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8 Best website builders for artists 2023

Website builders can be very helpful for artists and photographers. All-in-one website design, business, and marketing platforms are great for showcasing, promoting, and selling your work.

But each website builder is different: with varying designs, strengths, weaknesses, and use cases, they’re all meant for their own unique purposes.

Artists are different as well. Some want to make a portfolio website and display their work – others are focused on the business side of things, and are looking to make a lot of sales. Many fall somewhere in between, looking for both excellent visual interfaces to showcase what they have, as well as marketing and business features to grow their brand.

In this article, you can check the best website builders for artists, and pick a solution that suits you the most. Without further ado – let’s begin.

Best website builder for artists: overview

  1. Wix – highly design-flexible builder for artist websites
  2. Hostinger Website Builder – affordable option for artists
  3. Squarespace – excellent templates for artists
  4. SITE123 – simple to build artist websites
  5. Pixpa – niche artist builder with eCommerce functionality

📢 LIMITED OFFER: Get an additional 10% OFF Premium Wix plans using code 'CyberNews10!'

1. Wix – create stunning websites with unique designs

wix for artists banner
Features:Curated website templates, thousands of apps
Best for:Design and editing freedom
Current deal:Get an additional 10% OFF Premium Wix plans using code 'CyberNews10!'

Wix is a powerful and flexible website builder that is not only popular among artists but also our top pick for best website builders overall. It’s not a surprise that creative artists love this builder – Wix offers a massive feature set, hundreds of beautiful template designs, and nearly limitless customization in its drag-and-drop editor.

Creating a website for artists with Wix

If you’re an artist and want to build a website that reflects your unique style, you’ll find Wix to be more than adequate for your needs.

You start your website creation by telling Wix what kind of website you want to make. After that, you select your preferred Wix editor (either the regular one or the AI) and get to work.

wix choose type of editor

If you’re up to the task, the classic Wix Editor packs a plethora of features that you can use to add some flair to your site. You can add animations, video backgrounds, interactive slideshows, maps, and music players to your web pages. The Wix Editor gives you full creative control over your site, allowing you to implement truly unique designs and showcase your work in a different and extraordinary way.

Of course, the flexibility and customizability the Wix Editor offers come at a cost – there’s quite a learning curve.

If you’re looking for a quick and easy way to build a website to showcase your art, you might find the classic Wix Editor to be a bit more complex than you’d prefer. Lucky for you, Wix offers an alternative – Wix Artificial Design Intelligence (ADI).

Wix ADI is an AI-powered smart assistant and editor that is ideal for beginners. Creating a website with the ADI is a breeze as it does most of the work for you. The ADI is excellent for getting your site up and running in no time. For example, it can automatically integrate your social media into the site and select a suitable design for you – all you have to do is answer a couple of questions and make some decisions.

wix review adi setup
wix review adi setup 2

I personally spend the most time choosing a template. Visual appeal is extremely important when you’re trying to showcase your art. You can select a template that fits your style from Wix’s library of over 700 templates or start with a blank canvas. Wix templates are fully customizable which means that you can get your site to look exactly the way you want it.

wix templates for photography

Even if you started editing with the ADI editor, you can upgrade the selected template with the classic editor. Don’t be afraid to switch between these two to get the best visual result. But keep in mind that you can’t switch templates without losing your content – play around with the editors before uploading the majority of your works.

Wix also offers quite a nice feature – the Wix Pro Gallery. This feature allows you to showcase your images, videos, and text all in one stunning multimedia gallery. Your site will have a great space for all the artwork without you having to do much work.

wix pro gallery

Now, about other crucial features – for artists looking to sell their art online, Wix offers a lot of business tools and third-party integrations in its app store.

One of such apps is the Wix Art Store, which gives you the tools you’ll need to sell your artwork online.

wix art store

There are also hundreds of other useful integrations such as live chat widgets and social media feed widgets – you can find out more about these integrations in our Wix review.

I do think that whether you’re looking to create a winning portfolio website for your artwork or want to sell your art online, Wix is a superb website builder for the job. It’s incredibly versatile and will suit the needs of beginners and more experienced website builders alike.


When it comes to pricing, Wix offers a free plan in addition to its paid plans. The free plan, however, is ad-supported. To get rid of those pesky Wix ads, you’ll need to upgrade to a premium plan. The premium plans Wix offers are:

  • Connect Domain ($4.50 a month) – 500 MB of storage, basic website building
  • Combo ($8.50 a month) – 2 GB of storage, no Wix ads on your site
  • Unlimited ($12.50 a month) – 10 GB of storage, site booster app
  • VIP ($24.50 a month) – 35 GB of storage, professional logo, priority customer care
  • Business Basic ($17 a month) – 20 GB of storage, 5 video hours, customer accounts
  • Business Unlimited ($25 a month) – 35 GB of storage, 10 video hours, $300 ad voucher
  • Business VIP ($35 a month) – 50 GB of storage, unlimited video hours, customized reports

If you plan on selling, you’ll need to select one of the business plans, because they have all the eCommerce features implemented. If you plan on just showcasing your art, I suggest the Unlimited plan – it has enough storage for you to fully be able to sell prints or music.

Overall, Wix’s plans, although a bit pricey, offer great value for money. You also get a free domain for one year with any of the premium plans.

2. Hostinger Website Builder – perfect for artists on a budget

hostinger website builder banner
Features:Quick website setup, smart AI tools
Best for:Budget photo portfolio websites
Current deal:Get Hostinger Website Builder, now 75% OFF + 3 months FREE!

Hostinger Website Builder (previously called Zyro) may be a newcomer to the website building industry, but it packs a punch – it’s simple, modern, and dirt cheap. You can easily express your creative side with its visual-focused designs and very appealing price, making it a great choice for artists.

Creating a website for artists with Hostinger Website Builder

Hostinger Website Builder combines an intuitive, clean interface and AI tools to offer a remarkably simple website building experience for dirt cheap. Even if your technical skills aren’t nearly as good as the art skills, you’ll still be able to navigate and work with Hostinger Website Builder very easily.


Hostinger Website Builder’s templates are professional and minimalistic. There are over a hundred different options neatly sorted into categories such as Photography, Portfolio, and Events. While not necessarily up there with Squarespace and Wix in terms of design and variety, Hostinger Website Builder certainly offers a good variety of well-designed templates.

Hostinger Website Builder template 1
Hostinger Website Builder template

Like Wix, however, Hostinger Website Builder won’t let you switch templates once you’ve begun editing one. On the plus side, the templates are very customizable. The drag-and-drop editor interface allows you to add and edit text, images, and other elements on the pages. The templates are also responsive and look great on mobile devices.

Hostigner Website Builder editing a section

If you’re looking to sell your art online, Hostinger Website Builder gives you most of the tools you’ll need to create and launch your online store. And like the rest of the platform, it’s all very easy to set up and use.

If you need a logo for your site, Hostinger Website Builder’s free logo maker tool is an incredibly easy way to come up with something decent. However, if you’d like to run a blog on your site, you’ll find the blogging tool to be neither very robust nor intuitive.

Hostinger Website Builder’s AI tools are quite nice. If you can’t be bothered with writing copy for your site, the AI writer tool can help you generate somewhat professional-looking copy. While it’s not perfect, it works better than expected, and you can use it as a starting point for your copy.

Hostinger Website Builder AI generated text

Hostinger Website Builder also offers an AI Heatmap tool that predicts what parts of your site will get the most engagement. If you want to learn more about Hostinger Website Builder’s AI tools, you can see what we think of them in our Hostinger Website Builder review.

Hostigner Website Builder heat map

Another great thing about Hostinger Website Builder is its customer service. It’s natural if you’re new to website building and have a lot of questions – Hostinger Website Builder’s team will do everything to help you out. They have an extensive FAQ section and also provide a ton of ways for you to get in touch with their support team – you can do that by 24/7 live chat or email.

Is it a surprise that Hostinger Website Builder’s combo of attractive price, an intuitive interface, and a couple of nice free tools for small businesses make it an ideal option for artists on a tight budget? If affordability and ease of use top your list of factors to consider, Hostinger website builder is for you.


Some builders may tell you that they are "cheap". The truth is, they're usually nowhere close to the excellent value Hostinger Website Builder can offer.

Even though it has only one subscription plan available, which is called Website Builder & Web Hosting plan and costs as little as $2.99 per month. And even from the plan name itself, you can guess that not only a website builder is included but also a market-leading Hostinger website hosting service! So, you shoot two birds with one rock, indeed.

3. Squarespace – best template designs

Features:Curated templates, business tools for selling
Best for:Strong visuals and media
Current deal:Get up to 30% OFF Squarespace!

Squarespace is an excellent visual-centered website builder with stunning templates and a decent array of features (great marketing and email campaign tools) that could be very beneficial for artists, looking to grow their audience. It offers an easy-to-use editor and an app store with good third-party integrations, useful for any kind of site.

Creating a website for artists with Squarespace

Squarespace’s claim to fame is its beautiful, eye-catching templates. As an artist, you’ll likely be drawn to Squarespace once you’ve set your eyes on the company’s homepage. You can immediately tell that the platform is targeting artists and other creative professionals with its heavy focus on visuals.

Squarespace start page

Squarespace houses a library containing more than 100 remarkably good-looking and minimalistic templates. From the images to the fonts and font sizes, the careful attention to detail in design is evident. The templates are neatly sorted into different categories including portfolios, photography, blogs & podcasts, events, and online stores.

squarespace templates

When it comes to customizing these templates, Squarespace gives you a considerable amount of control. While you don’t get the pixel-perfect, drag-and-drop customization you can move elements around, change the image layout, add and delete sections, and replace images. Squarespace also allows you to switch templates even after you’ve published your website, allowing you to do major design changes on the fly.

squarespace site color selection

The templates offered by Squarespace are not only extremely visual-focused but also fully responsive. It’s no surprise that they look great on both desktop and mobile.

One thing to keep in mind is that these templates rely heavily on high-resolution professional photos to fill the large blocks. Ideally, you’ll fill those blocks with nice pictures of your artwork.

However, if you can’t find a suitable image, you can take advantage of Squarespace’s partnership with Getty Images to get some free stock photos.

Now, working with the Squarespace editor interface isn’t too complex but does take some getting used to. The templates are section-based – this makes it nearly impossible to mess up the design of the templates.

squarespace editor interface

You should know that Squarespace also offers a lot of decent in-house business tools and features. You can easily integrate your social media accounts and feeds into your website. It also offers good SEO and marketing tools to grow your audience both locally and globally. You can take advantage of Squarespace’s in-house Email Campaigns marketing tool or integrate MailChimp.

There’s also an app store – Squarespace Extensions – where you’ll find a curated list of 24 third-party extensions. Some of the extensions are free while others are paid apps. While the selection is rather small, the offerings should be good enough for most use cases.

squarespace extensions

All in all, if your main goal is to create a stunner of a website, then Squarespace is the right website builder for the job. The templates are beautiful and can help your art stand out and impress your audience – you can learn more about Squarespace’s features in our Squarespace review.


Squarespace offers four premium plans:

  • Personal ($16.00 a month) – unlimited bandwidth and storage
  • Business ($23.00 a month) – advanced analytics and eCommerce with a 3% fee
  • Basic Commerce ($27.00 a month) – customer accounts and professional emails as well as no fee for eCommerce
  • Advanced Commerce ($49.00 a month) – selling subscriptions and abandoned cart recovery

If you plan on selling online, I’d recommend you to implement the Basic Commerce plan – even though it’s more expensive than the Business plan, it doesn’t have the 3% transaction fee, meaning that you won’t have to pay additional fees to Squarespace.

Unfortunately, there’s no free plan available. However, Squarespace offers a 14-day free trial on all its premium plans as well as a 14-day money-back guarantee. You also get a free custom domain for one year if you get an annual subscription.

4. SITE123 – ideal for simple portfolio websites

site123 for an artists website
Features:Intuitive editor with great social media integration
Best for:Beginners
Current deal:SITE123 coupon 40% OFF!

SITE123 is an easy-to-use website building platform that is ideal for creating simple art-focused websites with very little hassle. Its simple block-based interface lets you make intricate artist websites, with portfolio pages, social media integration, and blog editor – in just a few minutes.

Creating a website for artists with SITE123

SITE123’s major selling point is its ease of use. Even if you’ve got some experience with other intuitive website builders, you’ll be amazed at how quick and easy it is to put a website together with this platform.

SITE123 has a template library with over 100 different designs. The templates are responsive and look pretty appealing to the eye.

However, you don’t get a lot of creative freedom with these templates.

The intuitive site editor isn’t drag-and-drop and it only allows you to customize your pages to a limited extent. You can’t just move things around as you’d like – sections have a predefined structure that you have to work with. While this means that you can’t screw your design up, you also can’t create unique stuff.

site123 editing

Nonetheless, if this painting-by-numbers style of website building is precisely what you need for your simple website idea, SITE123 is a nice option. If, on the other hand, you’re looking to implement a more complex design to highlight your artistic skills, SITE123’s templates and customization options simply won’t cut it.

When it comes to websites for artists, is it a surprise that you have to keep them constantly updated to not fall off the edge of the earth? Well, with SITE123 you can promote your events and upload your files (whether they’re images or audio) to share with your audience. Our SITE123 review explains how to implement these features in detail.

SITE123 also offers business features such as eCommerce and social media integration, SEO, and marketing tools. I hope you didn’t overlook the social media integration part – it means that, for example, you can connect your SoundCloud profile to your site to easily share your music. SITE123 even offers a newsletter builder and makes it easy for you to set up a mailing list to connect with your audience.

site123 soundcloud integration

And did I mention that SITE123 is fast? Oh, it’s definitely fast. SITE123 is the fastest website builder we’ve tested. The majority of your site will load in under a second – Google’s recommended site loading speed is 3 seconds. If it was me, I would just name this builder SITE1, since it only takes one second to load the biggest portion of a created website.

Overall, SITE123 is a good option for artists that are looking to craft basic websites and aren’t too concerned about building something truly unique. It’s very easy to use and it also offers extremely good optimization performance.


When it comes to pricing options, SITE123 offers one very limited free plan in addition to four paid plans:

  • Basic ($12.80 a month) – 10 GB of storage, eCommerce functionality
  • Advanced ($11.88 a month) – 30 GB of storage, no ads, mailbox
  • Professional ($11.88 a month) – 90 GB of storage, 5 mailboxes
  • Gold ($20.88 a month) – 270 GB of storage, 10 mailboxes
  • Platinum ($45.00 a month) – 1000 GB of storage, 25 mailboxes

When you come to SITE123 to choose your plan, you might start thinking: “Hey, where are 3 more premium plans? I only see one!” The thing is, the other 3 plans appear only after you become a user of SITE123. Considering the fact that I’d like to recommend the Advanced plan for this builder, I have to say that you’ll first have to choose either the Free plan or the Basic plan to have the opportunity to actually get it.

5. Pixpa – for artists looking to sell online

Features:Section-based editor, eCommerce functionalities
Best for:Building an eCommerce for artists
Current deal:Get up to 63% OFF Pixpa!

Pixpa is a simplistic yet very functional niche website builder for artists looking to create a highly visual website to showcase and sell their work. Its functional editor allows for a fast and easy building process for beginners, while more advanced users might enjoy editing their site through HTML.

Creating a website for artists with Pixpa

Pixpa’s main selling point is the fact that it is designed exclusively for creatives of any sort. On top of that, the builder uses a functional drag-and-drop editor that makes website editing that much easier. However, it’s fair to note that while Pixpa advertises its editor as a drag-and-drop, it truly functions like a section-based one.

In terms of templates, Pixpa offers ~130 all-purpose, highly visual, and fully responsive templates. Since the builder is mainly oriented towards artists, it’s only natural that images are a focal point in Pixpa’s templates.

Pixpa website builder templates

Now when it comes to editing these templates, Pixpa allows you to add new and edit the already existing sections. So while the design flexibility is fairly limited, you can still easily add new image, text, and contact blocks, as well as set up payments and donations.


That being said, Pixpa truly shines when it comes to eCommerce functionalities. No matter which builder plan (except the entry one) you choose, you can set up your own eCommerce store and sell either physical or digital products in minutes.

Just click on the Store icon on the left side of your site’s management menu, and you’ll be able to configure your online store.


Pixpa’s eCommerce platform is truly the main attraction of this provider as it allows you to easily add and manage your product, group them into categories, create discount codes, configure shipping regions, accept online and offline payments, as well as track your sales. To know more about its eCommerce features, read our detailed Pixpa review.

More so, if you wish to accept online payments, the builder allows you to connect your Stripe Basic or PayPal Business account to your account.

Lastly, Pixpa offers a wide variety of marketing-oriented settings, so you can promote your artsy site easily. The builder enables you to create emailing lists, an announcement, and mobile action bars, as well as connect a WhatsApp widget for speedy communication.


As a whole, Pixpa is a great option for creating author websites quickly and efficiently. Especially if you’re looking to sell your work online. Best of all, Pixpa’s services are affordable too.


When it comes to pricing, Pixpa offers 4 plans:

  • Basic ($1.88/mo) – you can connect a custom domain. However, the plan does not specify the amount of storage included and does not allow you to sell online.
  • Creator ($3.75/mo) – 3GB storage and allows selling 5 products. You can sell images as prints or for downloading with 0 commission. More so, you’ll get discount coupons and the possibility to set taxes/shipping rates, as well as to collect payments directly.
  • Professional ($5.63/mo) – 25GB storage and allows selling 50 products. More so, it includes everything from the Creator plan, plus free website setup, announcement bars, and marketing pop-ups.
  • Advanced ($9.38/mo) – 100GB storage and allows selling 1000 products. In addition to the Professional plan’s offerings, it also includes customer accounts, abandoned cart recovery, payment forms, and inventory management.

If you’d like to try out the platform before committing, Pixpa offers a 15-day free trial, with no credit card needed. Now, in terms of priced plans, be aware that if you wish to sell online, the Basic plan will not be suitable for you, as it does not include eCommerce functionalities.

6. Zenfolio – decent option for photographers

zenfolio for artists and photographers
Features:Image-based tools
Best for:Selling your images
Current deal:Get up to 50% OFF Zenfolio!

Zenfolio is a website builder targeted at photographers. However, it’s not a surprise that it’s useful for all kinds of visual artists – whether you take pictures, or create videos, it works all the same! It features mobile-friendly templates, a drag-and-drop editor, and eCommerce functionality to help artists showcase and sell their art.

Creating a website for artists with Zenfolio

If you’re a visual artist, having a well-designed, professional-looking website to display your work is a necessity. However, you might lack the skills, time, or budget required to create one. While there are many different website builder options out there, most strive to cater to a wide range of individuals and businesses. Zenfolio, however, is different.

zenfolio start page

Zenfolio mainly aims to be the website builder for photographers. Its tools and features are all photography-oriented and designed to make it easy for photographers to showcase and monetize their photographs, but that also makes it perfect for artists of any kind. However, recently it has also introduced a video hosting tool for a wider spectrum of visuals on the site.

Now talking about the website's design, Zenfolio gives you access to a decent albeit very limited selection of templates.

There are 11 templates to choose from. The templates, although there are not many of them, are quite modern and well-designed, not to mention optimized for mobile devices. They’re also easy to work with and customize. You can get yourself a decent-looking website up and running in just a couple of minutes.

However, if you’re looking to create something truly unique that projects your work, you might find the customization options to be too limiting.

The platform is more ideal for quick and simple portfolio websites with quite a few photography-centered features. For example, Zenfolio allows you to upload full-quality RAW images, add custom or pre-designed watermarks to photos, and send private galleries to clients. But if you’re a visual artist, those features for you could be of great use as well.

zenfolio watermark

If you need to sell photos or prints online, you’ll need some eCommerce functionality implemented. You can enable your clients to pre-order products and book sessions in advance. Zenfolio also offers decent marketing tools and you can opt-in to its free automated marketing campaigns.

zenfolio print prices

Zenfolio is not a one-size-fits-all kind of website builder – we made it pretty clear in our detailed Zenfolio review. This builder targets a specific audience – photographers and visual artists – and does a decent job of catering to their needs. If you’re looking for a simple way to share and sell your art online, Zenfolio is a decent option to consider.


Zenfolio’s pricing plans range from very affordable to somewhat expensive:

  • Portfolio ($3.00 a month) – 15 GB storage, one-page website, people filter
  • PortfolioPlus ($7.50 a month) – 100 GB storage, multiple-page website, selling digital downloads, and built-in shopping card processing
  • ProSuite ($15.00 a month) – 1TB storage, automated client marketing campaigns, integrated calendaring, invoicing, and payment solutions

If you want to try out the platform, Zenfolio offers a 14-day free trial where you won’t have to hand over your credit card information. If you’re considering the Portfolio plan, you’ll want to make sure that you don’t need to sell online as you cannot upgrade to the Portfolio Plus or ProSuite plan once you’ve signed up.

7. GoDaddy website builder – build simple websites quickly

godaddy for artists website
Features:Art related templates, thousands of apps
Best for:Design and editing freedom
Current deal:Get up to 33% OFF GoDaddy website builder!

GoDaddy Website Builder is another intuitive website builder that is perfect for beginners looking to build simple art-focused websites. It features a decent selection of business features to help you sell your art as well as modern design templates to portray it in the best possible light.

Creating a website for artists with GoDaddy

GoDaddy’s website builder is a superb option for artists that aren’t very tech-savvy. It’s very simple to get started with and you can create something you’ll love in just a couple of minutes.

godaddy start page

When you sign up for the platform, you’ll be asked to select a category for the type of site you want to create. Once you’ve done so, the builder will recommend a couple of themes that work well with your chosen category. Select one, tweak the text and images on the page, and hit the publish button. It’s super simple.

godaddy editor

Of course, if you’ve been following along, you already know what that simplicity means in a website-building context. Say it with me – limitations in design and styling. Unlike drag-and-drop website builders like Wix, GoDaddy gives you pre-designed sections to work with when customizing templates. You’re restricted to working with these sections and you can move things around and place them wherever you want.

godaddy builder sections available

If you’re looking to create something professional-looking fast and with minimal fuss, GoDaddy’s editor is just what you need – we tried it out in our GoDaddy review and the results left quite an impression.

Now, since your ability to customize the templates is limited, you’ll be pleased to find out that the template library contains a somewhat decent array of options to choose from. They’re not very remarkable but they’re simple and functional. The templates are also responsive and adapt nicely to mobile devices. You can completely edit your website on the capable iPhone app.

godaddy template suggestions

When it comes to business features, GoDaddy maintains its focus on simplicity with easy-to-use yet capable tools. You can build a simple online store to sell your artwork with the integrated eCommerce offering. GoDaddy also gives you SEO, email marketing, and social marketing tools with its premium plans.

If you’re a beginner in eCommerce, you can calm your racing heart and thank GoDaddy for its InSight tool. InSight at first might look like a simple analytics tool, but be aware – based on your goals, you get a checklist of what exactly you need to do to reach them. This helps not only beginners but also people who have tried selling their art before.

godaddy builder insight setup
godaddy builder insight steps

I think that it’s evident that if you don’t mind the limited customization options it offers, GoDaddy’s website builder is a superb option for building a simple site to showcase and sell your artwork online. It’s remarkably simple to use and it packs a decent set of features for small businesses.


Speaking of plans – GoDaddy offers a simple pricing structure consisting of one free and four premium plans:

  • Basic ($9.99 a month) – unlimited storage, guidance, and analytics
  • Standard ($9.99 a month) – unlimited storage, one-time appointments
  • Premium ($14.99 a month) – unlimited storage, one-time group events, payments for appointments
  • Ecommerce ($16.99 a month) – unlimited storage, product listings, discounts, and promotional features

Sadly, if you want to sell your art online, you’ll have to choose the most expensive plan that this builder offers – the Ecommerce plan. But, when compared to its competitors, this plan offers great features for the price.

8. SmugMug – another great option for photographers

smugmug for photographers and visual artists
Features:Photography-based tools
Best for:Professional photography and visual art sites
Current deal:Get up to 38% OFF SmugMug!

SmugMug is a popular choice among photographers and for good reason. It packs a lot of image-focused features. There are nice image galleries, quality image printing, and beautiful portfolio templates, as well as a good range of eCommerce features. These features are also perfect for anyone considering a website for their visual art.

Creating a website for artists with SmugMug

SmugMug is a great option for artists, photographers, and designers looking to showcase their visual work with a website. Unlike other website builders, SmugMug gives you portfolio templates.

smugmug start page

Getting started is very easy – you can sign up without having to hand over your payment details and try out the builder. During the initial setup, you answer a couple of questions and choose a URL for your site.

Creating a gallery is also a breeze. You can import photos from a wide variety of sources including Flickr and Dropbox.

SmugMug provides you with a default template in which you can create a gallery. If you don’t like the default template, you can choose from the rather small template library, which contains just 26 templates. On the plus side, the templates are well-designed and modern. However, keep in mind that some templates require amazing high-resolution photos to work well.

smugmug template suggestions

When it comes to customizing these templates, SmugMug’s options are decent but not necessarily intuitive. While you can’t resize the content blocks that hold your photos and text, you can move them around and replace them with other blocks. You can also add HTML and CSS code to further customize the designs.

The templates are all designed to work well and look great on mobile screens. However, you cannot preview your site’s mobile layout in the editor. You’ll have to navigate to your site’s URL on a mobile device to see how well it works, which is a pity.

SmugMug offers a solid selection of printing services including EZ prints, Bay Photo, and WHCC. You can have your customers order high-quality prints from any of these labs. They’ll deal with all the hard work of printing and shipping the photographs to your clients. On the minus side, SmugMug lacks pro-level SEO and marketing tools – you can find out more about their shortcomings in our SmugMug review.

smugmug pricelist management

Additionally, if you ever run into any issues, you can count on SmugMug’s excellent customer service. They have an extensive FAQs section along with the ability to email any questions you may have.

Overall, SmugMug is a nice choice to consider if you already have an established fanbase or you need a simple gallery website to showcase your work.


In the area of pricing, SmugMug offers four plans:

  • Basic ($11.00 a month) – unlimited storage, privacy and control settings
  • Power ($13.00 a month) – unlimited storage, advanced privacy settings, complete customization
  • Portfolio ($32.00 a month) – unlimited storage, watermark protection, integrated sales tools
  • Pro ($50.00 a month) – unlimited storage, custom photo and gallery pricing, marketing promotions

Unfortunately, there’s no free plan in sight. However, you get started with a 14-day free trial. If you’re looking for a recommendation, I’d say that shelling out for the Portfolio plan just because it has the ability to sell. However, if you just want something like a gallery for your visual art, Power would be great.

How do I make an artist website?

Are you an artist and want to make a website?

Here's how to make an artist website in just a few easy steps:

  1. Define your goals for a website
  2. Make a full website plan
  3. Work out your budget
  4. Choose a platform that fits your needs
  5. Put the site design together
  6. Add all of your favorite custom artist features
  7. Hit "Publish" – and enjoy!

First up – make sure that you know exactly what you want the website to do. You might be looking to do online sales, turning artistry into a massive online business. Or the other way around: the website could very well be just a simple portfolio, showcasing what you make and doing nothing more.

This is why it is important to plan. Put all of your desired features in a list, from most to least important. Sure, we want our artist website to do everything – but that would be mightily expensive.

In fact, budgeting is your next step. Once the plan is in motion, see how much money you can afford. If it's not much, don't worry. Website builders like Hostinger Website Builder offer very budget-friendly plans that still keep all of the crucial features.

Once that is done, the fun part will begin. That's using your builder's site building to make a site of your dreams. Make sure to do serious research on designs and editing before beginning – most builders offer 14-day or longer free trials, and all of them have a money-back guarantee.

Then, just add all the elements that you require to a theme of your choice. And that's you...done!

Best artist website builder: final recommendations

There isn’t one artist website builder that’s perfect for everybody – the builders are different and so are you.

However, I’m confident with each and every one of the builders I added to this list. They all have some excellent features and use cases.

So, for one last time, let’s review them all.

These are the best artist website builders:

  • Wix allows you to make any kind of website with its great editing tools.
  • Hostinger Website Builder is a modern, highly affordable website builder, perfect for portfolios.
  • Squarespace has excellent templates that visual-based artists will absolutely love.
  • SITE123 is a simple website builder with features for all kinds of artists.
  • Pixpa is a niche builder especially for artists that offers good eCommerce functionalities.
  • Zenfolio is focused on displaying and selling your visual content, in digital downloads and prints.
  • GoDaddy website builder is a functional section-based builder with excellent marketing features.
  • SmugMug has excellent features for uploading and storing your content.

Here you go – these are the top picks and their best use cases. Choose the one closest to you, and the things you want to achieve: you’ll be making excellent artist websites in no time.

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Other best website builder articles you might find interesting:

Best artist website builder – FAQs


prefix 1 year ago
Hey! I want to make a great portfolio website to showcase my work, but I'm not sure which portfolio web builder to choose. I'm also planning to get a custom url, and cost is really an important factor to me. Because there are so many possibilities, I’d be interested to hear your thoughts. And I also see you didn’t mention Wordpress, I wonder why it is not among the best as it is such a popular website builder?
Akvilė Lūžaitė
Akvilė Lūžaitė
prefix 1 year ago

WordPress isn’t mentioned in this article, since it’s a website building tool rather than a website builder. However, there is a website builder by WordPress, and you can read more about it here: https://cybernews.com/best-website-builders/wordpress-org-vs-wordpress-com/

Now, since you’re looking into making a portfolio website and want a custom domain, I would suggest you to try out Squarespace. This website builder is very focused on visuals, so you’ll be able to show your work in the best possible way. All of Squarespace’s plans include a free custom domain, too. Since you haven’t mentioned wanting to sell anything on your site, you would be good to go with the Personal plan, which costs 12$ a month.
prefix 1 year ago
looking for the best website builder for selling art (high resolution pictures!), so visual-friendly feature is a must. What would you recommend?:)
Akvilė Lūžaitė
Akvilė Lūžaitė
prefix 1 year ago
Hello Thatcher!

In your case, the best website builder for selling art would be either Squarespace or Zyro – these builders are very visually focused and offer eCommerce functionality. Both Squarespace and Zyro allow you to sell digital products, so in your case, they both fit your needs :) I suggest you check out their individual reviews and choose the one that you like most.

Our Squarespace review: https://cybernews.com/best-website-builders/squarespace-review/
Our Zyro review: https://cybernews.com/best-website-builders/zyro-review/
prefix 1 year ago
hello! what would be cheaper over a 3 year period, using one of the website builders (let’s say wix) or hiring a designer / dev on fiverr and setting up the website on a regular web hosting server?
Akvilė Lūžaitė
Akvilė Lūžaitė
prefix 1 year ago
Hello Donovan!

Three years of a website builder would cost anywhere from $350 to $500. You can get premium hosting for less – for instance, Hostinger would cost around $60 to $80 for the same period of time.

However, hiring a designer would definitely cost more than $300-$450, and if it did cost that little, you can be sure that they would be using a premade template. Besides that, other changes that you might need to do for your website (that includes fixes, extra features, and edits) will also cost extra.

When you pay for a builder, you pay for everything – support, maintenance, hosting, and the ability to change up your website whenever you want. When you pay for hosting, you receive… hosting. You have to figure everything else on your own. Or pay someone to figure it out for you.

In theory, hosting is cheaper. But when we look into a three-year period, where you might need to change things up a lot in your website, a website builder is a better choice.
prefix 1 year ago
for a broke artist like myself all these options seem too expensive 😀 could you recommend any free website builder alternatives for a simple portfolio page? something like dribbble, but more custom?
Akvilė Lūžaitė
Akvilė Lūžaitė
prefix 1 year ago
Hello leatice!

When choosing a website builder, you have to keep in mind that free builders most of the time are not ideal. They’re usually ridden with ads and you can’t connect a custom domain. There is one I can confidently recommend to you – Ucraft. This builder allows you to connect a domain, but it does leave a Ucraft logo on your site as well as the site editing is more limited than when, for example, you choose a paid plan. You can check out our article about our free website builders here: https://cybernews.com/best-website-builders/free-website-builders/

Also, I checked out Dribble – it reminds me a lot of Behance.net. Behance is not a website builder though, just a place for you to put out your artwork.
Scarlett Travers
Scarlett Travers
prefix 1 year ago
In my personal opinion squarespace is the best website builder for artists, I judge a builder by their templates (looking for clean and modern design) since most people just pick one and don’t really play around too much.
prefix 1 year ago
Help!!! I am not computer savvy. I found Squarespace difficult, so I parted ways. I'm an artist painter mostly and I need to be able to have taxes, shipping fees etc. added.
WHAT would you recommend?
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