Webflow vs WordPress 2025

Webflow and WordPress are two of the most popular platforms for website building and content management. There are several reasons why users choose these particular website builders. However, one of the main reasons is that neither of them require any technical knowledge. Therefore, potential clients have a difficult decision to make – which website builder to pick.

To help you choose the best web builder, the Cybernews research team and I tested WordPress and Weblow features for several months. This Webflow vs WordPress comparison provides you with detailed information about each provider, their strengths and weaknesses.

Webflow vs WordPress: overview

	Webflow	WordPress
⭐ Rating:	4 ★ ★ ★ ★ ☆	4 ★ ★ ★ ★ ☆
🥇 Overall rank:	#13 out of #32	#14 out of #32
💵 Price:	From $14.00/month	From $4/month
🪄 Ease of use:	Steep learning curve made very easy	A pretty steep learning curve, made easier by plenty of great resources
🎨 Templates:	Many modern templates – most of them paid	13 000+
🏢 Business features:	Good in-house eCommerce	All brought in by the plugins that you use – some of them cost extra
👨‍💻 24/7 live support:	Yes	Yes
✂️ Free domain (first year):	Yes	Yes
🔒 Free SSL certificate:	Yes	Yes
🔥 Coupons:	Cybernews Website Builder Coupons	Cybernews Website Builder Coupons

Who should choose Webflow?	Who should choose WordPress?
Designers who want a high level of flexibility with visual interface.	Bloggers who need an easy-to-use content creation platform with a wide range of themes and plugins.
Freelance developers who want to create visually complex websites.	Small business owners who are looking for an affordable way to manage eCommerce websites.
📢 LIMITED OFFER: Get excellent website design tools from $14 a month	📢 LIMITED OFFER: Get up to 43% OFF Wordpress!

Key differences between Webflow and WordPress

Compared to Webflow, WordPress is a cheaper web builder, with a lower starting price of only $4.00/month. While Webflow is more of a visual builder, WordPress has an abundance of plugins, allowing users to add virtually any feature or functionality to their website.

In terms of ease of use, Webflow is a good choice for beginners. Therefore, building a simple website won’t cause any issues for those who don’t have any prior experience. In comparison, WordPress is more complex yet still rather easy to use.

Both Webflow and WordPress have an impressive number of templates. Webflow lets you choose from over 6300 templates. WordPress also has thousands of templates, available both on the platform and third-party websites.

When it comes to business features, Webflow has built-in eCommerce functionality and analytics. This gives you a smooth experience. In contrast, WordPress doesn’t have many built-in functionalities and relies on third-party plugins.

Webflow is also better in customer support. The clients can reach out to support through email or find information via AI live chat, help center, and forums. WordPress has no customer support available to its clients and offers support via help center and forums only.

Webflow vs WordPress: pricing

Both Webflow and WordPress offer free plans, so you can test these providers before investing your money. However, if you need more functionality from your website builder, a paid plan is the way to go.

Here’s their price comparison from the cheapest to the most expensive plan:

	Webflow	WordPress
Free plan	✅ Yes	✅ Yes
Starting price	$14.00/month	$4.00/month
Most expensive plan	$39.00/month	$45.00/month

Compared to Webflow, Wordpress pricing is more flexible. It offers 4 paid plans and a free one – all of them include unlimited pages, unlimited users, unrestricted bandwidth, DNS, and SSL. WordPress’s more premium plans, Business and Commerce, are also easily scalable. Even though they come with a storage limit of 50GB each, extra storage can be added to the plans (for an additional cost, of course).

Webflow pricing is less budget-friendly compared to WordPress. It has 3 plans, and its pricing is much higher. The Webflow free plan is also more limited than WordPress. The free plan has 1GB bandwidth and gives only 2 static pages on your website. Its paid plans are also more limited than WordPress’. For example, with the most expensive plan you can have up to 300 pages and it’s the only plan that lets you upgrade your storage as you go.

Webflow vs WordPress: ease of use

Both WordPress and Webflow are popular website builders. Therefore, in this WordPress vs Webflow comparison, I look deeper into each web builder’s user experience to find out which is easier to use.

Using Webflow

Webflow is a website builder with a drag-and-drop editor, which is intuitive and easy to navigate, making it ideal for beginners. Also, it has a straightforward dashboard that makes managing content on Webflow simpler.

In addition to its user-friendly features, Webflow has more resources that are great for beginners. Assets functionality lets you upload, manage, and use your site’s assets that are not added to CMS collection items, such as documents, images, and animation files.

Another functionality that is perfect for beginners is Webflow’s learning assistant. It offers AI-powered in-context help, tutorials, guides, and ideas directly in the editor. All these features are aimed at helping you build your website easier and faster.

Webflow is a great choice for easy website building. It comes with good informational resources that will make website building simple even for complete beginners.

Using WordPress

WordPress is your traditional CMS, which for less experienced users can be rather complex. While Webflow is simpler, WordPress does give you more control over your site’s customization.

In terms of setup, WordPress can be either complicated or seamless, as that mainly depends on what hosting provider you choose. For website building, WordPress also requires some time to get used to, but if you don’t require advanced customization or features, it won’t take much time to get accustomed to this provider.

WordPress uses a traditional CMS layout that is not particularly beginner-friendly. However, for website building, it offers a pre-built theme directory with a wide range of themes that includes over 13,000 customizable free templates. Another easy-to-use tool is the WordPress Media Library, which allows editing, viewing, and deleting previously uploaded media.

Using WordPress does come with a learning curve, but there are plenty of resources you can lean on for guidance. Therefore, despite its more complex user interface, it’s still possible to build and manage a website with WordPress, even if you are new to this.

Is it necessary to learn coding before using Webflow?

Webflow is a no-code visual website builder. Therefore, you can build stunning websites without learning to code. Webflow differs from other SaaS platforms, such as Wix or Squarespace, as it still allows access to code. This means that while you can build a website without having to code, the code is still there if you want access to it.

If you want to learn more about Webflow customization, check out our video:

Is it necessary to learn coding before using WordPress?

Learning coding is not essential to create a website on WordPress. However, if you want to unlock the full potential of the platform, knowing HTML and CCS is useful. It allows you to increase the level of control over your site and customize readily available design options from WordPress template gallery.

Webflow vs WordPress: templates and design

As WordPress and Webflow are big names on the website builders market, both have good offers regarding the selection of templates and design. Further, I explore the collections and ease of use of templates offered by each provider.

Templates of Webflow

Users who pick Webflow can enjoy the abundance of templates it offers. Over 6000 templates are categorized based on themes, such as portfolio, technology, professional services, real estate, and retail. In addition, these themes are easy to customize, as you can pick any of pre-made designs and adjust them to meet your business needs.

To test how functional Webflow's templates are, I picked a simple template from the store category for my fictional bakery business. During the selection process, I was content with how modern and beautiful the templates were. Also, by picking a theme, I got a selection of elements that fit within a template theme. Moreover, putting together my website was a breeze, as the template has a responsive design that's easy to adjust to your liking. Also, in case of any difficulties, I was able to rely on help from the learning assistant.

My experience using Webflow to create a website for my business was very positive. I had no difficulties creating a functional and attractive website that fits the bakery business perfectly.

Templates of WordPress

Due to WordPress popularity, there are many templates available that are compatible with it. Therefore, WordPress offers a hard-to-match number of templates that reaches over 13 000+. Due to a range of themes, you can find a suitable template for any kind of business – wellness, music, blog, or lifestyle.

To make a fair comparison and test the functionality of WordPress templates, I again chose to create a website for my bakery business. What immediately caught my attention was that despite the templates being modern, they are pretty basic. Also, the templates can’t be edited, which makes finding the one that you want stylistically challenging. However, if you know how to code, this issue will not affect you.

I selected a Bakery and Pastry theme that best represents my bakery business. The layout was good for presenting my business and showcasing the menu. It had a standard design, including a home button, blog functionality, and contact details. Adding images to media wasn’t difficult either, so I could easily change the images of the template to represent my business.

Business features

As for Business features, WordPress covers more business features as it heavily relies on its impressive arsenal of plugins. With over 54,000 plugins compatible with WordPress, there’s probably no business feature you couldn't find.

Here’s a table that compares available WordPress and Webflow business features:

Business features	Webflow	WordPress	Winner
eCommerce	Built-in eCommerce functionality with eCommerce or payment processing plugins	No built-in eCommerce functionality, available via third-party plugins only	Webflow
SEO tools	Meta titles and descriptions, update URLs, image alt text, image optimization, 301 redirects, canonical tags, Google search, and social media integrations	A lot of tools, including more advanced ones, are available via plugins, such as Yoast SEO, All in One SEO, and similar	WordPress
Analytics	Built-in Webflow Analytics provides access to traffic, visitor behavior, and customer insights	No built-in analytics tools, but plenty of top-notch plugins are available	Webflow
Email marketing	No built-in email marketing tools, but plugins like ActiveCampaign and AWeber are available	No native email marketing tools, but plugins like MailPoet, Newsletter, and Email Marketing for WooCommerce by Omnisendr are available	WordPress
Social media integration	Allows to gather and display social media feeds, embed photos, videos, and reviews by using plugins	A wide variety of plugins are available for you to embed, auto-post, cross-promote, schedule, and automatically share your website content to social networks	WordPress

As you can see, both providers offer essential business features. As an eCommerce-oriented web builder, WebFlow has a richer built-in suite that includes payment processing plugins, such as Amazon Payments, Stripe, and PayPal. While WordPress is entirely dependent on third-party plugins, such as WooCommerce. The same applies to other features, like SEO tools, analytics, and social media integrations – Webflow relies on built-in features, and WordPress relies on third-party plugins. It’s important to note that plugins are not a drawback. In some instances, Webflow also doesn’t have built-in tools and requires plugins.

Security

In terms of security, both of the providers are safe to use and closely compare in security features they offer:

Security features	Webflow	WordPress	Winner
Free SSL certificates	✅ Yes, built-in	✅Yes, via plugins	Webflow
Automatic platform updates	✅ Yes, built-in	❌ No	Webflow
Automatic website backups	✅ Yes, built-in	✅Yes, via plugins	Webflow
DDoS attack protection	✅ Yes, built-in	✅Yes, via plugins	Webflow
Firewall features	✅ Yes, built-in	✅Yes, via plugins	Draw

To assess how secure each provider is, I focused on 3 main features: free SSL certificates, automatic platform updates, and automatic website backups. Webflow has all of these features readily available as they are built-in. This means that you don’t need to worry about having to manually add them. WordPress, on the other hand, has plugins for free SSL certificates and automatic website backups. Therefore, it’s up to you to install them. Unfortunately, WordPress doesn’t have plugins for automatic platform updates. While not having built-in security features doesn’t mean a big security risk, it’s a good sign when the provider takes care of that.

Plugins (3rd part integrations)

Like WordPress, Webflow also relies on plugins in some instances.

Here’s how Webflow and WordPress compare in terms of plugins:

Plugins	Webflow	WordPress	Winner
eCommerce	Shipoo, Abandoned Cart Recovery, Affiliate and Referral Management	WooCommerce, Easy Digital Downloads, eCommerce Companion, and more	WordPress
Email marketing	AWeber, SendPulse, Get Response, and more	Email Marketing for WooCommerce, Jetpack CRM, MailPoet, and more	WordPress
Payment processing	PayPal payments, Amazon payments, Stripe, Donately, and Autorize.net	WooCommerce Paypal payments, Payment Plugins for Stripe WooCommerce, and more	WordPress

Our research team and I have evaluated Webflow and WordPress based on 3 key plugin categories: eCommerce, email marketing, and payment processing. Both providers had a selection of plugins to fulfill user needs for each category. However, given the nature of WordPress, for every few plugins that are made for Webflow, WordPress has several pages of compatible plugins. That’s also well reflected in numbers, as Webflow has over 200 plugins, while Wordpress has over 59,000.

Webflow and WordPress support the most popular payment processing platforms, including PayPal, Stripe, and Amazon. Moreover, neither provider has built-in email marketing solutions, meaning they both have plugins for this area. Yet WordPress has considerably more plugins to cover this feature, as Webflow has only 5 options for email marketing.

Customer support

The last aspect I focused on in this Webflow vs WordPress is customer support.

Here’s are the ways users can reach out for assistance:

	Webflow	WordPress
Live chat	❌ No, only AI live chat	❌ No
Phone support	✅ Yes, for Enterprise customers only	❌ No
Email	✅ Yes	❌ No
Help center	✅ Yes	✅ Yes
Social media/forums	✅ Yes	✅ Yes

Webflow doesn’t have a live chat, but users can look for support via AI live chat. If the pressing issue is not solved via communication on AI live chat, you can resort to email, help center, or forums. Phone support is also available, but only for Enterprise clients. Another useful resource is Webflow University, which contains courses and videos about various Webflow topics.

On the contrary, WordPress doesn’t have a dedicated support team. Therefore, the only support you can get comes from documentation and forums. Nonetheless, WordPress community support is high-level, making it easy to find solutions for various problems.

Final verdict: which one is better?

The answer to the question if Webflow is better than Wordpress is not straightforward. While Webflow might seem like the better option, your needs for a website are the defining factor. Therefore, considering whether you should migrate to one of them you need to clearly define your specific needs.

If you want a website builder perfect for small business with plenty of plugins and complete control over your site, WordPress is an excellent choice. However, if you are looking for a visual drag-and-drop builder and have more flexibility regarding the budget, Webflow will benefit you more. The good thing is that you don’t have to limit yourself to these two website builders. There are plenty of other choices on the market. So, if you are looking for more versatility, I recommend choosing between Hostinger and Wix.