Instagram, Facebook, and Snapchat among the most uninstalled apps in the US

Apps like Instagram, Facebook, and Snapchat are experiencing an increase in deletion rates among US users.

Several popular categories, such as social media and e-commerce apps, have recorded high deletion rates despite being some of the most well-known apps on the market.

Instagram, Facebook, and Snapchat are experiencing significant drops in user retention. This is due to a number of factors, such as privacy concerns, algorithmic changes, and shifting user demographics.

The popular cloud-based messaging platform Telegram has also experienced a drop in retention rate despite its surge in popularity in recent years. Users continue to question security features and data protection measures and may be uninstalling the app over privacy concerns.

Certain e-commerce apps, such as Amazon, aren’t exempt from the uninstall trend, as increased competition in online e-commerce, privacy concerns, and changes in consumer behavior potentially influence users' decisions to uninstall the service.

Research from Ethan Bennet of the UK-based app development company Sonin has identified the top apps experiencing an app exodus in the US.


The potentially toxic culture surrounding Instagram may shed some light on why users in the US are uninstalling the app.

It appears that user preferences are changing. Some people seem disillusioned by the platform’s reliance on curated content and influencer culture, leading them to opt for a more authentic and less polished experience.

Although Instagram was once the place for appealing visual storytelling, competitors such as TikTok and other short-form video platforms are taking precedence over Instagram.

Instagram has noted this change and seems to have imitated some of TikTok’s features by introducing Reels. However, some users may not be resonating with this change and may be looking for new platforms to use.


While Facebook was once one of the biggest social media platforms on the internet, it seems to be falling behind the rest as users share their privacy and security concerns.

The social media platform has a long history of data breaches and has had its fair share of controversies surrounding its data-sharing practices.

This has created a distrustful relationship between users and the platform, which has caused them to reevaluate their use of the platform.

Furthermore, the generation of Facebook users is aging, and younger people are looking for newer, more relevant platforms that feel less commercialized.


This social media platform once had innovative features that allowed it to stand out from the rest and gain huge popularity.

However, privacy concerns and its inability to innovate are making users think twice about using the platform.

Like Facebook, Snapchat has faced its fair share of scrutiny regarding its data privacy practices and user data handling, which has led to the erosion of trust between users and the platform.

Despite its unique design, Snapchat has remained the same for a while, demonstrating its inability to innovate in the rapidly changing technological landscape. This has forced people to find different social media apps with similar features that perform better.


Like many social media and direct messaging platforms, Telegram has been frequently uninstalled due to concerns surrounding privacy and data handling practices.

No website is immune from data breaches, but Telegram's promise of privacy-focused usage has left users questioning the credibility of its encryption protocols and data protection measures.

Telegram is not necessarily a unique product, and it faces competition from established messaging platforms such as WhatsApp and Signal. Users are less likely to switch to a new platform without assurances of its security and reliability.


Amazon is one of the most popular online e-commerce platforms, but some users are skeptical of its data practices and market dominance, leading to a change in consumer behavior.

Users may explore different platforms that provide transparent pricing, better customer service, and a great selection of products and services.

Traditional stores are also establishing their online presence while offering competitive pricing and fast shipping options. This is attractive for the consumer and allows them to be more conscious of where they spend their money.

There are various reasons why these apps are being uninstalled. Here are some key takeaways that help contextualize the app exodus.

  • Privacy concerns: Americans are becoming increasingly aware of the importance of data privacy and are quick to remove vulnerable apps that may compromise their personal information. The increase in data breaches experienced by some of these apps has created a culture of distrust among users, forcing them to seek better alternatives.
  • User preferences: The American consumer is capricious and constantly searching for the next best thing. As user preferences change, many apps struggle to keep up with users' demands.
  • Competitors: There are plenty of competitors and alternatives to your favorite apps that might skimp on privacy. It’s never been easier to change to a different platform as Americans are spoilt for choice when it comes to replacing their current apps.