Best listings management software in 2025

Retaining accuracy and consistency with your business listings across the web is a full-time job if you don’t have the proper tools. This is where listings management software can help.

This software makes sure that your business details (like your name, address, and phone number) are accurate across platforms like Google My Business, Yelp, and Yellow Pages. Far from just keeping your data tidy, a consistent business directory helps your business rank higher in local SEO, build trust with your customers, and increase your visibility where it matters most.

As a tech researcher at Cybernews, I’ve reviewed industry insights, provider details, and real-world feedback to bring you this guide. I’ve set aside tools like BrightLocal, Moz Local, Semrush, and others to help your small business, management, or eCommerce projects beat the competition.

Let’s take a look at the best listing management software on the market and how my top picks can transform your online listings.

Best listing management software - shortlist

1. BrightLocal – for auditing local SEO performance and building citations with ease
2. Moz Local – for automating updates and maintaining accurate listings in real-time
3. Semrush – for integrating listings management with advanced SEO and competitor tracking
4. Thryv – for small businesses that need listings updated with CRM and scheduling
5. Birdeye – for AI-powered tools that create accurate listings

The best listings management software compared

I’ve created a quick table for you to familiarize yourself with my five best listings management software tools. Let’s have a closer look at the features and pricing of these tools before we move on to the detailed reviews.

Provider	Best for	Standout feature	Free trial	Starting price
BrightLocal	Small agencies who need SEO performance	Local SEO audits with detailed citation analysis and reporting	Yes (14 days)	$39/month for one location
Moz Local	Automating updates and multi-location management	Real-time data syncing across directories with automated updates	Yes (30 days)	$49/month
Semrush	Extensive SEO integration and competitor tracking	Advanced competitor analysis with integrated local keyword tracking	Yes (7 days)	$139.95/month
Thryv	Small businesses requiring CRM integration	All-in-one business management with CRM and local listing capabilities	Yes (14 days)	$228/month
Birdeye	AI-powered listings and multi-location optimization	AI tools for review management and local SEO optimization	Yes (30 days)	$299/month

5 best listings management software – our detailed list

Next, I’ve expanded on each of my top five management software tools. You’ll find my personal thoughts, detailed features, and pros and cons below. Let’s dive in:

1. BrightLocal – best overall listings management software

Best for:	For handling multi-location SEO strategies
Free Trial:	Yes
Starting Price:	From $39/month for one location
Top Features:	White-label reporting, Google Business Profile optimization

Visit Brightlocal

BrightLocal is a trusted local SEO platform that’s ideal for agencies and marketers managing multiple business locations. It simplifies local SEO by letting you audit, optimize, and manage everything from citations to GBPs.

Key features

You can use 300+ data points to audit locations, identify what needs improvement, and take swift action to climb search rankings. Also, I liked the Citation Builder, with which it’s easy to update and maintain business listings across 100+ directories.

You’ll also enjoy the white-labeled reporting feature, which lets you share professional reports with clients or team members in just a few clicks.

Pricing

Plans start at $39/month for basic tools. For citation management or review tools, plans go up to $59/month. The pay-as-you-go model at $2 per site is great for citations.

2. Moz local – perfect for businesses requiring real-time listing precision

Best for:	For automated, real-time updates for accurate listings
Free Trial:	Yes
Starting Price:	From $20/month
Top Features:	Real-time data syncing, GeoRank heatmaps, centralized review management

Visit Moz

Do you run a multi-location business, or need extensive visibility across directories? This tool is designed to make local SEO management easier with automated syncing and excellent review tracking capabilities.

Key features

With its real-time data syncing, Moz Local makes directory management easy, ensuring your listings across Google, Apple Maps, and Facebook stay accurate. Also, its GeoRank maps visually map your local rankings.

Then, the centralized dashboard ties this all together, so you can monitor reviews and listings health in one place.

Pricing

Plans start at $20/month for the essentials, like basic directory engagement. If you need additional tools like advanced review monitoring or AI features, the premium plans are $30/month and above. There are also add-ons like Listing AI which provide even more customization.

3. Semrush – great for combining local SEO with competitor analysis

Best for:	For integrating local SEO with deep competitor analysis
Free Trial:	Yes
Starting Price:	From $139.95/month
Top Features:	Local keyword tracking, competitor insights, SEO-powered listings management

Visit Semrush

I found Semrush to be a must-have tool if you're a business or agency looking to combine local SEO with excellent competitor analysis. Beyond just being a listings management tool, Semrush is a digital marketing powerhouse.

Key features

Semrush’s competitor intelligence sets it apart from the competition. With it, you can dive into traffic, backlinks, keyword gaps, and gain an edge over rivals.

For instance, its Map Rank Tracker ensures you rank high in map searches, whereas its SEO Writing Assistant optimizes your content to boost local search rankings. You get everything from SERP tracking to PPC optimization in one platform.

Pricing

Plans start at $139.95/month with local keyword tracking, advertising tools, and competitor analysis. The mid-tier plan at $249.95 adds multi-location and device tracking. Finally, the $499.95/month top-tier plan adds API access and professional reporting.

4. Thryv – ideal for small businesses simplifying CRM, scheduling, and listing

Best for:	For small businesses requiring all-in-one tools for CRM, scheduling, and listings management
Free Trial:	Yes
Starting Price:	From $228/month
Top Features:	CRM, AI Review Response, scheduling, enhanced local listings

Visit Thryv

Thryv is perfect for a small business owner dealing with day-to-day tasks like managing clients and scheduling appointments.

Key features

For me, Thryv’s CRM was a highlight. This CRM lets you organize client data and track interactions. The tool’s Enhanced Local Listings keeps your business details across 60+ directories, improving your local SEO and visibility.

Also, its AI Review Response, social media management, and appointment scheduling do more to keep your business responsive. Its competitor tracking and offline call analytics add even more value.

Pricing

Plans start at a high $228/month for basics like CRM, scheduling, and enhanced listings. For over $610/month, Thryv offers professionally designed website and social content recommendations. If you’re a large-scale operation, $761/month gets you unlimited email/SMS marketing, social listening, and Google Profile Optimization.

5. Birdeye – designed for multi-location brands looking for AI-driven local SEO

Best for:	Multi-location brands requiring AI-powered tools for local SEO management
Free Trial:	Yes
Starting Price:	From $299/month
Top Features:	Listings AI, multi-location dashboard, AI-generated insights

Visit Birdeye

I found Birdeye to be perfect if you’re managing multiple business locations, and want to be competitive in local search. It optimizes your business listings across Google, Apple, Facebook, and more. Its AI-generated insights and Listings Verifier are great.

Key features

Birdeye’s Listings AI helps you create and manage efficient business profiles across major platforms like Google, Apple, and Yelp. With a centralized dashboard at your fingertips, you can oversee all your locations, making updates seamless.

Also, I liked the tool’s AI-powered analytics and review responses. For multi-location brands, its keyword rankings, error reporting, and profile engagement tools make you stand out among competitors.

Pricing

Plans start at $299/month for essentials like listings management, AI insights, and profile optimization. The $399/month plan adds additional reporting and engagement tools. Above that, custom pricing is available for enterprise needs.

How did we select these listings management software services?

For this guide, we curated the top five listings management software services based on real-world feedback, providers’ official websites, and the fine print. I evaluated each platform against the following set of criteria:

• Availability and reliability: A software tool isn’t useful if it doesn’t work when you need it. So, we chose known platforms with consistent performance, uptime, and reliable features.
• Value for money: Especially for small businesses, price is key. As such, we chose software that includes competitive pricing tiers, free trials, and highly scalable plans.
• Ease of use: Listings management software should make your business process easier and less tiring. So, the tools we tested are intuitive and accessible. Most are accessible to non-tech-savvy users.
• Use cases: No two businesses have the same needs. Therefore, we included tools that can work for various industries and business sizes, from single locations to hundreds of locations.
• SEO and visibility: Local SEO is very important. This is why we favored platforms with features like citation management, real-time updates, and deep analytics. This way, you will climb search rankings.
• Scalability and flexibility: As your business grows and evolves, I believe software should, too. That’s why we prefer listings management software services that can handle increasing demands, like multi-location management, advanced reporting, and wide integration.

As you can see, the Cybernews team and I took a layered approach to selecting listings management software services. This way, we’ve been transparent as to how and why we chose our five providers.

What is listings management?

Listings management keeps your online business data accurate and consistent across online directories and platforms. Such platforms include Google Business Profile, Facebook, Yelp, and Yellow Pages.

More specifically, a key component of listings management is ensuring NAP consistency (Name, Address, Phone) across online platforms. Accurate and consistent business information improves your local search visibility and helps customers find and contact you easily.

Beyond just creating and updating NAP details, good listings management software also updates details like operating hours, locations, and contact information. Yet another benefit of listings management software is improving your local SEO strategy.

Search engines like consistent and accurate business information across directories to verify your legitimacy and determine your local search rankings. As a result, I know that inconsistent listings can confuse search engines and diminish your chances of showing up in relevant online searches.

Listings software ensures that local business listings stay accurate and up-to-date. The best listings management software helps you stand out in local search results and build trust with customers. For instance, WebServe reported a 74% increase in website visits and an 83% jump in phone calls after using listing management software.

Why is listings management important?

Listings management is important because it enhances local SEO, builds customer trust, and increases search visibility. My research shows that many consumers start their research online, with a significant focus on local searches. On the other hand, reports show that over half of multi-location businesses do not optimize their websites for local searches.

I found that listings management improves local search rankings, makes you visible to customers, saves time, and more. This is what these management tools can do for you:

• Improved local search rankings: Google prioritizes businesses with complete and up-to-date profiles since this signals legitimacy. As such, features like NAP consistency and accurate categories help you rank better in Google’s Local Pack, Maps, and Finder. This is one of the top local SEO benefits of listings management tools.
• Increased customer trust and visibility: Trust is crucial for converting online searchers into loyal customers. As such, you must show that your business is professional and reliable. The wrong phone numbers or incorrect addresses will lead to lost customers and negative reviews. Listings management ensures there is consistent business information for your company.
• Avoids consequences of inconsistent listings: Mismatched data can prompt Google to automatically edit your listings based on what it believes to be accurate, potentially causing errors. This requires time to fix and may harm your reputation.
• Saves time through automation: Listings management tools let you update directories from a single dashboard. This level of automation reduces manual tasks significantly, so you can focus on running campaigns, human resources, or optimizing content.

Here’s an example. Imagine a retail chain with 50 locations. Managing updates like operating hours or address changes manually for this chain would be time-consuming and prone to errors. Using a tool like BrightLocal with its centralized dashboard would save you many hours while updating all listings in one go.

Key features of listings management software

Now that you know just how important accurate and consistent business listings are, I’ll take you through the key software features of listings management tools. These are:

• Bulk updates: Manually updating every listing will take forever. With bulk update features, you need just a few clicks to change addresses, phone numbers, or operating hours across all platforms.
• Multi-platform syncing: Some of the best tools, like Moz Local, sync your data across platforms like Google, Yelp, Apple Maps, and Facebook. So, outdated information confusing customers becomes a thing of the past. This is especially valuable for multi-location businesses.
• Review management: Reviews are critical, and they can make or break your reputation. With top tools like BrightLocal, you can monitor and respond to reviews from one unified dashboard. On top of that, powerful AI tools help craft responses, saving you even more time. All of this helps the customer feel that their opinions matter.
• Analytics: As a business owner, it’s important to know how your listings are performing. Tools like BrightLocal give you detailed reports on local search ranking and customer engagement. This helps you see what’s working and where to improve.

Also, some tools go the extra mile with extra features. For instance, Semrush combines local SEO with competitor analysis. Meanwhile, Birdeye includes AI-driven keyword tracking and multi-location engagement. On the other hand, Thryv offers an all-in-one platform with enhanced CRM tools.

How to implement listings management for your business

Are you keen on implementing listings management for your business? Take a look at these actionable steps to begin:

1. Start by conducting a business listings audit. Search for your business name on Google and Yelp (and others) to spot issues with your NAP details. Look out for outdated, duplicate, or inaccurate listings. Compile a list of platforms where your business appears. Tools like BrightLocal or Moz Local make this process much easier, by generating detailed audit reports.
2. Pick a tool that fits your situation. For instance, Semrush is great software for local SEO and competitor tracking. Thryv gives you an all-in-one solution for small businesses. Look for crucial features like bulk updates, multi-platform syncing, and review management.
3. Maintain listings accuracy by conducting quarterly audits. Use automation tools to sync updates across directories (this way, manual errors are completely avoided). Also, always maintain NAP consistency, update seasonal hours, and regularly refresh any visual content, like professional photos.
4. Respond to customer reviews, track performance metrics like listing views and click-through rates, and look for areas of improvement. I also recommend using AI-powered insights (where available) to find more optimization and time-saving opportunities.

Breaking down listings management implementation into steps is important to make things manageable. Prioritize accuracy, use the right tools, and stay consistent to dramatically improve your business’s online stance.

Challenges in listings management

There are several challenges in listings management, such as duplicate listings and platform-specific requirements. Scaling and listing errors are also local SEO challenges you may encounter.

A common issue is duplicate listings. Duplicate listings can confuse search engines and frustrate customers with conflicting data while hurting your local rankings. With the right tool, like BrightLocal or Moz Local, you can identify and remove duplicate listings.

Platform-specific requirements are also a big challenge. Directories ranging from Google Business Profile to Yelp have their own unique formatting rules and priorities. For example, Google prefers accurate categories, while Yelp likes photos and customer reviews. To resolve the issue, use tools that can adapt your data to meet these unique needs.

Next is listing errors. Outdated phone numbers, wrong addresses, or old operating hours can damage your customer trust. These errors are much more common than you may think, especially for multi-location businesses, So, I recommend you conduct quarterly audits and use automation features to spot and resolve these mistakes permanently.

Finally, multi-location businesses usually have trouble with scaling. Managing hundreds of locations manually isn’t practical. With tools like Moz Local and Birdeye, you can use centralized dashboards to keep all your listings accurate, regardless of the scale involved.

Conclusion

After testing plenty of listings management tools, BrightLocal is the one I’d personally recommend. I chose this as the overall winner because I was impressed by this intuitive platform, and how you can manage business listings effortlessly.

BrightLocal’s features, including detailed audits, citation management, and professional reporting, offer everything you need to improve your local rankings and data consistency across major platforms.

However, BrightLocal isn’t necessarily your only option. Moz Local (my second pick) is fantastic for real-time syncing and review management. Another powerful alternative is Semrush, which integrates deep competitor analysis and high-level SEO tools.

All in all, managing your listings with software designed for that purpose is one of the smartest moves you can make for your business today. With properly managed business listings, there’s no doubt that you’ll improve local SEO and earn loyal customers.

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