you quickly monetize your pictures. The preset options allow you to build a pricing structure, manage orders, coupons, and shipping options fast. And the Reports menu keeps track of all of your sales.

Finally, there's the Website menu:

zenfolio editing pages

Here, the built-in page editor is much more intuitive than on the classic Zenfolio. You get to manage pages (if there are any!), change the website domain, color scheme, and pick a different template.

zenfolio site design

After clicking the Plus icon, I got to choose between 16 different elements: 4 types of text, 5 types of image elements, a button, 4 content blocks, and an Instagram block.

zenfolio adding elements

The elements can be easily edited. Once you pick an element, a menu on the left pops up, offering you various customization options: including even something as niche as custom animations!

adding elements on zenfolio

Overall, Zenfolio Portfolio is very easy to use, especially compared to the old version. This is the one you want to use, and so, I picked Zenfolio Portfolio, to make my custom website.

Canceling a Zenfolio account

While Zenfolio is a great option for photographers and people looking to show off their visual arts, it might not be for everyone. That is, especially because of its below average performance and a limited number of templates. Whatever is the reason, here’s how you can cancel your Zenfolio account.

Canceling a free trial

Zenfolio offers a 14-day no credit card required trial period, during which you can try out Pro features for free. After the 14-day trial ends, your account will be canceled automatically.

Canceling a paid account

You can cancel a paid account in two ways – either by contacting customer support via email or by requesting cancellation in the Support center.

If you choose to cancel via email, all you have to do is send an email to [email protected] and clearly state that you want to cancel your account.

Now, if you choose the Support center route, after taking a visit there you’ll have to find the Request Cancellation button in the Canceling or Deleting your Zenfolio Account article. A live chat window with customer support will pop up, where you will have to give some information about the cancellation.

Doesn’t matter which cancellation route you’ll choose – after completing these steps, your account will still be on Zenfolio’s servers for a couple of months for you to be able to recover it. Once that time period passes, your account will be gone for good.

Information to know before canceling your Zenfolio account

Other than obviously backing up your site’s content, there’s also additional information you should know before deleting your account permanently.

  1. You’ll have to cancel third-party apps – it’s important to cancel apps with recurring payments before canceling your account otherwise you might end up getting charged for them.
  2. You’ll only get a refund on annual plans – if you want to cancel a monthly subscription, you can wave your money goodbye.
  3. You’ll only get a refund if you cancel within 30 days of signing up or renewing your subscription.
  4. Your custom domain won't get transferred to a domain host.

Zenfolio templates

Zenfolio doesn't offer all that many templates. But they look fairly modern and put your images at the very front – the way it should be on a photography website.

Classic Zenfolio used to offer 13 templates to pick from.

classic zenfoilio templates

Zenfolio Portfolio offers 11 templates. Only 7 are available for the regular $3.00 plan users – they're the one-page templates.

one page portfolio templates

PortfolioPlus users also get access to additional 4 multi-page templates.

multi page portfolio templates

So, not much to pick from, huh?

Definitely. I wish Zenfolio had more themes to choose from. That being said, the quality of Zenfolio’s templates is really good. Plus, they do their best to highlight your images and not some creative decisions made by the in-house design team.

All in all, good job.

Zenfolio features

Zenfolio offers a handful of helpful features that could be extremely beneficial for portfolio websites. Some will let you sell your images, while others will make uploading and managing your pictures just a little bit easier.

Upload and backupZenfolio offers unlimited storage for photo uploads as well as cloud photo hosting and backup for photographers.
Video hostingYou are free to upload, share, and watermark videos on your site. Your clients will also be able to streamline, download, or even redeem already prepaid videos.
GalleriesZenfolio lets you create galleries right from the dashboard. You can edit the privacy settings of your galleries – who can see the photos and who can download them.
Work protectionTo protect your work, Zenfolio offers custom watermarks, password-protected galleries, and right-click protection.
Photo editingZenfolio’s Classic Lightroom plugin allows you to edit photos directly on your site.
Social media integrationIt’s possible to share photos to your social media sites such as Facebook, Instagram or Twitter with just one click from your Zenfolio website.
Events/bookingsIt’s possible to set up bookings directly through your site using the BookMe tool. You can also set up private password-protected events.
eCommerceYou can set up your Zenfolio site to be able to sell photography prints, digital downloads, packages, and photography gifts.
Mobile applicationThe Zenfolio mobile app lets you upload photo files, manage galleries, view your photos offline, as well as manage orders and downloads on the go.

Zenfolio eCommerce

Zenfolio includes a simple way to sell your photography: both in digital, and print form. It has partnered with Stripe payment gateway to handle payouts and Mpix photo lab to print and ship your images to customers.

The "Selling" menu on your website dashboard is where all the action will take place.

zenfolio ecommerce

Here you get to set prices for each product or gallery, making them available either as a print or a digital download for people to add to their shopping cart.

zenfolio print prices

Payment, fulfillment, shipping, everything is handled for you. There's just one caveat: right now, Mpix cannot ship items outside of the USA.

The digital downloads are fine, but I wish there was also a worldwide option for artists that wish to go abroad.

Now when it comes to analytics, Zenfolio offers two built-in tools – basic visitor tracking (views on a photo) and a sign-in page. The tools aren’t very advanced, so the builder suggests using a third-party plugin like Google Analytics.

However, countless forum posts from Zenfolio users show that the compatibility of the two isn’t the best, so be aware of this problem.

Zenfolio watermark

For photographers, it's important to protect their work. In the age of social media, it's very easy to see your images float online with no compensation or even credit to you.

Zenfolio knows that and offers a way to quickly add watermarks to all of your images and even videos.

zenfolio watermark

It's a simple feature but certainly something most photographers will – or at least should – use.

Zenfolio Lightroom plugin

Zenfolio Lightroom plugin allows you to quickly upload images directly from Adobe Lightroom to Zenfolio. If Lightroom is your editing tool of choice, this will be a massive timesaver. This feature is only available to PortfolioPlus ($12.75/month) users.

lightroom plugin setup

By clicking "Learn More," you get redirected to a startup guide that will teach you the basics of how to add Zenfolio pictures straight through the Lightroom app.

zenfolio lightroom setup guide

Overall, it's a nifty tool that can be a good time saver. If you're a Lightroom power user, this alone might be a reason for you to consider choosing the PortfolioPlus plan.

Zenfolio performance

Website builders are not known for being very fast. Same is true with Zenfolio – it's not going to blow your socks off with its speed.

But there's a reason for that.

Zenfolio, in its essence, is a photography website, meaning that it's going to be absolutely brimming with pictures or even videos. And those two take up a lot of space, meaning they will take a while to load.

For the final test of this Zenfolio review, I put my own website to a GTMetrix test, which looks into website load time and overall optimization.

Here's what I got:

Doesn't look good, right? The website takes over 3 seconds to fully start displaying your pictures. It's the pictures that slow it down. My test website included around 9MB of data right at the very top. This is why it's rather slow.

That being said, Zenfolio is still perfectly serviceable. 5.5s for a whole website to load isn't bad. It just isn't outstanding either.

Zenfolio website examples

A well-curated photography website can easily become your calling card. If you’ve never made a website specifically for photography before, I can see how it might be quite challenging to come up with an idea of what it should look like.

To motivate you and challenge you to come up with something unique, I found five examples of websites made with Zenfolio.

These excellent examples will be able to show you how versatile this builder can be. Now, let’s take a look at them.

Paris Mountain Photography

zenfolio paris mountain photography example

Pam Jones has a photography site that really takes advantage of Zenfolio’s features. A clean, modern design shows off her stunning photos. For instance, once you visit the site, you get greeted with a full-screen slideshow of Pam’s previous work.

Her About page features the photographer-in-action shots – I like how clients are able to see their photographer in a natural setting. That definitely makes the website appear more personal.

zenfolio paris mountain photography example about page

The blog section of her website adds even more personality to her page – the photographer writes blog posts about her experience of each photo session. After your photoshoot, you can not only get the photos but also read about how the photoshoot went from the eyes of the photographer.

Jon Viscott

zenfolio example website jon viscott

Jon Viscott’s homepage has a huge slideshow of his photos on a white background. It’s attention-catching, and you just can’t miss the image and the name of the author – great web design for an online portfolio.

The photos are divided into series and galleries, making it easy to find exactly what you might need. This website, different from others, is more used as a portfolio. You can get to the contact page only once you go away from the homepage.

zenfolio example website jon viscott 2 sections

The About page features contact information and previous experience – a great choice since the viewer of the website might read about the photographer, make up their mind, and instantly book a service.

zenfolio example website jon viscott about page

Sian Lewis photography

zenfolio sian lewis example website

The photographer Sian Lewis puts her work front and center – the homepage of her website features a collage of her exemplary work. The photographer uses a lot of whitespace in her website to make your gaze divert directly to the photos.

zenfolio sian lewis example website gallery

Sian Lewis added password-protected client galleries which can only be accessed with gallery ID and client access passwords.

zenfolio website example sian lewis password protected gallery

Adding galleries like that is a great choice – they’re secure and private, not to mention, easily accessible for clients on the go.

Alessandra Nicole

zenfolio example website alessandra nicole

Alessandra Nicole decided to implement a darker background for her website to make the colors of her photos pop. They’re not curated in any way and are made into a collage on the front page of the website.

The about page of her website doesn’t feature any action shots or more examples of her type of photography, but it has a short biography and her experience.

zenfolio example website alessandra nicole about page

The requests for photography page has a simple contact form – it’s easy to understand, plus there’s plenty of room for visitors to leave their specific desires for a photoshoot.

zenfolio example website alessandra nicole contacts

Hanson-Carlen Architecture and Construction

zenfolio example hanson carlen website

Hanson-Carlen Architecture & Construction is a family-owned business that has decided to make its website visual-focused to showcase its work.

The website looks like a beautiful luxury online magazine showcasing photography – this look was achieved by adding in a fullscreen slideshow of their work on the front page of their website accompanied with a big and centered logo of their business. This business utilized the gallery option of Zenfolio perfectly.

zenfolio hanson carlen example website galleries

Other sections of the website that showcase photos are neatly organized into galleries – clients are able to quickly find examples of the business’s work.

Zenfolio alternatives

Maybe the photography features didn't sell you, or maybe the themes just don't catch your eye. Maybe you're looking for a better portfolio website builder, or maybe you didn't like the price. Whatever the reason, there are some great Zenfolio alternatives you can choose from.


Zyro is an exceptionally great and well-rounded website builder. Unlike Zenfolio, it offers over 130+ responsive templates. Plus, it includes various AI tools and is very simple to navigate, especially thanks to its intuitive drag-and-drop editor. With Zyro, you can create high-quality photography sites in no time and without spending tons of money.


Squarespace has over 100 templates to pick from. And similar to Zenfolio, they’re minimalist and focus a lot of visuals – so, it’s perfect for photographers. On top of that, dropshipping, marketing, design tools, and other business tools can help you make a pretty solid photography website. With the features that Squarespace offers, you can easily create a one-stop home for your photography business.


SmugMug, just like Zenfolio, was built with professional photographers in mind. It offers unlimited storage, right-click protection, and bulk image management. If you want to move from Zenfolio, its Lightroom plugin, you’ll be delighted to hear that SmugMug also offers Lightroom integration. With these features in mind, it’s no surprise that many photographers choose SmugMug.


If you like the idea of a photography website but find Zenfolio to look a bit too outdated, you’ll enjoy Pixieset. This builder for photographers offers a more modern-looking end result, letting you create separate galleries, websites, and online stores. The price list is similar to Zenfolio, the main difference is the templates – if web design is important to you, definitely consider this option.


Even though it is suited for all kinds of websites, Wix stands out by offering apps for photography (such as galleries and art store integrations) as well as its enormous selection of photography themes. If Zenfolio is too limited for you, Wix will let you change absolutely everything about your site.

Zenfolio review – final verdict

I came to this Zenfolio review expecting a slightly outdated, but still helpful photography suite, and instead, I discovered a good option for portfolios and small businesses to use. Its name is Zenfolio Portfolio, and it's a massive step-up for this platform.

It's a shame that print selling options are available only in the US, and I wish that there were more themes available. Additionally, the performance aspect could be better. Other than that, it's an option I endorse. Yet, if these are huge drawbacks for you, I encourage you to take a shot at Zyro – a website builder with over 130 beautifully-designed templates and great performance metrics.

I recommend one of the Zenfolio Portfolio to start your photography website. The new platform is easy to build a website with and easy to manage – great, if you just want to spend your time focusing on photography.

Good luck making your picture-perfect websites!

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Zenfolio FAQs


Dennis Taylor
Dennis Taylor
prefix 9 months ago
I've been using Zenfolio for about a decade now and feel like it is time to migrate all of my photography over to another service as Zenfolio templates are too limited to wedding and event types of photography. I've been making it work for me as best I can for the scenic and photo art kind of works I do as well as forms of product photography for clients. The price has been very reasonable. However, it's templates are just too limited to wedding and event forms of photography and are very awkward for promoting a catalog of photography and art works for sale or product photography projects. This has been the case for the better part of a decade now and I don't see any momentum in the direction of supporting the photography needs of those who work outside the scope of wedding or event photography.
Paulius Masiliauskas
Paulius Masiliauskas
prefix 9 months ago
Hey Dennis,

Have you tried contacting Zenfolio about potentially moving you to their new platform? Or have you been given the option to do so already? I can very much agree that the old platform is super outdated as of now.

If that bridge is all but burnt, then I would at least like to know what platform are you planning for next.
Michelle Green
Michelle Green
prefix 9 months ago
Thanks for the detailed review. I have had zenfolio for a long time and I would have loved to transfer to a new plan but they just told me I would have to scrap my old one and start all over. You can't simply upgrade to the new plans, which is very disappointing. Especially after being with them for years.
George Pappas
George Pappas
prefix 11 months ago

Thank you for the excellent review..this took a lot of work on your part. I am a longtime zenfolio user (8+ years) and have been frustrated by creeping performance issues that only cropped up over the last two years or so. Prior to that I was happy with the sites performance.

Not sure what is going on but my current site is not performing adequately (some images take 40 seconds to load!) when they were 2-5 seconds previously. I am sure the size of my files is part of the problem even though the performance was fine until the last couple of years.

Your work is helping me figure this out. I will try a test gallery with smaller files and see if it makes a difference. will also try a trial on either smug mug or Squarespace.

Thanks again.
prefix 1 year ago
Thank you for this review it is so detailed. I just signed up for a new Zenfolio trial and I've already got a great looking site. It was really fast and easy. Next I'm going to upload images from my weekend shoot to see what my client thinks.
Paulius Masiliauskas
Paulius Masiliauskas
prefix 1 year ago
Hi Jenn, I'm glad you like it!
prefix 1 year ago
to me zenfolio website builder looks like a begginer friendly app and not as they say a “pro photographers’ first choice”. it still lacks some important features like a propper blogging integration that could be found on wix and squarespace…
Paulius Masiliauskas
Paulius Masiliauskas
prefix 1 year ago
Hey! Thanks for the comment:) I personally see Zenfolio as very beginner-friendly in terms of website building/editing. At the same time, pro photographers are the main targets of the platform. And I believe, pros don't have that much time to play around with web design
Eren Young
Eren Young
prefix 1 year ago
Thanks for the details! I learned more about the website builder from your zenfolio review than from their landing page. One question though, can I link my instagram account to zenfolio? And make a custom link next to each image to the corresponding instagram post?
Paulius Masiliauskas
Paulius Masiliauskas
prefix 1 year ago
Hello, Eren!

There is some Instagram functionality on Zenfolio. You can embed your whole feed, and add buttons to your site. I believe there’s also functionality to turn images into custom links – automatically sending your visitors to your links. Not sure there’s a baked-in functionality to what you’re exactly describing, but there are enough building features to help you build what you’re looking into.
prefix 1 year ago
do you know if zenfolio compresses your images before publishing the site? i’ve seen a few zenfolio websites with pics that looked a bit pixelated to me
Paulius Masiliauskas
Paulius Masiliauskas
prefix 1 year ago
Hello! Zenfolio gives you options on how you want to deal with this. On settings, you can choose the compression and resolution of the images. And for more work-related stuff, you can always upload uncompressed RAW files.

I found that in Zenfolio’s case, the blurry look is more prevalent on older websites – perhaps they were uploaded earlier when the tools were less refined, or something happened in the platform over time. As of now, I had no such issues happen to me.
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