Apollo AI review 2025
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Apollo AI is a popular sales intelligence platform. It can help you boost sales whether you are a startup or a well-established enterprise. It has a vast database of over 210 M verified contacts and 35 M companies. There are several Apollo AI features you can choose from, from advanced search filtering to AI-powered email assistance and engagement analytics. It also offers affordable plans to suit every user.
Apollo AI is a useful tool to have in your arsenal. Hence, in this Apollo AI review, I have worked closely with the expert team at Cybernews, to take a deep dive into what this AI-powered tool has to offer. I took a closer look at the various features of this software, evaluated its pros and cons, explored the user-friendliness of Apollo AI’s platform, and investigated what each of its pricing plans offers.
So, is Apollo AI a tool that can help you streamline your workflow and assist you in selling smarter and faster? Let’s find out together.
Quick overview of Apollo AI
Here is a short table that summarizes the information you need to know about Apollo AI to help you decide if it suits your needs.
| Rating: | |
| Description: | AI-powered sales intelligence platform that helps businesses streamline their operations |
| Free version: | Yes |
| Price: | From $49.00/month |
Things I like:
- The platform is easy to navigate, ensuring a smooth user experience
- Its advanced tools help pinpoint and target potential clients efficiently
- It offers a rich collection of verified and up-to-date contact information
Things I don’t like:
- Some useful functionalities are missing or unavailable
- The support team could be easier to get a hold of
What is Apollo AI?
Apollo AI is a platform revolutionizing how businesses approach sales and lead generation. Its fast and efficient operation is due to its access to a huge database of more than 210 M contacts and 35 M companies.
Tailored for businesses of all sizes, Apollo AI is the link between data-driven insights and actionable sales strategies, making it the tool of choice for modern teams.
In essence, Apollo AI offers advanced search filters, such as sector, job titles, region, and even intent signals, so that users can pinpoint leads based on certain parameters. With that level of precision, sales teams can concentrate efforts on high-potential prospects. The platform's database is updated regularly, so it helps its users make decisions based on the latest facts.
One of the major pros is its smooth integration with outreach programs. It is easy for users to find leads and engage them with personalized calls or emails. Below, we explain in more detail why Apollo is a top AI for sales and marketing.
Pros and cons of Apollo AI
There are several advantages of Apollo AI, however, users should be conscious of some of the drawbacks of Apollo AI, too. Below, we will examine the pros and cons of Apollo AI:
Key features of Apollo AI
The Apollo AI features can improve sales teams' productivity and efficacy. Let’s see the features that allow for better lead generation with Apollo AI.
Extensive contact database
Apollo AI provides access to a vast repository of companies, enabling sales professionals to identify and connect with potential leads across various industries and regions. More specifically, it offers access to 35 M companies, hence, you won’t be short for leads.
Using this vast database, your company will be able to locate, engage, and even convert various prospects.
Advanced search and filtering
The powerful search features of the platform allow users to apply different criteria, such as job title, industry, location, and firm size.
With this kind of precise targeting, outreach activities are focused on the most relevant prospects. The UI is also very user-friendly, so it's perfect for both novice users and more experienced marketers.
AI-powered email assistance
Apollo AI includes an AI Writing Assistant that aids in crafting personalized email content. It generates subject lines, body text, and customized openers, enhancing the effectiveness of email campaigns by tailoring messages to specific prospects.
Sales automation tools and sequences
The Apollo AI platform еnablеs thе automation of multi-stеp outrеach campaigns, including еmails, calls, and LinkеdIn tasks. This fеaturе еnsurеs consistеnt and timеly еngagеmеnt with prospеcts, improving thе likelihood of successful convеrsions.
CRM integration
The Apollo AI software can be easily integrated with major customer relationship management (CRM) systems, which keep all interactions and prospects' data in sync. This helps improve workflow management and data consistency across the platforms.
Real-time data enrichment
The Apollo platform continuously updates and enriches contact and company information, providing users with the most current data.
The data enrichment feature helps users make informed decisions and tailor outreach strategies based on the latest insights.
A few more Apollo AI features I found particularly useful for sales teams also included the following:
- Engagement analytics: Apollo AI offers detailed analytics of outreach performance, including email open rates, response rates, and engagement metrics. These insights will enable the sales teams to assess their strategies and make decisions based on the data.
- Lead scoring and prioritization: It uses AI algorithms to score and prioritize leads based on their likelihood of conversion. This allows the sales teams to focus on the high-potential prospects and optimally use resources.
- Customizable workflows: Apollo AI provides the flexibility to create and customize workflows that align with specific sales processes. Users can design sequences, set triggers, and automate tasks to enhance operational efficiency.
- Data compliance and security: This platform adhеrеs to data protеction rеgulations and implеmеnts robust sеcurity mеasurеs to safеguard usеr information. This commitmеnt еnsurеs that all data handling practices arе compliant and secure.
How does Apollo AI work?
If you were wondering how Apollo AI works, we’ve got you covered. Here is a step-by-step process of how you can use the Apollo AI software:
- Create your Apollo AI account. This is where users provide essential information to establish their profiles.
- Sign in with your credentials.
- Follow the guided onboarding process which allows you to personalize the platform to align it with your specific needs.
- Select your preferences and integrate Apollo with your existing tools to enjoy a seamless transition into your daily operations. For example, you can align Apollo AI with your timekeeping flows.
- Create your workflow either by selecting a template or creating one from scratch. The created workflows can be further customized with triggers and specific actions to automate the tasks in question.
- Let Apollo AI analyze your data to give you actionable insights. This way, through data trends and pattern identification you will get personalized recommendations.
Apollo AI pricing
For me, pricing is one of the main things to look at when choosing a proper tool. The are several Apollo AI subscription plans to choose from that cater to different individuals and businesses. Below, you can see the cost of Apollo AI along with what each plan offers.
| Feature | Free Plan | Basic Plan | Professional Plan | Organization Plan |
| Price | $0 | $49.00/month | $79/month | $119/month |
| Unlimited Email Credits | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Mobile Credits | 60/year | 900/year | 1,200/year | 2,400/year |
| Export Credits | 120/year | 12,000/year | 24,000/year | 48,000/year |
| Sequences | 2 | 2 | Unlimited | Unlimited |
| CRM Integrations | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| AI Research Intelligence | ❌ No | ❌ No | ✅ Yes | ✅ Yes |
| Advanced Filters | ✅ Basic | ✅ Advanced | ✅ Advanced | ✅ Advanced |
| Dialer (US and International) | ❌ No | ❌ No | ✅ US Dialer | ✅ US & International Dialer |
| Customizable Reports & Dashboards | ❌ No | ❌ No | ✅ Yes | ✅ Yes |
| Advanced Security Features | ❌ No | ❌ No | ✅ Yes | ✅ Yes |
The Free Plan is ideal for users who wish to explore Apollo AI's capabilities without any financial commitment.
The Basic Plan, priced at $49.00/month per user per month (billed monthly), offers an upgraded experience with unlimited email credits, 75 mobile credits per month, and 1,000 export credits per month.
The Professional Plan, at $79 per user per month, is the most popular choice among businesses that want to optimize their sales process.
The Organization Plan is $119 per person each month, with a minimum of three users, for businesses that need sophisticated tools and customized solutions. This plan is the best option for big enterprises that need substantial data management, security, and automation capabilities because it has the most features.
User reviews and feedback
Apollo AI user reviews provide a range of feedback across multiple rеviеw platforms. Lеt's еxaminе thе avеragе ratings from somе of thе most popular rеviеw sitеs and both positivе and nеgativе customer feedback to gеt a clеarеr picturе on the Apollo AI ratings.
Apollo AI holds a 2.0 rating on Trustpilot, based on ovеr 700 rеviеws. Rеviеwеrs praisе thе platform for its rich databasе and thе valuе it brings to thеir businеssеs.
Yet, the other half of the reviews show what concerns present and past users of the platform. One user states they had poor communication with their service team and never got a response or an answer to his calls.
Others mention privacy risks and data breaches, stating that their phone numbers and other personal details were leaked through the platform.
On G2, Apollo AI maintains an impressive 4.7 out of 5 rating based on more than 8,000 reviews. Users there particularly appreciate the platform’s ease of use and extensive features.
One reviewer shared their positive experience, complementing the ease of use and the ability to adjust all features on the free version.
However, another reviewer wasn’t satisfied with what the platform has to offer. In the end, they had to search for another platform because of poor customer support and a lack of flexibility.
Apollo AI alternatives
If you are having second thoughts about Apollo AI, we can help. Making a CRM tools comparison is essential before you reach your final decision about which software is best for you. Below are various Apollo AI alternatives you can consider.
ZoomInfo vs. Apollo AI
ZoomInfo is an all-inclusive sales intelligence platform with an in-depth database of contact information, enhanced search capabilities, and intent signals to help track down and interact with potential prospects at the most opportune times. It delivers comprehensive business profiles with direct calls and email addresses—all very instrumental and quite essential to any enterprise sales team.
Apollo AI is the more affordable alternative for small and medium businesses to powerful sales intelligence. ZoomInfo works on a pricing system set for larger businesses, where every firm has a different set of features and pricing levels.
SalesLoft vs. Apollo AI
SalesLoft is a sales engagement platform that gives reps the tools to manage and automate interactions with prospects, including email tracking, dialers, and analytics to improve sales processes. It supports many CRM integrations and has strong analytics to help track activities and success.
However, some users may find SalesLoft overwhelming. Especially for teams used to simple platforms. Nonetheless, Apollo AI is much easier to use, feature-complete, and lower in price, which in turn makes it very compelling for teams desiring a good mix of capabilities at a lower price point.
Cognism vs. Apollo AI
Cognism is a B2B lead generation tool that provides users with the freshest and most accurate contact information to scale their outreach campaigns. It also has a global database with live updated records and full compliance with all data protection rules.
Other AI tools you might be interested in:
Is Apollo AI worth it?
I can state with confidence that Apollo AI is an excellent platform for marketing experts and sales teams that want to maximize their reach. You may precisely target certain audiences with the help of the extensive database of contact details and sophisticated filtering tools, which may result in more meaningful interactions and increased conversion rates.
Apollo AI's capacity to interface with CRM platforms such as Salesforce and enhance data via AI-driven insights was useful, in my opinion, and one of the top Apollo AI benefits.
The most noteworthy aspect is how sales teams can focus on developing connections instead of being weighed down by manual work by automating things like email sequences and follow-ups.
The user interface is easy to navigate, and the depth of features can cater to both small teams and larger organizations that need more robust sales operations.
So, if you’re wondering, “Should you use Apollo AI?” the answer is that you should definitely give the tool a chance.
FAQ
Does Apollo AI actually work?
Yes, Apollo AI is a really useful tool for marketing and sales teams. Businesses may identify prospects, customize outreach, and expedite their sales processes using its extensive database of contact details, sales automation capabilities, and data enrichment tools.
Numerous consumers express satisfaction with Apollo's capacity to increase sales conversions and produce targeted leads. As with any product, though, how well it fits your business's objectives and procedures will determine its effectiveness.
Can Apollo be trusted?
Yes, it has shown to be a dependable solution for CRM integration and sales prospecting. Many companies have come to trust Apollo because of its great user evaluations and industry reputation, particularly those wishing to automate their data management and outreach.
As with any platform that handles sensitive data, it's crucial to evaluate your unique security needs and make sure Apollo's privacy policies satisfy them.
What is Apollo AI good for?
Apollo AI is excellent for sales prospecting, lead generation, and automating outreach tasks. It helps users by providing a large database of contacts, advanced search filters to narrow down potential leads, and powerful AI tools for personalizing and automating email sequences.
Additionally, Apollo offers data enrichment to improve the accuracy and quality of your contacts, making it easier to engage prospects and close deals more efficiently.
Is Apollo worth it?
Yes, Apollo AI is well worth the investment for a business that needs a full-featured platform for lead generation, CRM management, and sales automation. Even while it's not the most affordable choice available, the time-saving features and capabilities it provides can make it well worth the investment, particularly for expanding businesses.
Through data enrichment, outreach improvement, and process automation, the technology may dramatically increase sales productivity.
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