Best listings management software in 2025
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Incorrect or outdated business details cost customers. We tested 5 tools to find the best options for updating your listings, improving local SEO, and saving time.
This software makes sure that your business details (like your name, address, and phone number) are accurate across platforms like Google My Business, Yelp, and Yellow Pages. Far from just keeping your data tidy, a consistent business directory helps your business rank higher in local SEO, build trust with your customers, and increase your visibility where it matters most.
As a tech researcher at Cybernews, I’ve reviewed industry insights, provider details, and real-world feedback to bring you this guide. I’ve set aside tools like Similarweb, BrightLocal, Moz Local, and others to help your small business, management, or eCommerce projects beat the competition.
Let’s take a look at the best listing management software on the market and how my top picks can transform your online listings.
Best listing management software - shortlist
- Birdeye – for AI-powered tools that create accurate listings
- BrightLocal – for auditing local SEO performance and building citations with ease
- Semrush – for integrating listings management with advanced SEO and competitor tracking
- Moz Local – for automating updates and maintaining accurate listings in real-time
- Thryv – for small businesses that need listings updated with CRM and scheduling
The best listings management software compared
I’ve created a quick table for you to familiarize yourself with my five best listings management software tools. Let’s have a closer look at the features and pricing of these tools before we move on to the detailed reviews.
| Provider | Rating | Best for | Free trial | Starting price |
| Birdeye | 4.8 | AI-powered listings and multi-location optimization | Yes (30 days) | $299/month |
| BrightLocal | 4.7 | Small agencies who need SEO performance | Yes (14 days) | $39/month for one location |
| Semrush | 4.7 | Extensive SEO integration and competitor tracking | Yes (7 days) | $139.95/month |
| Moz Local | 4.6 | Automating updates and multi-location management | Yes (30 days) | $49/month |
| Thryv | 4.2 | Small businesses requiring CRM integration | Yes (14 days) | $228/month |
5 best listings management software – our detailed list
Next, I’ve expanded on each of my top five management software tools. You’ll find my personal thoughts, detailed features, and pros and cons below. Let’s dive in:
1. Birdeye – designed for multi-location brands looking for AI-driven local SEO
| Rating: | 4.8 |
| Best for: | Multi-location brands requiring AI-powered tools for local SEO management |
| Free Trial: | Yes |
| Starting Price: | From $299/month |
| Top Features: | Listings AI, multi-location dashboard, AI-generated insights |
I found Birdeye to be perfect if you’re managing multiple business locations, and want to be competitive in local search. It optimizes your business listings across Google, Apple, Facebook, and more. Its AI-generated insights and Listings Verifier are great.
Key features
Birdeye’s Listings AI helps you create and manage efficient business profiles across major platforms like Google, Apple, and Yelp. With a centralized dashboard at your fingertips, you can oversee all your locations, making updates seamless.
Also, I liked the tool’s AI-powered analytics and review responses. For multi-location brands, its keyword rankings, error reporting, and profile engagement tools make you stand out among competitors.
User Experience
Customers loved the support from Birdeye. They especially highlighted a great onboarding experience with some fantastic customer support from the team. Some users struggled with Birdeye, claiming that the tools were not their own and they had to reach out to third parties for assistance with the platform. Above all, most users were happy that Birdeye massively improves their continuous monitoring and control over all accounts and platforms.
Pricing
Birdeye plans are quite pricey compared to other tools we have on this list. They’re more expesnvie than SEMrush, but overall you get a much more focused and specialised tool compared to a more holistic and general SEO software in SEMrush. Despite the high costs, Birdeye is entirely worth the money if you’re a business that wants to catapult to the top of the rankings and boost your marketing efforts.
| Plan | Starter | Growth | Dominate |
| Pricing | $299 | $399 | Custom |
| Features |
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2. BrightLocal – best overall listings management software
| Rating: | 4.7 |
| Best for: | For handling multi-location SEO strategies |
| Free Trial: | Yes |
| Starting Price: | From $39/month for one location |
| Top Features: | White-label reporting, Google Business Profile optimization |
BrightLocal is a trusted local SEO platform that’s ideal for agencies and marketers managing multiple business locations. It simplifies local SEO by letting you audit, optimize, and manage everything from citations to GBPs.
Key features
You can use 300+ data points to audit locations, identify what needs improvement, and take swift action to climb search rankings. Also, I liked the Citation Builder, with which it’s easy to update and maintain business listings across 100+ directories.
You’ll also enjoy the white-labeled reporting feature, which lets you share professional reports with clients or team members in just a few clicks.
User Experience
The biggest praise report from BrightLocal is that their tools were tailored to customers’ needs. This made their platform much easier to use and especially effective for climbing the SEO rankings.Their rankings reports have been huge time-savers for the team, increasing their efficiency and freeing up time to work on other essential tasks. Customers also loved the onboarding process and customer support.
Pricing
BrightLocal has decent pricing and is on the lower end of the scale compared to other tools on this list. You can get a decent number of features for the montoly cost you pay, which makes this software worth the price. This tool is especially affordable for small businesses and SEO professionals.
| Plan | Track | Manage | Grow |
| Pricing | $29 | $36 | $44 |
| Features |
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3. Semrush – great for combining local SEO with competitor analysis
| Rating: | 4.7 |
| Best for: | For integrating local SEO with deep competitor analysis |
| Free Trial: | Yes |
| Starting Price: | From $139.95/month |
| Top Features: | Local keyword tracking, competitor insights, SEO-powered listings management |
I found Semrush to be a must-have tool if you're a business or agency looking to combine local SEO with excellent competitor analysis. Beyond just being a listings management tool, Semrush is a digital marketing powerhouse.
Key features
Semrush’s competitor intelligence sets it apart from the competition. With it, you can dive into traffic, backlinks, keyword gaps, and gain an edge over rivals.
For instance, its Map Rank Tracker ensures you rank high in map searches, whereas its SEO Writing Assistant optimizes your content to boost local search rankings. You get everything from SERP tracking to PPC optimization in one platform.
User experience
As one of the most established SEO platforms in the world, SEMrush is hailed as one of the most user-friendly platforms on the market. Customers appreciate how easy it is to get to grips with the software and how effective it is at launching them up the rankings. Customers were also very impressed by their social media tools, which is an added benefit to listings management.
Pricing
SEMrush is one of the top SEO tools on the market, so it’s expected that their pricing will be significantly higher than other tools on this list. In recent years, SEMrush has been pushing their pricing higher as they add new features and compete at the top of the leaderboard for comprehensive SEO tools As their reputation has grown over the years, so has their pricing! But overall, the features and accuracy that you get is worth the money.
| Plan | Pro | Guru | Business |
| Pricing | $139.95 | $249.95 | $499.95 |
| Features |
| All Pro features plus:
| All Guru features plus:
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4. Moz local – perfect for businesses requiring real-time listing precision
| Rating: | 4.6 |
| Best for: | For automated, real-time updates for accurate listings |
| Free Trial: | Yes |
| Starting Price: | From $20/month |
| Top Features: | Real-time data syncing, GeoRank heatmaps, centralized review management |
Do you run a multi-location business, or need extensive visibility across directories? This tool is designed to make local SEO management easier with automated syncing and excellent review tracking capabilities.
Key features
With its real-time data syncing, Moz Local makes directory management easy, ensuring your listings across Google, Apple Maps, and Facebook stay accurate. Also, its GeoRank maps visually map your local rankings.
Then, the centralized dashboard ties this all together, so you can monitor reviews and listings health in one place.
User experience
Moz has been praised for being an incredibly user-friendly platform for beginners. The software is less complex, which makes it a great tool for those who are new to the industry or don’t have the expertise that more seasoned SEO professionals would have. Users have also been impressed by the training material that helps you to understand the software and how to use it most effectively.
Pricing
Moz further establishes itself as the go-to platform for newcomers and small busiensses with affordable pricing plans. You can get the top of the range package for just $40 and add on the Reviews AI feature for a further $6 per month. This is great value for money in terms of the features you get from Moz Local.
| Plan | Lite | Preferred | Elite |
| Pricing | $20 | $30 | $40 |
| Features | Basic directory management Add on: Listings AI$10 USD/mo | Add on: Listings AI$10 USD/mo Reviews AI$6 USD/mo | Listings AI included Add on: Reviews AI$6 USD/mo |
5. Thryv – ideal for small businesses simplifying CRM, scheduling, and listing
| Rating: | 4.2 |
| Best for: | For small businesses requiring all-in-one tools for CRM, scheduling, and listings management |
| Free Trial: | Yes |
| Starting Price: | From $228/month |
| Top Features: | CRM, AI Review Response, scheduling, enhanced local listings |
Thryv is perfect for a small business owner dealing with day-to-day tasks like managing clients and scheduling appointments.
Key features
For me, Thryv’s CRM was a highlight. This CRM lets you organize client data and track interactions. The tool’s Enhanced Local Listings keeps your business details across 60+ directories, improving your local SEO and visibility.
Also, its AI Review Response, social media management, and appointment scheduling do more to keep your business responsive. Its competitor tracking and offline call analytics add even more value.
User experience
The Thryv user reviews are a mixed bag. Some customers are happy with how the platform performs, stating that the platform is responsive and easy to navigate, while the customer support team are also great. Users mentioned that the CRM is average and is not as good as other platforms. Some customers also reported that other platforms have better capabilities compared to Thryv.
Pricing
Thryv has much higher pricing than any of the other tools on this lsit, even SEMrush. But they offer a ton of additional features which is a huge benefit to choosing their platform. Your business can get a holistic marketing and sales software in Thryv, rather than an SEO platform like the other software above.
| Plan | Kickstart | Ignite | Accelerate |
| Pricing | $646 | $975 | $1,176 |
| Features |
| Everything in Kickstart, plus:
| Everything in Ignite, plus:
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How did we select these listings management software services?
For this guide, we curated the top five listings management software services based on real-world feedback, providers’ official websites, and the fine print. I evaluated each platform against the following set of criteria:
- Availability and reliability: A software tool isn’t useful if it doesn’t work when you need it. So, we chose known platforms with consistent performance, uptime, and reliable features.
- Value for money: Especially for small businesses, price is key. As such, we chose software that includes competitive pricing tiers, free trials, and highly scalable plans.
- Ease of use: Listings management software should make your business process easier and less tiring. So, the tools we tested are intuitive and accessible. Most are accessible to non-tech-savvy users.
- Use cases: No two businesses have the same needs. Therefore, we included tools that can work for various industries and business sizes, from single locations to hundreds of locations.
- SEO and visibility: Local SEO is very important. This is why we favored platforms with features like citation management, real-time updates, and deep analytics. This way, you will climb search rankings.
- Scalability and flexibility: As your business grows and evolves, I believe software should, too. That’s why we prefer listings management software services that can handle increasing demands, like multi-location management, advanced reporting, and wide integration.
As you can see, the Cybernews team and I took a layered approach to selecting listings management software services. This way, we’ve been transparent as to how and why we chose our five providers.
What is listings management?
Listings management keeps your online business data accurate and consistent across online directories and platforms. Such platforms include Google Business Profile, Facebook, Yelp, and Yellow Pages.
More specifically, a key component of listings management is ensuring NAP consistency (Name, Address, Phone) across online platforms. Accurate and consistent business information improves your local search visibility and helps customers find and contact you easily.
Beyond just creating and updating NAP details, good listings management software also updates details like operating hours, locations, and contact information. Yet another benefit of listings management software is improving your local SEO strategy.
Search engines like consistent and accurate business information across directories to verify your legitimacy and determine your local search rankings. As a result, I know that inconsistent listings can confuse search engines and diminish your chances of showing up in relevant online searches.
Listings software ensures that local business listings stay accurate and up-to-date. The best listings management software helps you stand out in local search results and build trust with customers. For instance, WebServe reported a 74% increase in website visits and an 83% jump in phone calls after using listing management software.
Why is listings management important?
Listings management is important because it enhances local SEO, builds customer trust, and increases search visibility. My research shows that many consumers start their research online, with a significant focus on local searches. On the other hand, reports show that over half of multi-location businesses do not optimize their websites for local searches.
I found that listings management improves local search rankings, makes you visible to customers, saves time, and more. This is what these management tools can do for you:
- Improved local search rankings: Google prioritizes businesses with complete and up-to-date profiles since this signals legitimacy. As such, features like NAP consistency and accurate categories help you rank better in Google’s Local Pack, Maps, and Finder. This is one of the top local SEO benefits of listings management tools.
- Increased customer trust and visibility: Trust is crucial for converting online searchers into loyal customers. As such, you must show that your business is professional and reliable. The wrong phone numbers or incorrect addresses will lead to lost customers and negative reviews. Listings management ensures there is consistent business information for your company.
- Avoids consequences of inconsistent listings: Mismatched data can prompt Google to automatically edit your listings based on what it believes to be accurate, potentially causing errors. This requires time to fix and may harm your reputation.
- Saves time through automation: Listings management tools let you update directories from a single dashboard. This level of automation reduces manual tasks significantly, so you can focus on running campaigns, human resources, or optimizing content.
Here’s an example. Imagine a retail chain with 50 locations. Managing updates like operating hours or address changes manually for this chain would be time-consuming and prone to errors. Using a tool like BrightLocal with its centralized dashboard would save you many hours while updating all listings in one go.
Key features of listings management software
Now that you know just how important accurate and consistent business listings are, I’ll take you through the key software features of listings management tools. These are:
- Bulk updates: Manually updating every listing will take forever. With bulk update features, you need just a few clicks to change addresses, phone numbers, or operating hours across all platforms.
- Multi-platform syncing: Some of the best tools, like Moz Local, sync your data across platforms like Google, Yelp, Apple Maps, and Facebook. So, outdated information confusing customers becomes a thing of the past. This is especially valuable for multi-location businesses.
- Review management: Reviews are critical, and they can make or break your reputation. With top tools like BrightLocal, you can monitor and respond to reviews from one unified dashboard. On top of that, powerful AI tools help craft responses, saving you even more time. All of this helps the customer feel that their opinions matter.
- Analytics: As a business owner, it’s important to know how your listings are performing. Tools like BrightLocal give you detailed reports on local search ranking and customer engagement. This helps you see what’s working and where to improve. AI tools can also track your analytics in real-time and quickly deliver reports and suggested updates.
- AI integration: AI software can monitor your listings and automate updates to keep your local visibility and SEO up to date at all times.
Also, some tools go the extra mile with extra features. For instance, Semrush combines local SEO with competitor analysis. Meanwhile, Birdeye includes AI-driven keyword tracking and multi-location engagement. On the other hand, Thryv offers an all-in-one platform with enhanced CRM tools.
Step-by-step guide to implement listing management software
Are you keen on implementing listings management for your business? Take a look at these actionable steps to begin:
- Check your current listings. Search for your business name on Google and Yelp (and others) to spot issues with your NAP details. Look out for outdated, duplicate, or inaccurate listings. Compile a list of platforms where your business appears. Tools like BrightLocal or Moz Local make this process much easier, by generating detailed audit reports.
- Pick a tool that fits your situation. For instance, Semrush is great software for local SEO and competitor tracking. Thryv gives you an all-in-one solution for small businesses. Look for crucial features like bulk updates, multi-platform syncing, and review management.
- Maintain listings accuracy by conducting quarterly audits. Use automation tools to sync updates across directories (this way, manual errors are completely avoided). Also, always maintain NAP consistency, update seasonal hours, and regularly refresh any visual content, like professional photos.
- Respond to customer reviews, track performance metrics like listing views and click-through rates, and look for areas of improvement. I also recommend using AI-powered insights (where available) to find more optimization and time-saving opportunities.
Breaking down listings management implementation into steps is important to make things manageable. Prioritize accuracy, use the right tools, and stay consistent to dramatically improve your business’s online stance.
Listings management problems (and How to fix them)
Managing your listings can become complicated and messy, especially as your business grows. It becomes incredibly time consuming to manage your listings and keep track of everything on top of running your business day-to-day. Here are some of the most common problems that bunsiesses face with listings management.
Duplicate listings: Duplicate listings are a common problem and often happen when the same business is listed online multiple times (like on Google, Yelp, or Bring) with slight variations in details. This can hurt your SEO because search engines won’t know whcih information is the most accurate and up to date, which means your customers may be given incorrect information. In turn, this would damage trust with your customers as they may believe that your business is not legitimate and giving out false information.Make sure to use a tool like BrightLocal’s citation tracker to fix these errors, or automatically identify duplicate listings using Moz Local’s AI tools.
Platform-specific requirements: Each directory (Google, Yelp, Bing and so on), has its unique set of rules and preferred way of presenting information to search engine users. Because of this, the information you give the platform might be presented in a different way to what you expect, which can cause confusion among your customers. It’s useful to have a tool that gives you an overview of all your listings in the format that your customers would see them.
Listing errors: Oftentimes your business needs to move with the times. Whether that’s updating phone numbers, moving to a new website, or even moving to a new address. All of this information needs to be updated on directories to ensure that your customers get the most up to date information possible. Any outdated information can break trust with your customers, as they may struggle to get in touch with your business, or find your business premsies. Remember, if a customer can’t find your business easily, they’ll go straight to your competitors who are easy to find.
Scaling challenges for multi-location businesses: Having multiple locations may be great for your business, but it makes listings management an impossible task. You would need to update multiple platforms at simultaneously for different business locations while keeping track of everything else going on in your business. At this point, it’s essential to have a platofrm like Birdeye that gives you a centralized dashboard with an overview of all your different listings and business information in one place.
The best way to beat all of these problems at once is to schedule a quarterly audit of your online listings and review them against your most up to date information. Or better yet, use one of the listings tools’ AI integrations to automate this process and ensure that your business information is up to date all the time.
Final word on best listing management tools
After researching multiple listings management tools, I found Birdeye to be the best option. They’re one of the more pricey tools compared to the rest on this list, but overall they give the best value for money with their features. Excellent AI integration, accuracy, and a centralized dashboard makes listings management a breeze to ensure that your customers have a seamless journey from consideration all the way through to the sale.
Another great option is BrighLocal, coming in as my second favorite. BrightLocal saves agencies 8+ hours/month with automated audits and one-click reporting. Users praise its citation builder for fixing errors fast and keeping their business information as up to date as possible.
If you’re looking for the most affordable DIY option as a small business, I would go for Moz Local. Their platform is easy to navigate, making it ideal for businesses who want to run their listings on their own and save as much money as possible. They might lack some features that the top platforms have, but the platform still does a decent job if you ensure to schedule a quarterly audit to update all your listings.
FAQ
Does listings management software help with Google Maps rankings?
Yes, listings management software can significantly improve your Google Maps rankings. These tools will help to standardise your business information across various platforms and keep it consistent which is crucial for local SEO.
Is AI important in listings management tools?
Yes, AI is important in listings tools as it can improve the accuracy and consistency of your business information across different platforms. AI can also automate important tasks such as updating listings, responding to reviews, and optimising content.
Can listings software improve online customer reviews?
Yes, listings software can have a positive impact on your online customer reviews by monitoring and respionding to reviews across multiple platforms. Responding to customer reviews and addressing concerns quickly will improve your business’ online reputation.
Is listings management software necessary for single location businesses?
It’s not essential, but listings management software can be beneficial for single-location businesses. Using this software will ensure that your business information is correct and up to date across various platforms and boost your local search visibility.
