China is introducing a new cybersecurity labeling system for foreign makers of internet-connected devices. Ironically, this comes amid accusations by Western governments that China-linked hacking groups have exploited vulnerable routers and smart devices to support cyber operations worldwide.
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China launches cybersecurity label program for foreign IoT devices, rating products 1–3 stars based on security standards.
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The system is voluntary but expected to become a key requirement for companies selling connected devices in China.
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Labels will include QR codes linking to detailed security reports and compliance testing results.
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Move comes amid Western accusations that China-linked hackers exploit insecure routers and smart devices for cyber operations.
Under the China Cybersecurity Label program, which takes effect on July 1st, foreign manufacturers selling connected products in China can apply for a 1- to 3-star cybersecurity rating.
The labels will be displayed on products and linked to detailed security reports through QR codes, allowing buyers to review testing results and compliance information. While participation in the program is voluntary, analysts expect the certification to become an important signal for companies seeking to compete in the Chinese market.
Interestingly, just a few weeks back, cybersecurity agencies from 9 countries warned that China-linked threat actors had been hijacking home routers and other internet-connected devices to conceal malicious activity and build covert infrastructure for cyber campaigns.
Now, China is positioning itself as a champion of IoT security by requiring foreign manufacturers to demonstrate that their products meet cybersecurity standards.
Cybersecurity becomes a selling point
The Chinese initiative reflects a broader shift taking place worldwide. Governments increasingly view routers, smart cameras, and other connected appliances not as ordinary consumer gadgets but as potential entry points into critical networks.
For years, cybersecurity remained largely invisible to consumers. Buyers compared prices, features, and performance, while security protections stayed hidden in technical documentation.
That’s beginning to change.
China's labeling system mirrors similar efforts elsewhere, including the US Cyber Trust Mark program, which seeks to help consumers identify connected products that meet minimum security requirements.
Still, China’s new labeling framework creates an unusual contrast. Even as Beijing is asking foreign manufacturers to prove the security of their connected products, many Western governments continue to accuse China-linked groups of exploiting weaknesses in similar devices to support cyber operations.
It’s also unclear whether China’s initiative is aimed at genuinely improving device security or only serves as another compliance hurdle for overseas companies, given the widening technology trade tussle between Beijing and Washington.
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